What users are saying about
39 Ratings
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Top Rated
641 Ratings
39 Ratings
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Score 7.7 out of 100

ZoomInfo

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Top Rated
641 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.4 out of 100

Likelihood to Recommend

Lead411

For anyone in sales, particularly in the direct and "hunting" category, this is a great tool. The hardest part of sales is finding the appropriate decision makers and influencers in your target market and getting them to talk to you. Lead411's contact info is as current and accurate as I've every experienced in my decade + in sales, and coupled with their customizable news alerts, it allows you to contact prospects at the right time with something relevant to talk about around their company and industry, increasing your chances of a successful sales call while allowing you to filter out those prospects that just aren't a fit for what you do. A quick "no" is the second best thing behind a "yes" because you get back so much more of a very valuable asset -- your time. This tool helps you to dramatically reduce wasted hours hunting for the wrong contact person and the wrong fit for your services. Efficiency and time management improved dramatically by using Lead411.
Michael Murphy | TrustRadius Reviewer

ZoomInfo

ZoomInfo is great for companies looking to add another great tool to your sales, marketing, and potentially data team's arsenal. That said, if you're looking for clients that are startups, are small businesses (less than 10M in revenue, less than 10 employees, etc.) - it may not be the best fit for now
Katie Carlson | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

Lead411
9.1
ZoomInfo
7.8
Advanced search
Lead411
9.3
ZoomInfo
8.1
Identification of new leads
Lead411
8.9
ZoomInfo
7.9
List quality
Lead411
9.1
ZoomInfo
7.7
List upload/download
Lead411
9.6
ZoomInfo
7.5
Ideal customer targeting
Lead411
8.7
ZoomInfo
7.8
Load time/data access
Lead411
9.0
ZoomInfo
8.1

Sales Intelligence Data Standards

Lead411
9.2
ZoomInfo
8.0
Contact information
Lead411
9.1
ZoomInfo
7.9
Company information
Lead411
9.6
ZoomInfo
8.2
Industry information
Lead411
9.0
ZoomInfo
7.8

Data Augmentation & Lead Qualification

Lead411
8.4
ZoomInfo
7.7
Lead qualification process
Lead411
8.8
ZoomInfo
8.0
Smart lists and recommendations
Lead411
8.0
ZoomInfo
7.4
Salesforce integration
Lead411
8.5
ZoomInfo
8.1
Company/business profiles
Lead411
8.3
ZoomInfo
8.1
Alerts and reminders
Lead411
8.2
ZoomInfo
7.7
Data hygiene
Lead411
9.5
ZoomInfo
7.3
Automatic data refresh
Lead411
5.2
ZoomInfo
7.5
Tags
Lead411
9.3
ZoomInfo
7.3
Filters and segmentation
Lead411
9.7
ZoomInfo
8.2

Sales Intelligence Email Features

Lead411
9.0
ZoomInfo
7.0
Sales email templates
Lead411
9.0
ZoomInfo
8.0
Append emails to records
Lead411
9.0
ZoomInfo
5.9

Pros

Lead411

  • Most importantly --- The DATA is accurate and the platform is straight-forward and simple to use. The native connection to our CRM environment "completes the requirement" from our standpoint. A "10 out of 10"...
  • From my experiences and interactions, the culture of the organization is exceptionally focused on customer satisfaction! We've been more than pleased with EVERY SINGLE interaction with Lead411....they go out of their way to be of assistance. A "10 out of 10"...
Bill Howatineck   --- Partner | TrustRadius Reviewer

ZoomInfo

  • Provides background information on organizations. This helped me to get a quick understanding of potential accounts prior to reaching out.
  • Provides an easy solution for getting information on new leads into Salesforce. This saved me time from creating new leads.
  • Provides information on a network of individuals to target your outreach.
Amanda Richards | TrustRadius Reviewer

Cons

Lead411

  • Ability to upload more than one company or a list of companies to match and then build a list. This is something discussed with Lead411 and from our understanding is under development.
  • Continue to verify, update and add contact information for contacts at Fortune 1000 companies
Mary White | TrustRadius Reviewer

ZoomInfo

  • Often I run into people who are no longer with that company. There is no way to flag for errors or make changes.
  • Often there are people who are not in ZoomInfo.
  • ZoomInfo can't import data from its website on the lower version of Salesforce.
  • The Salesforce version of ZoomInfo is more difficult to use. I find I often have to import one person at a time.
  • I have huge pressure to perform better because the cost is so high for this product.
Dan Sherman | TrustRadius Reviewer

Likelihood to Renew

Lead411

Lead411 8.8
Based on 6 answers
Because we have successfully used Lead 411 for over 8 years and they have never disappointed us. Their site is never down- always working at full capacity.
Kathy Doering | TrustRadius Reviewer

ZoomInfo

ZoomInfo 10.0
Based on 10 answers
With the combined resources of crowdsorced info on both data.com as well as the immediacy of info on LinkedIn, as well as intel on Hoovers, information provided on ZoomInfo is more readily available if you have the time to invest in looking for it. However, at the pace we do business, having a "one stop shop" for information is very convenient. On efficiency alone, ZoomInfo is worth the price of subscription considering our business model.
Isaac Cabrera | TrustRadius Reviewer

Usability

Lead411

Lead411 7.0
Based on 1 answer
Have not had any trouble using it
Anonymous | TrustRadius Reviewer

ZoomInfo

ZoomInfo 9.0
Based on 1 answer
No answer on this topic is available.

Support Rating

Lead411

Lead411 7.0
Based on 2 answers
tom blue personally responds to me promptly.
Robert Kohler | TrustRadius Reviewer

ZoomInfo

No score
No answers yet
No answers on this topic

Alternatives Considered

Lead411

I used DiscoverOrg at a previous job and what I can say the main difference to be Lead411 just has more accurate and up to date information. I also think it's easier to navigate their UI than others, but that might just be my preference
Anonymous | TrustRadius Reviewer

ZoomInfo

I honestly haven't used anything quite similar to ZoomInfo except for LinkedIn Sales Navigator (which seems to be the most similar thing to ZoomInfo - but it's still wildly different). I typically find relevant contacts on LinkedIn, but then to actually get their contact info, there's nothing I've ever used that is even close to ZoomInfo in terms of quality or depth of data and accuracy.
David Schwartz | TrustRadius Reviewer

Return on Investment

Lead411

  • It has helped us identify buying signals through their news tracker that has led us to say the right things to spark a conversation and ended up closing several deals because of this. The tool will pay for itself if you know how to effectively apply it. When using their news feature we tend to see about a 30% bump and meaningful conversations.
  • It is a great way to identify competitors of the people you are targeting. Everytime you look up an account it offers about five or six suggestions of companies that fit the same firmographic profile.
  • While the data appender has some manual things attached to it it has served to be a valuable resource in updating criteria that are used to identify valuable accounts.
Jordan Linford | TrustRadius Reviewer

ZoomInfo

  • I have been able to call more prospects and email them faster since I was able to find their info easily.
  • A lot of times I will spend more time than necessary trying to verify where someone works because I'm not sure of the validity of the data on ZoomInfo.
  • I have been able to grow my own territory's prospect list because I can now add phone numbers and emails in an effective manner.
Erika M. Barth | TrustRadius Reviewer

Screenshots

Pricing Details

Lead411

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Lead411 Editions & Modules

Edition
Basic$751
Pro$1502
Enterprise per YearContact Us3
Freemium$04
Starter37.505
  1. 200 Exports a Month, (price based on yearly subscription) $99 on a month-to-month subscription
  2. 450 Exports a Month, (price based on yearly subscription) $199 on a month-to-month subscription
  3. 1000-Unlimited Records Per Month
  4. 30 Exports a Month (Emails Only)
  5. 150 Exports a Month, (Emails Only)(price based on yearly subscription) $50 on a month-to-month subscription
Additional Pricing Details

ZoomInfo

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

ZoomInfo Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

Lead411
8.4
ZoomInfo
8.3

Likelihood to Renew

Lead411
8.8
ZoomInfo
10.0

Usability

Lead411
7.0
ZoomInfo
9.0

Performance

Lead411
7.3
ZoomInfo

Support Rating

Lead411
7.0
ZoomInfo

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