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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Kustomer

    Score8.7 out of 10
    N/AKustomer is a customer service CRM platform built for managing high support volume by optimizing experiences throughout the customer service journey. Kustomer was acquired by Facebook in late 2020, but spun out in 2023 and re-launched as an independent entity, Kustomer, LLC.

    $8,544

    per year for 8 users (minimum)

    SAP Sales Cloud

    Score8.6 out of 10
    N/ASAP Sales Cloud (formerly SAP Cloud for Sales) is a cloud sales application with sales automation, enterprise resource planning (ERP) integration, and collaboration capabilities.N/A
    Pricing
    KustomerSAP Sales Cloud
    Editions & Modules
    Enterprise
    $89
    per month (billed annually) per user
    Ultimate
    $139
    per month (billed annually) per user
    No answers on this topic
    Offerings
    Pricing Offerings
    KustomerSAP Sales Cloud
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsAll plans require an annual subscription and 8 users minimum.—
    More Pricing Information
    Community Pulse
    KustomerSAP Sales Cloud
    Considered Both Products
    Kustomer, LLC
    No answer on this topic
    SAP
    No answer on this topic
    Key User Insights
    Would buy again
    88%
    Would buy again
    7 Answers
    91%
    Would buy again
    120 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    5 Answers
    95%
    Delivers good value for the price
    111 Answers
    Happy with the feature set
    88%
    Happy with the feature set
    7 Answers
    96%
    Happy with the feature set
    127 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    93%
    Lived up to sales and marketing promises
    98 Answers
    Implementation went as expected
    80%
    Implementation went as expected
    4 Answers
    89%
    Implementation went as expected
    99 Answers
    Features
    KustomerSAP Sales Cloud
    Incident and problem management
    Comparison of Incident and problem management features of Kustomer and SAP Sales Cloud
    Feature
    Kustomer
    8.1
    15 Ratings
    1% below category average
    SAP Sales Cloud
    -
    Ratings
    Organize and prioritize service tickets8.014 Ratings00 Ratings
    Expert directory8.212 Ratings00 Ratings
    Subscription-based notifications8.611 Ratings00 Ratings
    ITSM collaboration and documentation8.011 Ratings00 Ratings
    Ticket creation and submission8.015 Ratings00 Ratings
    Ticket response8.015 Ratings00 Ratings
    Self Help Community
    Comparison of Self Help Community features of Kustomer and SAP Sales Cloud
    Feature
    Kustomer
    8.5
    13 Ratings
    6% above category average
    SAP Sales Cloud
    -
    Ratings
    External knowledge base8.013 Ratings00 Ratings
    Internal knowledge base9.013 Ratings00 Ratings
    Multi-Channel Help
    Comparison of Multi-Channel Help features of Kustomer and SAP Sales Cloud
    Feature
    Kustomer
    8.1
    15 Ratings
    1% above category average
    SAP Sales Cloud
    -
    Ratings
    Customer portal8.710 Ratings00 Ratings
    IVR8.69 Ratings00 Ratings
    Social integration7.313 Ratings00 Ratings
    Email support10.015 Ratings00 Ratings
    Help Desk CRM integration6.011 Ratings00 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of Kustomer and SAP Sales Cloud
    Feature
    Kustomer
    -
    Ratings
    SAP Sales Cloud
    8.5
    152 Ratings
    8% above category average
    Customer data management / contact management00 Ratings8.2144 Ratings
    Workflow management00 Ratings8.8146 Ratings
    Territory management00 Ratings8.1130 Ratings
    Opportunity management00 Ratings9.0142 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings8.3136 Ratings
    Contract management00 Ratings7.9133 Ratings
    Quote & order management00 Ratings8.6133 Ratings
    Interaction tracking00 Ratings9.0137 Ratings
    Channel / partner relationship management00 Ratings8.4131 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Kustomer and SAP Sales Cloud
    Feature
    Kustomer
    -
    Ratings
    SAP Sales Cloud
    8.9
    130 Ratings
    14% above category average
    Case management00 Ratings8.7125 Ratings
    Call center management00 Ratings9.1114 Ratings
    Help desk management00 Ratings8.8115 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Kustomer and SAP Sales Cloud
    Feature
    Kustomer
    -
    Ratings
    SAP Sales Cloud
    8.0
    131 Ratings
    3% above category average
    Lead management00 Ratings8.0130 Ratings
    Email marketing00 Ratings7.9112 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Kustomer and SAP Sales Cloud
    Feature
    Kustomer
    -
    Ratings
    SAP Sales Cloud
    8.3
    143 Ratings
    8% above category average
    Task management00 Ratings8.4135 Ratings
    Billing and invoicing management00 Ratings8.4113 Ratings
    Reporting00 Ratings8.1131 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Kustomer and SAP Sales Cloud
    Feature
    Kustomer
    -
    Ratings
    SAP Sales Cloud
    8.3
    141 Ratings
    8% above category average
    Forecasting00 Ratings8.1131 Ratings
    Pipeline visualization00 Ratings8.9132 Ratings
    Customizable reports00 Ratings8.0136 Ratings
    Customization
    Comparison of Customization features of Kustomer and SAP Sales Cloud
    Feature
    Kustomer
    -
    Ratings
    SAP Sales Cloud
    8.2
    138 Ratings
    7% above category average
    Custom fields00 Ratings8.0138 Ratings
    Custom objects00 Ratings7.9131 Ratings
    Scripting environment00 Ratings8.6114 Ratings
    API for custom integration00 Ratings8.3123 Ratings
    Security
    Comparison of Security features of Kustomer and SAP Sales Cloud
    Feature
    Kustomer
    -
    Ratings
    SAP Sales Cloud
    9.2
    141 Ratings
    9% above category average
    Single sign-on capability00 Ratings9.3135 Ratings
    Role-based user permissions00 Ratings9.1135 Ratings
    Social CRM
    Comparison of Social CRM features of Kustomer and SAP Sales Cloud
    Feature
    Kustomer
    -
    Ratings
    SAP Sales Cloud
    9.0
    98 Ratings
    18% above category average
    Social data00 Ratings8.698 Ratings
    Social engagement00 Ratings9.494 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Kustomer and SAP Sales Cloud
    Feature
    Kustomer
    -
    Ratings
    SAP Sales Cloud
    8.5
    117 Ratings
    12% above category average
    Marketing automation00 Ratings8.3113 Ratings
    Compensation management00 Ratings8.693 Ratings
    Platform
    Comparison of Platform features of Kustomer and SAP Sales Cloud
    Feature
    Kustomer
    -
    Ratings
    SAP Sales Cloud
    8.1
    122 Ratings
    6% above category average
    Mobile access00 Ratings8.1122 Ratings
    Best Alternatives
    KustomerSAP Sales Cloud
    Small Businesses
    Help Scout
    Score9.3 out of 10
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    LiveAgent
    Score8.8 out of 10
    Kintone
    Score9.7 out of 10
    Enterprises
    Front
    Score9.2 out of 10
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    KustomerSAP Sales Cloud
    Likelihood to Recommend
    9.0
    (36 ratings)
    8.4
    (163 ratings)
    Likelihood to Renew
    9.1
    (1 ratings)
    8.1
    (15 ratings)
    Usability
    10.0
    (4 ratings)
    7.0
    (10 ratings)
    Availability
    9.1
    (1 ratings)
    9.1
    (2 ratings)
    Performance
    9.1
    (1 ratings)
    9.1
    (2 ratings)
    Support Rating
    9.4
    (7 ratings)
    5.8
    (13 ratings)
    In-Person Training
    9.1
    (1 ratings)
    -
    (0 ratings)
    Online Training
    9.1
    (1 ratings)
    9.1
    (3 ratings)
    Implementation Rating
    9.1
    (1 ratings)
    7.5
    (4 ratings)
    Configurability
    9.1
    (1 ratings)
    9.1
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    9.1
    (1 ratings)
    Ease of integration
    9.1
    (1 ratings)
    9.1
    (1 ratings)
    Product Scalability
    9.1
    (1 ratings)
    8.5
    (123 ratings)
    Professional Services
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    8.2
    (1 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    9.1
    (1 ratings)
    User Testimonials
    KustomerSAP Sales Cloud
    Likelihood to Recommend
    Kustomer, LLC
    I would say the greatest strength of Kustomer is its flexibility. In the hands of a skilled admin, it can be adapted to tons and tons of different use cases. I've been able to make custom displays for different groups of agents, produce complex cross sections of users, draw interesting data relationships combining marketing contacts and customer-initiated contacts. For example, there's really no other data source in our company which could tell you which users received a specific promo code and checked out with it, received their delivery within 14 days and then can related that to the number of times they contacted us about using our product. At the intersection of communication, marketing, data, and relationship-management, Kustomer shines at the center. I would say it falls short when you are trying to coordinate multiple "side conversations" with multiple sources to resolve an issue. This is a tough task for any type of platform, but if you're maintaining 3 different email chains with a 3PL partner, the customer, and a separate internal conversation, it would be confusing anyway!
    Incentivized
    Read full review
    SAP
    SAP Sales Cloud is highly suited for manufacturing and distribution enterprises and especially for people and companies who are already into SAP architecture. It is also great for industries which are consumer-packaged goods oriented, and it is highly structured for B2B sales which has predictive pipelines. I would say it is less suited for hyper growth or newer startups, especially people who are not familiar with the SAP ERP. It is multi-dimensional and has complex matrix structures, so it is a bit difficult to learn, and it might be daunting for new people.
    Incentivized
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    Pros
    Kustomer, LLC
    • All customer data (past orders, communication with customer service, rewards account data) is in one place. This helps agents avoid confusion and reduces the number of tabs they need to open.
    • The Knowledge Base (or K Base) is very helpful. Any time we roll out a new policy or have a limited-time promotion, we can add all the relevant information and worksheets there for the convenience of the agents. That way they can stay in a chat while looking up the answer to a question.
    • We can seamlessly move from chat into email if the customer leaves or the queue times are too long. All the interactions will stay on the customer profile page, so they are kept up to date.
    Incentivized
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    SAP
    • I love its ability to automate the entire sales process for us.
    • Another thing I love is how it combines data from different touchpoints to provide a 360-degree view of the customer.
    • What I like best about SAP Sales Cloud is the real-time analytics it provides for my organization.
    Incentivized
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    Cons
    Kustomer, LLC
    • For our team, the feature that defaults all notes to begin in "done" status is difficult. Throughout each day we need to have notes open and assigned back and forth to different teams, and we have to remember to manually "open" each note. There is too much room for human error with this setting, and it is easy for important notes to be missed if a user forgets to open the note.
    • Similarly, it can be hard to remember to assign emails/notes to a particular team in addition to a user. We almost exclusively work out of team inboxes, and if someone on Care writes an email to a customer, the email will automatically be "done" when it is created, and it will be assigned to the user who wrote it, but not also to the user's team. There are instances where an email needs to be snoozed for several days/hours with further action needed, and unless the user remembers to assign the email to their team it may "awake" from the snooze and not be visible to anyone except the user who created it. Similarly to my first comment, this leaves a lot of room for human error and is not very intuitive.
    • Personally, I do not love that all tickets/emails/notes are jumbled together in the same inbox. While this gives visibility to everything on the "to do" list at the same time, it can be visually overwhelming. We have created unique folders for certain types of projects or categories of work, but have experienced tech glitches or just the awkwardness of another step to manually read the note, determine what type of category it is, and then manually assign it to another folder. Would love to have things auto-sort and take out this manual lift.
    • I love the idea of the autopilot setting, but we have not been able to use this for our work because it sorts items based on time, and not based on priority. In our line of work, we may have an urgent situation arise that needs attention before an email that was sent in 60 minutes ago. The autopilot feature would push the email to my associates sooner than it would the urgent situation from 5 minutes ago. Due to this, we manually monitor inboxes and assign work to ourselves and others.
    Incentivized
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    SAP
    • One area of concern is the many data silos that are present within SAP sales cloud
    • While creating filters for accessing sales lead reports, the accuracy is missing sometimes.
    • The product is quite vast and a lot more learning material and knowledge base documents are required.
    Read full review
    Likelihood to Renew
    Kustomer, LLC
    Because there's no other tool like Kustomer
    Incentivized
    Read full review
    SAP
    SAP sales enables organizations to manage their sales activities, such as inquiries, quotations, orders, deliveries, billing, and payments. Also integrates with other SAP modules, such as finance, logistics, and marketing, to provide a comprehensive solution for managing the entire sales cycle. thats makes SAP a good choice
    Incentivized
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    Usability
    Kustomer, LLC
    There is a learning curve, but it is more than worth it, especially to have a dedicated resource pointed at Kustomer and any other software it interacts with. The basic implementation is useful, and powerful - certainly a MASSIVE upgrade over taking care of your customers in an email inbox or shuffling between multiple windows and applications! It is also set up really well to grow and reconfigure with your business. I'm a big fan.
    Incentivized
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    SAP
    In short, SAP CRM is a complete service that will help improve marketing strategy and productivity. It covers various topics, from big data analytics to resource management and housing sales data. SAP CRM has a long list of features and can do them all.
    Incentivized
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    Reliability and Availability
    Kustomer, LLC
    Because Kustomer is available when you need it
    Incentivized
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    SAP
    Product was mostly available. A couple accessibility issues did exist when sending API calls, and there was either no response, or a delayed response.
    Read full review
    Performance
    Kustomer, LLC
    Because ages load quickly, reports complete in a reasonable time frame, given their complexity
    Incentivized
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    SAP
    No answers on this topic
    Support Rating
    Kustomer, LLC
    I did not reach out to Kustomer support when we had an issue. Still, whenever we provide feedback to our manager regarding what can improve based on our experience using Kustomer, our manager always comments that Kustomer support always replies with some positive feedback based on our suggestions.
    Incentivized
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    SAP
    SAP's customer service is quick and efficient, with a response time of fewer than some minutes. In either case, you'll get instant help from the vendor or online forums. In addition, the vendor provides excellent global support for this tool. Like Salesforce, SugarCRM, etc., it's probably fine as a standalone CRM option.
    Read full review
    In-Person Training
    Kustomer, LLC
    Because they are very hands-on in training us and very approachable
    Incentivized
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    SAP
    No answers on this topic
    Online Training
    Kustomer, LLC
    It was very easy to understand.
    Incentivized
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    SAP
    Training was mostly completed over a couple conference calls, and reading the API documentation. Our developers were able to implement quickly after reading the documentation.
    Read full review
    Implementation Rating
    Kustomer, LLC
    Nothing really because it is easy to use. After an hour of using it, we're already getting the hang of it.
    Incentivized
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    SAP
    I would rate the implementation a 7. While the process overall was successful, there were challenges related to data migration, integration with other systems, and initial user adoption. However, the support from SAP during the implementation phase was helpful, and we were able to resolve the major issues as the process progressed.
    Incentivized
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    Alternatives Considered
    Kustomer, LLC
    Apps like Intercom, Zendesk, and Gorgios all treat customer inquiries as tickets, just tracking that one issue or interaction with a customer. Kustomer treats each customer as an individual, which allows us to provide top-notch customer service. Customers love that we're able to be more conversational and informal, while still solving their issues quickly. It also helps us build relationships with customers and increases repeat orders.
    Incentivized
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    SAP
    These other products are not fully focused on sales. Of course you can create a workflow for your employees but they have too much info that youll probably won't end Up using. Also their AI assistance is not that accurate when you need some advice or personalized Insights. That's why we swapped to another software that was focused on the sales funnel.
    Incentivized
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    Scalability
    Kustomer, LLC
    Because customer is flexible and scalable
    Incentivized
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    SAP
    1. It much needed to the end-user like sales person and marketing team to read the real time analysis for better decision making and deal closing. 2. Cost calculation and tracking becomes easier on go. 3. HR department, sales and marketing teams are getting insights for further improvement of the process of sales and conversion rate. 4. Easier to know customer behavior and taste.
    Incentivized
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    Return on Investment
    Kustomer, LLC
    • We’re getting so much positive feedback — which is not something you traditionally associate with a customer care team — because we’re making it effortless for customers to deliver both positive and negative feedback, and we can now resolve the bad feedback really really quickly.
    • Primarily from our increased efficiency with Kustomer, we’ve seen a significant reduction of $3 to $4 for every cost per contact.
    Incentivized
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    SAP
    • Integration with additional sales tools, such as LinkedIn Sales Navigator, greatly improves the speed and efficiency of our entire process.
    • Standard templates facilitate easy and efficient lead interaction.
    • The time is reduced and representative job productivity increases when SAP Sales Cloud is used.
    Incentivized
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    ScreenShots

    SAP Sales Cloud Screenshots

    Screenshot of the SAP Sales Cloud dashboard, where users can can automate critical selling processes and give sellers AI-based recommendations. The dashboard features:
Cloud deployment
A unified view of customers
An optimised mobile selling experience
AI-driven insights, recommendations, and analytics
Embedded generative AI highlights and summarization