Optimizely Content Management System vs. Trello

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Optimizely Content Management System
Score 8.6 out of 10
N/A
Optimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle, helping users to deliver on-brand, high-impact digital experiences that 'wow' audiences.N/A
Trello
Score 8.3 out of 10
N/A
Trello from Atlassian is a project management tool based on a Kanban framework. Trello is ideal for task-management in a to-do list format. It supports sharing boards and cards across users or teams. The product offers a free version, and paid versions add greater automation, collaboration, and administrative control.
$6
per month per user
Pricing
Optimizely Content Management SystemTrello
Editions & Modules
No answers on this topic
Standard
$6
per month per user
Premium
$12.50
per month per user
Enterprise
$17.50
per month per user
Free
Forever Free
Offerings
Pricing Offerings
Optimizely Content Management SystemTrello
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsA discount is offered for annual billing and for larger numbers of users.
More Pricing Information
Community Pulse
Optimizely Content Management SystemTrello
Considered Both Products
Optimizely Content Management System
Chose Optimizely Content Management System
We feel that Optimizly is a better solution, however, we like that Contentful offers a lower price plan for testing our mobile app.
Chose Optimizely Content Management System
N/A. We haven't used or evaluated any other services than the Optimizely Content Management System
Trello
Chose Trello
I used JIRA, Basecamp and Redmine. JIRA is for big/huge projects, very technical ones. Redmine is fine and used by another team. It needs more rules for a good Agile use and you can do what you want (more than with Trello, too much). And the visual interface is not as useful as …
Features
Optimizely Content Management SystemTrello
Security
Comparison of Security features of Product A and Product B
Optimizely Content Management System
8.5
167 Ratings
3% above category average
Trello
-
Ratings
Role-based user permissions8.5167 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Optimizely Content Management System
8.0
164 Ratings
3% above category average
Trello
-
Ratings
API8.0157 Ratings00 Ratings
Internationalization / multi-language7.9125 Ratings00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Optimizely Content Management System
7.8
192 Ratings
1% above category average
Trello
-
Ratings
WYSIWYG editor7.7176 Ratings00 Ratings
Code quality / cleanliness8.2164 Ratings00 Ratings
Admin section8.1176 Ratings00 Ratings
Page templates8.2170 Ratings00 Ratings
Library of website themes7.496 Ratings00 Ratings
Mobile optimization / responsive design7.9174 Ratings00 Ratings
Publishing workflow8.2170 Ratings00 Ratings
Form generator6.8129 Ratings00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Optimizely Content Management System
7.6
178 Ratings
3% above category average
Trello
-
Ratings
Content taxonomy8.1163 Ratings00 Ratings
SEO support7.1162 Ratings00 Ratings
Bulk management7.0135 Ratings00 Ratings
Availability / breadth of extensions7.6141 Ratings00 Ratings
Community / comment management7.9116 Ratings00 Ratings
Project Management
Comparison of Project Management features of Product A and Product B
Optimizely Content Management System
-
Ratings
Trello
8.5
222 Ratings
9% above category average
Task Management00 Ratings9.5222 Ratings
Resource Management00 Ratings9.3185 Ratings
Gantt Charts00 Ratings7.273 Ratings
Scheduling00 Ratings9.1168 Ratings
Workflow Automation00 Ratings8.2142 Ratings
Team Collaboration00 Ratings9.0218 Ratings
Support for Agile Methodology00 Ratings8.9147 Ratings
Support for Waterfall Methodology00 Ratings7.5115 Ratings
Document Management00 Ratings8.2159 Ratings
Email integration00 Ratings7.8146 Ratings
Mobile Access00 Ratings9.1192 Ratings
Timesheet Tracking00 Ratings9.388 Ratings
Change request and Case Management00 Ratings8.7102 Ratings
Budget and Expense Management00 Ratings7.773 Ratings
Professional Services Automation
Comparison of Professional Services Automation features of Product A and Product B
Optimizely Content Management System
-
Ratings
Trello
5.9
72 Ratings
27% below category average
Quotes/estimates00 Ratings6.049 Ratings
Invoicing00 Ratings5.042 Ratings
Project & financial reporting00 Ratings6.658 Ratings
Integration with accounting software00 Ratings6.044 Ratings
Best Alternatives
Optimizely Content Management SystemTrello
Small Businesses
ManageWP
ManageWP
Score 10.0 out of 10
Stackby
Stackby
Score 9.0 out of 10
Medium-sized Companies
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
InEight
InEight
Score 9.5 out of 10
Enterprises
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
InEight
InEight
Score 9.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Optimizely Content Management SystemTrello
Likelihood to Recommend
8.6
(221 ratings)
9.4
(222 ratings)
Likelihood to Renew
9.7
(34 ratings)
10.0
(6 ratings)
Usability
8.5
(90 ratings)
9.4
(60 ratings)
Availability
9.2
(4 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
10.0
(1 ratings)
Support Rating
10.0
(8 ratings)
9.9
(81 ratings)
In-Person Training
-
(0 ratings)
10.0
(1 ratings)
Online Training
10.0
(4 ratings)
-
(0 ratings)
Implementation Rating
6.4
(2 ratings)
8.0
(2 ratings)
Configurability
-
(0 ratings)
5.0
(1 ratings)
Product Scalability
-
(0 ratings)
10.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
Optimizely Content Management SystemTrello
Likelihood to Recommend
Optimizely
If you want to build a website quickly there are plenty of ways to do so with some great examples and plenty of support both from the company and in the forums. if you want to build a more complex structure you can but be ready to spend the time to build exactly what you need as a solid foundation goes a massive way before building out content and making those choices early and sticking with them helps
Read full review
Atlassian
For teams or individuals with lots of individual tasks/details to track, Trello is perfect! It basically removes the need for a paper checklist. For those that need an overall project management tool that requires less tasks and more overarching goals, collaboration amongst various teams, and gantt charts I would suggest monday.com
Read full review
Pros
Optimizely
  • I think the user interface for content admins is very good and very competitive. And compared to other providers, the technology that CMS in particular has. So the way it integrated the net ecosystem is very well because it follows the MBC pattern. So basically it just allows really simple implementations for what would normally be complex components on any other sort of vendor that's out there.
Read full review
Atlassian
  • Helps track employees "to do before hire", "to do after hired," and "to do when employee leaves"
  • Provides important information on each employee like personal information along with data collected during the time of hire and during employment time
  • Allows more than one person to be assigned to a task per employee and will remain open until everyone involved has completed their task
Read full review
Cons
Optimizely
  • Magento did have some nice tools for creating product groups or carousels for promotion. Opti seems to be lacking in that.
  • A blog - maybe this is available and we don't have it installed, but a searchable blog would be very appreciated.
  • Structured Data/MicroData - maybe it's our install, but this seems to be missing
  • Meta data: we have access to limited types and need to make a request from IT, it would be nice to be able to access more to adjust for SEO needs.
  • When in a folder on the BLOCKS tab, it would be wonderful to hit the MEDIA tab and stay in that same folder.
  • I have some less technical people that will make folders with spaces - which Opti handles, but it would be great if it wouldn't accept a space or gave an error message not to use them.
  • I think I know why the extra code is added to urls and image links, but it causes issues when taking things from our testing site to the live site. For example, I need to copy the Navigation from Inspect Element on testing to put it in production. I have learned to work around it, but it's not my favorite.
Read full review
Atlassian
  • I use colour coding a lot so I would like a wider range of colour options.
  • Also as a visual thinker I would like to be able to easily add images to cards.
  • I would like to be able to attach a wider range of file formats to cards.
Read full review
Likelihood to Renew
Optimizely
Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
Read full review
Atlassian
I am very likely to renew Trello, because it doesn't cost anything to do so. I am also very likely to use Trello's upgraded features in the future because a lot of my team's data is stored on there and they have already gotten used to the platform. Trello is very easy for new team members to pick up, making the onboarding and usability very streamlined.
Read full review
Usability
Optimizely
From our editors perspective they find the CMS system easy and to clear to use. Our developers find it very easy to design on and appreciate the level of service support available. It's also always evolving and getting better every year. We find this investment reassuring and encourages us to try keep pace and see how we can continue to push the envelope and continue to improve all aspect of our websites and online touch points.
Read full review
Atlassian
Trello is incredibly intuitive, both on desktop and mobile right away. It is also full of helpful features that make it even easier to use, and is flexible enough to suit almost any organizational need. Onboarding for the software is thorough, but concise, and the service is frequently updated with even more QOL improvements.
Read full review
Reliability and Availability
Optimizely
Unplanned outages or errors are fairly rare in our instance. And when there are issues, they're usually fixed fairly quickly
Read full review
Atlassian
yes always support available when I need it!
Read full review
Performance
Optimizely
No answers on this topic
Atlassian
Never experienced issues with the above!
Read full review
Support Rating
Optimizely
I attended multiple trainings/tutorials early in the process. The vendor-supplied content about Optimizely was engaging for users/attendees (I often analyze training content, compliance programs, governance plans), which helps our OCM people by having good "word of mouth" about the product long before a rollout ever happens. I actually when the user-focused portion of the Optimizely Academy twice in 2022 to ensure I had a grasp on operability and to be able to support the training and OCM efforts
Read full review
Atlassian
I haven't reached out to their support very often and their support is very limited anyway for the free users. They do have tons of great articles and videos in their Help Center and constantly send emails with updates and add-ons to the product. The fact that I've barely ever had to contact their support team means that they've developed a great product.
Read full review
In-Person Training
Optimizely
No answers on this topic
Atlassian
It was helpful and informative! It was back before the pandemic in 2019 so I'm not sure if they still do it but I really enjoyed the experience
Read full review
Online Training
Optimizely
Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture
Read full review
Atlassian
No answers on this topic
Implementation Rating
Optimizely
I was not fully involved.
Read full review
Atlassian
For our small business, getting a few of us started well on Trello was the key, I think. As long as a couple of us were really comfortable with the interface, we could lead others and help them with any questions. From now on, anyone who works with us just naturally uses Trello for information sharing - it's just part of what we do.
Read full review
Alternatives Considered
Optimizely
Optimizely Content Management System is much more feature rich, and less complex that the other CMS platforms we have used. Optimizely Content Management System is more intuitive in how the content is structured and how easy it is to pull blocks of content to create the layout of a page.
Read full review
Atlassian
Trello is more simple and not as "robust" as the other tools, but it's easier to use and manage and understand and ACTUALLY get stuff done with. It's simplicity is part of the beauty of using it. You don't need a million options that nobody uses, you just need to get stuff done.
Read full review
Scalability
Optimizely
No answers on this topic
Atlassian
Feels like anyone across the org (no matter their location) can use the tool easily!
Read full review
Professional Services
Optimizely
No answers on this topic
Atlassian
Not sure if we use those
Read full review
Return on Investment
Optimizely
  • Flexibility with design that allows us to work towards our mission of 'Tennis Opened Up'
  • Speed of deploying content, meaning users can really on us for the most up-to-date content on tennis in Britain
  • Ability to have different logged-in areas for different user groups, allowing us to create more bespoke and personalised experiences
Read full review
Atlassian
  • Trello keeps me organized, focused, and on track. I could filter the Trello board to only see my issues and understand what I needed to work on and when.
  • Trello helped our team implement an agile structure. It's a very simple kanban method of viewing all of your team's tasks and statuses. You can completely customize the columns to your team's specific workflow and create tags relevant to your work.
  • Trello helps reduce unnecessary communications between teams. When I want to request translations, I simply create a card on the localization Trello board -- no need to directly message anyone on the team, and I can watch the status of the card change from "in progress" to "in review" to "translated," all without having to directly ask for updates.
Read full review
ScreenShots

Optimizely Content Management System Screenshots

Screenshot of Content delivery: Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.Screenshot of User roles and permissionsScreenshot of (SaaS CMS): Visual Builder: Add an image: Optimizely Visual Builder offers a range of editing features designed to make content creation and layout building intuitive and accessible to both technical and non-technical users. A drag-and-drop system is used to add, move, and rearrange elements within the layout, for quick and flexible content organization.Screenshot of (SaaS CMS): Visual Builder: Create an experience: Create an Experience functionality in Optimizely Visual Builder offers a code-free way to build and manage captivating digital experiences. It offers pre-built content blocks or elements (like text, images, buttons, forms, etc.) that can be positioned on the page layout as desired. Visual Builder offers extensive options to customize the appearance and behavior of these elements. Users can modify colors, fonts, sizes, animations, and even add interactive features providing flexibility in arranging content, accommodating various design needs and responsiveness across different screen sizes.Screenshot of (SaaS CMS): Visual Builder: Publish: The Visual Builder displays changes in real-time as they are made. This includes side-by-side previews for different devices like desktops, tablets, and mobiles. Before publishing, the Interactive Preview mode can be used to test elements like forms, buttons, and other interactive components to ensure they work as expected on the live site. Changes can then be published directly from the Visual Builder interface, making them instantly available to site visitors.Screenshot of the central location to manage assets, editing and publishing content.