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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    iContact

    Score6.8 out of 10
    N/AiContact is an email marketing solution that was acquired by Vocus in 2012. The product is integrated with Facebook and Twitter and is aimed at SMBs with unlimited sending as a key feature.

    $14

    per month

    QuickBooks Online

    Score8 out of 10
    N/AQuickBooks Online is a SaaS version of the QuickBooks product. It contains all of the features found in the local version. Higher-priced plans include greater automation, payment management, inventory and time tracking, and analytics features.

    $38

    per month

    Pricing
    iContactQuickBooks Online
    Editions & Modules
    1500 Users
    $15.00
    per month
    2500 Users
    $25.00
    per month
    5000 Users
    $45.00
    per month
    Simple Start
    $38
    per month
    Essentials
    $75
    per month
    Plus
    $115
    per month
    Advanced
    $275
    per month
    Offerings
    Pricing Offerings
    iContactQuickBooks Online
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    iContactQuickBooks Online
    Considered Both Products
    iContact
    No answer on this topic
    Intuit
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    83%
    Would buy again
    129 Answers
    Delivers good value for the price
    No answers on this topic
    87%
    Delivers good value for the price
    124 Answers
    Happy with the feature set
    No answers on this topic
    83%
    Happy with the feature set
    129 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    82%
    Lived up to sales and marketing promises
    100 Answers
    Implementation went as expected
    No answers on this topic
    85%
    Implementation went as expected
    117 Answers
    Features
    iContactQuickBooks Online
    Email & Online Marketing
    Comparison of Email & Online Marketing features of iContact and QuickBooks Online
    Feature
    iContact
    6.6
    26 Ratings
    20% below category average
    QuickBooks Online
    -
    Ratings
    WYSIWYG email editor7.024 Ratings00 Ratings
    Dynamic content7.021 Ratings00 Ratings
    Ability to test dynamic content5.021 Ratings00 Ratings
    Landing pages7.014 Ratings00 Ratings
    A/B testing5.017 Ratings00 Ratings
    Mobile optimization7.021 Ratings00 Ratings
    Email deliverability reporting7.025 Ratings00 Ratings
    List management8.025 Ratings00 Ratings
    Triggered drip sequences6.015 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of iContact and QuickBooks Online
    Feature
    iContact
    8.0
    26 Ratings
    5% above category average
    QuickBooks Online
    8.0
    217 Ratings
    2% above category average
    Dashboards8.026 Ratings8.1204 Ratings
    Standard reports8.025 Ratings8.3211 Ratings
    Custom reports8.015 Ratings7.7195 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of iContact and QuickBooks Online
    Feature
    iContact
    7.0
    1 Ratings
    15% below category average
    QuickBooks Online
    -
    Ratings
    URL Validation7.01 Ratings00 Ratings
    Link Tracking7.01 Ratings00 Ratings
    Image Validation7.01 Ratings00 Ratings
    Inbox Display7.01 Ratings00 Ratings
    Email Accessibility Tools7.01 Ratings00 Ratings
    Spelling and Grammar Check7.01 Ratings00 Ratings
    Spam Testing7.01 Ratings00 Ratings
    Email Previews7.01 Ratings00 Ratings
    Payroll Management
    Comparison of Payroll Management features of iContact and QuickBooks Online
    Feature
    iContact
    -
    Ratings
    QuickBooks Online
    7.7
    125 Ratings
    2% above category average
    Pay calculation00 Ratings8.0114 Ratings
    Benefit plan administration00 Ratings6.962 Ratings
    Direct deposit files00 Ratings8.1105 Ratings
    Salary revision and increment management00 Ratings7.778 Ratings
    Reimbursement management00 Ratings7.784 Ratings
    Customization
    Comparison of Customization features of iContact and QuickBooks Online
    Feature
    iContact
    -
    Ratings
    QuickBooks Online
    7.0
    116 Ratings
    8% below category average
    API for custom integration00 Ratings6.996 Ratings
    Plug-ins00 Ratings7.198 Ratings
    Security
    Comparison of Security features of iContact and QuickBooks Online
    Feature
    iContact
    -
    Ratings
    QuickBooks Online
    8.2
    191 Ratings
    0% above category average
    Single sign-on capability00 Ratings8.3156 Ratings
    Role-based user permissions00 Ratings8.1181 Ratings
    General Ledger and Configurable Accounting
    Comparison of General Ledger and Configurable Accounting features of iContact and QuickBooks Online
    Feature
    iContact
    -
    Ratings
    QuickBooks Online
    7.8
    234 Ratings
    2% above category average
    Accounts payable00 Ratings8.5200 Ratings
    Accounts receivable00 Ratings8.6217 Ratings
    Cash management00 Ratings7.9198 Ratings
    Bank reconciliation00 Ratings9.0223 Ratings
    Expense management00 Ratings8.2206 Ratings
    Time tracking00 Ratings6.998 Ratings
    Fixed asset management00 Ratings7.798 Ratings
    Multi-currency support00 Ratings7.549 Ratings
    Multi-division support00 Ratings7.180 Ratings
    Regulations compliance00 Ratings7.979 Ratings
    Electronic tax filing00 Ratings8.0118 Ratings
    Self-service portal00 Ratings7.3126 Ratings
    Global Financial Support00 Ratings6.441 Ratings
    Primary and Secondary Ledgers00 Ratings7.972 Ratings
    Intercompany Accounting00 Ratings7.672 Ratings
    Localizations00 Ratings7.855 Ratings
    Journals and Reconciliations00 Ratings8.5146 Ratings
    Enterprise Accounting00 Ratings7.062 Ratings
    Configurable Accounting00 Ratings7.789 Ratings
    Centralized Rules Framework00 Ratings7.560 Ratings
    Standardized Processes00 Ratings8.6108 Ratings
    Inventory Management
    Comparison of Inventory Management features of iContact and QuickBooks Online
    Feature
    iContact
    -
    Ratings
    QuickBooks Online
    6.8
    90 Ratings
    7% below category average
    Inventory tracking00 Ratings6.685 Ratings
    Automatic reordering00 Ratings6.947 Ratings
    Location management00 Ratings7.254 Ratings
    Manufacturing module00 Ratings6.537 Ratings
    Order Management
    Comparison of Order Management features of iContact and QuickBooks Online
    Feature
    iContact
    -
    Ratings
    QuickBooks Online
    7.7
    144 Ratings
    4% above category average
    Pricing00 Ratings7.991 Ratings
    Order entry00 Ratings7.787 Ratings
    Credit card processing00 Ratings8.3111 Ratings
    Cost of goods sold00 Ratings8.0110 Ratings
    Order Orchestration00 Ratings7.347 Ratings
    End-to-end order visibility00 Ratings7.750 Ratings
    Order exception Resolution00 Ratings7.443 Ratings
    Best Alternatives
    iContactQuickBooks Online
    Small Businesses
    Mad Mimi
    Score10 out of 10
    QuickBooks Self-Employed (discontinued)
    Score4.2 out of 10
    Medium-sized Companies
    Campaign Monitor by Marigold
    Score9 out of 10
    MYOB
    Score8.3 out of 10
    Enterprises
    Emma by Marigold
    Score8.5 out of 10
    Microsoft Dynamics GP
    Score5.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    iContactQuickBooks Online
    Likelihood to Recommend
    8.0
    (45 ratings)
    8.3
    (252 ratings)
    Likelihood to Renew
    3.4
    (19 ratings)
    9.6
    (27 ratings)
    Usability
    8.0
    (6 ratings)
    8.2
    (167 ratings)
    Availability
    9.0
    (1 ratings)
    9.0
    (6 ratings)
    Performance
    8.0
    (1 ratings)
    1.0
    (5 ratings)
    Support Rating
    9.9
    (9 ratings)
    9.9
    (70 ratings)
    Online Training
    1.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.5
    (2 ratings)
    10.0
    (7 ratings)
    Configurability
    -
    (0 ratings)
    1.0
    (2 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    5.0
    (1 ratings)
    CPA Rating
    -
    (0 ratings)
    7.4
    (18 ratings)
    Ease of integration
    -
    (0 ratings)
    1.3
    (2 ratings)
    Product Scalability
    7.0
    (1 ratings)
    2.0
    (3 ratings)
    Professional Services
    -
    (0 ratings)
    5.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    5.0
    (3 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    5.0
    (3 ratings)
    User Testimonials
    iContactQuickBooks Online
    Likelihood to Recommend
    iContact
    I would only recommend it if someone was a small business. I think they are the best suited for companies who will send out a coupon or offer here and there. The most recent updates made it more complicated to use for more complicated processes. It is easy to train someone on the program, and so quick to learn. But I would also only stick to the simpler things. I also think the colorful templates are great, and show great creativity. But again, it is hard to justify recommending the program when it isn't WYSIWYG.
    Incentivized
    Read full review
    Intuit
    QBO is a great solution for small and midsize companies. If the goal is to record all transactions and pull reliable financial reports, QBO is a great option. QBO is also a great solution if most operations are run in a system like Ramp. It syncs well with systems like that and turns the data into something management can use to make decisions. QBO is great because so many people use it. It is easy to find training online, and many people have experience with it.
    Incentivized
    Read full review
    Pros
    iContact
    • Contact management. iContact is really great for entering all your contact. You are able to put them onto different lists, and let them choose which lists they would like to be a part of as well. There are many data fields provided to fill in information.
    • Emailing. We use the email feature at least once a month. They are always improving and adding new features, which is very helpful in presenting content in a new and exciting way to our readers. There are many options with remade templates and themes, or you can add your own.
    • Insights. It is really helpful being able to have the data to see what is working and what isn't. It is nice to be able to go back and see how things went in the past compared to now. Opens, clicks, shares, etc.
    Incentivized
    Read full review
    Intuit
    • Workflows for accounts payable invoice review are terrific.
    • Bill payment allows you to pay vendors online via ACH or check without having to write a physical check, which reduces admin time.
    • The cloud based login lends well to a remote or hybrid work environment for staff.
    • QuickBooks Online allows you to pre-configure vendors' general ledger expense accounts. This helps with general ledger coding accuracy and consistency.
    • QuickBooks Online integrates with Rippling HRIS, Coast, Capital One, JPMorgan Chase, etc., which lends well to an efficient month-end closing and reduced administrative time.
    Incentivized
    Read full review
    Cons
    iContact
    • We also would like to send transactional messages which don't require an opt-out, this is a challenge with iContact. (May be a feature with pro?)
    • The regular version of iContact doesn't support event management or logic flows for automated messaging.
    • Custom form fields have limited field type options (can't build a drop-down).
    Incentivized
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    Intuit
    • I dislike that the online bill pay option through QuickBooks is required for their invoicing.
    • The auto-fill portion of the customer setup, specifically the company name, is listed, but it also auto-fills in the name portion, which is inconvenient and time-consuming to remove.
    Incentivized
    Read full review
    Likelihood to Renew
    iContact
    iContact has been a quick and easy way to send any announcements and news directly to email and social media subscribers. Its tracking and reporting capabilities turn a simple email into a marketing campaign that can be used as a tool to efficiently gauge reader response and customer satisfaction, and ultimately to reach potential customers. The consistency and excellent customer service is what makes this program a pleasant experience.
    Read full review
    Intuit
    It like the product 'right out of the box' and I trust Intuit will continually improve it over the years based on my experience with their desktop products. The large providers of Apps makes customizing the entire package relatively easy and seamless for a wide variety of business types.
    Incentivized
    Read full review
    Usability
    iContact
    I rate iContact as an easy to use program due to its user friendly dashboard and user interface. Most companies of small to medium size do not have a dedicated marketer, therefore it is someone multitasking who may or may not have this kind of experience. iContact makes it relatively simple and can actually expand one's knowledge in the area of business promotion.
    Incentivized
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    Intuit
    Beyond being overkill for a small org's needs, QBO is constantly stealing screen real estate and attention by hammering users for account upgrades, connecting to one of their approved consultants or buying add-ons. The idea of using a simple configurable bookeeping and light accounting interface is completely missing. At the very least, we should be able to hide functions like inventory that we will never use.
    Incentivized
    Read full review
    Reliability and Availability
    iContact
    iContact is regularly up and running. Only once has it been unavailable for maintenance, which is to be expected and even desired for optimal performance when needed.
    Read full review
    Intuit
    We have rarely had outages in the last 10 years. I can only recall 2 times in the last 10 years where we were not able to access our client files.
    Incentivized
    Read full review
    Performance
    iContact
    No answers on this topic
    Intuit
    Everything process has its bugs lately with the new interface. Nothing has worked smoothly since this all began last month.
    Incentivized
    Read full review
    Support Rating
    iContact
    They have always been responsive to any issues or concerns that have arisen with our account. Our customer account manager participates in our monthly county-wide communicators meetings via telephone to ensure that we are getting the most from the service. He also analyzes our lists to help us weed out inactive contacts.
    Incentivized
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    Intuit
    In my experience, most representatives keep me on the phone for hours, literally, for a single issue and then usually cannot resolve it satisfactorily. I have 10 open cases that need resolution and, in my experience, there has been NO follow-up communication on any of them.
    Incentivized
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    Online Training
    iContact
    The templates are difficult to customize, and they don't render well in email platforms
    Read full review
    Intuit
    No answers on this topic
    Implementation Rating
    iContact
    i wouldn't be using it if i wasn't satisfied. time is money
    Read full review
    Intuit
    The person in charge of QB needs to be very accurate with record keeping and is recommended to stay on top of tasks. The biggest issue we have is reconciliation, and those issues occur only when too much time has occurred between reconciliations
    Incentivized
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    Alternatives Considered
    iContact
    I didn't have a say in the decision because I wasn't with the company at the time. I listed HubSpot here because I know we used it in conjunction with iContact for email automation, but HubSpot Email was only recently built-out to the point where it is today. Now, iContact and HubSpot are no longer integrated.
    Read full review
    Intuit
    As a freelance bookkeeper, the Desktop version of QuickBooks Online doesn't allow for ease of access from any device. Having to be on a computer with the software downloaded creates additional work to gain access to all required filings etc. Also, I personally find the linking functionality on the Online version to be much more streamlined and user friendly.
    Read full review
    Scalability
    iContact
    iContact stays the same with the number of users added or taken away. It certainly remains reliable despite increased usage, and so, can be considered scaleable in that aspect.
    Read full review
    Intuit
    As we have grown along our professional path, we have also expanded our use of QB. The scalability is easy and features seem to be waiting for you until you need them. We have increased profits by over 10x from our first year in business to the current and have yet to find a reason to look elsewhere
    Incentivized
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    Return on Investment
    iContact
    • We have a template for webinars that we send every month. We just edit it and send. This couldn't be easier (once you know where to find it).
    • We like the breakdown of statistics in the dashboard. They're easy to read.
    • iContact isn't a comprehensive solution, so it is only one of a few products we use for marketing.
    Incentivized
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    Intuit
    • QuickBooks has given us a useful portal by which to get an overview of our financials.
    • QuickBooks has given us a relatively easy way to send out invoices quickly and efficiently.
    • Due to the customization limitations on QuickBooks, we've had to get creative in third-party implementations to better represent our brand and to track financials.
    Incentivized
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    ScreenShots

    QuickBooks Online Screenshots

    Screenshot of the accounting and bank transactions interfaceScreenshot of an overview of the accounting inventoryScreenshot of book marksScreenshot of the business tax overviewScreenshot of the customer hubScreenshot of the dashboard