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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Ion Interactive

    Score8 out of 10
    Enterprise companies (1,001+ employees)
    Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools.N/A

    Microsoft Dynamics GP

    Score5.4 out of 10
    N/AMicrosoft Dynamics GP is an ERP software with accounting capabilities. It includes various packs for customizability and features tailored to specific industries’ needs. GP is offered as a perpetual license or subscription.N/A
    Pricing
    Ion InteractiveMicrosoft Dynamics GP
    Editions & Modules
    Managed Services + SaaS
    Custom
    per year
    No answers on this topic
    Offerings
    Pricing Offerings
    Ion InteractiveMicrosoft Dynamics GP
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup Fee$5,500 per customerNo setup fee
    Additional Detailsion’s Build Anything SaaS platform provides organizations with an entirely new and agile interactive content marketing capability. It enables non-technical marketers and designers to create, test and measure an unlimited number of all types of interactive content marketing experiences. It includes unlimited seats, experiences, tests, customization, phone and email support, analytics and more.—
    More Pricing Information
    Community Pulse
    Ion InteractiveMicrosoft Dynamics GP
    Considered Both Products
    Ion Interactive LLC
    No answer on this topic
    Microsoft
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    33%
    Would buy again
    2 Answers
    Delivers good value for the price
    No answers on this topic
    83%
    Delivers good value for the price
    5 Answers
    Happy with the feature set
    No answers on this topic
    83%
    Happy with the feature set
    5 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Ion InteractiveMicrosoft Dynamics GP
    Content Creation
    Comparison of Content Creation features of Ion Interactive and Microsoft Dynamics GP
    Feature
    Ion Interactive
    7.5
    105 Ratings
    4% below category average
    Microsoft Dynamics GP
    -
    Ratings
    Ideation10.099 Ratings00 Ratings
    Content collaboration5.094 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of Ion Interactive and Microsoft Dynamics GP
    Feature
    Ion Interactive
    8.7
    120 Ratings
    11% above category average
    Microsoft Dynamics GP
    -
    Ratings
    Content hub10.0104 Ratings00 Ratings
    Forms / Gated content10.0107 Ratings00 Ratings
    Embedded CTAs10.0108 Ratings00 Ratings
    Content distribution8.093 Ratings00 Ratings
    Content promotion8.086 Ratings00 Ratings
    Content automation6.090 Ratings00 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Ion Interactive and Microsoft Dynamics GP
    Feature
    Ion Interactive
    8.5
    118 Ratings
    14% above category average
    Microsoft Dynamics GP
    -
    Ratings
    Audience profiling and targeting6.091 Ratings00 Ratings
    Closed-loop tracking and reporting8.095 Ratings00 Ratings
    Content performance analytics10.0116 Ratings00 Ratings
    Campaign optimization dashboard10.0107 Ratings00 Ratings
    Payroll Management
    Comparison of Payroll Management features of Ion Interactive and Microsoft Dynamics GP
    Feature
    Ion Interactive
    -
    Ratings
    Microsoft Dynamics GP
    6.4
    20 Ratings
    17% below category average
    Pay calculation00 Ratings6.219 Ratings
    Benefit plan administration00 Ratings5.815 Ratings
    Direct deposit files00 Ratings7.518 Ratings
    Salary revision and increment management00 Ratings6.517 Ratings
    Reimbursement management00 Ratings6.016 Ratings
    Customization
    Comparison of Customization features of Ion Interactive and Microsoft Dynamics GP
    Feature
    Ion Interactive
    -
    Ratings
    Microsoft Dynamics GP
    4.3
    27 Ratings
    55% below category average
    API for custom integration00 Ratings2.526 Ratings
    Plug-ins00 Ratings6.021 Ratings
    Security
    Comparison of Security features of Ion Interactive and Microsoft Dynamics GP
    Feature
    Ion Interactive
    -
    Ratings
    Microsoft Dynamics GP
    6.8
    40 Ratings
    18% below category average
    Single sign-on capability00 Ratings5.532 Ratings
    Role-based user permissions00 Ratings8.140 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Ion Interactive and Microsoft Dynamics GP
    Feature
    Ion Interactive
    -
    Ratings
    Microsoft Dynamics GP
    5.3
    41 Ratings
    38% below category average
    Dashboards00 Ratings3.429 Ratings
    Standard reports00 Ratings6.139 Ratings
    Custom reports00 Ratings6.439 Ratings
    General Ledger and Configurable Accounting
    Comparison of General Ledger and Configurable Accounting features of Ion Interactive and Microsoft Dynamics GP
    Feature
    Ion Interactive
    -
    Ratings
    Microsoft Dynamics GP
    5.0
    48 Ratings
    42% below category average
    Accounts payable00 Ratings6.345 Ratings
    Accounts receivable00 Ratings5.736 Ratings
    Cash management00 Ratings6.336 Ratings
    Bank reconciliation00 Ratings5.541 Ratings
    Expense management00 Ratings4.431 Ratings
    Time tracking00 Ratings8.014 Ratings
    Fixed asset management00 Ratings4.428 Ratings
    Multi-currency support00 Ratings2.619 Ratings
    Multi-division support00 Ratings3.026 Ratings
    Regulations compliance00 Ratings3.214 Ratings
    Electronic tax filing00 Ratings9.012 Ratings
    Self-service portal00 Ratings7.012 Ratings
    Global Financial Support00 Ratings6.07 Ratings
    Primary and Secondary Ledgers00 Ratings4.721 Ratings
    Intercompany Accounting00 Ratings3.618 Ratings
    Localizations00 Ratings4.513 Ratings
    Journals and Reconciliations00 Ratings4.526 Ratings
    Enterprise Accounting00 Ratings2.616 Ratings
    Configurable Accounting00 Ratings3.517 Ratings
    Centralized Rules Framework00 Ratings3.214 Ratings
    Standardized Processes00 Ratings6.119 Ratings
    Inventory Management
    Comparison of Inventory Management features of Ion Interactive and Microsoft Dynamics GP
    Feature
    Ion Interactive
    -
    Ratings
    Microsoft Dynamics GP
    4.2
    26 Ratings
    54% below category average
    Inventory tracking00 Ratings5.524 Ratings
    Automatic reordering00 Ratings1.013 Ratings
    Location management00 Ratings4.018 Ratings
    Manufacturing module00 Ratings3.415 Ratings
    Order Management
    Comparison of Order Management features of Ion Interactive and Microsoft Dynamics GP
    Feature
    Ion Interactive
    -
    Ratings
    Microsoft Dynamics GP
    3.5
    25 Ratings
    71% below category average
    Pricing00 Ratings3.718 Ratings
    Order entry00 Ratings3.721 Ratings
    Credit card processing00 Ratings1.012 Ratings
    Cost of goods sold00 Ratings4.925 Ratings
    Order Orchestration00 Ratings4.99 Ratings
    End-to-end order visibility00 Ratings3.312 Ratings
    Order exception Resolution00 Ratings3.37 Ratings
    Best Alternatives
    Ion InteractiveMicrosoft Dynamics GP
    Small Businesses
    Contently
    Score9.9 out of 10
    QuickBooks Self-Employed (discontinued)
    Score4.2 out of 10
    Medium-sized Companies
    CoSchedule Marketing Suite
    Score10 out of 10
    MYOB
    Score8.3 out of 10
    Enterprises
    PathFactory
    Score8.3 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Ion InteractiveMicrosoft Dynamics GP
    Likelihood to Recommend
    10.0
    (135 ratings)
    4.0
    (54 ratings)
    Likelihood to Renew
    7.0
    (22 ratings)
    9.9
    (7 ratings)
    Usability
    7.4
    (17 ratings)
    5.4
    (10 ratings)
    Availability
    10.0
    (1 ratings)
    10.0
    (2 ratings)
    Performance
    9.0
    (1 ratings)
    7.0
    (1 ratings)
    Support Rating
    10.0
    (18 ratings)
    7.0
    (5 ratings)
    Online Training
    8.0
    (1 ratings)
    -
    (0 ratings)
    Implementation Rating
    10.0
    (6 ratings)
    8.2
    (3 ratings)
    CPA Rating
    -
    (0 ratings)
    9.0
    (1 ratings)
    Product Scalability
    10.0
    (2 ratings)
    9.1
    (1 ratings)
    User Testimonials
    Ion InteractiveMicrosoft Dynamics GP
    Likelihood to Recommend
    Ion Interactive LLC
    If you want to choose a quick start template and fill in the fields with your content, Ion will be fantastic for you. We've done this with whitepapers and quizzes and it's been great and extremely easy to use. If you have an exact idea of what you want, and a background in web development, you may get frustrated. Ion has some quirks that make it tricky to fully customize - everyone once in a while I really just want to go into the HTML and make some changes, but can't. If you are looking to reuse a piece of content for specific targeting (industry or account-specific), Ion is great. The dynamic substitutions are great and very helpful.
    Incentivized
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    Microsoft
    Microsoft Dynamics GP is well-suited for our environment, as we pay a diverse group of employees, including on-the-road drivers, shop employees (some in other locations), and office employees. It easily tracks time off, taxes, pay, etc. The reporting allows us to verify with our drivers how they are paid each week, whether it be through mileage or stop-offs.
    Incentivized
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    Pros
    Ion Interactive LLC
    • Quick Starts make it so easy to get started.
    • Real-time updates are awesome and save a ton of wasteful process.
    • The combination of user friendliness for simple things and the flexibility to do more complex things is great.
    • Chat support is excellent and deeper-dive support has been super helpful.
    • The ability to use these tools in the cloud or embedded has given us tactic flexibility.
    Incentivized
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    Microsoft
    • Great Plains started as back office/accounting, and that is still it's strong suit.
    • SQL and the GP programming language, Dexterity, provide a robust, scalable, and stable platform with well documented maintenance and repair procedures. Relatively easy to manage, tune, and support.
    • Microsoft support for GP verges on "particularly well". Doesn't quite get there but good enough once you know what you're doing
    • Strong partner network, including the GP User Group (GPUG)
    Incentivized
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    Cons
    Ion Interactive LLC
    • Ion University, while stacked with a wealth of information, is difficult to navigate from a troubleshooting perspective. The tutorial videos are all very helpful, but they are also very long. Sometimes I would want to search for how to address a particular issue I was struggling with and it would be a two-minute segment buried in a 45-minute video.
    • Again, getting back the self-guidance side of things. I think a lot of the tutorials are set up in a way that makes sense to Ion, but not as much to the end user.
    • I think the controls admins use when creating new users could be a bit more straightforward.
    Incentivized
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    Microsoft
    • With respect to the allocations, once the expense is entered into the allocation account, you lose the ability to run any detail on just the total of the expense. It would be nice if you could run a trial balance on the allocation accounts the same way you can with regular accounts.
    • I've always thought security set up could be a bit simpler. It actually has gotten better through the years. Specifically, with eight separate entities, it would be nice to have a "master" setup where you could call up one group entity, assign the users rights, and then be finished. Currently, whenever I have a new user, I have to call up each individual entity and select all of the features I want the user to have. That means I have to do eight steps for each user.
    Incentivized
    Read full review
    Likelihood to Renew
    Ion Interactive LLC
    We use it for every landing page and we plan on only doing more dynamic content creation. We dont see that option coming in-house any time ever in the future. ION has a very robust platform for us to work with that really allows us to do more for our customers in regards to having the one-to-one conversation.
    Incentivized
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    Microsoft
    Due the economic challenges that Puerto Rico is having, the company has had to merge some companies in order to be more efficient. It has been easy in GP to process those merges, even thought we had to spend days to accomplish that the process was smooth and accurate. In addition we were able to streamline the purchasing and sales process and the organization is confident to keep renewing GP for the future versions.
    Incentivized
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    Usability
    Ion Interactive LLC
    Usability is straightforward, with extensive documentation and tutorials provided to ensure landing pages are built to specifications and can be optimized for performance. Built-in platform funnels give insight into customer dropoff, success/failures, and conversions (at a glance). Setting up a landing page can be done quickly and easily, with numerous integrations (CRMs like SalesForce, for instance) supported
    Incentivized
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    Microsoft
    Though it is a basic accounting package, I believe some users do not find the old style menus and navigation options intuitive. There is also a great lack of training resources in the market, so users have to learn the product without guidance a lot, resulting in inefficient workflows and misuse or misunderstanding of many features.
    Incentivized
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    Performance
    Ion Interactive LLC
    Sometimes the editor can be a little slow.
    Read full review
    Microsoft
    No answers on this topic
    Support Rating
    Ion Interactive LLC
    The ION support team is amazing. There has not been a single issue they they could not solve for me. If there is a feature or request that they do not have, they have even, on occasion, created custom scripts for our team. *Update 6/5/17 - ION has continued to delight on multiple occasions. I appreciate their attention to detail and ability to solve whatever issue I have. After 3+ years of use and support, ION still has my full endorsement.
    Incentivized
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    Microsoft
    The rating is directed to the thrid party serive provider that we use. I do not now how good the Microsoft direct support is.
    Incentivized
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    Online Training
    Ion Interactive LLC
    They offer a great amount of online training, videos, articles, etc. There is usually an answer available if you run into an issue. I would recommend taking advantage of the online training they offer. I wish I would have done it sooner.
    Incentivized
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    Microsoft
    No answers on this topic
    Implementation Rating
    Ion Interactive LLC
    There were a lot of things we learned about the tool once we really got in and got our hands dirty. Being hands-on was essential for our team to be able to utilize ION in the most effective manner.
    Incentivized
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    Microsoft
    Basically the challenge with this implementation was the Business Portal, too many errors and even the aplication is up and running the users are still having issues. We will start planning the migraton to GP 2015 soon.
    Incentivized
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    Alternatives Considered
    Ion Interactive LLC
    I was not the decision maker to choose this over Uberflip, but the UI is much more appealing to me. It's incredibly easy to use, clean, and from a backend standpoint, it requires little to no tech savvy'ness. Our team has really enjoyed using it and has required no training what-so-ever.
    Incentivized
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    Microsoft
    I come from a strong background of using SAP. SAP doesn't have the flexibility of GP, an example would be SAP doesn't allow core mods, if they catch you, you lose support. Microsoft doesn't really care about mods, but they will be quick to have the vendor you used support your issue if it is caused by those mods. With SAP your company adapts to the software, where with GP you adapt the software to you.
    Incentivized
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    Scalability
    Ion Interactive LLC
    Separate client portfolios enable scalability, however, some elements are still grouped for all accounts so it's difficult to scale for an ad agency with multiple clients. Would prefer totally separate sections of the platform for all clients with each element housed separately.
    Incentivized
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    Microsoft
    The functionality that GP and related ISV solutions offer and the ease of integration of GP to other systems makes it an extremely scalable solution
    Incentivized
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    Return on Investment
    Ion Interactive LLC
    • Though we have not had the service long enough to see any measurable outcomes, we've been able to create interactive web content faster than ever before
    • The speed with which we can build interactive pages and re-use assets has been critical as projects we've done with Ion have made their way around and more and more internal clients have said "me too" for their own projects
    • It is very pricey at $28K for the base annual subscription (dropping to $24k after the first year), so depending on your budgetary situation, that may make no sense for your team--but we had contract money set aside for a company to build us a microsite for around the amount, so we just used it for Ion instead and will now be building the microsite ourselves using it
    Incentivized
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    Microsoft
    • Microsoft Dynamics GP allows my clients to move from a paper or spreadsheet based company to an integrated, electronic, streamlined business. I love being able to help clients gain efficiencies through the use of Microsoft Dynamics GP.
    • Microsoft Dynamics GP allows for better customer service because everything is at our fingertips. If someone calls questioning an invoice, we can easily look it up. If someone calls stating they paid an invoice with a certain check number, we can quickly run a query to find that particular check number to see where it was applied.
    • Having everything on a single platform provides ease of use for upgrades, backups and end user training. There is only one software to learn!
    Incentivized
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    ScreenShots

    Ion Interactive Screenshots

    Screenshot of ion empowers your other marketing technologies to deliver higher fidelity, data-driven scoring, targeting, segmentation and personalization.Screenshot of The types of interactive experiences the ion platform can create is near-endless. These are the most common types used by our customers: Assessments, Calculators, eBooks, Interactive Infographics, Interactive White Papers, Landing Pages, Lookbooks, Quizzes, Resource Library, Solution Finder.Screenshot of See what our customers are saying about our platform and services!Screenshot of Starting at $2,000 per month, you get an unlimited, scalable interactive content platform with our full feature set. Including: Unlimited experiences, unlimited use of Quick Starts, Unlimited Seats/Users, Unlimited A/B/n Testing, Unlimited Sell-Side Experiences, Unlimited Phone, email & chat support, unlimited analytics... PLUS a FREE custom-branded theme that can be applied to all of your experiences.Screenshot of You have the option to start from a template or entirely from scratch. Our Quick Start template library includes more than 100 fully tested, responsive and flexible interactive experiences you can brand, customize and launch.Screenshot of ion is the only interactive content platform that provides the scalable foundation to grow from one interactive experience to one thousand interactive experiences. With ion, interactive content development complexity, long timelines, high costs and maintenance problems are replaced with freedom and agility.