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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    GTM Workspace Powered by ZoomInfo

    Score8.2 out of 10
    N/AZoomInfo Sales is a modern go-to-market platform for B2B companies. ZoomInfo Sales helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.N/A

    Lead411

    Score8.3 out of 10
    Mid-Size Companies (51-1,000 employees)
    Lead411 is a sales intelligence solution that provides provides news-driven sales leads, IT intelligence and unlimited company contacts within a simple UI. Key differentiators are unlimited downloads, fresh daily leads based on territory, and a no commitment monthly offer.

    $99

    per month per user

    Pricing
    GTM Workspace Powered by ZoomInfoLead411
    Editions & Modules
    No answers on this topic
    Basic Plus Unlimited
    $99
    per month per user
    Enterprise Limited
    Contact Sales
    Offerings
    Pricing Offerings
    GTM Workspace Powered by ZoomInfoLead411
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Pricing reflected may not include certain add-ons like Bombora Intent Data or extra seats. Contact Sales for customization of the service.
    More Pricing Information
    Community Pulse
    GTM Workspace Powered by ZoomInfoLead411
    Considered Both Products
    ZoomInfo
    Chose GTM Workspace Powered by ZoomInfo
    We chose Zoominfo over Lead411 because it seems they had everything we needed at the right price. ZoomInfo not only lets us have manual search capabilities, but also we can buy full lists in bulk. Discover.org rep only followed up with me after 2 months, but the price was too …
    Incentivized
    Chose GTM Workspace Powered by ZoomInfo
    Evaluated Clearbit, Lead411 , InsideView for Contact level data
    Evaluated and compared to Dun&Broadstreet for company level data.
    Incentivized
    Chose GTM Workspace Powered by ZoomInfo
    Within the company I'm in, they just buy the information from a third-party company or get it from people in India.
    Incentivized
    Chose GTM Workspace Powered by ZoomInfo
    ZoomInfo has more leads for smaller/midsize companies.
    Incentivized
    Chose GTM Workspace Powered by ZoomInfo
    DiscoverOrg was the only one that had value. The rest lacked phone numbers and emails for BtoB customers. Some were more about email tracking. Salestools.io was a total scam and they charged me $500 for 14 leads that had no value and was awful. Salesgenie is better for BtoC …
    Incentivized
    Chose GTM Workspace Powered by ZoomInfo
    Better than: Hunter.io, Lead411, Spokeo
    On par with: RocketReach
    Incentivized
    Lead411
    Chose Lead411
    About equal but better value
    Incentivized
    Chose Lead411
    Value of Lead411 is better for a smb. In my opinion, Intent data not as good but good enough.
    Incentivized
    Chose Lead411
    For the price point, Lead411 is favorable to ZoomInfo.
    Incentivized
    Chose Lead411
    ZoomInfo is too expensive and UpLead has a terrible trial period and I could not accurately test it before purchase
    Incentivized
    Chose Lead411
    So far, in my short month using this program, I have managed to land business with two companies! The pricing helps.
    Incentivized
    Chose Lead411
    Lead411 is the best in terms of pricing and lead accuracy compared to other apps.
    Incentivized
    Chose Lead411
    I have had more success with Lead411 during a trial period compared to their competitors in terms of reaching the targeted prospect by email.
    Incentivized
    Chose Lead411
    ZoomInfo certainly is class when it comes to its capabilities. That said, if you're in a heavy outbound role and you just want to get down to the nitty gritty Lead411 is a cost effective measure to get you the information you need to be as successful as you can possibly be.
    Incentivized
    Chose Lead411
    There are a ton of competitors. Since I've been using them for so long I believe their pricing packages may have changed. However, I found that for the price and functionality they are far and away the biggest bang for your buck. Honestly they are sort of my secret weapon.
    Incentivized
    Chose Lead411
    They are great as a backup provider.....we use ZoomInfo as the main provider and are evaluating DiscoverOrg when renewal is up.
    Incentivized
    Chose Lead411
    Discover.org was a product I used often at another company but is useless in my new company and industry. They are very limited and industry specific which is a shame considering they offer a good product. Insideview is a comparable product but again we could not find enough …
    Incentivized
    Chose Lead411
    With Lead411 I get a mix of intelligence, data and company information. With these other tools I get one or the other, and I can't buy a seat for myself. I know independent recruiters who I've been pushing to try Lead411, I just haven't found the time to get them on board with …
    Incentivized
    Key User Insights
    Would buy again
    93%
    Would buy again
    309 Answers
    100%
    Would buy again
    41 Answers
    Delivers good value for the price
    90%
    Delivers good value for the price
    226 Answers
    100%
    Delivers good value for the price
    37 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    322 Answers
    98%
    Happy with the feature set
    40 Answers
    Lived up to sales and marketing promises
    93%
    Lived up to sales and marketing promises
    210 Answers
    97%
    Lived up to sales and marketing promises
    36 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    204 Answers
    97%
    Implementation went as expected
    32 Answers
    Features
    GTM Workspace Powered by ZoomInfoLead411
    Prospecting
    Comparison of Prospecting features of GTM Workspace Powered by ZoomInfo and Lead411
    Feature
    GTM Workspace Powered by ZoomInfo
    7.9
    732 Ratings
    2% above category average
    Lead411
    8.1
    53 Ratings
    5% above category average
    Advanced search8.5725 Ratings8.152 Ratings
    Identification of new leads7.7687 Ratings8.047 Ratings
    List quality7.3713 Ratings7.752 Ratings
    List upload/download8.1673 Ratings8.349 Ratings
    Ideal customer targeting7.5680 Ratings8.247 Ratings
    Load time/data access8.3702 Ratings8.150 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of GTM Workspace Powered by ZoomInfo and Lead411
    Feature
    GTM Workspace Powered by ZoomInfo
    8.0
    725 Ratings
    3% above category average
    Lead411
    7.8
    53 Ratings
    1% above category average
    Contact information8.0724 Ratings7.753 Ratings
    Company information8.3720 Ratings8.353 Ratings
    Industry information7.8692 Ratings7.653 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of GTM Workspace Powered by ZoomInfo and Lead411
    Feature
    GTM Workspace Powered by ZoomInfo
    7.5
    710 Ratings
    1% above category average
    Lead411
    7.6
    49 Ratings
    2% above category average
    Lead qualification process7.293 Ratings7.840 Ratings
    Smart lists and recommendations7.197 Ratings7.434 Ratings
    Salesforce integration8.7495 Ratings7.422 Ratings
    Company/business profiles7.9675 Ratings7.743 Ratings
    Alerts and reminders7.0469 Ratings6.830 Ratings
    Data hygiene7.0641 Ratings7.017 Ratings
    Automatic data refresh7.3560 Ratings7.537 Ratings
    Tags7.3494 Ratings9.34 Ratings
    Filters and segmentation7.9654 Ratings7.744 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of GTM Workspace Powered by ZoomInfo and Lead411
    Feature
    GTM Workspace Powered by ZoomInfo
    6.3
    256 Ratings
    17% below category average
    Lead411
    8.6
    16 Ratings
    14% above category average
    Sales email templates6.7253 Ratings8.216 Ratings
    Append emails to records5.925 Ratings9.01 Ratings
    Best Alternatives
    GTM Workspace Powered by ZoomInfoLead411
    Small Businesses
    Owler
    Score9.7 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    GTM Workspace Powered by ZoomInfoLead411
    Likelihood to Recommend
    8.3
    (752 ratings)
    8.4
    (58 ratings)
    Likelihood to Renew
    8.5
    (21 ratings)
    9.0
    (7 ratings)
    Usability
    8.1
    (70 ratings)
    8.4
    (12 ratings)
    Performance
    -
    (0 ratings)
    7.3
    (1 ratings)
    Support Rating
    8.1
    (7 ratings)
    9.1
    (4 ratings)
    Implementation Rating
    7.5
    (4 ratings)
    -
    (0 ratings)
    Configurability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.7
    (56 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    GTM Workspace Powered by ZoomInfoLead411
    Likelihood to Recommend
    ZoomInfo
    A scenario wherein ZoomInfo Sales is well-suited, as I said, is good for giving you the details, the intent, and scope for a specific person working at a very specific company, and also the initiatives that are currently going on in the organization. When it comes to updating a contact's email and phone number, it does so very accurately. Apart from that, the call script feature generates a call script immediately after the call connects, in three to four seconds. Then there is a customer mapping filter where you can find similar customers to your existing ICPs. And then when it comes to maybe the things or scenarios that are less appropriate, it's again the Chrome extension part. Also, on the onboarding part, we have experienced that the onboarding did not go that smoothly. The email generation part that ZoomInfo claims is quite good. For us, the result that came out was all four to five of our emails, the email template that we had made in ZoomInfo. So all these four to five emails had the same body, the same subject line, just we can say 98% of the email were same, just 2% change in them. And there is no scope for automation. You have to process each and everything manually, even today in ZoomInfo.
    Incentivized
    Read full review
    Lead411
    It is well suited for reaching prospects across a vast array of industries; lead generation, planning for meetings (let's me know who might be attending from the client side and allows me to view their LinkedIn account ahead of time. I wouldn't use it for B2C sales or inexperienced sales support people. One still needs to determine which contacts to download.
    Incentivized
    Read full review
    Pros
    ZoomInfo
    • Zoominfo provides us scoops regarding any new upcoming project or pain points (difficulties) facing by certain companies which helps a lot in our business to contact such companies.
    • Zoominfo gives us the exaction info such as email address, Direct or Cell phone number of particular contact which we want and we don't get anywhere except zoominfo
    • Zoominfo has huge database. Intent is one of the favorite section where we get the exact info about the companies/industries which we want
    • Zoominfo Connects with Hubspot which is another benefit for us to add any specific contact directly to our HubSpot app.
    Incentivized
    Read full review
    Lead411
    • Most importantly --- The DATA is accurate and the platform is straight-forward and simple to use. The native connection to our CRM environment "completes the requirement" from our standpoint. A "10 out of 10"...
    • From my experiences and interactions, the culture of the organization is exceptionally focused on customer satisfaction! We've been more than pleased with EVERY SINGLE interaction with Lead411....they go out of their way to be of assistance. A "10 out of 10"...
    Read full review
    Cons
    ZoomInfo
    • For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options.
    • Clearer instructions on how to set targeted search parameters for inbound information would be beneficial.
    Incentivized
    Read full review
    Lead411
    • Ability to search contacts and companies by actual street and physical address is not there yet. This is extremely helpful when trying to strategically work a particular neighborhood where you're trying to build up your own individual name and brand recognition. It's also a way of keeping others in the sales force from stepping on the toes or duplicating efforts of another sales rep.
    Read full review
    Likelihood to Renew
    ZoomInfo
    I'm not the contact. But I see it is where things are moving and if you don't have the information ZoomInfo gathers and continues to be more honed in on our customer or prospective customers, we will lose any advantages we once had and will be left behind.
    Incentivized
    Read full review
    Lead411
    Lead411 is utilized by our team and as they improve their functionality for company look ups in batches, we are interested in testing it
    Read full review
    Usability
    ZoomInfo
    The sidebar is seamless, and it's easy to navigate, unlike other tools. I like that the advanced search isn't too complicated, either. Sometimes, I wonder if I'm not using the tool to its full capability, but it's great for a combination strategy of sales navigation and Zoom.
    Incentivized
    Read full review
    Lead411
    I would rate Lead411’s overall usability a 9 out of 10. The platform is intuitive, easy to navigate, and provides quick access to accurate data. Features like advanced search filters and integrations make it seamless for sales teams. Minor improvements could be made in global data coverage, but overall, it’s highly efficient and user-friendly.
    Read full review
    Support Rating
    ZoomInfo
    I never used it
    Incentivized
    Read full review
    Lead411
    They are very good at responding to my questions.
    Incentivized
    Read full review
    Implementation Rating
    ZoomInfo
    There would have nice while providing a great platform to use, to have an in person class to show how it would best serve us and to navigate. Nothing was provided to myself outside of having a sign on and the preloaded steps to get through basic processes
    Incentivized
    Read full review
    Lead411
    No answers on this topic
    Alternatives Considered
    ZoomInfo
    There’s a few not listed. All in all, ZoomInfo Sales is an essential tool if you’re hunting hard and often. The AI functionality is superior to anything else I’ve used. However, if you’re a come and go, now and then prospector you can get by with other search engines that are “static” or seeming to be lacking in current data. LI Sales Nav is great, but you’re not going to get ahold of normal mid level people on there, and contact details are protected. The biggest competitive benefit here is you get everything you could possibly want to know, I’m not aware of any other product that can hang.
    Incentivized
    Read full review
    Lead411
    ZoomInfo certainly is class when it comes to its capabilities. That said, if you're in a heavy outbound role and you just want to get down to the nitty gritty Lead411 is a cost effective measure to get you the information you need to be as successful as you can possibly be.
    Incentivized
    Read full review
    Return on Investment
    ZoomInfo
    • Zoominfo Sales has reduced our company research effort by at least 80%. We now have all the information in one place.
    • TAM (total addressable market) data accuracy is significant.
    • AOP planning is flawless, i.e., allocating budget, sales resources, etc., by territory.
    Incentivized
    Read full review
    Lead411
    • I've been able to receive some great contact info that has led to me booking new speakers.
    • I've wasted a lot of time and credits on data that says it was verified and is not correct.
    • It is very labor intensive to keep cost down.
    Incentivized
    Read full review
    ScreenShots

    Lead411 Screenshots

    Screenshot of advanced search within the Lead411 platformScreenshot of the AI Dashboard used to find the most relevant and ready-to-purchase prospects quicklyScreenshot of where to contact prospects directly in the platform, create follow-up sequences and flag important prospects all within the platform.Screenshot of Lead411 a pricing options.