What users are saying about
Top Rated
603 Ratings
28 Ratings
Top Rated
603 Ratings
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Score 8.5 out of 100
28 Ratings
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Score 7 out of 100

Likelihood to Recommend

LinkedIn Sales Navigator

This is also a great tool that we use for a social selling approach. I've personally had lots of success with clients not responding and reaching out through LinkedIn to spark a conversation. What really makes a difference is having a tool that helps analyze businesses and their employees. The other side of this, besides just LinkedIn, is your ability to see companies and individuals as well as send messages without a limit, therefore increasing the effectiveness and scope of the impact for your business. It doesn't always do a great job of pulling in contact data. If you're looking to bulk search individuals this isn't the tool you would want to use.
Kevin Knudsen | TrustRadius Reviewer

Owler

This is a free service, so it should be compared to free and low cost alerting (e.g. Google Alerts) and PE/VC funding profile (e.g. Crunchbase) services. Owler is well suited for competitive intelligence professionals, named account reps, and marketing professionals tracking company news (web mined company mentions and press releases) and social media (blogs, Video, YouTube). The alerts are high precision and tag for three key events (M&A, Funding, Exec Changes). It is the alerting and social media tools which are the key strength of the service.The company claims two million profiles, but only has 60,000 with full address information. Content includes competitors, user polls, and funding / M&A data. Owler should be viewed as a free complement to other online company research tools, but it lacks the depth to replace subscription services. Missing content includes long business descriptions; financials and discrete sizing data; family tree linkage, and executive profiles (only the CEO is covered)While they offer list building functionality, it is quite thin and non-downloadable. As such, I would not recommend Owler for sales and marketing prospecting at this point.A unique feature is a set of company polls about the direction of the company and CEO performance. Unfortunately, the response rates are often too low to be statistically meaningful.
Michael Levy | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

LinkedIn Sales Navigator
8.0
Owler
6.9
Advanced search
LinkedIn Sales Navigator
8.3
Owler
6.2
Identification of new leads
LinkedIn Sales Navigator
7.9
Owler
6.7
List quality
LinkedIn Sales Navigator
8.2
Owler
6.1
List upload/download
LinkedIn Sales Navigator
7.2
Owler
7.9
Ideal customer targeting
LinkedIn Sales Navigator
8.1
Owler
6.7
Load time/data access
LinkedIn Sales Navigator
8.2
Owler
8.0

Sales Intelligence Data Standards

LinkedIn Sales Navigator
8.0
Owler
5.8
Contact information
LinkedIn Sales Navigator
7.7
Owler
4.2
Company information
LinkedIn Sales Navigator
8.2
Owler
5.8
Industry information
LinkedIn Sales Navigator
8.0
Owler
7.3

Data Augmentation & Lead Qualification

LinkedIn Sales Navigator
7.7
Owler
7.5
Lead qualification process
LinkedIn Sales Navigator
8.0
Owler
6.1
Smart lists and recommendations
LinkedIn Sales Navigator
7.1
Owler
6.9
Salesforce integration
LinkedIn Sales Navigator
7.3
Owler
9.5
Company/business profiles
LinkedIn Sales Navigator
8.1
Owler
6.3
Alerts and reminders
LinkedIn Sales Navigator
7.8
Owler
9.0
Data hygiene
LinkedIn Sales Navigator
7.6
Owler
6.5
Automatic data refresh
LinkedIn Sales Navigator
7.7
Owler
6.4
Tags
LinkedIn Sales Navigator
7.8
Owler
8.5
Filters and segmentation
LinkedIn Sales Navigator
7.9
Owler
7.9

Sales Intelligence Email Features

LinkedIn Sales Navigator
7.7
Owler
8.6
Sales email templates
LinkedIn Sales Navigator
7.8
Owler
8.6
Append emails to records
LinkedIn Sales Navigator
7.5
Owler
8.6

Pros

LinkedIn Sales Navigator

  • LinkedIn Sales Navigator takes the guesswork out of contacting potential lead sources. Rather than spending an exorbitant amount of time and energy trying to find the right people you wish to connect with, it lets you drill down and find contacts on a granular level.
  • LinkedIn Sales Navigator has add-ons that we pay for, and they are well worth the cost. We are now able to send more LinkedIn InMails each month, and we get a higher response rate from recipients.
  • We use Salesforce, and LinkedIn Sales Navigator saves leads and contacts into this platform with a simple click. There is no need to enter information multiple times, which is a real time saver.
Kevan Wilkinson | TrustRadius Reviewer

Owler

  • Owler enables the user to quickly find the data and information that he or she needs.
  • I appreciate the customizable dashboard where you can set alerts and track companies you select.
  • The latest news regarding the funding rounds of startup companies is especially helpful.
  • The top competitors to companies provided by Owler often give me a great point of reference for my competitive analysis.
Anonymous | TrustRadius Reviewer

Cons

LinkedIn Sales Navigator

  • With my current company I only have a limited amount of inMails that I can send per month (50) which limits my use of the product. I wish that I was able to have unlimited to get the full functionality.
  • One complaint I have about targeting specific types of prospects is that when you do narrow the list within a company sometimes unrelated prospects still come up in the search and you have to weed through them.
  • I wish that regular linkedIn and Sales Navigator could be linked together at least message wise so that you didn't have to remember if you sent a prospect a message through Navigator or just from being a contact.
Erika M. Barth | TrustRadius Reviewer

Owler

  • Sometimes the email alerts, industry info, and other stuff Owler sends out is less relevant because it casts a wide net. You ensure you get just about everything this way, but it does mean more filtering/sifting on your part. Really not a big deal though.
  • Like I said before, it does take some manual setup work, though it's not terribly difficult. It's simple to do, but having to update your preferences each time you want to follow another company can get tedious. I imagine that Salesforce integrations and paid versions solve this problem.
Parker O'Very | TrustRadius Reviewer

Likelihood to Renew

LinkedIn Sales Navigator

LinkedIn Sales Navigator 10.0
Based on 2 answers
This question is a no-brainer. The tool is the industry standard for anyone tied to sales and marketing. The name "LinkedIn Sales Navigator" is synonymous with streamlining relevant customer and account data in an easy to use format that is actionable and intelligent. The focus on continuous improvement and richer means of communicating with customers and prospects is evident each time new features are rolled out. The social component of the tool even includes a gamification component to ensure that peers remain relevant among each other, which is refreshing and enjoyable for those who engage the tool on a daily basis.
Michael J. Towle | TrustRadius Reviewer

Owler

Owler 10.0
Based on 1 answer
Not really an applicable question as this is a free service, but if they charged $100 / year (GageIn's price) I would still license the service.
Michael Levy | TrustRadius Reviewer

Usability

LinkedIn Sales Navigator

LinkedIn Sales Navigator 8.0
Based on 3 answers
It lets you pull people with specific titles in specific areas and with the criteria you choose--job changes, mutual connections based on schools, roles, and companies, etc. It is easy to upload these lists into other software or download and save them to a drive.
Vishakha Rao | TrustRadius Reviewer

Owler

Owler 10.0
Based on 3 answers
Owler's interface and user experience are streamlined and clean. It's easy to pick up on what the data visualizations are showing and other information provided in the dashboard
Meredith Walter | TrustRadius Reviewer

Reliability and Availability

LinkedIn Sales Navigator

No score
No answers yet
No answers on this topic

Owler

Owler 7.0
Based on 1 answer
I have yet to see the platform down or running slowly, but there have been multiple instances recently (Q2 2015) when the user links to a news story and Owler gives an Oops message. Users simply click on the story a second time and the story is displayed. This is a nuisance bug.I also have a sense that the system is not processing alerts as quickly as before, but I haven't tracked this closely, so I could be wrong about it.
Michael Levy | TrustRadius Reviewer

Performance

LinkedIn Sales Navigator

No score
No answers yet
No answers on this topic

Owler

Owler 8.0
Based on 1 answer
The news precision, which is the most important feature for me, is very accurate. They have editors review the news to ensure it is properly tagged by company and event type.
Michael Levy | TrustRadius Reviewer

Support Rating

LinkedIn Sales Navigator

LinkedIn Sales Navigator 9.0
Based on 2 answers
The tool speaks for itself, but the support is definitely a significant portion of why we use the tool. The company cares about their customer's success and it shows. We do not have to wait for long periods of time for the support team to respond; they do so in a timely manner, and virtually always with relevant insights and solutions.
Michael J. Towle | TrustRadius Reviewer

Owler

Owler 9.0
Based on 1 answer
Problems have been closed quickly and professionally.
Michael Levy | TrustRadius Reviewer

Implementation Rating

LinkedIn Sales Navigator

LinkedIn Sales Navigator 8.0
Based on 1 answer
I am unsure of the rollout, as I was not involved. I was an early adopter, and I have had a lot of success with the tool personally at multiple organizations, but I have no idea whether the implementation process encountered any errors. I can personally say that it works, and that I have not encountered significant issues with the tool since adoption, although a few issues like messages showing up as being unread even though they have been opened have been an on-again/off-again issues throughout the past few years. Overall, the company is doing a great job, and our implementation seems to have been effective.
Michael J. Towle | TrustRadius Reviewer

Owler

Owler 8.0
Based on 1 answer
Focus on setting up companies that have limited news coverage first. Public companies are well covered and it is easy to track them. Furthermore, the surfeit of news around public companies can crowd out smaller companies with less news. It is smaller companies where you are most likely to see a benefit in their tracking of news, blogs, press releases, and videos.
Michael Levy | TrustRadius Reviewer

Alternatives Considered

LinkedIn Sales Navigator

The only other tool I've used similar to Sales Navigator is the free LInkedin. As I've said, it is a great tool for networking and can be used for prospecting. I feel like Linkedin has really spent a lot of time trying to make Sales Navigator a better, more powerful tool for people in sales.
Gary Kawamura | TrustRadius Reviewer

Owler

We opted to use both ZoomInfo and Owler together instead of DiscoverOrg. The reason Owler was chosen was: it's easy of use, streamlined information display, accurate and up to date articles. The free option of Owler works very well also. It gives you access to a huge amount of information in an easily accessible way. It's like Crunchbase on steroids
Fraser Murphy | TrustRadius Reviewer

Return on Investment

LinkedIn Sales Navigator

  • In my last business, it enabled me to quickly target high value prospects and reach out to them. It led to enough success that I used it regularly.
  • It also offers and (I took advantage of) the ability to seek out introductions. This led to a large number of prospect conversations and some sales.
  • In my current business, we used it to beta test heavy outbound email campaigns, which it proved out because of the accuracy of the data.
Adam Boyd | TrustRadius Reviewer

Owler

  • Owler is free and we haven't spent any money on it
  • It gives news and updates about industry every day which helps us to know the latest news faster and react faster
  • It gives our competitors information about us, which could be a negative ROI
Anonymous | TrustRadius Reviewer

Pricing Details

LinkedIn Sales Navigator

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Owler

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

LinkedIn Sales Navigator
8.5
Owler
6.8

Likelihood to Renew

LinkedIn Sales Navigator
10.0
Owler
10.0

Usability

LinkedIn Sales Navigator
8.0
Owler
10.0

Reliability and Availability

LinkedIn Sales Navigator
Owler
7.0

Performance

LinkedIn Sales Navigator
Owler
8.0

Support Rating

LinkedIn Sales Navigator
9.0
Owler
9.0

Implementation Rating

LinkedIn Sales Navigator
8.0
Owler
8.0

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