Mailchimp vs. Pipedrive

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mailchimp
Score 7.9 out of 10
N/A
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized recommendations for improving content, targeting, automations, and driving revenue using emails
$0
per month
Pipedrive
Score 7.9 out of 10
N/A
Pipedrive is a customer relationship management (CRM) software built to help small teams to drive sales.
$24
per month
Pricing
MailchimpPipedrive
Editions & Modules
No answers on this topic
Essential
$14
per month (billed annually)
Advanced
$29
per month (billed annually)
Professional
$49
per month (billed annually)
Power
$64
per month (billed annually)
Enterprise
$99
per month (billed annually)
Offerings
Pricing Offerings
MailchimpPipedrive
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsMonthly plans are available. The Essentials monthly plan at $24 per month.
More Pricing Information
Community Pulse
MailchimpPipedrive
Considered Both Products
Mailchimp
Chose Mailchimp
We used Constant Contact for about a year and we liked it, but Mailchimp was simply easier for us to use, and we liked the formatting options for email campaigns and the templates available in Mailchimp. We also have found Mailchimp to be a little cheaper for us to use on a …
Chose Mailchimp
HubSpot CRM is first and foremost a CRM system whilst MailChimp is a specialised email marketing tool so it's no surprise MailChimp is a clear winner in this category. Had HubSpot been a decent CRM too, we might have stuck with that single solution because it would have …
Pipedrive
Chose Pipedrive
I really like Pipedrive for a small business or a Salesforce with a lot of newer reps. It's so simple to see at a glance what is needed for follow up of all top leads, and all leads in general. Reps won't forget the next steps because of the reminders, and it's very easy to …
Chose Pipedrive
Pipedrive is a very effective project management tool whereas I have used Insightly more as a full CRM system - this is not a negative reflection on Pipedrive as I cannot really compare them as they were used for completely different needs. As a project management system …
Chose Pipedrive
Pipedrive is superior to Hubspot and Zoho. However, given the size of my organization the OnePageCRM is more suited to my needs and comparing it with Pipedrive is doing so with apples and oranges.
Chose Pipedrive
CapsuleCRM was our go-to system up until now and it did a very decent job. Where it lacked, however, was its visualization of the sales process. It also bothered us that outstanding tasks could not easily be removed if they piled up AND they were taking up a great deal of space …
Top Pros
Top Cons
Features
MailchimpPipedrive
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Mailchimp
8.0
476 Ratings
4% above category average
Pipedrive
-
Ratings
WYSIWYG email editor8.1441 Ratings00 Ratings
Dynamic content7.8424 Ratings00 Ratings
Ability to test dynamic content7.8405 Ratings00 Ratings
Landing pages7.5327 Ratings00 Ratings
A/B testing8.0358 Ratings00 Ratings
Mobile optimization8.1435 Ratings00 Ratings
Email deliverability reporting8.5463 Ratings00 Ratings
List management8.1463 Ratings00 Ratings
Triggered drip sequences7.8320 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Mailchimp
9.1
2 Ratings
16% above category average
Pipedrive
-
Ratings
Lead nurturing automation6.22 Ratings00 Ratings
Lead scoring and grading10.01 Ratings00 Ratings
Data quality management10.01 Ratings00 Ratings
Automated sales alerts and tasks10.01 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Mailchimp
8.1
51 Ratings
6% above category average
Pipedrive
-
Ratings
Calendaring8.446 Ratings00 Ratings
Event/webinar marketing7.836 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Mailchimp
8.1
45 Ratings
7% above category average
Pipedrive
-
Ratings
Social sharing and campaigns8.243 Ratings00 Ratings
Social profile integration8.036 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Mailchimp
7.6
461 Ratings
2% above category average
Pipedrive
-
Ratings
Dashboards7.7124 Ratings00 Ratings
Standard reports8.0459 Ratings00 Ratings
Custom reports7.250 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Mailchimp
7.4
45 Ratings
2% below category average
Pipedrive
-
Ratings
API7.833 Ratings00 Ratings
Role-based workflow & approvals6.57 Ratings00 Ratings
Customizability5.62 Ratings00 Ratings
Integration with Salesforce.com8.421 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.618 Ratings00 Ratings
Integration with SugarCRM8.12 Ratings00 Ratings
Third-party software integrations7.640 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Mailchimp
-
Ratings
Pipedrive
6.3
59 Ratings
20% below category average
Customer data management / contact management00 Ratings6.515 Ratings
Workflow management00 Ratings7.812 Ratings
Territory management00 Ratings6.68 Ratings
Opportunity management00 Ratings8.857 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings7.255 Ratings
Contract management00 Ratings3.09 Ratings
Quote & order management00 Ratings5.17 Ratings
Interaction tracking00 Ratings7.113 Ratings
Channel / partner relationship management00 Ratings4.39 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Mailchimp
-
Ratings
Pipedrive
2.9
7 Ratings
89% below category average
Case management00 Ratings4.76 Ratings
Call center management00 Ratings1.15 Ratings
Help desk management00 Ratings3.16 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Mailchimp
-
Ratings
Pipedrive
8.6
40 Ratings
13% above category average
Lead management00 Ratings8.440 Ratings
Email marketing00 Ratings8.74 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Mailchimp
-
Ratings
Pipedrive
7.1
58 Ratings
7% below category average
Task management00 Ratings9.055 Ratings
Billing and invoicing management00 Ratings4.15 Ratings
Reporting00 Ratings8.254 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Mailchimp
-
Ratings
Pipedrive
5.1
60 Ratings
39% below category average
Forecasting00 Ratings5.111 Ratings
Pipeline visualization00 Ratings8.560 Ratings
Customizable reports00 Ratings1.78 Ratings
Customization
Comparison of Customization features of Product A and Product B
Mailchimp
-
Ratings
Pipedrive
6.1
56 Ratings
21% below category average
Custom fields00 Ratings7.156 Ratings
Custom objects00 Ratings7.646 Ratings
Scripting environment00 Ratings1.04 Ratings
API for custom integration00 Ratings8.539 Ratings
Security
Comparison of Security features of Product A and Product B
Mailchimp
-
Ratings
Pipedrive
7.3
54 Ratings
13% below category average
Single sign-on capability00 Ratings6.112 Ratings
Role-based user permissions00 Ratings8.452 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Mailchimp
-
Ratings
Pipedrive
1.1
5 Ratings
147% below category average
Social data00 Ratings1.15 Ratings
Social engagement00 Ratings1.15 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Mailchimp
-
Ratings
Pipedrive
3.6
7 Ratings
66% below category average
Marketing automation00 Ratings3.67 Ratings
Compensation management00 Ratings3.54 Ratings
Platform
Comparison of Platform features of Product A and Product B
Mailchimp
-
Ratings
Pipedrive
8.2
53 Ratings
9% above category average
Mobile access00 Ratings8.253 Ratings
Best Alternatives
MailchimpPipedrive
Small Businesses
Vbout
Vbout
Score 9.7 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Creatio
Creatio
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MailchimpPipedrive
Likelihood to Recommend
8.0
(500 ratings)
8.8
(63 ratings)
Likelihood to Renew
8.5
(51 ratings)
8.0
(3 ratings)
Usability
8.4
(373 ratings)
9.0
(16 ratings)
Availability
9.5
(6 ratings)
8.2
(1 ratings)
Performance
9.0
(7 ratings)
-
(0 ratings)
Support Rating
7.9
(15 ratings)
8.4
(15 ratings)
Implementation Rating
7.5
(22 ratings)
8.2
(1 ratings)
Configurability
10.0
(2 ratings)
-
(0 ratings)
Ease of integration
8.0
(4 ratings)
-
(0 ratings)
Product Scalability
9.5
(6 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(2 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(2 ratings)
-
(0 ratings)
User Testimonials
MailchimpPipedrive
Likelihood to Recommend
Mailchimp
With Mailchimp we are able to revive and enhance our personal connect with the customers. The easy-to-use tools allows us to personalize the email content, segregate and target important leads & send relevant messages. Also, it offers interactive analysis on the performance of a particular campaign. We can judge the effectiveness of our mailers in real time.
Read full review
Pipedrive Inc.
Pipedrive's lead management features are top-notch, particularly the ability to automate email correspondence and receive alerts when necessary. It has an excellent pipeline, opportunity management, and sales automation without coding: —Exceptional cost-effectiveness. —User-friendliness. —Usability. —Top-notch search filter. However, its speed could be increased because adding new actions requires numerous taps and swipes.
Read full review
Pros
Mailchimp
  • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
  • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
  • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
Read full review
Pipedrive Inc.
  • Great visual visibility of the funnel plus easy to drag the deals across the stages
  • The email integration that collects all relevant communication (also through the possibility of adding a deal-specific Pipedrive address on BCC)
  • The integration with Pandadoc, which we use a lot, so that Pipedrive keeps a really handy overview of the documents we have sent out / which have been signed
Read full review
Cons
Mailchimp
  • The interface remains a cluttered, non-intuitive mess. That's true from the haphazard way features are organized to the actual email layout.
  • Analytics have never been a priority, and I don't see that changing with Intuit's new ownership. I'm very frustrated over the limited choices for reporting, even when using third-party solutions. If I needed that function, I would not use MailChimp.
  • I would love to develop a workflow screen that lets me focus on the things that I use all the time. Customizing the interface where the content actually goes into the software would help.
  • I never understood why we couldn't import a document into a MC template. At best, we're spending time copying-and-pasting from one app into MC.
Read full review
Pipedrive Inc.
  • Showing the customers name on the pipeline page. Right now I can only get it to show the brand name twice. I wish it would replace the second brand name with the main point of contact.
  • Better reporting tools. Their reporting tools are not easy to pick up. I've spent time trying to figure it out and it isn't something I can pick up on quickly.
  • Better training options. I wish I had a personal trainer to walk me through the best way to use Pipedrive so I can get the most out of it.
Read full review
Likelihood to Renew
Mailchimp
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
Read full review
Pipedrive Inc.
-2 for Its cost and +8 for the need of tracking of leads and monitoring of team.
Read full review
Usability
Mailchimp
Our team use Mailchimp almost every week. Overall UI is simple for anyone to get started with it. The resource library around using particular features is also there, so we don't have to train our team on this product. We also used a lot of other features as well.
Read full review
Pipedrive Inc.
There is a learning curve that caused a slow adoption but overall the UI looks great and the support is helpful when there is an issue that you need to be addressed. The marketplace integrations (developed by Pipedrive) could definitely use some work as they're not as seamless as we'd hoped for!
Read full review
Reliability and Availability
Mailchimp
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Read full review
Pipedrive Inc.
No answers on this topic
Performance
Mailchimp
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Read full review
Pipedrive Inc.
No answers on this topic
Support Rating
Mailchimp
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
Read full review
Pipedrive Inc.
Between quick video tutorials and having very quick feedback from their support teams, it is one of the main reasons I would recommend Pipedrive. It is critical, especially when setting up the platform to meet your companies needs, that a solid support team like Pipedrive has is there to make the transition easier.
Read full review
Implementation Rating
Mailchimp
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
Read full review
Pipedrive Inc.
Experiment is the only way to start
Read full review
Alternatives Considered
Mailchimp
Mailchimp is a means to an end and a way to stay within GDPR laws. We may not use it if this wasn't a requirement. Other platforms are better for design or management of contacts, but Mailchimp offers that secure storage of data that is required. I have not tried other bulk mail applications, so am unable to compare these.
Read full review
Pipedrive Inc.
I much prefer the interface of Pipedive when compared to Zoho. Much more user friendly and the team is always readily available when we need them. Pipedrive allowed for many custom integrations to be added, as Zoho was a tad more complicated to manipulate. We would not go back to Zoho in any case.
Read full review
Scalability
Mailchimp
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Read full review
Pipedrive Inc.
No answers on this topic
Return on Investment
Mailchimp
  • Mailchimp has allowed us to communicate effectively with thousands of customers with ease.
  • Mailchimp's use during our second year of business helped us expand our list of brands considerably (almost 30% YTD) because of regular interactions that we've launched.
  • Mailchimp ramp-up time is minimal for new users so I can turn things over to junior staff - saving me time and money.
Read full review
Pipedrive Inc.
  • Pipedrive has had an extremely positive impact on our overall business objectives. More specifically, the return on investment has been magnified by the fact that it is fairly inexpensive.
  • I can recall 2-3 conversations which prompted my boss and myself to note how convenient Pipedrive is.
  • Like most companies, it can often feel like we are spinning many plates at once. Even when our team is not able to connect in person every day, our projects are capable of progressing. Pipedrive has allowed us to press forward where we (normally) would have lacked the communication necessary in doing so.
Read full review
ScreenShots

Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.

Pipedrive Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of