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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Insightly

    Score7.8 out of 10
    N/AInsightly is presented as a modern, affordable CRM that is easy to use, simple to customize, and that scales with companies as they grow, designed to solve common pain points that legacy CRMs can't. Available in any vertical, Insightly CRM customers can add companion products for marketing automation, customer service, and integrations in the same platform. Insightly has more than a million users worldwide.

    $348

    per year per user

    Trello

    Score8.2 out of 10
    N/ATrello from Atlassian is a project management tool based on a Kanban framework. Trello is ideal for task-management in a to-do list format. It supports sharing boards and cards across users or teams. The product offers a free version, and paid versions add greater automation, collaboration, and administrative control.

    $6

    per month per user

    Pricing
    InsightlyTrello
    Editions & Modules
    Plus
    $29
    per month (billed annually) per user
    Professional
    $49
    per month (billed annually) per user
    Enterprise
    $99
    per month (billed annually) per user
    Standard
    $6
    per month per user
    Premium
    $12.50
    per month per user
    Enterprise
    $17.50
    per month per user
    Free
    Forever Free
    Offerings
    Pricing Offerings
    InsightlyTrello
    Free Trial
    YesNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—A discount is offered for annual billing and for larger numbers of users.
    More Pricing Information
    Community Pulse
    InsightlyTrello
    Considered Both Products
    Unbounce
    Chose Insightly
    I tried to use Trello and hated it—it was too complicated for what I needed to keep track of my leads and was not intuitive to use. The same was the case with Jira. I can see how Trello or Jira would work for someone with more complicated projects spread across more people, but …
    Incentivized
    Chose Insightly
    Insightly and Trello are the two systems we use in our business, and this works well. Much better than Vtiger.
    Incentivized
    Chose Insightly
    Trello is not a CRM and for this main reason we stopped using it. To be completely honest though, we have only used Insightly as our first and only CRM. We shopped around for others but made our choice primarily on cost and general user ratings at the time. We also thought that …
    Incentivized
    Chose Insightly
    I moved jobs and my new employer uses Insightly.
    Incentivized
    Chose Insightly
    Much smaller job to set up initially, simpler to use.
    Incentivized
    Chose Insightly
    There is no way to compare Insightly with Smartsheet because Insightly has everything the other doesn't. As Smartsheet users, we would always find ourselves stuck on a page due to "congestion" on their server. With Insightly, several people can have the same project open and be …
    Incentivized
    Chose Insightly
    Insightly has everything in it, you don't need several CRM or different tools. You can work everything in there: email marketing, database, sales, and a lot more. For us, that is invaluable. It has simplified our work a lot. I highly recommend this tool; it's easy to use, …
    Incentivized
    Chose Insightly
    i selected Insightly because it integrates everything in one place, with other platforms you need to have different things to manage your company. Here you have email marketing, data base and lots of functions to work with your sales products or services. if you are starting …
    Incentivized
    Chose Insightly
    NONE.
    Incentivized
    Chose Insightly
    I've tried Maximizer, PlanPlus by Franklin Covey, Trello, Salesforce.com, and MS Outlook with business Contact Manager.all of them have their strengths and weaknesses, whether it be complexity, simplicity, pricing model, flexibility, configuration requirements, etc. I've used …
    Incentivized
    Chose Insightly
    I think that sales software should take sales behavior into account when setting up the UI. Pipedrive and Trello are great because they use Kanban style progress visuals, i.e. the movement of cards through a process from left to right. Trello is great because it can also be …
    Incentivized
    Chose Insightly
    I like the other two systems better. Insightly was chosen by my manager. I had no voice in that choice.
    Incentivized
    Chose Insightly
    It is second to Bitrix24.... They do a great job of making CRM social.
    Incentivized
    Chose Insightly
    • Complete solution
    • Fair price
    • We use Insightly alongside with ClearSlide
    Incentivized
    Chose Insightly
    I've used SalesForce.com extensively at prior companies. I think Insightly is a lot cleaner and more intuitive and the webservices are more robust and mature.
    Incentivized
    Chose Insightly
    We used to work in a tailored self made CRM. The benefits from a cloud based CRM are too much to mention.
    Incentivized
    Chose Insightly
    We're in the process of moving from Insightly to a different CRM. We looked at Hubspot, Salesforce, Basecamp, Nutshell - and settled on Nutshell. The biggest thing that Nutshell has that none of the others does is the ability to wrap conversations with individuals up to a …
    Incentivized
    Atlassian
    Chose Trello
    Zenkit is the new kid on the block. I have been using Trello for years and only started to try out Zenkit last year. Zenkit is coming into the market guns blazing to try to usurp the main contender. They are doing a good job too but the lack of a mobile app meant that I stayed …
    Incentivized
    Key User Insights
    Would buy again
    88%
    Would buy again
    117 Answers
    97%
    Would buy again
    104 Answers
    Delivers good value for the price
    94%
    Delivers good value for the price
    103 Answers
    99%
    Delivers good value for the price
    94 Answers
    Happy with the feature set
    88%
    Happy with the feature set
    117 Answers
    99%
    Happy with the feature set
    106 Answers
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    72 Answers
    98%
    Lived up to sales and marketing promises
    63 Answers
    Implementation went as expected
    90%
    Implementation went as expected
    86 Answers
    100%
    Implementation went as expected
    83 Answers
    Features
    InsightlyTrello
    Sales Force Automation
    Comparison of Sales Force Automation features of Insightly and Trello
    Feature
    Insightly
    7.4
    423 Ratings
    6% below category average
    Trello
    -
    Ratings
    Customer data management / contact management8.2405 Ratings00 Ratings
    Workflow management7.2372 Ratings00 Ratings
    Territory management7.390 Ratings00 Ratings
    Opportunity management8.2368 Ratings00 Ratings
    Integration with email client (e.g., Outlook or Gmail)7.3379 Ratings00 Ratings
    Contract management6.521 Ratings00 Ratings
    Quote & order management7.275 Ratings00 Ratings
    Interaction tracking7.2333 Ratings00 Ratings
    Channel / partner relationship management7.724 Ratings00 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Insightly and Trello
    Feature
    Insightly
    7.1
    13 Ratings
    8% below category average
    Trello
    -
    Ratings
    Case management7.011 Ratings00 Ratings
    Call center management7.28 Ratings00 Ratings
    Help desk management7.19 Ratings00 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Insightly and Trello
    Feature
    Insightly
    7.2
    330 Ratings
    7% below category average
    Trello
    -
    Ratings
    Lead management6.8314 Ratings00 Ratings
    Email marketing7.7263 Ratings00 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Insightly and Trello
    Feature
    Insightly
    6.8
    406 Ratings
    12% below category average
    Trello
    -
    Ratings
    Task management7.1392 Ratings00 Ratings
    Billing and invoicing management6.039 Ratings00 Ratings
    Reporting7.3342 Ratings00 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Insightly and Trello
    Feature
    Insightly
    7.6
    367 Ratings
    1% below category average
    Trello
    -
    Ratings
    Forecasting7.092 Ratings00 Ratings
    Pipeline visualization7.9344 Ratings00 Ratings
    Customizable reports7.8331 Ratings00 Ratings
    Customization
    Comparison of Customization features of Insightly and Trello
    Feature
    Insightly
    7.5
    369 Ratings
    2% below category average
    Trello
    -
    Ratings
    Custom fields8.4368 Ratings00 Ratings
    Custom objects7.7126 Ratings00 Ratings
    Scripting environment6.86 Ratings00 Ratings
    API for custom integration7.3195 Ratings00 Ratings
    Security
    Comparison of Security features of Insightly and Trello
    Feature
    Insightly
    7.6
    316 Ratings
    10% below category average
    Trello
    -
    Ratings
    Single sign-on capability7.8282 Ratings00 Ratings
    Role-based user permissions7.4217 Ratings00 Ratings
    Social CRM
    Comparison of Social CRM features of Insightly and Trello
    Feature
    Insightly
    7.4
    90 Ratings
    1% below category average
    Trello
    -
    Ratings
    Social data6.825 Ratings00 Ratings
    Social engagement8.078 Ratings00 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Insightly and Trello
    Feature
    Insightly
    6.4
    159 Ratings
    16% below category average
    Trello
    -
    Ratings
    Marketing automation7.7159 Ratings00 Ratings
    Compensation management5.14 Ratings00 Ratings
    Platform
    Comparison of Platform features of Insightly and Trello
    Feature
    Insightly
    5.9
    328 Ratings
    25% below category average
    Trello
    -
    Ratings
    Mobile access5.9328 Ratings00 Ratings
    Project Management
    Comparison of Project Management features of Insightly and Trello
    Feature
    Insightly
    -
    Ratings
    Trello
    8.4
    223 Ratings
    9% above category average
    Task Management00 Ratings9.5223 Ratings
    Resource Management00 Ratings9.2186 Ratings
    Gantt Charts00 Ratings7.374 Ratings
    Scheduling00 Ratings8.8169 Ratings
    Workflow Automation00 Ratings8.1143 Ratings
    Team Collaboration00 Ratings8.8219 Ratings
    Support for Agile Methodology00 Ratings8.9148 Ratings
    Support for Waterfall Methodology00 Ratings7.8116 Ratings
    Document Management00 Ratings8.2160 Ratings
    Email integration00 Ratings7.4147 Ratings
    Mobile Access00 Ratings9.2193 Ratings
    Timesheet Tracking00 Ratings8.989 Ratings
    Change request and Case Management00 Ratings8.6103 Ratings
    Budget and Expense Management00 Ratings7.374 Ratings
    Professional Services Automation
    Comparison of Professional Services Automation features of Insightly and Trello
    Feature
    Insightly
    -
    Ratings
    Trello
    6.6
    73 Ratings
    15% below category average
    Quotes/estimates00 Ratings7.250 Ratings
    Invoicing00 Ratings6.643 Ratings
    Project & financial reporting00 Ratings6.859 Ratings
    Integration with accounting software00 Ratings5.845 Ratings
    Best Alternatives
    InsightlyTrello
    Small Businesses
    Salesflare
    Score10 out of 10
    Any.do
    Score8 out of 10
    Medium-sized Companies
    Kintone
    Score9.7 out of 10
    KanbanFlow
    Score7.3 out of 10
    Enterprises
    Oracle Sales
    Score8.9 out of 10
    Microsoft To Do
    Score7.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    InsightlyTrello
    Likelihood to Recommend
    7.8
    (444 ratings)
    9.3
    (223 ratings)
    Likelihood to Renew
    8.7
    (36 ratings)
    9.9
    (6 ratings)
    Usability
    7.5
    (180 ratings)
    9.3
    (61 ratings)
    Availability
    9.0
    (6 ratings)
    10.0
    (1 ratings)
    Performance
    7.9
    (25 ratings)
    10.0
    (1 ratings)
    Support Rating
    8.9
    (34 ratings)
    9.9
    (81 ratings)
    In-Person Training
    9.1
    (1 ratings)
    10.0
    (1 ratings)
    Online Training
    9.0
    (8 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.2
    (26 ratings)
    8.0
    (2 ratings)
    Configurability
    9.9
    (18 ratings)
    5.0
    (1 ratings)
    Contract Terms and Pricing Model
    8.4
    (3 ratings)
    -
    (0 ratings)
    Ease of integration
    9.0
    (10 ratings)
    -
    (0 ratings)
    Product Scalability
    9.0
    (9 ratings)
    10.0
    (1 ratings)
    Professional Services
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (3 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    7.8
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    InsightlyTrello
    Likelihood to Recommend
    Unbounce
    There are a lot of things Insightly is great with for Career Services but much of my job is updating things manually because Insightly doesn't have a way to help me manage the database the way we need to. We have multiple academic records per students but needed to have fields that are multiselect on our contacts. These are all manually updated which are very tedious and not the best for what we need it to be able to do
    Incentivized
    Read full review
    Atlassian
    For teams or individuals with lots of individual tasks/details to track, Trello is perfect! It basically removes the need for a paper checklist. For those that need an overall project management tool that requires less tasks and more overarching goals, collaboration amongst various teams, and gantt charts I would suggest monday.com
    Incentivized
    Read full review
    Pros
    Unbounce
    • The ability to set up filters to generate lists based on just the categories I am interested in.
    • It's integration with our sales data so we can see customer spending trends across multiple years and seasons.
    • The ability to circle back to previous email correspondence to refresh on past conversations with individual clients.
    Incentivized
    Read full review
    Atlassian
    • Helps track employees "to do before hire", "to do after hired," and "to do when employee leaves"
    • Provides important information on each employee like personal information along with data collected during the time of hire and during employment time
    • Allows more than one person to be assigned to a task per employee and will remain open until everyone involved has completed their task
    Read full review
    Cons
    Unbounce
    • Once you are immersed in the platform, for all of its integration kudos, the platform became "intuitive" if that is the right word for it. There was some push back from staff on deployment.
    • The service and support team at Insightly was very responsive, but it seemed as if they had fielded similar complaints, and slower learning curves than we expected.
    • Unfortunately, while all has worked out nicely now and we are very happy with the platform, we had to have additional instruction time for all the staff during onboarding as workflows, dashboards, and pipelines were more time intensive than expected on the demo.
    Incentivized
    Read full review
    Atlassian
    • I use colour coding a lot so I would like a wider range of colour options.
    • Also as a visual thinker I would like to be able to easily add images to cards.
    • I would like to be able to attach a wider range of file formats to cards.
    Incentivized
    Read full review
    Likelihood to Renew
    Unbounce
    Insightly offers a great product; it's the right fit for our company at this time. We were, however, considering moving to Contactually due to their cost effective automation features. However, they lacked the project management capabilities of Insightly. As our company grows, we would love to stay with Insightly - and if they can nail the automation and add the ability to customize a little bit more, it would be the perfect solution for us. For a larger company with a more involved sales team, you might find the metrics/reporting to be a bit basic. Insightly offers great customer service even to free customers
    Read full review
    Atlassian
    I am very likely to renew Trello, because it doesn't cost anything to do so. I am also very likely to use Trello's upgraded features in the future because a lot of my team's data is stored on there and they have already gotten used to the platform. Trello is very easy for new team members to pick up, making the onboarding and usability very streamlined.
    Incentivized
    Read full review
    Usability
    Unbounce
    Anyone with any experience with a working knowledge of Facebook or using a Windows computer will be able to quickly adapt to Insightly and use it to suit their needs. It can become more difficult to use as a company might have custom workflows or Insightly customer service might need to customize the program to better suit a company's need. A slow introduction to the system is better than having to learn the program quickly. Parts and knowledge build on each other so it hard to grasp all at once. The learning curve for Insightly is 2-3 weeks while mastery comes with time and exposure to the program
    Incentivized
    Read full review
    Atlassian
    Trello is incredibly intuitive, both on desktop and mobile right away. It is also full of helpful features that make it even easier to use, and is flexible enough to suit almost any organizational need. Onboarding for the software is thorough, but concise, and the service is frequently updated with even more QOL improvements.
    Incentivized
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    Reliability and Availability
    Unbounce
    The provider is 100% available, with no downtime, maintenance, or unexpected outages. We have been able to perform solid continuous services for 12 months without any interruptions. We have backups as well, unlike the in-house backup that they keep on their end. I believe they have a very good redundancy and backup infrastructure in case they get any outages.
    Incentivized
    Read full review
    Atlassian
    yes always support available when I need it!
    Read full review
    Performance
    Unbounce
    Pages normally load quickly, but every now and then, as entering updates to fields, it take a while to update. Sometimes even after refreshing the screen, we have to exit and go back in to get the fields or queries to update.
    Incentivized
    Read full review
    Atlassian
    Never experienced issues with the above!
    Read full review
    Support Rating
    Unbounce
    We have used Insightly for almost 2 years now. We have always been able to get in touch with support for a variety of reasons and they have never disappointed us. The support staff have always been very understanding. They have assisted with answers to our questions and have provided great tech support. We would highly recommend them.
    Incentivized
    Read full review
    Atlassian
    I haven't reached out to their support very often and their support is very limited anyway for the free users. They do have tons of great articles and videos in their Help Center and constantly send emails with updates and add-ons to the product. The fact that I've barely ever had to contact their support team means that they've developed a great product.
    Incentivized
    Read full review
    In-Person Training
    Unbounce
    Well, we didn’t get the chance to do this in-person training but rather one-on-one online training with HR in-house. There were PowerPoints to discuss as well as video instructions on how to use the app, so it was okay. We were able to play around with it during the training or onboarding session.
    Incentivized
    Read full review
    Atlassian
    It was helpful and informative! It was back before the pandemic in 2019 so I'm not sure if they still do it but I really enjoyed the experience
    Read full review
    Online Training
    Unbounce
    I've used Insightly's online training &/ or learned as I went. I've found the blogs and online written material helpful. I've also attended a few webinars, which can be useful if you use a J-I-T approach so as not to overwhelm you (or your staff) with functionality that you are using just yet. The fact that it's all available on their website and you can learn at your own pace is invaluable
    Incentivized
    Read full review
    Atlassian
    No answers on this topic
    Implementation Rating
    Unbounce
    did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product
    Incentivized
    Read full review
    Atlassian
    For our small business, getting a few of us started well on Trello was the key, I think. As long as a couple of us were really comfortable with the interface, we could lead others and help them with any questions. From now on, anyone who works with us just naturally uses Trello for information sharing - it's just part of what we do.
    Incentivized
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    Alternatives Considered
    Unbounce
    Insightly is significantly better than Zendesk. It is easy to use, pleasant to look at, and makes sense. However, I don't think Insightly is fair now compared to Salesforce. Insightly can do many of the same things as Salesforce, but I've only started on some of these features. Insightly has excellent potential, and its support team drives me to make it what I believe it can be. For the price, I believe Insightly is worth it.
    Incentivized
    Read full review
    Atlassian
    Trello is more simple and not as "robust" as the other tools, but it's easier to use and manage and understand and ACTUALLY get stuff done with. It's simplicity is part of the beauty of using it. You don't need a million options that nobody uses, you just need to get stuff done.
    Incentivized
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    Contract Terms and Pricing Model
    Unbounce
    I don’t have the exact answers for this, but our accounting or finance department negotiates this. They always handle this kind of stuff and negotiate yearly licenses. Usually, they purchase 10 licenses in bulk and ask for a discount in bulk. Other than that, if there are any issues encountered on the app, they account for that. If it’s broken, that’s also taken into consideration when renewing the contract.
    Incentivized
    Read full review
    Atlassian
    No answers on this topic
    Scalability
    Unbounce
    (+) Being able to download my LinkedIn connections was a huge benefit. (+) I use the task function to stay on top of my follow-up activity which is another positive feature. (+) The sorting capabilities also help me pinpoint the contacts that I need to stay on top of. (-) When I add a new lead from an existing organization, I would like the organization's information to automatically populate the fields like address, website, description. I enter all that information manually. (-) My mass mailing experience has been tedious due to the email function being interrupted and crashing due to bad email addresses in some of my records. (-) Many of my leads do not have current email addresses. I wish Insightly offered a tool to help find email addresses. I spend too much time researching to find email addresses.
    Incentivized
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    Atlassian
    Feels like anyone across the org (no matter their location) can use the tool easily!
    Read full review
    Professional Services
    Unbounce
    Our Customer Success Manager was great. A real professional and knowledgeable about the features and how they worked with our requirements
    Incentivized
    Read full review
    Atlassian
    Not sure if we use those
    Read full review
    Return on Investment
    Unbounce
    • Positive Impact>Visibility is critical when it comes to taking proactive measures within the organization. The Insightly Tool has helped use with that which minimizes costs when it comes to rework. We can proactively plan for upcoming growth and identify areas of improvement.
    Incentivized
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    Atlassian
    • Trello keeps me organized, focused, and on track. I could filter the Trello board to only see my issues and understand what I needed to work on and when.
    • Trello helped our team implement an agile structure. It's a very simple kanban method of viewing all of your team's tasks and statuses. You can completely customize the columns to your team's specific workflow and create tags relevant to your work.
    • Trello helps reduce unnecessary communications between teams. When I want to request translations, I simply create a card on the localization Trello board -- no need to directly message anyone on the team, and I can watch the status of the card change from "in progress" to "in review" to "translated," all without having to directly ask for updates.
    Incentivized
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    ScreenShots

    Insightly Screenshots

    Screenshot of Insightly's lead status and activity tracking, available so that nothing falls through the cracks.Screenshot of the reporting feature, which provides insight into sales and productivity performance.Screenshot of the Insightly Opportunities dashboard.Screenshot of Insightly on mobile.Product screenshotProduct screenshot