What users are saying about
28 Ratings
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Top Rated
336 Ratings
28 Ratings
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Score 9.9 out of 100

Sprout Social

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Top Rated
336 Ratings
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Score 8.1 out of 100

Likelihood to Recommend

Oktopost

Oktopost is great if you have several Social Media profiles you want to manage and want to schedule and post all your things in a simple interface. They have a great calendar view that shows everything that is coming up and you can easily move or change postings with a few clicks.It is also good for managing a single account. It has all the features I need for our single account markets, like campaigns, tracking, scheduling, etc.I think if you are trying to manage a very large number of social media profiles it might get a bit difficult. There are tools more suited for that than Oktopost that may be easier, but Oktopost would still work.
Miles Szkoda | TrustRadius Reviewer

Sprout Social

Sprout is great for marketing departments looking to watch their brand and promote their blog. It's especially good for single person posting. I don't see it working well for larger teams and collaborating real time as there isn't a great way to see who is tackling what. You can assign tasks or grab them but it would be great to see who is clicking what or a chat feature perhaps?The dashboard could also use some help to show more about the brand, perhaps specific keywords we watch. Or trends across social platforms that we might care about.
Todd Terwillegar, Content Marketing Certified | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

Oktopost
Sprout Social
7.7
Boolean keyword searches
Oktopost
Sprout Social
8.2
Filtering out noise/spam
Oktopost
Sprout Social
6.9
Sentiment analysis
Oktopost
Sprout Social
7.3
Broad channel coverage
Oktopost
Sprout Social
8.4

Publishing

Oktopost
Sprout Social
7.8
Content planning and scheduling
Oktopost
Sprout Social
7.8
Audience targeting
Oktopost
Sprout Social
7.7
Content optimization
Oktopost
Sprout Social
7.7
Workflow management
Oktopost
Sprout Social
7.8

Engagement

Oktopost
Sprout Social
7.7
Automated routing and prioritization
Oktopost
Sprout Social
8.0
Customer interaction histories
Oktopost
Sprout Social
7.8
Bulk actions
Oktopost
Sprout Social
7.5

Marketing

Oktopost
Sprout Social
7.4
Lead generation
Oktopost
Sprout Social
7.5
Content marketing
Oktopost
Sprout Social
8.7
Paid media management
Oktopost
Sprout Social
6.2
Campaigns and promotions
Oktopost
Sprout Social
7.2

Channel coverage/integration

Oktopost
Sprout Social
7.9
Twitter
Oktopost
Sprout Social
9.1
Facebook
Oktopost
Sprout Social
8.6
LinkedIn
Oktopost
Sprout Social
7.9
Google+
Oktopost
Sprout Social
5.4
Instagram
Oktopost
Sprout Social
8.1
Pinterest
Oktopost
Sprout Social
8.3
YouTube
Oktopost
Sprout Social
8.0

Reporting/analytics

Oktopost
Sprout Social
8.0
Campaign success analytics
Oktopost
Sprout Social
8.2
Real-time tracking
Oktopost
Sprout Social
8.4
Competitor analysis
Oktopost
Sprout Social
7.3

Account management

Oktopost
Sprout Social
8.1
Role-based user permissions & privileges
Oktopost
Sprout Social
8.5
Mobile access
Oktopost
Sprout Social
7.8

Pros

Oktopost

  • Auto-poster feature that allows scheduling of posts to be made in relatively short time.
  • Calendar view has a great UI with easy to use drag and drop and editing features.
  • Message assets can be saved per campaign without having to re-draft them for repeated promotions.
  • Good reporting via excel export and dashboard overview
  • Great customer service and support! Including response rate and implementation of requested features
Anonymous | TrustRadius Reviewer

Sprout Social

  • Analytics Reporting - Sprout Social does a nice job at providing robust analytics across all social media platforms. We use this to monitor our social media performance over a specified time period, including number of posts, increase in followers, and changes in engagements and link clinks.
  • Social Media Scheduling - Sprout Social is good for scheduling social media posts in advance. With the version we use, it also shows us what time we should schedule our posts based on the past performance of our previous posts.
  • Social Media Monitoring - Sprout Social does a good job at monitoring social media mentions and searching for posts containing certain specified keywords.
Jenna Carpentier | TrustRadius Reviewer

Cons

Oktopost

  • Sometimes there were bugs in the user experience, but they seemed to be quickly addressed.
  • They didn't seem to have experience dealing with large-scale company use when integrating with Eloqua information. We had a lot of issues with false data or form submits showing up.
Claudia Pitarque | TrustRadius Reviewer

Sprout Social

  • This is not a great platform for teams. Their basic $99 plan includes a single user, and charges quite a bit to add more.
  • This is not a great platform for agencies that have more than 5 accounts or less than 100 without paying a hefty price tag. Their deluxe plan is $149 for only 10 accounts. My team has access to more than 30 pages, and we'd have to disconnect a profile, then connect a new one, wait for it to load, and then produce a new report for our clients. It was too cumbersome to be effective.
  • Value overall. Other competitors are offering more users and the same amount of pages for less money.
  • Technical support. Our team spent about $2,500 with this company across 2 years - we published our final reports, made a single request for support with 3 different team members, and it was denied four times.
page V | TrustRadius Reviewer

Likelihood to Renew

Oktopost

Oktopost 9.1
Based on 7 answers
I give Oktopost a 9, as a 10 means NO improvement is needed, but all platforms must iterate and improve. Hands down Oktopost is the B2B marketing leader in the social and content marketing world. They are also very quick to work on things and make the experience better for users. I would say I was a very early adopter of Oktopost and have seen them grow into a very useful tool and also a great company! I am VERY excited to see what they will do next to make our B2B marketing jobs more efficient and results producing! Thanks for helping our business close 10 accounts from LinkedIn in the last year! And that is up from ZERO the year before NOT using Oktopost.
Adam Robinson | TrustRadius Reviewer

Sprout Social

Sprout Social 6.2
Based on 61 answers
While I am currently no longer working with the company in which I was employed and utilized Sprout Social, I do know that the company is still utilizing Sprout Social on a daily basis and I do not foresee a time when the subscription would be cancelled.
Jennifer Wagner | TrustRadius Reviewer

Usability

Oktopost

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 5.5
Based on 18 answers
Sprout Social is extremely easy to use and would only require minimal training for a new user. They have many features and functionalities that I absolutely love. I can't speak highly enough of their mobile app! As I've mentioned, this app has been a life saver when I've been traveling and have been unable to access a desktop
Olivia Ann Hurst | TrustRadius Reviewer

Reliability and Availability

Oktopost

No score
No answers yet
No answers on this topic

Sprout Social

Sprout Social 7.7
Based on 8 answers
I have never seen it in maintenance or downtime mode — I am always able to access this product.
Lizzie Maldonado | TrustRadius Reviewer

Support Rating

Oktopost

Oktopost 6.4
Based on 1 answer
When I have sent in questions to support, I have received answers pretty quickly and they were helpful.However, I would like to see more information on the support page rather than having to contact them directly.
Nili Molvin | TrustRadius Reviewer

Sprout Social

Sprout Social 3.0
Based on 13 answers
The folks at Sprout are great. Answering the simplest questions right via Twitter or Facebook, the more complex issues i've had they respond back via email within a couple hours if not sooner. Extremely impressed with their customer support, they really know their product and aren't just trying to get you to upgrade to a higher tier
Lisa Kribs-LaPierre | TrustRadius Reviewer

Online Training

Oktopost

Oktopost 4.5
Based on 1 answer
There is a lack of online training videos or documentation. They have a long list of FAQ's but I would prefer a quick YouTube video instead.
Nili Molvin | TrustRadius Reviewer

Sprout Social

Sprout Social 7.3
Based on 3 answers
Their training is good, but the promotion of it is even better. I don't need or have the time for training, but I was always happy to know it was there. They did a great job sending updates out and making me aware when there was a new feature that I may want training for. As for the training I never used it, so I can't comment on that
Ryan Montano | TrustRadius Reviewer

Implementation Rating

Oktopost

Oktopost 7.3
Based on 1 answer
As I stated earlier, I would suggest doing a quick session with the Oktopost team in order to properly set up the account and make sure you are getting the full experience.
Nili Molvin | TrustRadius Reviewer

Sprout Social

Sprout Social 8.9
Based on 10 answers
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
Valentin Vesa | TrustRadius Reviewer

Alternatives Considered

Oktopost

The integration with SalesForce and Marketo was the number one reason we went with Oktopost. It wasn't until after I got inside and got my hands dirty that I saw how great Oktopost was. The analytics reporting is sensational. It allowed me to easily pull reports to organize for my marketing department.
Stirling Gardner | TrustRadius Reviewer

Sprout Social

Sprout social is a bit more advanced than Hootsuite in my experience, but it does not stack up to other social media monitoring or analytics tools that I've used as far as functionality. Having said that, it is a significantly less expensive tool than others such as Cision or Crimson Hexagon.
Jimmy Mack | TrustRadius Reviewer

Return on Investment

Oktopost

  • Ability to quickly and comprehensively provide metrics on all activities to internal users and external clients helps inform and direct immediate and long term posting decisions.
  • Ability to integrate with websites and marketing platforms allows for an understanding of user interest beyond the awareness arena and into the conversion arena.
  • Ability to quickly post allows for immediate input during time sensitive social discussions.
Rob Robinson | TrustRadius Reviewer

Sprout Social

  • Sprout Social has positively impacted our interactions with guests and potential travelers looking for information because we can answer their questions in a timely manner.
  • Sprout Social has positively impacted the way we are able to schedule campaigns and track their process.
  • There is no direct data to indicate an ROI. We can measure link clicks but we cannot translate that into bookings as of yet.
Stephanie MacMillan | TrustRadius Reviewer

Screenshots

Pricing Details

Oktopost

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Oktopost Editions & Modules

Edition
Basic$55
Basic+$123
Business$476
Enterprise$0
    Additional Pricing Details

    Sprout Social

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Sprout Social Editions & Modules

    Additional Pricing Details

    Rating Summary

    Likelihood to Recommend

    Oktopost
    9.9
    Sprout Social
    7.6

    Likelihood to Renew

    Oktopost
    9.1
    Sprout Social
    6.2

    Usability

    Oktopost
    Sprout Social
    5.5

    Reliability and Availability

    Oktopost
    Sprout Social
    7.7

    Performance

    Oktopost
    Sprout Social
    8.0

    Support Rating

    Oktopost
    6.4
    Sprout Social
    3.0

    Online Training

    Oktopost
    4.5
    Sprout Social
    7.3

    Implementation Rating

    Oktopost
    7.3
    Sprout Social
    8.9

    Add comparison