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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    ON24

    Score7.5 out of 10
    N/AON24 is an intelligent engagement platform, that enables customers to continuously engage audiences with AI-powered, hyper-personalized webinar, virtual event and content experiences.N/A

    Wistia

    Score9.7 out of 10
    N/AWistia is a video marketing platform that helps teams create, host, market, and measure their videos and webinars. Wistia is used to create professional videos, host webinars, collect and send leads to a connected marketing automation platform. Wistia additionally offers customers support and educational resources.

    $24

    per month

    Pricing
    ON24Wistia
    Editions & Modules
    No answers on this topic
    Free
    $0
    up to 10 videos
    Plus
    $24
    per month
    Pro Plan
    $99
    per month
    Advanced Plan
    $399
    per month
    Offerings
    Pricing Offerings
    ON24Wistia
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—20% discount for annual pricing.
    More Pricing Information
    Community Pulse
    ON24Wistia
    Considered Both Products
    Cvent
    Chose ON24
    ON24 has way more features and functionality than its competitors. It comes at a price though.
    Incentivized
    Chose ON24
    ON24 is the best option for user friendliness and ability to manage multiple events, whether that be during a day, week, or month. When we have to record new content, folks are always happy to hear that ON24 is the platform we're using. Also, the automatic emails sent out for …
    Incentivized
    Chose ON24
    To my knowledge, Zoom is used for internal communications and meetings, while ON24 is used for external purposes of lead generation, and increasingly, product updates to customers.
    Incentivized
    Chose ON24
    6connex - we were all set to go with them for our virtual event platform and webinar hosting, but since our ON24 webinar contract was already signed for the year, we decided to hold off until next year when we can make the full switch and not try to work in two systems at once …
    Incentivized
    Wistia
    Chose Wistia
    Wistia is comparable to Vimeo or other video hosting platforms that I have used in the past. The feature set is almost identical, and I can't think of many things that Wistia doesn't have for this type of tool.
    Incentivized
    Key User Insights
    Would buy again
    94%
    Would buy again
    137 Answers
    93%
    Would buy again
    27 Answers
    Delivers good value for the price
    94%
    Delivers good value for the price
    102 Answers
    100%
    Delivers good value for the price
    27 Answers
    Happy with the feature set
    95%
    Happy with the feature set
    143 Answers
    100%
    Happy with the feature set
    29 Answers
    Lived up to sales and marketing promises
    95%
    Lived up to sales and marketing promises
    88 Answers
    100%
    Lived up to sales and marketing promises
    25 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    94 Answers
    96%
    Implementation went as expected
    25 Answers
    Features
    ON24Wistia
    Mobile Capabilities
    Comparison of Mobile Capabilities features of ON24 and Wistia
    Feature
    ON24
    9.7
    1 Ratings
    12% above category average
    Wistia
    -
    Ratings
    Responsive Design for Web Access10.01 Ratings00 Ratings
    Mobile Application9.01 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile10.01 Ratings00 Ratings
    Online Meetings / Events
    Comparison of Online Meetings / Events features of ON24 and Wistia
    Feature
    ON24
    8.3
    413 Ratings
    1% below category average
    Wistia
    -
    Ratings
    Calendar integration8.1356 Ratings00 Ratings
    Meeting initiation10.04 Ratings00 Ratings
    Integrates with social media10.03 Ratings00 Ratings
    Record meetings / events7.1395 Ratings00 Ratings
    Slideshows7.2392 Ratings00 Ratings
    Event registration7.4389 Ratings00 Ratings
    Online Events Collaboration
    Comparison of Online Events Collaboration features of ON24 and Wistia
    Feature
    ON24
    8.3
    416 Ratings
    1% below category average
    Wistia
    -
    Ratings
    Live chat10.04 Ratings00 Ratings
    Audience polling6.8377 Ratings00 Ratings
    Q&A8.1413 Ratings00 Ratings
    Online Events Security
    Comparison of Online Events Security features of ON24 and Wistia
    Feature
    ON24
    9.0
    384 Ratings
    5% above category average
    Wistia
    -
    Ratings
    User authentication10.03 Ratings00 Ratings
    Participant roles & permissions8.9374 Ratings00 Ratings
    Confidential attendee list8.0357 Ratings00 Ratings
    Online Events Marketing
    Comparison of Online Events Marketing features of ON24 and Wistia
    Feature
    ON24
    8.0
    390 Ratings
    6% below category average
    Wistia
    -
    Ratings
    Branding options8.5382 Ratings00 Ratings
    Integration to Marketing Automation7.9335 Ratings00 Ratings
    Attendee list export7.638 Ratings00 Ratings
    Virtual Event
    Comparison of Virtual Event features of ON24 and Wistia
    Feature
    ON24
    8.8
    42 Ratings
    9% above category average
    Wistia
    -
    Ratings
    Registration, RSVP, and ticketing10.01 Ratings00 Ratings
    Email marketing6.538 Ratings00 Ratings
    Livestreaming10.01 Ratings00 Ratings
    Audience engagement8.042 Ratings00 Ratings
    Event recording10.01 Ratings00 Ratings
    Virtual booths10.01 Ratings00 Ratings
    Networking9.01 Ratings00 Ratings
    Event analytics7.342 Ratings00 Ratings
    Best Alternatives
    ON24Wistia
    Small Businesses
    Whova
    Score9.6 out of 10
    Vyond
    Score8.4 out of 10
    Medium-sized Companies
    Splash
    Score7.7 out of 10
    Vyond
    Score8.4 out of 10
    Enterprises
    Webex Events (formerly Socio)
    Score8.9 out of 10
    Vyond
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    ON24Wistia
    Likelihood to Recommend
    6.8
    (461 ratings)
    9.5
    (73 ratings)
    Likelihood to Renew
    9.9
    (44 ratings)
    10.0
    (10 ratings)
    Usability
    9.0
    (28 ratings)
    9.0
    (15 ratings)
    Availability
    9.0
    (210 ratings)
    10.0
    (2 ratings)
    Performance
    7.7
    (8 ratings)
    10.0
    (11 ratings)
    Support Rating
    9.9
    (33 ratings)
    10.0
    (11 ratings)
    In-Person Training
    9.0
    (4 ratings)
    -
    (0 ratings)
    Online Training
    3.7
    (5 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.5
    (12 ratings)
    10.0
    (2 ratings)
    Configurability
    8.0
    (6 ratings)
    9.0
    (1 ratings)
    Ease of integration
    7.7
    (5 ratings)
    8.0
    (11 ratings)
    Product Scalability
    6.4
    (231 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    9.0
    (6 ratings)
    9.0
    (1 ratings)
    Vendor pre-sale
    7.7
    (7 ratings)
    9.0
    (1 ratings)
    User Testimonials
    ON24Wistia
    Likelihood to Recommend
    Cvent
    I find that ON24 caters for all types of organisations, having it allows for more choice/options. The experience around virtual events if fantastic and the ON24 team is constantly improving the platform. If you want to run a virtual events programme where you want to generate leads and track engagement, then ON24 is the platform for you
    Incentivized
    Read full review
    Wistia
    For companies that want to integrate their videos into actionable steps like behavioral follow up through a CRM, Wistia is the best tool to use. You can automate your systems to track when a video is viewed, engaged with or how long a person has been watching along with heatmaps to show where people were most interested and least interested so you can adjust your videos to optimize their performance.
    Incentivized
    Read full review
    Pros
    Cvent
    • Registration pages are easy to build and look clean
    • Console (audience view) offers many tools to use for presentations and to engage the audience
    • Reporting and analytics are robust and provide detailed reports that help us process attendees in our marketing database
    • Support team and responsive and helpful
    Incentivized
    Read full review
    Wistia
    • Wistia enables a lot of customization in the video player, making it personalized to your business.
    • The user experience is pretty intuitive and easy to use without too much training.
    • Wistia's help articles, blog and instructional videos were very helpful as we began investing more resources into video production.
    Incentivized
    Read full review
    Cons
    Cvent
    • There was a recent update within the past year where the UX designer or developer thought it would be best to wide all titles from the audience view until they placed their mouse on top of the window. That was the worst mistake, as we have a moderator script where we tell the audience what each of the tool bars are and they can’t grasp what the tool is without putting their mouse there. From an accessibility standpoint point, it’s back to 1999 when there was no laws about accessibility.
    • Number one above is a major pain point.
    • ON24 needs to do a better job of introducing features and soliciting feedback from their customers vs making a high impactful change like #1 described above.
    Incentivized
    Read full review
    Wistia
    • Obtaining embed codes for a significantly large number of videos can be very time consuming as there is no way to automatically pull a report.
    • Within a project, there is no way to set the list to show a specific number of videos and you may only have a certain number of videos shown unless you click to expand the list and continue to do so.
    • Once the list is expanded and you click in to a video, when clicking back, the list reloads and you must expand the entire list again which can become very time consuming.
    Incentivized
    Read full review
    Likelihood to Renew
    Cvent
    ON24 is everything we expected and everything we needed. It's simple to use, extremely customizable, and scales very easily. The integration to our CRM makes ON24 major lead generator for our sales team from our established webinars series. We can automate lead delivery to our sales team as well. If anything, we will look to expand our partnership in the future.
    Incentivized
    Read full review
    Wistia
    Wistia is super easy to use and very reliable, anytime a video needs to be updated, the existing media can be replaced, but the url remains the same so anywhere this media is shared or embedded, it is immediately updated. Their support is extremely helpful, and there is very rarely any issues with this product.
    Incentivized
    Read full review
    Usability
    Cvent
    97% of our attendees say it is the best trainings they have every attended. But they other 3% have a horrible experience (while watching the event live) interesting fact. On24 uses two different encoders for live vs OnDemand. I have never had issues with the On-Demand experience. My only complaints come during live events
    Incentivized
    Read full review
    Wistia
    Great, simple, usable product. Would have given it higher marks, but sometimes the folders and permissions aren't the most intuitive. Interface for uploading, tagging, describing videos is simple. Sharing is also relatively intuitive. Overall, a clean and simple interface and most of our marketing team had no issues using it. I think it was easier than using Vimeo.
    Incentivized
    Read full review
    Reliability and Availability
    Cvent
    ON24 is always available when I have a question about a new feature, if I'm having issues during a live webinar, or if I'm having issues with a webinar on the backend. Our client support specialist, Heather Haines, has always been incredibly consistent with getting me the answers I need when I need them.
    Incentivized
    Read full review
    Wistia
    After several years, we have not come across a situation for which Wistia was not available when needed.
    Incentivized
    Read full review
    Performance
    Cvent
    Sometimes (it may be my computer) i cant login to ON24. I create a new PW and then i still cant get in. I clear cache/try new browser etc. and nothing works. I come back in a few hours and its like the problem never existed, its the strangest thing. Outside of that everything works pretty seamless. We've ran into a few bumps with Marketo talking to ON24 and passing reg through but have that figured out now. Not being able to be on a VPN when connecting to webcam on the presenter side does cause issues for our government speakers.
    Incentivized
    Read full review
    Wistia
    I have never had any technical issues with Wistia. The service is fast and reliable. video play back begins as soon as a few seconds of video have buffered. The stats are accurate and available within a few hours of current use. I have integrated it with Marketo and found that the integration is clean and is easily incorporated into the campaign logic flow. (ex. If the user played more than 50% of the video, do Action-A, otherwise do Action-B.
    Incentivized
    Read full review
    Support Rating
    Cvent
    ON24 support is really good with the 24/5 support chat line, where someone actually responds within 30 seconds. The customers success team is also really good and our rep is very helpful with all our questions. Whenever we have more technical questions, she will bring on a IT designer or a tech specialist on our calls for additional comments and help.
    Incentivized
    Read full review
    Wistia
    We have only had to reach out to Wistia support a handful of times in the 4 years we have been using Wistia. They have always been quick to respond and help us solve the problem. The system is self-service so there should be very little to no need to reach out to support on a regular basis.
    Incentivized
    Read full review
    In-Person Training
    Cvent
    Great communication and clarity
    Read full review
    Wistia
    No answers on this topic
    Online Training
    Cvent
    On24 has amazing ON-Demand trainings that you can use at anytime and they walk you through step by step on different topics/ they are always updating and innovating and putting out new trainings. I would highly reccomend the trainings and reading the documents they have created. They also do live webinars on a rolling basis that are filled with so much knowledge and Information
    Incentivized
    Read full review
    Wistia
    No answers on this topic
    Implementation Rating
    Cvent
    We had a few training's, which were broken up, and focused on specific areas of how to use the platform. Mostly though, a lot of it is just dedicating your time to learning and exploring what the possibilities are for enhancing your webinars
    Read full review
    Wistia
    We were in the process of changing our website so that took some time to get Wistia implemented in to our website.
    Incentivized
    Read full review
    Alternatives Considered
    Cvent
    From what I've seen, ON24 is built specifically to meet the needs of event marketing (or marketing generally), versus the other platforms which are more about simply providing a mechanism to hold virtual meetings. The integration with sales and marketing systems is really valuable. I don't know about pricing differences, but if the competitors were comparable, I would still select ON24.
    Incentivized
    Read full review
    Wistia
    Wistia is for business. Period. Vimeo has none of the benefits for a business that Wistia offers. The SEO value and SUPER FAST playback speed are essential. Wistia has it all. Personally, I can rarely get thought a video if hosted on Vimeo because of the glitchy playback and slow rendering.
    Read full review
    Scalability
    Cvent
    The ON24 platform is straightforward to use and train clients on, which is a huge plus. Clients appreciate its features and simplicity. Internally, we receive valuable analytical data from webinar events, enabling the organization to make data-driven decisions. This helps us optimize strategies and drive success for B2B businesses effectively.
    Read full review
    Wistia
    We use many platforms and Wistia has been a standout in terms of reliability and scaleability.
    Incentivized
    Read full review
    Return on Investment
    Cvent
    • We get a lot of MQLs from our webinars. The integration with SFDC is a game changer over platforms that don't offer that integration.
    • The addition of emojis and chat to our event consoles has greatly increased our engagement.
    • We love marketing the fact that on-demand viewers can still submit questions and we'll answer them by email. Who else can say that?
    • We would like to be able to make changes to all console elements after events have taken place. Sometimes stuff just needs to be updated.
    • As we improve our audience segmentation, we are looking forward to the segment customization options that are now available on the console.
    • The webinars ON24 sponsors provide us with some great ideas for improving our overall strategic marketing.
    Incentivized
    Read full review
    Wistia
    • Doubled lead capture from lead magnet on website from one year to the next.
    • Increased email interaction on newsletters when embedding Wistia video thumbnail into email campaigns (10-15% links clicked bumped to 30-40% links clicked).
    • Can save us about 50+ hours of one-on-one client meeting time per year for pointing clients to video content rather than presenting the same info in a live setting.
    Incentivized
    Read full review
    ScreenShots

    ON24 Screenshots

    Screenshot of Red Whale creates webinar series, Deep Dives, to engage General Practitioners.Screenshot of SAP Concur takes its customer activation workshops virtual with ON24.Screenshot of Atheanhealth broadcasts an authentic conversation with industry thought leaders to its audience.Screenshot of SAS creates webinar series, Analytics in 20, to education product best practices in short amount of time.Screenshot of NVIDIA creates always-on content library filled with webinars with ON24 Engagement Hub, segmented by different languages and geo-locations.Screenshot of ADP, using ON24 Target, creates personalized landing pages to encourage and accelerate ADP benefit enrollment.  This resource page has on-demand webinars, help articles and ways to immediately enroll.

    Wistia Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshot