Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Insightly
Score 7.7 out of 10
N/A
Insightly is presented as a modern, affordable CRM that is easy to use, simple to customize, and that scales with companies as they grow, designed to solve common pain points that legacy CRMs can't. Available in any vertical, Insightly CRM customers can add companion products for marketing automation, customer service, and integrations in the same platform. Insightly has more than a million users worldwide.
$348
per year per user
Trello
Score 8.4 out of 10
N/A
Trello from Atlassian is a project management tool based on a Kanban framework. Trello is ideal for task-management in a to-do list format. It supports sharing boards and cards across users or teams. The product offers a free version, and paid versions add greater automation, collaboration, and administrative control.
$6
per month per user
Pricing
InsightlyTrello
Editions & Modules
Plus
$29
per month (billed annually) per user
Professional
$49
per month (billed annually) per user
Enterprise
$99
per month (billed annually) per user
Standard
$6
per month per user
Premium
$12.50
per month per user
Enterprise
$17.50
per month per user
Free
Forever Free
Offerings
Pricing Offerings
InsightlyTrello
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsA discount is offered for annual billing and for larger numbers of users.
More Pricing Information
Community Pulse
InsightlyTrello
Considered Both Products
Insightly
Chose Insightly
Trello is not a CRM and for this main reason we stopped using it. To be completely honest though, we have only used Insightly as our first and only CRM. We shopped around for others but made our choice primarily on cost and general user ratings at the time. We also thought that …
Chose Insightly
I tried to use Trello and hated it—it was too complicated for what I needed to keep track of my leads and was not intuitive to use. The same was the case with Jira. I can see how Trello or Jira would work for someone with more complicated projects spread across more people, but …
Chose Insightly
I moved jobs and my new employer uses Insightly.
Chose Insightly
There is no way to compare Insightly with Smartsheet because Insightly has everything the other doesn't. As Smartsheet users, we would always find ourselves stuck on a page due to "congestion" on their server. With Insightly, several people can have the same project open and be …
Chose Insightly
Insightly has everything in it, you don't need several CRM or different tools. You can work everything in there: email marketing, database, sales, and a lot more. For us, that is invaluable. It has simplified our work a lot. I highly recommend this tool; it's easy to use, …
Chose Insightly
i selected Insightly because it integrates everything in one place, with other platforms you need to have different things to manage your company. Here you have email marketing, data base and lots of functions to work with your sales products or services. if you are starting …
Chose Insightly
I've tried Maximizer, PlanPlus by Franklin Covey, Trello, Salesforce.com, and MS Outlook with business Contact Manager.all of them have their strengths and weaknesses, whether it be complexity, simplicity, pricing model, flexibility, configuration requirements, etc. I've used …
Chose Insightly
I think that sales software should take sales behavior into account when setting up the UI. Pipedrive and Trello are great because they use Kanban style progress visuals, i.e. the movement of cards through a process from left to right. Trello is great because it can also be …
Chose Insightly
I like the other two systems better. Insightly was chosen by my manager. I had no voice in that choice.
Chose Insightly
I've used SalesForce.com extensively at prior companies. I think Insightly is a lot cleaner and more intuitive and the webservices are more robust and mature.
Chose Insightly
We're in the process of moving from Insightly to a different CRM. We looked at Hubspot, Salesforce, Basecamp, Nutshell - and settled on Nutshell. The biggest thing that Nutshell has that none of the others does is the ability to wrap conversations with individuals up to a …
Trello
Chose Trello
Zenkit is the new kid on the block. I have been using Trello for years and only started to try out Zenkit last year. Zenkit is coming into the market guns blazing to try to usurp the main contender. They are doing a good job too but the lack of a mobile app meant that I stayed …
Features
InsightlyTrello
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Insightly
7.3
420 Ratings
7% below category average
Trello
-
Ratings
Customer data management / contact management8.2402 Ratings00 Ratings
Workflow management7.0369 Ratings00 Ratings
Territory management7.387 Ratings00 Ratings
Opportunity management8.1365 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)7.1376 Ratings00 Ratings
Contract management6.521 Ratings00 Ratings
Quote & order management7.172 Ratings00 Ratings
Interaction tracking6.9330 Ratings00 Ratings
Channel / partner relationship management7.724 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Insightly
7.1
13 Ratings
8% below category average
Trello
-
Ratings
Case management7.011 Ratings00 Ratings
Call center management7.28 Ratings00 Ratings
Help desk management7.19 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Insightly
6.9
327 Ratings
12% below category average
Trello
-
Ratings
Lead management6.5311 Ratings00 Ratings
Email marketing7.3260 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Insightly
6.7
403 Ratings
14% below category average
Trello
-
Ratings
Task management6.9389 Ratings00 Ratings
Billing and invoicing management6.039 Ratings00 Ratings
Reporting7.1339 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Insightly
7.5
364 Ratings
3% below category average
Trello
-
Ratings
Forecasting7.092 Ratings00 Ratings
Pipeline visualization7.9341 Ratings00 Ratings
Customizable reports7.7328 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
Insightly
7.3
366 Ratings
5% below category average
Trello
-
Ratings
Custom fields8.2365 Ratings00 Ratings
Custom objects7.3123 Ratings00 Ratings
Scripting environment6.86 Ratings00 Ratings
API for custom integration7.1192 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
Insightly
7.5
313 Ratings
11% below category average
Trello
-
Ratings
Single sign-on capability7.6279 Ratings00 Ratings
Role-based user permissions7.3214 Ratings00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Insightly
7.4
90 Ratings
1% below category average
Trello
-
Ratings
Social data6.825 Ratings00 Ratings
Social engagement8.078 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Insightly
6.3
156 Ratings
17% below category average
Trello
-
Ratings
Marketing automation7.5156 Ratings00 Ratings
Compensation management5.14 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
Insightly
5.5
325 Ratings
32% below category average
Trello
-
Ratings
Mobile access5.5325 Ratings00 Ratings
Project Management
Comparison of Project Management features of Product A and Product B
Insightly
-
Ratings
Trello
8.5
222 Ratings
9% above category average
Task Management00 Ratings9.5222 Ratings
Resource Management00 Ratings9.3185 Ratings
Gantt Charts00 Ratings7.173 Ratings
Scheduling00 Ratings9.1168 Ratings
Workflow Automation00 Ratings8.2142 Ratings
Team Collaboration00 Ratings9.0218 Ratings
Support for Agile Methodology00 Ratings8.9147 Ratings
Support for Waterfall Methodology00 Ratings7.6115 Ratings
Document Management00 Ratings8.2159 Ratings
Email integration00 Ratings7.7146 Ratings
Mobile Access00 Ratings9.1192 Ratings
Timesheet Tracking00 Ratings9.388 Ratings
Change request and Case Management00 Ratings8.8102 Ratings
Budget and Expense Management00 Ratings7.773 Ratings
Professional Services Automation
Comparison of Professional Services Automation features of Product A and Product B
Insightly
-
Ratings
Trello
6.0
72 Ratings
25% below category average
Quotes/estimates00 Ratings6.149 Ratings
Invoicing00 Ratings5.042 Ratings
Project & financial reporting00 Ratings6.758 Ratings
Integration with accounting software00 Ratings6.144 Ratings
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InsightlyTrello
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Salesmate
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Score 10.0 out of 10
Stackby
Stackby
Score 8.9 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.0 out of 10
InEight
InEight
Score 8.4 out of 10
Enterprises
Creatio
Creatio
Score 9.0 out of 10
InEight
InEight
Score 8.4 out of 10
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User Ratings
InsightlyTrello
Likelihood to Recommend
7.7
(432 ratings)
9.4
(222 ratings)
Likelihood to Renew
9.0
(34 ratings)
10.0
(6 ratings)
Usability
7.7
(168 ratings)
9.4
(60 ratings)
Availability
9.0
(6 ratings)
10.0
(1 ratings)
Performance
7.9
(25 ratings)
10.0
(1 ratings)
Support Rating
8.9
(34 ratings)
9.9
(81 ratings)
In-Person Training
9.1
(1 ratings)
10.0
(1 ratings)
Online Training
9.0
(8 ratings)
-
(0 ratings)
Implementation Rating
8.2
(26 ratings)
8.0
(2 ratings)
Configurability
10.0
(18 ratings)
5.0
(1 ratings)
Contract Terms and Pricing Model
8.5
(3 ratings)
-
(0 ratings)
Ease of integration
9.0
(10 ratings)
-
(0 ratings)
Product Scalability
9.0
(9 ratings)
10.0
(1 ratings)
Professional Services
10.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(3 ratings)
10.0
(1 ratings)
Vendor pre-sale
7.9
(3 ratings)
-
(0 ratings)
User Testimonials
InsightlyTrello
Likelihood to Recommend
Unbounce
There are a lot of things Insightly is great with for Career Services but much of my job is updating things manually because Insightly doesn't have a way to help me manage the database the way we need to. We have multiple academic records per students but needed to have fields that are multiselect on our contacts. These are all manually updated which are very tedious and not the best for what we need it to be able to do
Read full review
Atlassian
For teams or individuals with lots of individual tasks/details to track, Trello is perfect! It basically removes the need for a paper checklist. For those that need an overall project management tool that requires less tasks and more overarching goals, collaboration amongst various teams, and gantt charts I would suggest monday.com
Read full review
Pros
Unbounce
  • The ability to set up filters to generate lists based on just the categories I am interested in.
  • It's integration with our sales data so we can see customer spending trends across multiple years and seasons.
  • The ability to circle back to previous email correspondence to refresh on past conversations with individual clients.
Read full review
Atlassian
  • Helps track employees "to do before hire", "to do after hired," and "to do when employee leaves"
  • Provides important information on each employee like personal information along with data collected during the time of hire and during employment time
  • Allows more than one person to be assigned to a task per employee and will remain open until everyone involved has completed their task
Read full review
Cons
Unbounce
  • Once you are immersed in the platform, for all of its integration kudos, the platform became "intuitive" if that is the right word for it. There was some push back from staff on deployment.
  • The service and support team at Insightly was very responsive, but it seemed as if they had fielded similar complaints, and slower learning curves than we expected.
  • Unfortunately, while all has worked out nicely now and we are very happy with the platform, we had to have additional instruction time for all the staff during onboarding as workflows, dashboards, and pipelines were more time intensive than expected on the demo.
Read full review
Atlassian
  • I use colour coding a lot so I would like a wider range of colour options.
  • Also as a visual thinker I would like to be able to easily add images to cards.
  • I would like to be able to attach a wider range of file formats to cards.
Read full review
Likelihood to Renew
Unbounce
Insightly offers a great product; it's the right fit for our company at this time. We were, however, considering moving to Contactually due to their cost effective automation features. However, they lacked the project management capabilities of Insightly. As our company grows, we would love to stay with Insightly - and if they can nail the automation and add the ability to customize a little bit more, it would be the perfect solution for us. For a larger company with a more involved sales team, you might find the metrics/reporting to be a bit basic. Insightly offers great customer service even to free customers
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Atlassian
I am very likely to renew Trello, because it doesn't cost anything to do so. I am also very likely to use Trello's upgraded features in the future because a lot of my team's data is stored on there and they have already gotten used to the platform. Trello is very easy for new team members to pick up, making the onboarding and usability very streamlined.
Read full review
Usability
Unbounce
Anyone with any experience with a working knowledge of Facebook or using a Windows computer will be able to quickly adapt to Insightly and use it to suit their needs. It can become more difficult to use as a company might have custom workflows or Insightly customer service might need to customize the program to better suit a company's need. A slow introduction to the system is better than having to learn the program quickly. Parts and knowledge build on each other so it hard to grasp all at once. The learning curve for Insightly is 2-3 weeks while mastery comes with time and exposure to the program
Read full review
Atlassian
Trello is incredibly intuitive, both on desktop and mobile right away. It is also full of helpful features that make it even easier to use, and is flexible enough to suit almost any organizational need. Onboarding for the software is thorough, but concise, and the service is frequently updated with even more QOL improvements.
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Reliability and Availability
Unbounce
The provider is 100% available, with no downtime, maintenance, or unexpected outages. We have been able to perform solid continuous services for 12 months without any interruptions. We have backups as well, unlike the in-house backup that they keep on their end. I believe they have a very good redundancy and backup infrastructure in case they get any outages.
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Atlassian
yes always support available when I need it!
Read full review
Performance
Unbounce
Pages normally load quickly, but every now and then, as entering updates to fields, it take a while to update. Sometimes even after refreshing the screen, we have to exit and go back in to get the fields or queries to update.
Read full review
Atlassian
Never experienced issues with the above!
Read full review
Support Rating
Unbounce
We have used Insightly for almost 2 years now. We have always been able to get in touch with support for a variety of reasons and they have never disappointed us. The support staff have always been very understanding. They have assisted with answers to our questions and have provided great tech support. We would highly recommend them.
Read full review
Atlassian
I haven't reached out to their support very often and their support is very limited anyway for the free users. They do have tons of great articles and videos in their Help Center and constantly send emails with updates and add-ons to the product. The fact that I've barely ever had to contact their support team means that they've developed a great product.
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In-Person Training
Unbounce
Well, we didn’t get the chance to do this in-person training but rather one-on-one online training with HR in-house. There were PowerPoints to discuss as well as video instructions on how to use the app, so it was okay. We were able to play around with it during the training or onboarding session.
Read full review
Atlassian
It was helpful and informative! It was back before the pandemic in 2019 so I'm not sure if they still do it but I really enjoyed the experience
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Online Training
Unbounce
I've used Insightly's online training &/ or learned as I went. I've found the blogs and online written material helpful. I've also attended a few webinars, which can be useful if you use a J-I-T approach so as not to overwhelm you (or your staff) with functionality that you are using just yet. The fact that it's all available on their website and you can learn at your own pace is invaluable
Read full review
Atlassian
No answers on this topic
Implementation Rating
Unbounce
did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product
Read full review
Atlassian
For our small business, getting a few of us started well on Trello was the key, I think. As long as a couple of us were really comfortable with the interface, we could lead others and help them with any questions. From now on, anyone who works with us just naturally uses Trello for information sharing - it's just part of what we do.
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Alternatives Considered
Unbounce
Insightly is significantly better than Zendesk. It is easy to use, pleasant to look at, and makes sense. However, I don't think Insightly is fair now compared to Salesforce. Insightly can do many of the same things as Salesforce, but I've only started on some of these features. Insightly has excellent potential, and its support team drives me to make it what I believe it can be. For the price, I believe Insightly is worth it.
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Atlassian
Trello is more simple and not as "robust" as the other tools, but it's easier to use and manage and understand and ACTUALLY get stuff done with. It's simplicity is part of the beauty of using it. You don't need a million options that nobody uses, you just need to get stuff done.
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Contract Terms and Pricing Model
Unbounce
I don’t have the exact answers for this, but our accounting or finance department negotiates this. They always handle this kind of stuff and negotiate yearly licenses. Usually, they purchase 10 licenses in bulk and ask for a discount in bulk. Other than that, if there are any issues encountered on the app, they account for that. If it’s broken, that’s also taken into consideration when renewing the contract.
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Atlassian
No answers on this topic
Scalability
Unbounce
(+) Being able to download my LinkedIn connections was a huge benefit. (+) I use the task function to stay on top of my follow-up activity which is another positive feature. (+) The sorting capabilities also help me pinpoint the contacts that I need to stay on top of. (-) When I add a new lead from an existing organization, I would like the organization's information to automatically populate the fields like address, website, description. I enter all that information manually. (-) My mass mailing experience has been tedious due to the email function being interrupted and crashing due to bad email addresses in some of my records. (-) Many of my leads do not have current email addresses. I wish Insightly offered a tool to help find email addresses. I spend too much time researching to find email addresses.
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Atlassian
Feels like anyone across the org (no matter their location) can use the tool easily!
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Professional Services
Unbounce
Our Customer Success Manager was great. A real professional and knowledgeable about the features and how they worked with our requirements
Read full review
Atlassian
Not sure if we use those
Read full review
Return on Investment
Unbounce
  • Positive Impact>Visibility is critical when it comes to taking proactive measures within the organization. The Insightly Tool has helped use with that which minimizes costs when it comes to rework. We can proactively plan for upcoming growth and identify areas of improvement.
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Atlassian
  • Trello keeps me organized, focused, and on track. I could filter the Trello board to only see my issues and understand what I needed to work on and when.
  • Trello helped our team implement an agile structure. It's a very simple kanban method of viewing all of your team's tasks and statuses. You can completely customize the columns to your team's specific workflow and create tags relevant to your work.
  • Trello helps reduce unnecessary communications between teams. When I want to request translations, I simply create a card on the localization Trello board -- no need to directly message anyone on the team, and I can watch the status of the card change from "in progress" to "in review" to "translated," all without having to directly ask for updates.
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ScreenShots

Insightly Screenshots

Screenshot of Insightly's lead status and activity tracking, available so that nothing falls through the cracks.Screenshot of the reporting feature, which provides insight into sales and productivity performance.Screenshot of the Insightly Opportunities dashboard.Screenshot of Insightly on mobile.Screenshot of Screenshot of