Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Insightly
Score 7.7 out of 10
N/A
Insightly is presented as a modern, affordable CRM that is easy to use, simple to customize, and that scales with companies as they grow, designed to solve common pain points that legacy CRMs can't. Available in any vertical, Insightly CRM customers can add companion products for marketing automation, customer service, and integrations in the same platform. Insightly has more than a million users worldwide.
$29
per month (billed annually) per user
Zoho CRM
Score 8.5 out of 10
N/A
Zoho CRM is a simple, very low-cost CRM option for the smaller end of the SMB segment. The product has several useful integrations with other products, including QuickBooks, and Google Apps and Google Docs. The product also has an integrated project management module.
$14
Per User/Per Month
Pricing
InsightlyZoho CRM
Editions & Modules
Plus
$29
per month (billed annually) per user
Professional
$49
per month (billed annually) per user
Enterprise
$99
per month (billed annually) per user
Standard
$14.00
Per User/Per Month
Professional
$23.00
Per User/Per Month
Enterprise
$40.00
Per User/Per Month
Ultimate
$52.00
Per User/Per Month
Plus
$57.00
Per User/Per Month
Offerings
Pricing Offerings
InsightlyZoho CRM
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup fee$14 /user/month
Additional Details
More Pricing Information
Community Pulse
InsightlyZoho CRM
Considered Both Products
Insightly
Chose Insightly
SFDC is over complicated and certainly not user friendly. It is also very expensive per user.
Chose Insightly
I have used a large amount of CRMs in the past but many of them are not on your list. Most of them have been great but have not allowed us to have as much customization as we have had with Insightly. We chose Insightly because it had most of what we needed and a way for us to …
Chose Insightly
Insightlty is a great tool in that it is customizable and affordable. I think that its strength is in the cost of the service.
Chose Insightly
I chose Insightly because I loved the dashboards, but I couldnt do all the work required to get our info into their system for the dashboards to mean anything for me.
Chose Insightly
Blackbaud Raiser's edge is very robust and not as user friendly. Greenlight CRM is fine but doesn't have as many features as Insightly. Insightly seems to be a good inbetween.
Chose Insightly
Insightly had overall way more flexibility then I had with NetSuite. NetSuite didn't have the creative pipeline abilities that Insightly had. Insightly had better data manage and tracking clients were way better and efficient then what NetSuite could deliver. NetSuite was …
Chose Insightly
We transitioned away from NetSuite to Insightly and it was a significant upgrade as we do not have programming capabilities. Unfortunately, we need a document management system as we handle large volumes of all types of data and Insightly came up short. We switched to TaxDome …
Chose Insightly
I am not sure if we have tried others. To my knowledge we have just used Insightly and quickbooks which we find both pretty useful.
Chose Insightly
Insightly actually have many different fields and customization options for data management. Other programs do not have the ability to organize data in this way. It is easy to manage customer contact information, phone call and email tracking, company management and many other …
Chose Insightly
There was a lot of flexibility and the cost factor was good, but I wasn't sure how comfortable the team felt with "Zia" the ai in the CRM. Zoho seemed like it was fully equipped for marketing automation and campaigns but there was a little confusion between this and the plus …
Chose Insightly
We swapped across from HubSpot as it was too difficult and over the top. Insightly had all the positive features from Hubspot, without the complications.
Chose Insightly
I have used no other CRM programs and my company is too ingrained in Insightly to switch to a different program at this point.
Chose Insightly
I wasn't involved in the selection of which CRM my client chose. Insightly was already implemented when I started working with my client.
Chose Insightly
I did not select Insightly for our company as I am a user but not a decision maker, but compared to Chronus, Insightly is a much more organized CRM. Chronus also had technical issues that slowed or prevented our work, and I have rarely run into that in my time using Insightly.
Chose Insightly
Although the SFMC cost us very high, but we like the platform because it covers everything which we wants. Its different studios and builders helps us to create our own custom emails and automations.

We also like its journey builder and mapping of customer data. Its something …
Chose Insightly
Insightly has just worked much better. The thing about Insightly that really sets it apart is the email linking. Having the ability to read all of the emails sent and received during the project let's you see the full story of the projects inception to its completion. …
Chose Insightly
I have forgotten the names of the softwares because we did the scoping over a year ago, but insightly was the best by far for our needs. The other two were focused on a different side of property services and had a lot of features that were not applicable. Without insightly, we …
Chose Insightly
Insightly is significantly better than Zendesk. It is easy to use, pleasant to look at, and makes sense. However, I don't think Insightly is fair now compared to Salesforce. Insightly can do many of the same things as Salesforce, but I've only started on some of these features. …
Chose Insightly
I did not select Insightly; my executive team selected Insightly. I would rate Insightly below any other CRM or marketing platform I've used based on its inefficiencies, lack of intuitive work processes, poorly functioning mobile app, and even the design, which is not appealing …
Chose Insightly
Insightly can be easily navigated and is straightforward. Based on my experience, it is more intuitive, and the menu buttons are self-explanatory, unlike the salesforce I have experienced. There are just a lot of buttons to click from, or sometimes, it could be a drop-down box …
Chose Insightly
These have higher prices and offer more extensive products we wouldn't utilize at our growth stage.
Zoho CRM
Chose Zoho CRM
After thoroughly evaluating leading CRM solutions, including Salesforce, HubSpot, and Microsoft Dynamics, we selected Zoho CRM for its exceptional value, versatility, and customer-centric approach. Zoho CRM stands out us in term of comprehensive feature support, Integration and …
Chose Zoho CRM
We required a full-featured corporate working tool, and Hubspot wasn't the most excellent alternative. We were guaranteed that Zoho CRM may fill up the holes in our earlier framework. Furthermore, Zoho is fantastically cost-effective for indeed the most minor endeavors, giving …
Chose Zoho CRM
An affordable, comprehensive suite of tools suitable for small to enterprise-sized businesses.
Chose Zoho CRM
Free user access was one reason to use it more than any other software. Also, for a mid-size organization, the Salesforce cost was a little higher, and Pipedrive was almost similar to Zoho. As we were already using Zoho, we found no urgency to switch.
Chose Zoho CRM
Overall top quality and great features! Fantastic!
Chose Zoho CRM
I love campaigns, very user friendly. Synching with Zoho CRM is easy and it's a nice feature to not have to update 2 programs, when we update a contact record in Zoho CRM, it's nice to know that that contact info is also updated in campaigns. We never have to worry about emails …
Chose Zoho CRM
We used to use Hubspot before Zoho. I think Hubspot is a great tool and contains a lot of very nice features, but Zoho stacks up quite well against it as it offers most of the same features at a significantly reduced price. We could also migrate our data from Hubspot to Zoho …
Chose Zoho CRM
Salesforce CRM would have been my go-to if I had the budget for it. Zoho CRM goes 90% of the way for a much decent price.
Chose Zoho CRM
Sugar was great when we first got started. Zoho CRM allowed us to take things to the next level and get the support that we needed along with that transition. Zoho CRM's customization was mush easier to setup and use without having to rely on developers to create custom code …
Chose Zoho CRM
We have only looked into other CRMs but Zoho is our first one. I think we chose it because of price not necessarily because it was better than any of the other options. It was our first CRM system so we didn't have anything to base it off of.
Chose Zoho CRM
It is decent against what is offered in the market, it follows certain philosophy of CRM which may not be a perfect fit for everyone.
There are not so many guides and new updates push for differentiation.
Formatting and bugs appearances are often an issue.
Chose Zoho CRM
Overall Zoho CRM is great. It might not be the best CRM but if you compare the price difference, i think Zoho CRM does wonders. I ll not line it up in the same position with Salesforce and Hubspot but it is full full-capacity CRM. If they add AI capabilities and add more …
Chose Zoho CRM
Hubspot and NetSuite are much better solutions in my mind, I've used both and enjoyed both.
Chose Zoho CRM
While Zoho CRM was not as feature rich as Salesforce.com, it was definitely more affordable. We looked at upgrading our current CRM, Goldmine CRM, but it was too limited and the upgrade offered was not cloud based. We were already a Zoho customer, using Zoho Projects, and …
Chose Zoho CRM
HUbSpot Is not Effective . Even though it has all Option its not user Friendly to Create Report and filter the leads like that so i switch to Zoho
Chose Zoho CRM
For our organizations requirements, Zoho CRM fits for it and pricing to less than other products and it also has all suite plan where accounts team and marketing team use.
Chose Zoho CRM
All in one stack with Zoho One has helped us to make the decision to choose CRM
Chose Zoho CRM
I am using both at the same time, due to lack of performance on Zoho CRM marketing toolset (lack of different unsubscribe pages, forms, language support for users) we needed to find another alternative.
Chose Zoho CRM
We selected ZOHO over the above - specifically salesforce - initially because of the price. Secondly, we do not have the technical expertise and budget to do a lot of customization at this time. So, we needed a product that had a good user interface, and that was flexible and …
Chose Zoho CRM
Zoho is cheaper and simpler but not that efficient as compare to HubSpot CRM. I think HubSpot has 100 more features than Zoho.
Email deliverability is also better on HubSpot in my experience. I think but it does the job though. It all depends on what you want to do.
Chose Zoho CRM
Zoho has an all-in-one solution called Zoho One which combines most of the solutions a company of our size requires. Thanks to this, we were able to consolidate our solutions into a single ecosystem while saving money. Zoho also has sales and marketing automation features that …
Features
InsightlyZoho CRM
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Insightly
7.3
Ratings
7% below category average
Zoho CRM
8.4
Ratings
7% above category average
Customer data management / contact management8.20 Ratings8.50 Ratings
Workflow management7.00 Ratings8.30 Ratings
Territory management7.20 Ratings8.70 Ratings
Opportunity management8.10 Ratings8.70 Ratings
Integration with email client (e.g., Outlook or Gmail)7.10 Ratings8.70 Ratings
Contract management6.50 Ratings8.70 Ratings
Quote & order management7.00 Ratings8.10 Ratings
Interaction tracking7.00 Ratings8.10 Ratings
Channel / partner relationship management7.70 Ratings8.40 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Insightly
7.1
Ratings
8% below category average
Zoho CRM
8.3
Ratings
7% above category average
Case management7.00 Ratings8.40 Ratings
Call center management7.20 Ratings8.00 Ratings
Help desk management7.10 Ratings8.50 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Insightly
7.0
Ratings
10% below category average
Zoho CRM
8.5
Ratings
9% above category average
Lead management6.50 Ratings8.50 Ratings
Email marketing7.40 Ratings8.50 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Insightly
6.7
Ratings
14% below category average
Zoho CRM
8.4
Ratings
8% above category average
Task management7.00 Ratings8.50 Ratings
Billing and invoicing management6.00 Ratings8.30 Ratings
Reporting7.20 Ratings8.40 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Insightly
7.5
Ratings
2% below category average
Zoho CRM
8.4
Ratings
9% above category average
Forecasting7.00 Ratings8.40 Ratings
Pipeline visualization7.90 Ratings8.40 Ratings
Customizable reports7.70 Ratings8.60 Ratings
Customization
Comparison of Customization features of Product A and Product B
Insightly
7.4
Ratings
4% below category average
Zoho CRM
8.3
Ratings
8% above category average
Custom fields8.30 Ratings8.40 Ratings
Custom objects7.40 Ratings8.10 Ratings
Scripting environment6.80 Ratings8.20 Ratings
API for custom integration7.10 Ratings8.40 Ratings
Security
Comparison of Security features of Product A and Product B
Insightly
7.5
Ratings
12% below category average
Zoho CRM
8.4
Ratings
0% below category average
Single sign-on capability7.60 Ratings8.30 Ratings
Role-based user permissions7.30 Ratings8.40 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Insightly
7.4
Ratings
2% below category average
Zoho CRM
8.3
Ratings
10% above category average
Social data6.80 Ratings8.30 Ratings
Social engagement8.00 Ratings8.30 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Insightly
6.3
Ratings
18% below category average
Zoho CRM
8.6
Ratings
13% above category average
Marketing automation7.50 Ratings8.70 Ratings
Compensation management5.10 Ratings8.50 Ratings
Platform
Comparison of Platform features of Product A and Product B
Insightly
5.5
Ratings
33% below category average
Zoho CRM
8.6
Ratings
12% above category average
Mobile access5.50 Ratings8.60 Ratings
Best Alternatives
InsightlyZoho CRM
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.3 out of 10
Creatio
Creatio
Score 9.3 out of 10
Enterprises
Creatio
Creatio
Score 9.3 out of 10
Creatio
Creatio
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
InsightlyZoho CRM
Likelihood to Recommend
7.8
(0 ratings)
8.5
(0 ratings)
Likelihood to Renew
8.7
(0 ratings)
7.6
(0 ratings)
Usability
7.6
(0 ratings)
7.8
(0 ratings)
Availability
9.0
(0 ratings)
8.8
(0 ratings)
Performance
7.9
(0 ratings)
8.5
(0 ratings)
Support Rating
8.9
(0 ratings)
6.1
(0 ratings)
In-Person Training
9.1
(0 ratings)
8.0
(0 ratings)
Online Training
9.0
(0 ratings)
5.6
(0 ratings)
Implementation Rating
8.2
(0 ratings)
5.6
(0 ratings)
Configurability
10.0
(0 ratings)
5.1
(0 ratings)
Ease of integration
9.0
(0 ratings)
7.2
(0 ratings)
Product Scalability
9.0
(0 ratings)
5.7
(0 ratings)
Vendor post-sale
9.1
(0 ratings)
7.7
(0 ratings)
Vendor pre-sale
7.8
(0 ratings)
7.8
(0 ratings)
User Testimonials
InsightlyZoho CRM
Likelihood to Recommend
If a business has a simple workflow for purchasing a product or service for a customer and they want to keep track of this workflow then Insightly is very useful. The more complex a business operation is then Insightly starts to become difficult to use. I would recommend Insightly for small and medium sized businesses. Large businesses might have issues delegating tasks across many different users in a large company
Read full review
This is very useful and handy software for initial use and sometimes later on. Its low price and rich features make it one of the most suitable software for small and midsize organizations. Customer management and tracking make your daily tasks easier.
Read full review
Pros
  • As mentioned, Insightly integrated with Google Suite so all of our communications, and especially our analytics and metrics, didn't miss a beat.
  • Slack integration was helpful too, as a number of tools I investigated prior to choosing Insightly, had third party apps used for integration. This is better than nothing, but Insightly's native integration was a real relief.
  • The project management feature was a life saver, not just for the DEV team, but also for the Sales team. This allowed us to skip service tickets and go right from us or a client, directly to DEV. The clients just got a much more personal touch and the turn around time was increased.
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  • Zoho CRM has so much space to capture lots of information.
  • Zoho CRM can be customized for your organization's needs.
  • Zoho CRM is great for running reports to help make business decisions.
  • We love all the different dashboards we can create.
Read full review
Cons
  • Customization has both positive and negative aspects. Some fields cannot be customized, and I've run into some issues because of this.
  • Misleading features. I suppose it is the quickest way to describe it. I'm trying to get my team away from having five windows open simultaneously to go through one process, and Insightly's "reply to email" function is misleading. You can't reply to the email; it creates an entirely new email without the previous thread. Due to this feature not working as expected, my team has to return to their inbox and reply to the email.
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  • Need some way to switch a field type without losing the pre-existing data.
  • The settings controls should be broken out differently - I don't like that I can't keep some users from exporting all contact records (i.e., the entire Contacts module) because if the export function is turned off, the export function of Reports for those same modules is also blocked.
  • Frustrating that only 3 custom lookup fields are allowed per module in our license.
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Likelihood to Renew
Insightly offers a great product; it's the right fit for our company at this time. We were, however, considering moving to Contactually due to their cost effective automation features. However, they lacked the project management capabilities of Insightly. As our company grows, we would love to stay with Insightly - and if they can nail the automation and add the ability to customize a little bit more, it would be the perfect solution for us. For a larger company with a more involved sales team, you might find the metrics/reporting to be a bit basic. Insightly offers great customer service even to free customers
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We are generally very satisfied with the zoho crm. Some extras are just added to improve productivity but overall Zoho CRM is highly recommended over many competitors. You can start with a few clicks to configure your needs. As you become an expert, you will be able to activate and configure the modules and integrations that you require. I know we still have a lot to discover so we're sticking with Zoho CRM, we're not interested in new options at the moment
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Usability
Some items are not easily accessible as an admin, and the number of available resources is outdated (video from 2017). For basic tasks such as updating prospects or contacts, it is fine. However, when you change the screen size, the system becomes less responsive, with tables often being difficult to read.
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Compared to our previous CRM, Zoho is a breeze. I can look up customers and reports with no issue. There are times when it may be difficult to find something, but I assume that is because I am not in Zoho every day like the sales team is. It does everything we need very simply, so I would definitely recommend it to others.
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Reliability and Availability
The provider is 100% available, with no downtime, maintenance, or unexpected outages. We have been able to perform solid continuous services for 12 months without any interruptions. We have backups as well, unlike the in-house backup that they keep on their end. I believe they have a very good redundancy and backup infrastructure in case they get any outages.
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In my many years using Zoho, I think there were only 1 or 2 days when there was something happening and I was not able to log in. Sure, it wasn't fun and we all panicked a bit, but right after that, all was well and work-life continued. Being cloud based, I'm never worried about losing my iPhone, iPad or Laptop as I know I can log in anywhere on any device and workflow won't stop.
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Performance
Pages normally load quickly, but every now and then, as entering updates to fields, it take a while to update. Sometimes even after refreshing the screen, we have to exit and go back in to get the fields or queries to update.
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I don't recall every having any issues with a page not loading due to it being a Zoho issue. Anytime I've had any issues with something being wonky, I clear cache and that has always solved the problem. Or a simply computer reboot and we're back, hard at work. Look, I don't expect any product to delivery 100%, 100% of the time but if I had any consistent ongoing issues, I would have left many years ago. I still keep my eyes open to what is new but after a quick evaluation, I know Zoho will long be my home.
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Support Rating
We have used Insightly for almost 2 years now. We have always been able to get in touch with support for a variety of reasons and they have never disappointed us. The support staff have always been very understanding. They have assisted with answers to our questions and have provided great tech support. We would highly recommend them.
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We did the training and that was a huge waste of money. The information provided was basic and the instructor was sloppy (he even forgot to turn off his mic when he used the restroom - no one should ever hear what we heard). I offered up a 9 because we were able to find what we needed on your website.
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In-Person Training
Well, we didn’t get the chance to do this in-person training but rather one-on-one online training with HR in-house. There were PowerPoints to discuss as well as video instructions on how to use the app, so it was okay. We were able to play around with it during the training or onboarding session.
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I attended a Zoho-Holics event in Austin, TX, several years ago, and it blew my mind. So many industries were represented using Zoho in so many different ways. It was unbelievable all that I learned from that experience, as there were features that I wasn't aware of that I immediately started using. Best of all, the trainers were patient and knowledgeable
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Online Training
I've used Insightly's online training &/ or learned as I went. I've found the blogs and online written material helpful. I've also attended a few webinars, which can be useful if you use a J-I-T approach so as not to overwhelm you (or your staff) with functionality that you are using just yet. The fact that it's all available on their website and you can learn at your own pace is invaluable
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There is an endless supply of YouTube videos from Zoho and the many Zoho partners/consultants. Plus, Zoho has it's own library of training videos and webinars to learn from plus an entire community at the ready to answer any questions. While Zoho has been available for many years, there are constantly new training videos and webinars available for the novice and the experienced users.
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Implementation Rating
did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product
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This should have been a project run by IT and implemented by IT but instead was implemented by Sales team and managed by them. Since this was the case our implementation has had many issues. Starting at the company required me to dig in and correct a lot of stuff within the initial set up.
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Alternatives Considered
I have used a large amount of CRMs in the past but many of them are not on your list. Most of them have been great but have not allowed us to have as much customization as we have had with Insightly. We chose Insightly because it had most of what we needed and a way for us to customize the database as we needed it
Read full review
We required a full-featured corporate working tool, and Hubspot wasn't the most excellent alternative. We were guaranteed that Zoho CRM may fill up the holes in our earlier framework. Furthermore, Zoho is fantastically cost-effective for indeed the most minor endeavors, giving everything they need. All things considered, Zoho CRM has upgraded our client intelligent and assisted our operations.
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Scalability
(+) Being able to download my LinkedIn connections was a huge benefit. (+) I use the task function to stay on top of my follow-up activity which is another positive feature. (+) The sorting capabilities also help me pinpoint the contacts that I need to stay on top of. (-) When I add a new lead from an existing organization, I would like the organization's information to automatically populate the fields like address, website, description. I enter all that information manually. (-) My mass mailing experience has been tedious due to the email function being interrupted and crashing due to bad email addresses in some of my records. (-) Many of my leads do not have current email addresses. I wish Insightly offered a tool to help find email addresses. I spend too much time researching to find email addresses.
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We're still in the early stages of scaling this across departments. We have high aspirations of doing this, but it takes time to migrate to the new system and to help people get acquainted of doing their work in a different way thru Zoho.
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Return on Investment
  • While I am working in a capacity that does not involve my input into the licensing or cost side of us having Insightly I can see that there is certainly a good ROI.
  • With 9 account managers utilising the system at any one time we can instantly keep track of our own sales and client data while also being able to see what others do.
  • Being able to track key KPIs as well with graphs and charts enables us to see where we sit within our targets and easily adapt to areas that need more attention.
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  • It is very cost-effective. It has all the features we need at a significantly lower cost than the alternatives.
  • It is also very customizable; we created our own set of objects, etc., based on our workflows.
  • It is easy to integrate into your systems.
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ScreenShots

Insightly Screenshots

Screenshot of Insightly's lead status and activity tracking, available so that nothing falls through the cracks.Screenshot of the reporting feature, which provides insight into sales and productivity performance.Screenshot of the Insightly Opportunities dashboard.Screenshot of Insightly on mobile.Screenshot of Screenshot of

Zoho CRM Screenshots

Screenshot of Deals - Cash in on all opportunities. Close more deals. Great sales management is all about prioritizing, tracking, and monitoring the deals in your pipeline. Zoho CRM gives you everything you need to manage deals across territories and sales structures.Screenshot of Activities - Keep track of all the tasks, meetings, calls, events, or activity records. Neatly organize the numerous records along with the activities associated to them such as follow-up, pre sales and post sales activities, phone conversations etc.