Insightly vs. Zoho CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Insightly
Score 8.6 out of 10
N/A
Insightly is presented as a modern, affordable CRM that is easy to use, simple to customize, and that scales with companies as they grow, designed to solve common pain points that legacy CRMs can't. Available in any vertical, Insightly CRM customers can add companion products for marketing automation, customer service, and integrations in the same platform. Insightly has more than a million users worldwide.
$0
per month Up to 2 users
Zoho CRM
Score 8.2 out of 10
N/A
Zoho CRM is a simple, very low-cost CRM option for the smaller end of the SMB segment. The product has several useful integrations with other products, including QuickBooks, and Google Apps and Google Docs. The product also has an integrated project management module.
$14
per month
Pricing
InsightlyZoho CRM
Editions & Modules
Free
$0
per month Up to 2 users
Plus
$29.00
Per User/Per Month (billed annually)
Professional
$49.00
Per User/Per Month (billed annually)
Enterprise
$99.00
Per User/Per Month (billed annually)
Standard
$14.00
Per User/Per Month
Professional
$23.00
Per User/Per Month
Enterprise
$40.00
Per User/Per Month
Ultimate
$52.00
Per User/Per Month
Plus
$57.00
Per User/Per Month
Offerings
Pricing Offerings
InsightlyZoho CRM
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup fee$14 /user/month
Additional Details
More Pricing Information
Community Pulse
InsightlyZoho CRM
Considered Both Products
Insightly
Chose Insightly
Trialed the trial version of this. It wasn't as intuitive. The basic features of Insightly are pretty intuitive and you can be logging leads within 10 minutes. Zoho CRM didn't offer Outlook integration and certainly didn't have the degree of customer support and training that …
Chose Insightly
Insightly CRM could stand to offer more functionality for larger organizations. But what Insightly CRM does, it does very well, with a few minor caveats. The user interface (UI) is easy to follow, and there are plenty of customizations and integrations. However, it cannot …
Chose Insightly
We mainly selected Insightly for ease of use for end users and its ability to allow us to customize.

Once we had it, we began to see all of the other things (already mentioned) that were great about it.
Chose Insightly
I have had experience with other tools and the Insightly support is far better than my experience with the other tools. Support and training are critical when it comes to the adoption of a new tool within an organization. Insightly very much values their partnerships and …
Chose Insightly
1- Custom field options are more enhanced in insightly. 2- Integration with google drive and Gmail is in a clear listing. 3- Conversion of leads into the opportunity gets connected with the contact. It helps data stay in line in contrast to having scattered in other CRMs. 4- …
Chose Insightly
For me, Insightly works for the Basic price point subscription (lucky to have been on this subscription level before they closed it to new customers). Also, like the Gmail interface and the ability to manage both sales and projects.
Chose Insightly
I found Insightly much easier to use than Salesforce or Zoho. I used Salesforce with a prior organization and I did not find it intuitive like Insightly is. It also took quite a while to create and sort opportunities. I found Zoho to be a little more cumbersome and not as easy …
Chose Insightly
We selected Insightly because of the price. After a year we migrated to Freshsales because it gives us all the features we need for inbound and outbound (workflows for tasks, email campaigns, auto-assignation, integration with a phone provider, integration with multiple apps …
Chose Insightly
  1. Better data security
  2. Capacity to handle and manage large/huge data
  3. Tagging structure to categorize the data
Chose Insightly
We have used ZOHO in house and they are different beasts for different approaches. I find ZOHO too large and not up to date with integrations. It is a sign of the times that the previous industry leaders are lagging behind their younger counterparts and they also have a …
Chose Insightly
I moved from Batchbook about 3.5 years ago, because it had increased its price significantly. Insightly was a good fit with the bonus of the project manager. It was pretty simple to use back then, although it didn't really allow me to manage clients the way I wanted to. …
Chose Insightly
Much more simple software! The interface is clean and not busy. Simple is smart. Insightly is simple. It has tags which you can use to find all sorts of important information. You can tag by company, titles, basically any custom tag you create. On my emails, Insightly …
Chose Insightly
Out of all of the CRM systems that I tried, I was most impressed with Insightly and Nimble. Insightly was very easy to use and was not as "clunky" for me to use as HubSpot and SugarCRM. The email integration for insightly is smooth. I like the ability to CC your Insightly …
Chose Insightly
I like HubSpot’s email integration better but hated their app. Zoho was a step above HubSpot and was free for the size of my team. Google sheets combined with TeachWorks has actually been good enough for our team. Salesforce is great but expensive.
Chose Insightly
No significant gain, so I kept Insightly.
Chose Insightly
We did a one year of evaluation of 17Hats and while there were things that we liked - like the integration with DocuSign, they were just not worth trying to make the switch. Overall, the company seemed to do a good job of growing with its clients, it just seemed a bit 'young'. …
Chose Insightly
At a previous company we used Zoho which was used similarly as a CRM, but I found Zoho's capabilities less effective than Inisghtly. Zoho offered much less capabilities.
Chose Insightly
Insightly is more comprehensive than the others except for maybe for Vtiger. Price/quality relation is better in Insightly. The learning curve is lower with Insightly.
Chose Insightly
It's just one notch below each on in all honesty. Salesforce has reports and integrations, Zoho has a great UI, and HubSpot has email open notifications. If the vendor combined all of those features into their platform it would be an A+. For now, Insightly doesn't pale in …
Chose Insightly
Zoho is very good but includes many useless functions, it's too sophisticated. You have to learn too much about the tool in order to get some interesting results. With Insightly you get more with less.
Zoho CRM
Chose Zoho CRM
We jumped to Zoho CRM from previous trial periods with Hatchbuck and Insightly. Zoho CRM is better suited for larger, growing organizations as it has more capabilities and features than Hatchbuck and Insightly. We liked to think of those CRMS as "starters" for small businesses …
Chose Zoho CRM
The major reason to select CRM is always with the user experience and reliability from the Zoho which is quite better as compared to the competition also it provides very good support in order to use their services due to these reasons it becomes highly recommend as per any …
Chose Zoho CRM
Zoho CRM overall seems like a cheaper option, and does most of what we needed for our project.
Chose Zoho CRM
Using Zoho CRM has been a great experience because of its scalability and ease of use. As a robust design, the solution is easy to set up and comes in an out-of-the-box. This platform is ideal for small-to-medium-sized businesses looking for easy and quick growth. It is the …
Chose Zoho CRM
Zoho CRM was right for my business because I signed up for it a few years ago as part of a Zoho One subscription, and so it was a great value. It was also very configurable and flexible for my needs. I have used and implemented Salesforce with clients, and [it] is equally …
Chose Zoho CRM
I loved Daylite and hated to leave it as it was great but it didn't have a cloud-based solution and that was paramount to me at the time. I tried about 7 different CRMs and found that most of them had some really great features but each one seemed to be lacking some integration …
Chose Zoho CRM
Zoho is a much more matured product, ready to be deployed with no intensive initial customization needed.
Its favorable pricing model makes it faster to reach a positive ROI (HubSpot is free, but every advanced feature needs an upgrade).
One of our critical requirements was the …
Chose Zoho CRM
Zoho has most if not all of the features of Salesforce, at a more competitive price, and is easier to set up and maintain. Zoho has many features that Insightly does not have (i.e. Products, Invoices, Purchase Orders, Cases, etc.). If you need a simple CRM, Insightly is easier …
Top Pros
Top Cons
Features
InsightlyZoho CRM
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Insightly
7.6
379 Ratings
1% below category average
Zoho CRM
7.7
274 Ratings
0% above category average
Customer data management / contact management8.7365 Ratings8.3266 Ratings
Workflow management8.2331 Ratings7.8253 Ratings
Territory management7.557 Ratings7.4186 Ratings
Opportunity management7.9332 Ratings8.2240 Ratings
Integration with email client (e.g., Outlook or Gmail)7.6338 Ratings7.5239 Ratings
Contract management6.521 Ratings7.6191 Ratings
Quote & order management6.752 Ratings7.6190 Ratings
Interaction tracking7.3295 Ratings7.9237 Ratings
Channel / partner relationship management7.724 Ratings7.3182 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Insightly
7.1
13 Ratings
6% below category average
Zoho CRM
7.1
210 Ratings
6% below category average
Case management7.011 Ratings7.2203 Ratings
Call center management7.28 Ratings6.9163 Ratings
Help desk management7.19 Ratings7.2181 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Insightly
7.6
296 Ratings
1% above category average
Zoho CRM
8.1
253 Ratings
7% above category average
Lead management8.0282 Ratings8.2248 Ratings
Email marketing7.2232 Ratings8.0210 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Insightly
7.7
365 Ratings
1% above category average
Zoho CRM
7.9
251 Ratings
4% above category average
Task management8.5356 Ratings8.1236 Ratings
Billing and invoicing management6.039 Ratings7.7171 Ratings
Reporting8.8302 Ratings7.8230 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Insightly
8.0
326 Ratings
5% above category average
Zoho CRM
7.9
246 Ratings
4% above category average
Forecasting7.092 Ratings7.6206 Ratings
Pipeline visualization8.5304 Ratings7.9224 Ratings
Customizable reports8.4291 Ratings8.1237 Ratings
Customization
Comparison of Customization features of Product A and Product B
Insightly
8.2
326 Ratings
8% above category average
Zoho CRM
7.9
265 Ratings
4% above category average
Custom fields9.1325 Ratings8.4263 Ratings
Custom objects8.786 Ratings7.9210 Ratings
Scripting environment6.86 Ratings7.3170 Ratings
API for custom integration8.1166 Ratings7.8193 Ratings
Security
Comparison of Security features of Product A and Product B
Insightly
8.1
278 Ratings
3% below category average
Zoho CRM
8.4
253 Ratings
1% above category average
Single sign-on capability8.3248 Ratings8.4220 Ratings
Role-based user permissions7.8182 Ratings8.4248 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Insightly
7.4
90 Ratings
2% above category average
Zoho CRM
8.1
158 Ratings
11% above category average
Social data6.825 Ratings8.1157 Ratings
Social engagement8.078 Ratings8.0149 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Insightly
6.0
136 Ratings
18% below category average
Zoho CRM
7.6
200 Ratings
6% above category average
Marketing automation6.8136 Ratings7.8197 Ratings
Compensation management5.14 Ratings7.5130 Ratings
Platform
Comparison of Platform features of Product A and Product B
Insightly
8.5
299 Ratings
12% above category average
Zoho CRM
7.7
219 Ratings
3% above category average
Mobile access8.5299 Ratings7.7219 Ratings
Best Alternatives
InsightlyZoho CRM
Small Businesses
Salesmate
Salesmate
Score 9.8 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.1 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
Creatio
Creatio
Score 9.1 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
InsightlyZoho CRM
Likelihood to Recommend
8.8
(398 ratings)
8.3
(298 ratings)
Likelihood to Renew
8.1
(31 ratings)
3.4
(33 ratings)
Usability
8.7
(134 ratings)
8.3
(168 ratings)
Availability
10.0
(4 ratings)
9.0
(2 ratings)
Performance
10.0
(23 ratings)
9.0
(2 ratings)
Support Rating
7.0
(33 ratings)
4.9
(65 ratings)
In-Person Training
-
(0 ratings)
8.0
(1 ratings)
Online Training
9.2
(7 ratings)
9.1
(5 ratings)
Implementation Rating
6.7
(24 ratings)
7.2
(10 ratings)
Configurability
7.0
(16 ratings)
8.1
(110 ratings)
Contract Terms and Pricing Model
10.0
(1 ratings)
9.5
(21 ratings)
Ease of integration
10.0
(9 ratings)
7.2
(2 ratings)
Product Scalability
10.0
(7 ratings)
10.0
(1 ratings)
Professional Services
-
(0 ratings)
8.3
(7 ratings)
Vendor post-sale
10.0
(1 ratings)
9.6
(2 ratings)
Vendor pre-sale
10.0
(1 ratings)
9.2
(2 ratings)
User Testimonials
InsightlyZoho CRM
Likelihood to Recommend
Insightly, Inc.
Insightly is very well suited to track steps in a particular process. It is also very easy to connect contacts, organizations, requests, and projects. It is great for storing data in a way that is easily referenced. It is a helpful tool for facilitating team collaboration. The connectivity to our website forms is also very useful. It is less appropriate for tracking financials as far as invoicing and payments.
Read full review
Zoho
For customizing a CRM without needing specialist support, Zoho CRM is great. The admin UI is pretty intuitive and easy to use. Zoho CRM also works great for tracking contact records and relationships to other records. For instance, we run 10+ different programs, and we need to track every contact's relationship to any and all of our programs. Besides the program relationship, we also track organization/employer relationships, host site relationships for interns, team relationships for several of our programs, and we are starting to track grant disbursement as well. Zoho CRM's "joiner modules" handle all of these different connection points fairly well, though the data import process can be a pain.
Read full review
Pros
Insightly, Inc.
  • Support>It feels like a partnership and support is a critical asset to consider when adopting new tools
  • Customization>The ability to customize with custom objects has allowed us to utilize Insightly in unique ways.
  • Customer Feedback>They very much are interested in soliciting client feedback when it comes to product planning.
Read full review
Zoho
  • Zoho CRM has so much space to capture lots of information.
  • Zoho CRM can be customized for your organization's needs.
  • Zoho CRM is great for running reports to help make business decisions.
  • We love all the different dashboards we can create.
Read full review
Cons
Insightly, Inc.
  • There are some minor glitches such as the screen freezing up. You can fix this by refreshing the page and it doesn't happen often but when it does, it does disrupt the flow.
  • Pulling a report from multiple objects is limited. You have a lot of options but there are some things you want to be able to pull in together and you can't.
  • Items such as Contacts and Organizations don't always link together.
Read full review
Zoho
  • our team found it very challenging to integrate directly to our wordpress site
  • while there may be a way to integrate to the SMS system, we have not discovered how a sales rep would be able to get an sms when customers leave their contact info (not through the app)
  • we have one team member who still works with outlook calendar. it was easy to integrate with google calendar, but a second calendar, depending upon the user
Read full review
Likelihood to Renew
Insightly, Inc.
Insightly offers a great product; it's the right fit for our company at this time. We were, however, considering moving to Contactually due to their cost effective automation features. However, they lacked the project management capabilities of Insightly. As our company grows, we would love to stay with Insightly - and if they can nail the automation and add the ability to customize a little bit more, it would be the perfect solution for us. For a larger company with a more involved sales team, you might find the metrics/reporting to be a bit basic. Insightly offers great customer service even to free customers
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Zoho
Zoho has been a wonderful tool for us for several years and there is so much more we can do with it. New features are released often which give a team like us the option to further fine tune our business process management techniques. I honestly couldn't imagine running our business not on Zoho.
Read full review
Usability
Insightly, Inc.
The reports are easy to customize and generate within seconds. The pipeline clearly shows what is going on with the order, so we don't have to waste time frequently checking in. The database helps us quickly look up a healthcare provider's NPI so we can add it to the order and verify eligibility for insurance.
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Zoho
The methodology of the 'out of the box' user interface is fairly easy to learn. In some cases however, the interface is not consistent throughout the software. Upgrades to the interface has certainly improved some of this--- but now we are seeing the same kinds of inconsistencies across Zoho apps, particularly those more recently added to their platform. This issue is not major in that everybody on staff seems able to learn how to work the programs--- it's just annoying and less than efficient when inconsistent user interfaces or inconsistent terms are used in the programs and/or the requisite documentation.
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Reliability and Availability
Insightly, Inc.
Knock on wood... I haven't had any difficulties with Insightly's availability to-date. I mostly use it on my desktop and infrequently access via my Android phone. No access issues.
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Zoho
No answers on this topic
Performance
Insightly, Inc.
The interface is very user friendly and easy to navigate. Reports can quickly be made, including custom fields.The website response has always been quick to load and has never been unavailable when I have needed access. They listen to requests for additional or custom features, and they hold workshops frequently to assist new and experienced users.
Read full review
Zoho
No answers on this topic
Support Rating
Insightly, Inc.
We have used Insightly for almost 2 years now. We have always been able to get in touch with support for a variety of reasons and they have never disappointed us. The support staff have always been very understanding. They have assisted with answers to our questions and have provided great tech support. We would highly recommend them.
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Zoho
We did the training and that was a huge waste of money. The information provided was basic and the instructor was sloppy (he even forgot to turn off his mic when he used the restroom - no one should ever hear what we heard). I offered up a 9 because we were able to find what we needed on your website.
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In-Person Training
Insightly, Inc.
No answers on this topic
Zoho
It was harder to learn when there were mostly real estate users in the room. We are sales solely.
Read full review
Online Training
Insightly, Inc.
Insightly is a very useful tool, it has the essential capabilities that a company need. Easy to use and very intuitive, so, you don't need tutorial or extra documents. Navigation inside the platform is quite simple. You will be able to store your client's information, about your potential business opportunities, organize teams and users and, connect your emails
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Zoho
Online training is tough, but Zoho and their partners do a good job of explaining things.
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Implementation Rating
Insightly, Inc.
did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product did not participate in the implementation of this product
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Zoho
When you switch CRMs, you can automatically assume everything isn’t going to match up correctly. We had used Salesforce for 10+ years and had a ton of data and customizations. It was not a clean transfer, but we were able to sort it all out. The only issue that really bothered me was Zoho support. Even simple questions couldn’t be answered over chat, and we would have some team members try for hours to find the right answer
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Alternatives Considered
Insightly, Inc.
Insightly has far more modern applications than GoldMine. It allows for more customizations. Our reports are nicer looking and it seems much more user friendly. Insightly also seems to be more than just sales focused. GoldMine seemed to really be geared more towards a sales staff. Insightly has more capabilities for our future needs as well
Read full review
Zoho
Zoho is the only product we have used. Our company is fairly new and before purchasing Zoho a few years ago, client files were only saved and looked at through our company server. Because of how great Zoho has been, we have never considered looking for another product because there really is no need
Read full review
Contract Terms and Pricing Model
Insightly, Inc.
No answers on this topic
Zoho
I think Zoho CRM is priced at a reasonable amount. Simply put, you get what you pay for and Zoho does not disappoint. My organization is comfortable with what we pay and pleased with continually renewing the software. The billing frequency is just right. There are no complaints on our end
Read full review
Scalability
Insightly, Inc.
(+) Being able to download my LinkedIn connections was a huge benefit. (+) I use the task function to stay on top of my follow-up activity which is another positive feature. (+) The sorting capabilities also help me pinpoint the contacts that I need to stay on top of. (-) When I add a new lead from an existing organization, I would like the organization's information to automatically populate the fields like address, website, description. I enter all that information manually. (-) My mass mailing experience has been tedious due to the email function being interrupted and crashing due to bad email addresses in some of my records. (-) Many of my leads do not have current email addresses. I wish Insightly offered a tool to help find email addresses. I spend too much time researching to find email addresses.
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Zoho
No answers on this topic
Professional Services
Insightly, Inc.
No answers on this topic
Zoho
In addition to being a user of Zoho CRM, we are a reseller as well. Often, at times our Partners request for on-boarding the platform configuration for them. During such requirements, we have utilized the Professional services team directly from the Zoho CRM team. Our partner feedback was quite positive, throughout.
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Return on Investment
Insightly, Inc.
  • We started using Insightly to organize our company, and it's done just that and more which provides value that money cannot buy.
  • Insightly allows our sales team to stay on top of sales leads more so than doing so without it, which in turn creates more sales opportunities.
Read full review
Zoho
  • ROI is good, providing your entire team is involved with the program and uses it
  • During busy season, Zoho keeps the flow going with reminders for quote follow-ups
  • Our company saw an estimated 20% gain in closing sales that went through Zoho as compared to quotes not answered through Zoho
Read full review
ScreenShots

Insightly Screenshots

Screenshot of Tracks lead activity and status so nothing falls through the cracksScreenshot of Reports provide insight into sales and productivity performanceScreenshot of Screenshot of Screenshot of Screenshot of

Zoho CRM Screenshots

Screenshot of Deals - Cash in on all opportunities. Close more deals. Great sales management is all about prioritizing, tracking, and monitoring the deals in your pipeline. Zoho CRM gives you everything you need to manage deals across territories and sales structures.Screenshot of Activities - Keep track of all the tasks, meetings, calls, events, or activity records. Neatly organize the numerous records along with the activities associated to them such as follow-up, pre sales and post sales activities, phone conversations etc.