Orum is sales technology that allows users to plug AI into the sales process to accelerate top of funnel with good data and more conversations. It enables users to dial hands-free, multiple numbers in parallel, automate dispositions and call outcomes in a CRM, and speak with more prospective clients. With it, users don't need to wait for Voicemails, manually dial, or fumble with account research. Orum is designed to bring everything needed in front of sales reps, and connect users with target…
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Salesloft
Score 7.7 out of 10
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Salesloft’s Revenue Orchestration Platform uses AI to help market-facing teams prioritize and take action on what matters most, from first touch to upsell and renewal.
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Pricing
Orum
Salesloft
Editions & Modules
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Offerings
Pricing Offerings
Orum
Salesloft
Free Trial
Yes
No
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
Yes
Yes
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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Community Pulse
Orum
Salesloft
Considered Both Products
Orum
Verified User
Employee
Chose Orum
We have tested doing calls through Salesloft and Apollo directly, but the Orum workflow was much easier.
Orum is really well suited for my role as a business development representative, and allows me to reach hundreds of prospects a week where as doing so before was extremely difficult if not impossible. However, in my role and tasks as an account manager, Orum is not as effective as it does not allow me to utilize my own number to call them through Orum, and this often leads to confusion when calling my customers.
I find it to be the best resource for scheduling calls with clients. Specifically when the call includes multiple people using Salesloft, it's so simple and easy to use to send open times to client and then to be able to send active links to the client where with one click the calendar invite shows up on my calendar? it's the best most efficient tool I have in my toolbelt at the moment. When it comes to logging, it's also simple but I wish I could add a contact to SL from the Microsoft integration.
Calls get cut off more regularly than I would expect. I am not sure if that is an issue on Orum's end, but I don't think it is a network issue either so I am not sure why.
In the search lists, it would be nice if we could add favorite cadences or separate by our own.
Would be nice to have custom reporting available. Coming from Salesforce, the included canned reports are useful but I like to roll my sleeves up and build exactly what I want.
Conversations will record meetings booked via MSTeams but requires the BDR/SDR to hit record. Other solutions (e.g. Chorus.ai) join as a participant and don't require a user hitting the "record" button. We have to change our flow to make this work and it is a bit clunky.
SalesLoft is absolutely VITAL to our daily operations. We could not function without it or a program like it. Speaking as a Sales Person who has had to operate without a product like this, the difference is night and day. The ability to stay organized, automate tasks, easily log activities and notes, review calls, and coach team members is an absolute gamechanger.
Orum has truly leveled up my calling abilities like no tool has. Its intuitive UI, rapid auto-dialer, and customizability have made it my go-to call tool. There may be slight improvements to be made from a CRM integration standpoint (much of which isn't Orum's fault because outreach doesn't give data), but beyond that I would give a strong recommendation for users looking to implement personalization at scale.
Drift was extremely easy for both our demand gen team and SDR to jump right into. It was feature rich and purpose-built for marketers—it was remarkably easy to connect our marketing automation, CRM, and more to the platform and get everything to work together. Now the ability to create digital experiences and conversation landing pages is democratized—empowering our team to do better work and provide better prospect/customer experience.
The availability is pretty good, we do sometimes have errors or delays in syncing activities but nothing that has been too detrimental to our workflow. Most recently we had an issue with Lofting through Outlook due to a change in security token that took a few weeks to resolve but it is fixed now.
Yes timely and easy to use. The only delays we have are when we run our big month sales blitz and activities take some time to sync to the reporting as well as SalesForce
The support team was very responsive but at the end of the day they took a long time to fix our issue. The issue did get fixed, though, so that is what matters. Very nice people who are there to help in any way they can.
We had some virtual training with our CSM which was very well constructed. It took some time to get into the full swing of things but with a few weeks of hands on experience I was feeling confidant. The SL team was always available to answer questions or jump an a call to walk us through stuff. I also used the Customer Help Center for a few self guided learnings on how to use specific features related to reporting and team management.
Because Orum is much more efficient, easier to use, create a solid workflow and overall is a much better experience, which helps getting revenue and better results. Other tools would use a lot of my time with no results, while Orum has been much more efficient saves me time and makes me feel more productive and efficient.
Salesloft blows outreach out of the water in all aspects. One of the biggest issues I had was their unwillingness to listen to customer feedback. I had requested several small changes to be made when I had previously used the platform that unfortunately fell onto deff ears. I am much happier using Salesloft and the positive results I've experienced are a direct result of that.
My personal ROI has been approximately a 100% increase in the number of calls I can make in a given amount of time, vs. calling directly from Outreach before (roughly 50 calls per hour to 100+). The increased potential for business is worth the cost of admission for me.
I have been with a company that was using Salesloft, but moved to a competitor. I can't say it was exactly the competitors fault, as a lot of other internal changes were happening, (hence leaving the system that was working well), but we had the worst sales year in company history that year. Reps who consistently performed at or above quota were suddenly struggling to keep their pipelines in order, and the middle of the pack reps were going on PiPs and being let go.
Is it the dialer, or the leadership? You decide.
But the leadership also changed the dialer - so maybe it's both?
