Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lusha
Score 8.5 out of 10
N/A
Lusha is a sales intelligence platform designed to help businesses get their next customers. The platform provides access to a compliant global database of companies and decision-makers, powered by insights from over 1.5 million users.
$0
(for 50 emails and 5 phones for 1 user)
ZoomInfo Sales
Score 8.2 out of 10
N/A
ZoomInfo Sales is a modern go-to-market platform for B2B companies. ZoomInfo Sales helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.N/A
Pricing
LushaZoomInfo Sales
Editions & Modules
Free
$0
50 emails and 5 phones for 1 user
Pro
$49
per month per user
Premium
$79
per month per user
Scale
Custom Pricing
No answers on this topic
Offerings
Pricing Offerings
LushaZoomInfo Sales
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details25% discount for annual pricing.
More Pricing Information
Community Pulse
LushaZoomInfo Sales
Considered Both Products
Lusha
Chose Lusha
It is better and cost effective compared to Zoominfo which had many junk data and for one tenth of its price Lusha performs much better
Chose Lusha
We use Lusha alongside Apollo. Lusha was chosen as our supplementary data source, as it is super intuitive to use, meaning there was no little to no onboarding time which meant no lost productivity to the business. Stacking up against RocketReach, Lusha has much more data …
Chose Lusha
Lusha Scores high on 1. Prospecting and search capabilities 2. Ease of use - the Plugin is the Best feature 3. Data Quality is better.
Chose Lusha
Cost is one of the major factors along with similar functions is why we chose Lusha over the other. Despite being a similar tool, the price factor is what made us choose Lusha over all the other tools that we evaluated. Despite not having sales reps contact us, we were able to …
Chose Lusha
Lusha had the best data for international markets, which was a major challenge for us. The others were not able to provide us with data that was nearly as accurate overseas. Zoominfo performed the best domestically but also at a much higher price point, While Seamless and Rocket…
Chose Lusha
Lusha is leading in all avenues beside the data provided, in our experience, the data is not the most accurate. This needs to be corrected with being able to provide payment options to small and start up business operations.
Chose Lusha
Lusha was simply easier to use, with better contact data as per the anecdotal evidence from my sales reps. It also had a simple interface that did not require much implementation, and a pop-up on where we source our leads, which is linkedin. This led to hassle-free usage and …
Chose Lusha
ZoomInfo appears to have a slightly larger dataset, offering more contacts and deeper intel on companies. It's great for enterprise-level prospecting with complex needs. However, the price tag was significantly larger, and the interface felt clunky compared to Lusha. Lusha is …
Chose Lusha
I can always count on Lusha to provide the most up to date contact information. Other platforms will have more data at times but it will be data on folks that no longer work there. The contacts I add into my call cadences sourced from Lusha are more likely to be active …
Chose Lusha
Lusha as a platform could have more features, but the quality of what it has is good enough
Chose Lusha
Lusha is much more visually appealing and I love the pop up. Very good for finding "hidden gems" in the form of phone numbers of difficult to reach contacts
Chose Lusha
Zoominfo is better, we switched as it was told to us that we'd have more good numbers. Lusha does have a few more good numbers, I believe, but many, many more bad numbers for people in the U.S.
Chose Lusha
Lusha has better data that is more robust that Zoominfo/fills in gaps
Chose Lusha
Using Lusha parallely with Apollo and Mr.E. All of them are good at different features and stand out for their uniqueness. Lusha stands as the best in data accuracy for work emails.

The ease of use is another plus point for Lusha over the other tools in my opinion.
Chose Lusha
These products are very similar. Zoominfo feels more premium as a service but the size of available contacts and the accuracy of the data doesn't appear to be different between the two platforms. We selected Lusha primarily because of price and because Lusha allowed for a …
Chose Lusha
We use ZoomInfo for NA contacts but we found they weren't great for EMEA. Cognism seemed like an OK solution but Lusha looked to provide higher quality contact info.
Chose Lusha
Transparent pricing, easy do adopt, same data quality. For phone numbers, Lusha has had much better accuracy, but a little less on volume of emails contacts.
Chose Lusha
Functionalities seemed similar and pricing for Lusha was significantly less.
Chose Lusha
Lusha is definitley a more cost effective platform than Zoominfo. If you are just looking for contact info relating to a lead, I would recommend Lusha over Zoominfo strictly due to cost. However, with the higher cost, Zoominfo does have great functionality and additional …
Chose Lusha
We selected Lusha over Zoominfo to save on costs - it came in significantly more affordable. It provides basically the same service (contact information) without increasing cost arbitrarily. I also enjoyed the simpler sales process from the team at Lusha. At certain levels, …
Chose Lusha
We chose Lusha due to the ease of implementing and where we were at on our journey was mainly having a quick way to add new contacts with reliable email and phone numbers. Lusha fit the bill and came in much more affordable than a few of the other vendors we looked at
Chose Lusha
Positive - Usability and interface
Negative - Accuracy and availability of data
ZoomInfo Sales
Chose ZoomInfo Sales
ZoomInfo has more accurate information and more available information than Lusha. Lusha doesn't have access to as many features and tools as ZoomInfo.
Chose ZoomInfo Sales
ZoomInfo SalesOS is far superior in the accuracy of data than Cognism, SalesIntel, Seamless.ai, and UpLead. Based on PRO's needs, these competitors don't even come close to the level of quality provided by ZoomInfo SalesOS. Lusha, which has expanded its service past just "Lusha …
Chose ZoomInfo Sales
After testing several other software such as Seamless AI, Apollo and Lusha in a comparison test, ZoomInfo SalesOS won hands down! It provided the best data. It also allows for the export of records easily into our CRM. The interface is extremely easy and useful with all the …
Chose ZoomInfo Sales
ZoomInfo has more data than LinkedIn Learning and I find that truly awesome because it just shows the deep insights it has on prospects and businesses outside of this professional social platform. Against Lusha, ZoomInfo always reveals key contacts either not found quick enough …
Chose ZoomInfo Sales
In terms of data accuracy for emails, volume of data for US Market, no. of technology stack, accuracy of scoops data - ZoomInfo Sales ranks higher compared to Lusha and Apollo.io. In terms of data accuracy for persona mobile number, Cognism fares better compared to ZoomInfo …
Chose ZoomInfo Sales
ZoomInfo Sales is great, but for some regions like India, Europe and the Middle East the numbers of personas are more easily available on Lusha.
Chose ZoomInfo Sales
ZoomInfo has easier functionality, integration and far far more data available than the alternatives. It is more expensive by a decent margin but if that isn't an issue for a business then it is definitely the absolute best resource available for business data.
Chose ZoomInfo Sales
very well, they are better at international tho
Chose ZoomInfo Sales
ZoomInfo Sales provided the best data fidelity and quality for our team and region. In terms of pricing, it was not the cheapest by far, however the value vs price of what we got from ZoomInfo Sales was by far the best given that the other providers were unable to actually …
Chose ZoomInfo Sales
It is a much more scalable solution. Its amount of data with its integration with Salesforce is a win.
Chose ZoomInfo Sales
In terms of depth, comprehensiveness, CRM integration, ease of use, and accuracy of data I'll say Zoominfo ranks above them. However, some may have a few advantages that may address more important business needs for some organizations. However, I still prefer Zoominfo due to …
Chose ZoomInfo Sales
ZoomInfo always offers a more comprehensive dataset, including contact info for individuals and detailed firmographic data about companies. ZI offers a broader set of features and is used for a wide range of use cases, and is more expensive than the rest.
Chose ZoomInfo Sales
ZoomInfo has better phone numbers in the U.S. and we love the intent data and other capabilities
Chose ZoomInfo Sales
The database is quite vast as compared to the above solutions. Also the quality of the data is better, though there are still outdated and missing contacts, but zoominfo works for me 80%+ time. Its just not about the contact information, insights about the accounts, the …
Chose ZoomInfo Sales
The data i get from them is on par with what Zoominfo provides. But i do like the way UI is and ease of downloading the data and exporting.
Filters that zoominfo provides is good as well.
Chose ZoomInfo Sales
One of the major difference it offers is that the ZoomInfo got the contact number and the ability to download the data in excel. Also, in sales Nav you can not export a list in to Salesforce, it has to be done one by one. With Zoominfo you can export multiple list all together
Chose ZoomInfo Sales
Seamless.ai is a watered-down version of ZoomInfo that lacks the personal contact information for leads. If you are contemplating between the two, do yourself a favor and opt for the more expensive ZoomInfo.
Chose ZoomInfo Sales
It wasn't much of a choice as this was something that has already been in use by the organization, and I merely continued to do the same.
Chose ZoomInfo Sales
Zoom is better at just about everything, the data is very clean and easy to import to our CRM. It allows us to spend time on the right prospects and making contact is way easier when you have cell numbers extensions and emails that are up to date. It's good clean data and tons …
Chose ZoomInfo Sales
ZoomInfo has the most comprehensive global database including mobile phone numbers for contacts and accounts. There was no other competitor who was close to the database size. The integration with Salesforce, Marketo and Salesloft was important for us. We used to have …
Chose ZoomInfo Sales
ZoomInfo stacks up against D&B Hoovers because it is easier to use. The filtering is also better in ZoomInfo and the most important thing which our team appreciates is that the quality of leads being generated here in ZoomInfo is superb and of great quality. It gives us mostly …
Chose ZoomInfo Sales
ZoomInfo is much more robust and accurate.
Features
LushaZoomInfo Sales
Prospecting
Comparison of Prospecting features of Product A and Product B
Lusha
8.7
113 Ratings
11% above category average
ZoomInfo Sales
7.9
723 Ratings
2% above category average
Advanced search8.833 Ratings8.6716 Ratings
Identification of new leads8.5109 Ratings7.8678 Ratings
List quality8.235 Ratings7.3704 Ratings
List upload/download8.9106 Ratings8.0665 Ratings
Ideal customer targeting8.633 Ratings7.7671 Ratings
Load time/data access9.24 Ratings8.3693 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Lusha
8.4
122 Ratings
8% above category average
ZoomInfo Sales
8.0
716 Ratings
3% above category average
Contact information8.4121 Ratings7.8715 Ratings
Company information8.4117 Ratings8.4711 Ratings
Industry information8.4113 Ratings7.7683 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Lusha
8.5
114 Ratings
13% above category average
ZoomInfo Sales
7.6
701 Ratings
2% above category average
Lead qualification process8.697 Ratings7.585 Ratings
Smart lists and recommendations8.628 Ratings7.288 Ratings
Salesforce integration9.247 Ratings8.7487 Ratings
Company/business profiles8.2102 Ratings8.0666 Ratings
Alerts and reminders7.847 Ratings7.1461 Ratings
Data hygiene8.535 Ratings6.9633 Ratings
Automatic data refresh8.8101 Ratings7.3552 Ratings
Tags8.02 Ratings7.4488 Ratings
Filters and segmentation8.939 Ratings8.0646 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Lusha
8.2
25 Ratings
9% above category average
ZoomInfo Sales
6.2
249 Ratings
19% below category average
Sales email templates8.624 Ratings6.4246 Ratings
Append emails to records7.82 Ratings5.925 Ratings
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LushaZoomInfo Sales
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Score 8.2 out of 10
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Score 8.2 out of 10
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Lead411
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Score 8.2 out of 10
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Score 8.2 out of 10
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User Ratings
LushaZoomInfo Sales
Likelihood to Recommend
8.6
(122 ratings)
8.2
(740 ratings)
Likelihood to Renew
8.0
(6 ratings)
8.7
(21 ratings)
Usability
8.8
(5 ratings)
8.1
(59 ratings)
Availability
9.0
(1 ratings)
-
(0 ratings)
Performance
8.0
(1 ratings)
-
(0 ratings)
Support Rating
9.1
(5 ratings)
8.3
(7 ratings)
In-Person Training
8.0
(1 ratings)
-
(0 ratings)
Online Training
9.0
(1 ratings)
-
(0 ratings)
Implementation Rating
9.4
(105 ratings)
7.8
(4 ratings)
Configurability
7.0
(1 ratings)
10.0
(1 ratings)
Contract Terms and Pricing Model
8.0
(1 ratings)
-
(0 ratings)
Ease of integration
8.0
(2 ratings)
9.1
(56 ratings)
Product Scalability
8.0
(1 ratings)
-
(0 ratings)
Professional Services
9.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
8.0
(1 ratings)
10.0
(1 ratings)
Vendor pre-sale
8.0
(1 ratings)
10.0
(1 ratings)
User Testimonials
LushaZoomInfo Sales
Likelihood to Recommend
Lusha
I find that Lusha is well suited as a secondary data source. It doesn't seem to have a developed enough database to be your primary data enrichment tool, so if a sales team was looking to only utilise one data tool, I wouldn't suggest Lusha as that first. However when being used in a supplementary fashion it is perfectly suited, I often find it has some niche contact details that I haven't been able to find elsewhere. The AI tools for searching and list building are well developed too, it is also great for teams to use on a bit-part basis as they often free credits per month as a starting point.
Read full review
ZoomInfo
I have found it to work best combined with LinkedIn Sales Nav. I use the filters on the sales navigation search to find people I wish to target, then use the sidebar to export individuals with the correct information into our CRM quickly. That is my bread-and-butter play as a BDR; I'm in there every day. It is also helpful to quickly check a company's revenue and employee count.
Read full review
Pros
Lusha
  • Identify prospect from Linkedin/Sales Navigator pages
  • Show email ID and phone numbers of the prospect
  • Reflect the correct/complete name of the prospect
  • Suggest contacts from similar profiles
  • Copy/edit option available for better user friendliness
  • It shows relevant information of the prospect's company as well
Read full review
ZoomInfo
  • Zoominfo provides us scoops regarding any new upcoming project or pain points (difficulties) facing by certain companies which helps a lot in our business to contact such companies.
  • Zoominfo gives us the exaction info such as email address, Direct or Cell phone number of particular contact which we want and we don't get anywhere except zoominfo
  • Zoominfo has huge database. Intent is one of the favorite section where we get the exact info about the companies/industries which we want
  • Zoominfo Connects with Hubspot which is another benefit for us to add any specific contact directly to our HubSpot app.
Read full review
Cons
Lusha
  • It would be nice to have a general idea of how many contacts it has information for on a particular account at the very start before scrolling through the different pages.
  • It would be great to also have the titles of individuals on the list, so it's quicker to sift who to keep in or exclude prior to revealing details.
  • No product is perfect! Some of the information generated can be inaccurate or generic, e.g., a phone number for a persona may not be direct for that individual but could be a general customer service number for the company and could be the same number listed for multiple prospects.
Read full review
ZoomInfo
  • For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options.
  • Clearer instructions on how to set targeted search parameters for inbound information would be beneficial.
Read full review
Likelihood to Renew
Lusha
It suits our requirements perfectly and fits well within our budget
Read full review
ZoomInfo
I'm not the contact. But I see it is where things are moving and if you don't have the information ZoomInfo gathers and continues to be more honed in on our customer or prospective customers, we will lose any advantages we once had and will be left behind.
Read full review
Usability
Lusha
Simple, clean efficient. No lags and gets us the exact data that we need. No unnecessary terminologies, and it works like a charm every time. From prospecting to lead generation, and intent searching, Lusha is our go to tool and it has stayed ever since we started using it. i would highly recommend.
Read full review
ZoomInfo
Overall super simple to use. You do not need any training to use it, just a couple of minutes as it is very intuitive. I love using it because it has everything in one place except cadence. The filters on accounts and prospects is very easy to use as well.
Read full review
Support Rating
Lusha
Shani Segev is a rockstar. She has always been there to help us overcome any challenges we encounter while using Lusha.
Read full review
ZoomInfo
I would give it a higher rating but they keep changing our account managers.
Read full review
In-Person Training
Lusha
Issues solving
Read full review
ZoomInfo
No answers on this topic
Online Training
Lusha
Fast responding
Read full review
ZoomInfo
No answers on this topic
Implementation Rating
Lusha
Lusha is intuitive and highly accurate, streamlining the process of tracking and extracting multiple leads simultaneously. This significantly boosts efficiency and ensures a quick adoption. It's a massive time-saver and remarkably easy to pick up. Lusha's prospecting feature empowers users to deep-dive into specific industries or niches and extract data in a structured manner, thereby increasing outreach frequency and conversion rates.
Read full review
ZoomInfo
There would have nice while providing a great platform to use, to have an in person class to show how it would best serve us and to navigate. Nothing was provided to myself outside of having a sign on and the preloaded steps to get through basic processes
Read full review
Alternatives Considered
Lusha
I used a lot of tools, but Lusha is the most accurate and precise data. Other may have a better user experience inside the platform, but it doesn't really matter if the data generated doesn't convert into sales. Lusha also provides phone numbers, which is fantastic, and most of the tools delivers only emails adresses.
Read full review
ZoomInfo
There’s a few not listed. All in all, ZoomInfo Sales is an essential tool if you’re hunting hard and often. The AI functionality is superior to anything else I’ve used. However, if you’re a come and go, now and then prospector you can get by with other search engines that are “static” or seeming to be lacking in current data. LI Sales Nav is great, but you’re not going to get ahold of normal mid level people on there, and contact details are protected. The biggest competitive benefit here is you get everything you could possibly want to know, I’m not aware of any other product that can hang.
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Return on Investment
Lusha
  • More time Selling, Less Time Searching: B2B selling today is all about how fast you can reach your prospects. Searching for contact information was daunting and painful a few years back. With 1-click imports, integrations and hunts: tools like Lusha are a massive benefit in terms of saving time in the ever laborious task of List Building.
  • Better Phone Numbers: Especially in regions like EU and APAC, where mobile numbers are not available with tools like ZoomInfo and Apollo, Lusha comes as a saviour.
Read full review
ZoomInfo
  • Zoominfo Sales has reduced our company research effort by at least 80%. We now have all the information in one place.
  • TAM (total addressable market) data accuracy is significant.
  • AOP planning is flawless, i.e., allocating budget, sales resources, etc., by territory.
Read full review
ScreenShots

Lusha Screenshots

Screenshot of Discover leads with AlScreenshot of Never-ending pipelineScreenshot of Timely alerts for sales opportunities