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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Looker

    Score8.1 out of 10
    N/ALooker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.N/A

    SAP Sales Cloud

    Score8.6 out of 10
    N/ASAP Sales Cloud (formerly SAP Cloud for Sales) is a cloud sales application with sales automation, enterprise resource planning (ERP) integration, and collaboration capabilities.N/A
    Pricing
    LookerSAP Sales Cloud
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    LookerSAP Sales Cloud
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeRequiredNo setup fee
    Additional DetailsMust contact sales team for pricing.—
    More Pricing Information
    Features
    LookerSAP Sales Cloud
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Looker and SAP Sales Cloud
    Feature
    Looker
    7.4
    134 Ratings
    10% below category average
    SAP Sales Cloud
    -
    Ratings
    Pixel Perfect reports6.5110 Ratings00 Ratings
    Customizable dashboards8.2133 Ratings00 Ratings
    Report Formatting Templates7.5115 Ratings00 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Looker and SAP Sales Cloud
    Feature
    Looker
    6.8
    132 Ratings
    16% below category average
    SAP Sales Cloud
    -
    Ratings
    Drill-down analysis6.3128 Ratings00 Ratings
    Formatting capabilities6.6130 Ratings00 Ratings
    Integration with R or other statistical packages5.655 Ratings00 Ratings
    Report sharing and collaboration8.8131 Ratings00 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Looker and SAP Sales Cloud
    Feature
    Looker
    7.9
    128 Ratings
    4% below category average
    SAP Sales Cloud
    -
    Ratings
    Publish to Web7.7105 Ratings00 Ratings
    Publish to PDF7.8113 Ratings00 Ratings
    Report Versioning7.984 Ratings00 Ratings
    Report Delivery Scheduling8.2110 Ratings00 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Looker and SAP Sales Cloud
    Feature
    Looker
    6.6
    128 Ratings
    19% below category average
    SAP Sales Cloud
    -
    Ratings
    Pre-built visualization formats (heatmaps, scatter plots etc.)7.7124 Ratings00 Ratings
    Location Analytics / Geographic Visualization7.5110 Ratings00 Ratings
    Predictive Analytics4.66 Ratings00 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Looker and SAP Sales Cloud
    Feature
    Looker
    7.3
    128 Ratings
    15% below category average
    SAP Sales Cloud
    -
    Ratings
    Multi-User Support (named login)7.5120 Ratings00 Ratings
    Role-Based Security Model7.2105 Ratings00 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)7.2122 Ratings00 Ratings
    Report-Level Access Control7.360 Ratings00 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Looker and SAP Sales Cloud
    Feature
    Looker
    5.2
    95 Ratings
    39% below category average
    SAP Sales Cloud
    -
    Ratings
    Responsive Design for Web Access4.991 Ratings00 Ratings
    Mobile Application5.01 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile5.885 Ratings00 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of Looker and SAP Sales Cloud
    Feature
    Looker
    -
    Ratings
    SAP Sales Cloud
    8.5
    152 Ratings
    8% above category average
    Customer data management / contact management00 Ratings8.2144 Ratings
    Workflow management00 Ratings8.8146 Ratings
    Territory management00 Ratings8.1130 Ratings
    Opportunity management00 Ratings9.0142 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings8.3136 Ratings
    Contract management00 Ratings7.9133 Ratings
    Quote & order management00 Ratings8.6133 Ratings
    Interaction tracking00 Ratings9.0137 Ratings
    Channel / partner relationship management00 Ratings8.4131 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of Looker and SAP Sales Cloud
    Feature
    Looker
    -
    Ratings
    SAP Sales Cloud
    8.9
    130 Ratings
    14% above category average
    Case management00 Ratings8.7125 Ratings
    Call center management00 Ratings9.1114 Ratings
    Help desk management00 Ratings8.8115 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of Looker and SAP Sales Cloud
    Feature
    Looker
    -
    Ratings
    SAP Sales Cloud
    8.0
    131 Ratings
    3% above category average
    Lead management00 Ratings8.0130 Ratings
    Email marketing00 Ratings7.9112 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of Looker and SAP Sales Cloud
    Feature
    Looker
    -
    Ratings
    SAP Sales Cloud
    8.3
    143 Ratings
    8% above category average
    Task management00 Ratings8.4135 Ratings
    Billing and invoicing management00 Ratings8.4113 Ratings
    Reporting00 Ratings8.1131 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of Looker and SAP Sales Cloud
    Feature
    Looker
    -
    Ratings
    SAP Sales Cloud
    8.3
    141 Ratings
    8% above category average
    Forecasting00 Ratings8.1131 Ratings
    Pipeline visualization00 Ratings8.9132 Ratings
    Customizable reports00 Ratings8.0136 Ratings
    Customization
    Comparison of Customization features of Looker and SAP Sales Cloud
    Feature
    Looker
    -
    Ratings
    SAP Sales Cloud
    8.2
    138 Ratings
    7% above category average
    Custom fields00 Ratings8.0138 Ratings
    Custom objects00 Ratings7.9131 Ratings
    Scripting environment00 Ratings8.6114 Ratings
    API for custom integration00 Ratings8.3123 Ratings
    Security
    Comparison of Security features of Looker and SAP Sales Cloud
    Feature
    Looker
    -
    Ratings
    SAP Sales Cloud
    9.2
    141 Ratings
    9% above category average
    Single sign-on capability00 Ratings9.3135 Ratings
    Role-based user permissions00 Ratings9.1135 Ratings
    Social CRM
    Comparison of Social CRM features of Looker and SAP Sales Cloud
    Feature
    Looker
    -
    Ratings
    SAP Sales Cloud
    9.0
    98 Ratings
    18% above category average
    Social data00 Ratings8.698 Ratings
    Social engagement00 Ratings9.494 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of Looker and SAP Sales Cloud
    Feature
    Looker
    -
    Ratings
    SAP Sales Cloud
    8.5
    117 Ratings
    12% above category average
    Marketing automation00 Ratings8.3113 Ratings
    Compensation management00 Ratings8.693 Ratings
    Platform
    Comparison of Platform features of Looker and SAP Sales Cloud
    Feature
    Looker
    -
    Ratings
    SAP Sales Cloud
    8.1
    122 Ratings
    6% above category average
    Mobile access00 Ratings8.1122 Ratings
    Best Alternatives
    LookerSAP Sales Cloud
    Small Businesses
    Cyfe
    Score4 out of 10
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Kintone
    Score9.7 out of 10
    Enterprises
    Jaspersoft Community Edition
    Score7 out of 10
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    LookerSAP Sales Cloud
    Likelihood to Recommend
    8.0
    (134 ratings)
    8.4
    (163 ratings)
    Likelihood to Renew
    9.2
    (8 ratings)
    8.1
    (15 ratings)
    Usability
    8.8
    (12 ratings)
    7.0
    (10 ratings)
    Availability
    10.0
    (1 ratings)
    9.1
    (2 ratings)
    Performance
    6.0
    (1 ratings)
    9.1
    (2 ratings)
    Support Rating
    8.8
    (14 ratings)
    5.8
    (13 ratings)
    Online Training
    -
    (0 ratings)
    9.1
    (3 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    7.5
    (4 ratings)
    Configurability
    10.0
    (1 ratings)
    9.1
    (1 ratings)
    Contract Terms and Pricing Model
    10.0
    (1 ratings)
    9.1
    (1 ratings)
    Data Sharing and Collaboration
    8.5
    (51 ratings)
    -
    (0 ratings)
    Data Sources
    7.3
    (51 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    9.1
    (1 ratings)
    Product Scalability
    10.0
    (1 ratings)
    8.5
    (123 ratings)
    Professional Services
    10.0
    (1 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    8.2
    (1 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    9.1
    (1 ratings)
    User Testimonials
    LookerSAP Sales Cloud
    Likelihood to Recommend
    Google
    When data drives potential for new orders, Looker earns its place in our tech stack. If, on the other hand, we are hoping for pipeline generation, Looker is useful if you are willing to repeatedly go check customer utilizations .... it is not appropriate if you are hoping to automate data analysis for this purpose.
    Incentivized
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    SAP
    SAP Sales Cloud is highly suited for manufacturing and distribution enterprises and especially for people and companies who are already into SAP architecture. It is also great for industries which are consumer-packaged goods oriented, and it is highly structured for B2B sales which has predictive pipelines. I would say it is less suited for hyper growth or newer startups, especially people who are not familiar with the SAP ERP. It is multi-dimensional and has complex matrix structures, so it is a bit difficult to learn, and it might be daunting for new people.
    Incentivized
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    Pros
    Google
    • Show visited pages - sessions, pageviews - which programs are viewed the most.
    • Displays session source/medium views to see where users are coming from.
    • It shows the video titles, URLs, and event counts so we can monitor the performance of our videos.
    • It gives a graphic face to the numbers, such as using bar charts, pie graphs, and other charts to show user trends or which channels are driving engagement.
    • Our clients like to see the top pages visited for a month.
    • I like the drop-and-drag approach, and building charts is a little easier than it was before.
    Incentivized
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    SAP
    • I love its ability to automate the entire sales process for us.
    • Another thing I love is how it combines data from different touchpoints to provide a 360-degree view of the customer.
    • What I like best about SAP Sales Cloud is the real-time analytics it provides for my organization.
    Incentivized
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    Cons
    Google
    • Documentation is scarce, and very difficult to find when you need it.
    • Pricing is unclear, particularly as you look to scale your reports across the business.
    • Data from other sources is not represented in the system as well as first party Google services.
    Incentivized
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    SAP
    • One area of concern is the many data silos that are present within SAP sales cloud
    • While creating filters for accessing sales lead reports, the accuracy is missing sometimes.
    • The product is quite vast and a lot more learning material and knowledge base documents are required.
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    Likelihood to Renew
    Google
    I give it this rating because it deems as effective, I am able to complete majority of my tasks using this app. It is very helpful when analyzing the data provided and shown in the app and it's just overall a great app for Operational use, despite the small hiccups it has (live data).
    Incentivized
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    SAP
    SAP sales enables organizations to manage their sales activities, such as inquiries, quotations, orders, deliveries, billing, and payments. Also integrates with other SAP modules, such as finance, logistics, and marketing, to provide a comprehensive solution for managing the entire sales cycle. thats makes SAP a good choice
    Incentivized
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    Usability
    Google
    Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis.
    Incentivized
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    SAP
    In short, SAP CRM is a complete service that will help improve marketing strategy and productivity. It covers various topics, from big data analytics to resource management and housing sales data. SAP CRM has a long list of features and can do them all.
    Incentivized
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    Reliability and Availability
    Google
    No objections
    Incentivized
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    SAP
    Product was mostly available. A couple accessibility issues did exist when sending API calls, and there was either no response, or a delayed response.
    Read full review
    Performance
    Google
    Somehow resources heavy, both on server and client. I recommned at least 50Mbs data rate and high performance desktop comouter to be abke to run comolex tasks and configure larger amount of data. On the other hand, the client does not need to worry when viewing, the performance is usually ok
    Incentivized
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    SAP
    No answers on this topic
    Support Rating
    Google
    Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it.
    Incentivized
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    SAP
    SAP's customer service is quick and efficient, with a response time of fewer than some minutes. In either case, you'll get instant help from the vendor or online forums. In addition, the vendor provides excellent global support for this tool. Like Salesforce, SugarCRM, etc., it's probably fine as a standalone CRM option.
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    Online Training
    Google
    No answers on this topic
    SAP
    Training was mostly completed over a couple conference calls, and reading the API documentation. Our developers were able to implement quickly after reading the documentation.
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    Implementation Rating
    Google
    Very satisfied, easy to implement
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    SAP
    I would rate the implementation a 7. While the process overall was successful, there were challenges related to data migration, integration with other systems, and initial user adoption. However, the support from SAP during the implementation phase was helpful, and we were able to resolve the major issues as the process progressed.
    Incentivized
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    Alternatives Considered
    Google
    Looker Studio, you can easily report on data from various sources without programming. Looker Studio is available at no charge for creators and report viewers. Enterprise customers who upgrade to Looker Studio Pro will receive support and expanded administrative features, including team content management. So it's good.
    Incentivized
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    SAP
    These other products are not fully focused on sales. Of course you can create a workflow for your employees but they have too much info that youll probably won't end Up using. Also their AI assistance is not that accurate when you need some advice or personalized Insights. That's why we swapped to another software that was focused on the sales funnel.
    Incentivized
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    Contract Terms and Pricing Model
    Google
    Perfect price to performance
    Incentivized
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    SAP
    No answers on this topic
    Scalability
    Google
    No answers on this topic
    SAP
    1. It much needed to the end-user like sales person and marketing team to read the real time analysis for better decision making and deal closing. 2. Cost calculation and tracking becomes easier on go. 3. HR department, sales and marketing teams are getting insights for further improvement of the process of sales and conversion rate. 4. Easier to know customer behavior and taste.
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    Return on Investment
    Google
    • Looker has a poignant impact on our business's ROI objectives. As an advertising exchange we have specific goals for daily requests and fill, and having premade Looks to monitor this is an integral piece of our operational capability
    • To facilitate an efficient monthly billing cycle in our organization, Looker is essential to track estimated revenue and impression delivery by publisher. Without the Looks we have set up, we would spend considerably more time and effort segmenting revenue by vertical.
    • Looker's unique value proposition is making analytical tools more digestible to people without conventional analytical experience. Other competing tools like Tableau require considerably more training and context to successfully use, and the ability to easily plot different visualizations is one of its greatest selling points.
    Incentivized
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    SAP
    • Integration with additional sales tools, such as LinkedIn Sales Navigator, greatly improves the speed and efficiency of our entire process.
    • Standard templates facilitate easy and efficient lead interaction.
    • The time is reduced and representative job productivity increases when SAP Sales Cloud is used.
    Incentivized
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    ScreenShots

    Looker Screenshots

    Screenshot of a Looker dashboard with a geo chart.

    SAP Sales Cloud Screenshots

    Screenshot of the SAP Sales Cloud dashboard, where users can can automate critical selling processes and give sellers AI-based recommendations. The dashboard features:
Cloud deployment
A unified view of customers
An optimised mobile selling experience
AI-driven insights, recommendations, and analytics
Embedded generative AI highlights and summarization