What users are saying about
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Top Rated
1867 Ratings
Top Rated
340 Ratings

Mailchimp

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Top Rated
1867 Ratings
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Score 8.2 out of 100
Top Rated
340 Ratings
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Score 8.1 out of 100

Likelihood to Recommend

Mailchimp

Mailchimp is well suited to a situation where you have a stable or known set of recipients to whom you will be sending email updates on a regular basis. Mailchimp is well suited to situations where a lot of information needs to be sent to a lot of different people and organizations at specified times in the future.Mailchimp is not appropriate for one-to-one communication - the higher the scale of interactions from 1 to many the better the software performs.
Alfred Brock | TrustRadius Reviewer

Sprout Social

Sprout is great for marketing departments looking to watch their brand and promote their blog. It's especially good for single person posting. I don't see it working well for larger teams and collaborating real time as there isn't a great way to see who is tackling what. You can assign tasks or grab them but it would be great to see who is clicking what or a chat feature perhaps?The dashboard could also use some help to show more about the brand, perhaps specific keywords we watch. Or trends across social platforms that we might care about.
Todd Terwillegar, Content Marketing Certified | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Mailchimp
8.1
Sprout Social
WYSIWYG email editor
Mailchimp
8.5
Sprout Social
Dynamic content
Mailchimp
7.8
Sprout Social
Ability to test dynamic content
Mailchimp
7.9
Sprout Social
Landing pages
Mailchimp
7.6
Sprout Social
A/B testing
Mailchimp
7.8
Sprout Social
Mobile optimization
Mailchimp
8.6
Sprout Social
Email deliverability reporting
Mailchimp
8.8
Sprout Social
List management
Mailchimp
8.3
Sprout Social
Triggered drip sequences
Mailchimp
7.7
Sprout Social

Lead Management

Mailchimp
9.2
Sprout Social
Lead nurturing
Mailchimp
6.9
Sprout Social
Lead scoring and grading
Mailchimp
10.0
Sprout Social
Data quality management
Mailchimp
10.0
Sprout Social
Automated sales alerts and tasks
Mailchimp
10.0
Sprout Social

Campaign Management

Mailchimp
10.0
Sprout Social
Calendaring
Mailchimp
10.0
Sprout Social
Event/webinar marketing
Mailchimp
10.0
Sprout Social

Social Media Marketing

Mailchimp
10.0
Sprout Social
Social sharing and campaigns
Mailchimp
10.0
Sprout Social
Social profile integration
Mailchimp
10.0
Sprout Social

Reporting & Analytics

Mailchimp
7.7
Sprout Social
Dashboards
Mailchimp
7.7
Sprout Social
Standard reports
Mailchimp
8.2
Sprout Social
Custom reports
Mailchimp
7.4
Sprout Social

Platform & Infrastructure

Mailchimp
8.5
Sprout Social
API
Mailchimp
9.0
Sprout Social
Role-based workflow & approvals
Mailchimp
10.0
Sprout Social
Customizability
Mailchimp
6.4
Sprout Social
Integration with Salesforce.com
Mailchimp
8.5
Sprout Social
Integration with Microsoft Dynamics CRM
Mailchimp
8.5
Sprout Social
Integration with SugarCRM
Mailchimp
8.5
Sprout Social

Listening/monitoring

Mailchimp
Sprout Social
7.7
Boolean keyword searches
Mailchimp
Sprout Social
8.2
Filtering out noise/spam
Mailchimp
Sprout Social
6.8
Sentiment analysis
Mailchimp
Sprout Social
7.3
Broad channel coverage
Mailchimp
Sprout Social
8.4

Publishing

Mailchimp
Sprout Social
7.7
Content planning and scheduling
Mailchimp
Sprout Social
7.8
Audience targeting
Mailchimp
Sprout Social
7.7
Content optimization
Mailchimp
Sprout Social
7.7
Workflow management
Mailchimp
Sprout Social
7.7

Engagement

Mailchimp
Sprout Social
7.7
Automated routing and prioritization
Mailchimp
Sprout Social
8.0
Customer interaction histories
Mailchimp
Sprout Social
7.7
Bulk actions
Mailchimp
Sprout Social
7.5

Marketing

Mailchimp
Sprout Social
7.4
Lead generation
Mailchimp
Sprout Social
7.6
Content marketing
Mailchimp
Sprout Social
8.7
Paid media management
Mailchimp
Sprout Social
6.2
Campaigns and promotions
Mailchimp
Sprout Social
7.2

Channel coverage/integration

Mailchimp
Sprout Social
7.9
Twitter
Mailchimp
Sprout Social
9.1
Facebook
Mailchimp
Sprout Social
8.6
LinkedIn
Mailchimp
Sprout Social
7.9
Google+
Mailchimp
Sprout Social
5.4
Instagram
Mailchimp
Sprout Social
8.1
Pinterest
Mailchimp
Sprout Social
8.3
YouTube
Mailchimp
Sprout Social
8.0

Reporting/analytics

Mailchimp
Sprout Social
8.0
Campaign success analytics
Mailchimp
Sprout Social
8.2
Real-time tracking
Mailchimp
Sprout Social
8.4
Competitor analysis
Mailchimp
Sprout Social
7.3

Account management

Mailchimp
Sprout Social
8.1
Role-based user permissions & privileges
Mailchimp
Sprout Social
8.5
Mobile access
Mailchimp
Sprout Social
7.8

Pros

Mailchimp

  • Easy to use and updates to application have been very customer focused.
  • Love the amount of services you receive from them at absolutely no cost to you. You can add up to 2,000 subscribers for free.
  • Compatibility with our CRM and Hubspot which enables us to target our email marketing efforts.
  • Great customer service. Any time issues arose or questions needed to be addressed, their customer service team was very responsive and helpful.
  • Outstanding email analytics which allows us to measure many metrics for our email marketing campaign.
Ron Rothstain | TrustRadius Reviewer

Sprout Social

  • Analytics Reporting - Sprout Social does a nice job at providing robust analytics across all social media platforms. We use this to monitor our social media performance over a specified time period, including number of posts, increase in followers, and changes in engagements and link clinks.
  • Social Media Scheduling - Sprout Social is good for scheduling social media posts in advance. With the version we use, it also shows us what time we should schedule our posts based on the past performance of our previous posts.
  • Social Media Monitoring - Sprout Social does a good job at monitoring social media mentions and searching for posts containing certain specified keywords.
Jenna Carpentier | TrustRadius Reviewer

Cons

Mailchimp

  • Phone support. While the chat function is extremely effective, it can be helpful with certain questions to speak with someone over the phone.
  • I'd like the ability to unsubscribe someone to all campaigns. Currently, if someone unsubscribes to a campaign, they will never receive that exact campaign again. But if their email address is on multiple lists or gets added on another list by someone who is unaware that they unsubscribed, that person will receive another email. Many recipients have been angered by this, telling me that the unsubscribed - which they did - but I have to explain that the process is not universal, and sometimes we forget to include the "exclude" list.
  • The payment structure goes by the number of email addresses that are stored on Mailchimp, so to stay below a certain billing threshold, I have to periodically delete lists of stored email addresses. This gets to be cumbersome because I regularly need to delete and re-upload many of the same lists of people.
Jason Carlage | TrustRadius Reviewer

Sprout Social

  • This is not a great platform for teams. Their basic $99 plan includes a single user, and charges quite a bit to add more.
  • This is not a great platform for agencies that have more than 5 accounts or less than 100 without paying a hefty price tag. Their deluxe plan is $149 for only 10 accounts. My team has access to more than 30 pages, and we'd have to disconnect a profile, then connect a new one, wait for it to load, and then produce a new report for our clients. It was too cumbersome to be effective.
  • Value overall. Other competitors are offering more users and the same amount of pages for less money.
  • Technical support. Our team spent about $2,500 with this company across 2 years - we published our final reports, made a single request for support with 3 different team members, and it was denied four times.
page V | TrustRadius Reviewer

Likelihood to Renew

Mailchimp

Mailchimp 9.4
Based on 49 answers
Love the product! Easy to use -create fabulous e-mails for our clients which met their needs! Enjoyed using the tools and creating a report for the sales and marketing teams that we work for which helped sharpen their focus and increase their revenue!
Valie Robbins | TrustRadius Reviewer

Sprout Social

Sprout Social 6.2
Based on 61 answers
While I am currently no longer working with the company in which I was employed and utilized Sprout Social, I do know that the company is still utilizing Sprout Social on a daily basis and I do not foresee a time when the subscription would be cancelled.
Jennifer Wagner | TrustRadius Reviewer

Usability

Mailchimp

Mailchimp 8.5
Based on 138 answers
The interface is really easy to use. The email editor works great and helps smooth out the issues you have when creating emails for the many different email clients out there. It's also easy to schedule and deploy emails within the platform. Email reporting is also great.
Mike Muller | TrustRadius Reviewer

Sprout Social

Sprout Social 5.6
Based on 18 answers
Sprout Social is extremely easy to use and would only require minimal training for a new user. They have many features and functionalities that I absolutely love. I can't speak highly enough of their mobile app! As I've mentioned, this app has been a life saver when I've been traveling and have been unable to access a desktop
Olivia Ann Hurst | TrustRadius Reviewer

Reliability and Availability

Mailchimp

Mailchimp 10.0
Based on 8 answers
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Ben Caplan | TrustRadius Reviewer

Sprout Social

Sprout Social 7.7
Based on 8 answers
I have never seen it in maintenance or downtime mode — I am always able to access this product.
Lizzie Maldonado | TrustRadius Reviewer

Performance

Mailchimp

Mailchimp 10.0
Based on 10 answers
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Ben Caplan | TrustRadius Reviewer

Sprout Social

Sprout Social 8.0
Based on 7 answers
No answer on this topic is available.

Support Rating

Mailchimp

Mailchimp 10.0
Based on 16 answers
The customer support clients really know about their tool and they were able to help my with all of my questions and problems, which over the years were quite a few. They're even motivated enough to drop a funny line here and there which perfectly matches their corporate language on the website.
Fabian Kuhn | TrustRadius Reviewer

Sprout Social

Sprout Social 3.0
Based on 13 answers
The folks at Sprout are great. Answering the simplest questions right via Twitter or Facebook, the more complex issues i've had they respond back via email within a couple hours if not sooner. Extremely impressed with their customer support, they really know their product and aren't just trying to get you to upgrade to a higher tier
Lisa Kribs-LaPierre | TrustRadius Reviewer

Online Training

Mailchimp

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 7.3
Based on 3 answers
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
Ryan Montano | TrustRadius Reviewer

Implementation Rating

Mailchimp

Mailchimp 8.8
Based on 40 answers
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
Vicki Lesage | TrustRadius Reviewer

Sprout Social

Sprout Social 8.9
Based on 10 answers
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
Valentin Vesa | TrustRadius Reviewer

Alternatives Considered

Mailchimp

The automation features in Mailchimp vastly outrank any other mail service I've tried so far, and seeing as we often try and teach our clients how to utilize it, I also really appreciate their deep and constantly updated tutorials and documentation. Whenever I've had an issue or problem their support staff, whether over chat or phone have been really helpful and invested in helping solve the issue.
Maria Clara Daly | TrustRadius Reviewer

Sprout Social

Sprout social is a bit more advanced than Hootsuite in my experience, but it does not stack up to other social media monitoring or analytics tools that I've used as far as functionality. Having said that, it is a significantly less expensive tool than others such as Cision or Crimson Hexagon.
Jimmy Mack | TrustRadius Reviewer

Scalability

Mailchimp

Mailchimp 9.3
Based on 4 answers
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now.If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Ben Caplan | TrustRadius Reviewer

Sprout Social

No score
No answers yet
No answers on this topic

Return on Investment

Mailchimp

  • Its affordability keeps campaign expenditures low. For the first year of the campaign, we were able to utilize the free service which saved us about $400 on administrative costs. We have just recently upgraded to a payment plan.
  • The ease of using saved templates cuts down on staff time, and even if we decide to use a new template, customizing a template is pretty simple.
  • We have been able to raise $5,000+ from our email campaigns, and that was during the time when we weren't paying for the service.
Fredrick Doss, M.A. | TrustRadius Reviewer

Sprout Social

  • Sprout Social has positively impacted our interactions with guests and potential travelers looking for information because we can answer their questions in a timely manner.
  • Sprout Social has positively impacted the way we are able to schedule campaigns and track their process.
  • There is no direct data to indicate an ROI. We can measure link clicks but we cannot translate that into bookings as of yet.
Stephanie MacMillan | TrustRadius Reviewer

Screenshots

Pricing Details

Mailchimp

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sprout Social

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Mailchimp
8.5
Sprout Social
7.6

Likelihood to Renew

Mailchimp
9.4
Sprout Social
6.2

Usability

Mailchimp
8.5
Sprout Social
5.6

Reliability and Availability

Mailchimp
10.0
Sprout Social
7.7

Performance

Mailchimp
10.0
Sprout Social
8.0

Support Rating

Mailchimp
10.0
Sprout Social
3.0

Online Training

Mailchimp
Sprout Social
7.3

Implementation Rating

Mailchimp
8.8
Sprout Social
8.9

Scalability

Mailchimp
9.3
Sprout Social

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