Owler vs. SAP Sales Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Owler
Score 6.2 out of 10
N/A
Owler is a sales intelligence app developed by the company of the same name San Mateo and acquired by Meltwater June 2021, providing competitive insights, company information, and other sales relevant information.
$8.25
per month
SAP Sales Cloud
Score 8.2 out of 10
N/A
SAP Sales Cloud (formerly SAP Cloud for Sales) is a cloud sales application with sales automation, enterprise resource planning (ERP) integration, and collaboration capabilities.N/A
Pricing
OwlerSAP Sales Cloud
Editions & Modules
Plus (personal use)
$99
per year
Pro
$420
per year
Teams
Contact Sales
No answers on this topic
Offerings
Pricing Offerings
OwlerSAP Sales Cloud
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
OwlerSAP Sales Cloud
Prospecting
Comparison of Prospecting features of Product A and Product B
Owler
6.6
14 Ratings
14% below category average
SAP Sales Cloud
-
Ratings
Advanced search5.714 Ratings00 Ratings
Identification of new leads6.412 Ratings00 Ratings
List quality6.012 Ratings00 Ratings
List upload/download6.08 Ratings00 Ratings
Ideal customer targeting8.310 Ratings00 Ratings
Load time/data access7.011 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Owler
6.7
14 Ratings
12% below category average
SAP Sales Cloud
-
Ratings
Contact information6.08 Ratings00 Ratings
Company information7.014 Ratings00 Ratings
Industry information7.113 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Owler
8.1
13 Ratings
9% above category average
SAP Sales Cloud
-
Ratings
Lead qualification process9.39 Ratings00 Ratings
Smart lists and recommendations7.28 Ratings00 Ratings
Salesforce integration7.05 Ratings00 Ratings
Company/business profiles8.012 Ratings00 Ratings
Alerts and reminders10.09 Ratings00 Ratings
Data hygiene7.911 Ratings00 Ratings
Automatic data refresh7.29 Ratings00 Ratings
Tags7.07 Ratings00 Ratings
Filters and segmentation9.610 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Owler
8.8
4 Ratings
15% above category average
SAP Sales Cloud
-
Ratings
Sales email templates8.84 Ratings00 Ratings
Append emails to records8.84 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Owler
-
Ratings
SAP Sales Cloud
7.9
101 Ratings
3% above category average
Customer data management / contact management00 Ratings8.399 Ratings
Workflow management00 Ratings8.299 Ratings
Territory management00 Ratings8.287 Ratings
Opportunity management00 Ratings8.595 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.192 Ratings
Contract management00 Ratings7.394 Ratings
Quote & order management00 Ratings7.991 Ratings
Interaction tracking00 Ratings8.294 Ratings
Channel / partner relationship management00 Ratings6.792 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Owler
-
Ratings
SAP Sales Cloud
7.3
85 Ratings
3% below category average
Case management00 Ratings6.382 Ratings
Call center management00 Ratings7.777 Ratings
Help desk management00 Ratings7.978 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Owler
-
Ratings
SAP Sales Cloud
7.5
89 Ratings
1% below category average
Lead management00 Ratings7.388 Ratings
Email marketing00 Ratings7.878 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Owler
-
Ratings
SAP Sales Cloud
7.3
95 Ratings
4% below category average
Task management00 Ratings7.691 Ratings
Billing and invoicing management00 Ratings6.978 Ratings
Reporting00 Ratings7.386 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Owler
-
Ratings
SAP Sales Cloud
7.4
95 Ratings
3% below category average
Forecasting00 Ratings7.488 Ratings
Pipeline visualization00 Ratings6.889 Ratings
Customizable reports00 Ratings8.092 Ratings
Customization
Comparison of Customization features of Product A and Product B
Owler
-
Ratings
SAP Sales Cloud
7.6
92 Ratings
0% above category average
Custom fields00 Ratings7.992 Ratings
Custom objects00 Ratings7.489 Ratings
Scripting environment00 Ratings8.080 Ratings
API for custom integration00 Ratings7.383 Ratings
Security
Comparison of Security features of Product A and Product B
Owler
-
Ratings
SAP Sales Cloud
8.6
96 Ratings
3% above category average
Single sign-on capability00 Ratings9.092 Ratings
Role-based user permissions00 Ratings8.290 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Owler
-
Ratings
SAP Sales Cloud
7.4
67 Ratings
2% above category average
Social data00 Ratings8.067 Ratings
Social engagement00 Ratings6.965 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Owler
-
Ratings
SAP Sales Cloud
8.2
82 Ratings
13% above category average
Marketing automation00 Ratings8.078 Ratings
Compensation management00 Ratings8.366 Ratings
Platform
Comparison of Platform features of Product A and Product B
Owler
-
Ratings
SAP Sales Cloud
8.2
82 Ratings
9% above category average
Mobile access00 Ratings8.282 Ratings
Best Alternatives
OwlerSAP Sales Cloud
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.8 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
OwlerSAP Sales Cloud
Likelihood to Recommend
7.3
(16 ratings)
8.5
(112 ratings)
Likelihood to Renew
10.0
(1 ratings)
9.0
(7 ratings)
Usability
10.0
(3 ratings)
6.8
(7 ratings)
Availability
7.0
(1 ratings)
8.0
(1 ratings)
Performance
8.0
(1 ratings)
8.0
(1 ratings)
Support Rating
9.0
(1 ratings)
8.8
(10 ratings)
Online Training
-
(0 ratings)
7.0
(2 ratings)
Implementation Rating
8.0
(1 ratings)
8.0
(1 ratings)
Configurability
4.0
(1 ratings)
-
(0 ratings)
Ease of integration
1.0
(1 ratings)
-
(0 ratings)
Product Scalability
-
(0 ratings)
8.3
(72 ratings)
Vendor pre-sale
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
OwlerSAP Sales Cloud
Likelihood to Recommend
Meltwater
This is a free service, so it should be compared to free and low cost alerting (e.g. Google Alerts) and PE/VC funding profile (e.g. Crunchbase) services. Owler is well suited for competitive intelligence professionals, named account reps, and marketing professionals tracking company news (web mined company mentions and press releases) and social media (blogs, Video, YouTube). The alerts are high precision and tag for three key events (M&A, Funding, Exec Changes). It is the alerting and social media tools which are the key strength of the service. The company claims two million profiles, but only has 60,000 with full address information. Content includes competitors, user polls, and funding / M&A data. Owler should be viewed as a free complement to other online company research tools, but it lacks the depth to replace subscription services. Missing content includes long business descriptions; financials and discrete sizing data; family tree linkage, and executive profiles (only the CEO is covered) While they offer list building functionality, it is quite thin and non-downloadable. As such, I would not recommend Owler for sales and marketing prospecting at this point. A unique feature is a set of company polls about the direction of the company and CEO performance. Unfortunately, the response rates are often too low to be statistically meaningful.
Read full review
SAP
SAP Sales CLoud is not useful in cases where it needs zero downtime upgrades or new monthly releases or micro frontends.Although it is great for any cloud deployments, provides a unified view for the customers. Helps in AI insights recommendations and analytics. It is also optimised for mobile . It is robust and a highly scalable cloud plaform
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Pros
Meltwater
  • Owler enables the user to quickly find the data and information that he or she needs.
  • I appreciate the customizable dashboard where you can set alerts and track companies you select.
  • The latest news regarding the funding rounds of startup companies is especially helpful.
  • The top competitors to companies provided by Owler often give me a great point of reference for my competitive analysis.
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SAP
  • Help sales teams decide based on relevant data
  • Provide a framework to guide sales teams on activities such as status updates, customer success, sales qualification, etc
  • Reduce manual work by predictive analysis, that is, by understanding when a template can be helpful, updating a manager on a finished task, etc
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Cons
Meltwater
  • The information provided is useful but at times the variation with other websites and tools is substantial which makes it difficult to rely solely on owler
  • Information only about bigger companies is available not for smaller and research on smaller ones are important as there are not many tools that do that
  • There are few companies that appear as defunct or do not exist but in the actual market there is a lot going on with them and being in market intelligence industry owler needs to capture that
  • It would be great if they provide revenue or growth of the in the past three years or so. As it would save our time and efforts to some extent
  • They need to maintain the database in aperiodic manner with precise information
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SAP
  • One area of concern is the many data silos that are present within SAP sales cloud
  • While creating filters for accessing sales lead reports, the accuracy is missing sometimes.
  • The product is quite vast and a lot more learning material and knowledge base documents are required.
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Likelihood to Renew
Meltwater
Not really an applicable question as this is a free service, but if they charged $100 / year (GageIn's price) I would still license the service.
Read full review
SAP
SAP sales enables organizations to manage their sales activities, such as inquiries, quotations, orders, deliveries, billing, and payments. Also integrates with other SAP modules, such as finance, logistics, and marketing, to provide a comprehensive solution for managing the entire sales cycle. thats makes SAP a good choice
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Usability
Meltwater
Owler's interface and user experience are streamlined and clean. It's easy to pick up on what the data visualizations are showing and other information provided in the dashboard
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SAP
In short, SAP CRM is a complete service that will help improve marketing strategy and productivity. It covers various topics, from big data analytics to resource management and housing sales data. SAP CRM has a long list of features and can do them all.
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Reliability and Availability
Meltwater
I have yet to see the platform down or running slowly, but there have been multiple instances recently (Q2 2015) when the user links to a news story and Owler gives an Oops message. Users simply click on the story a second time and the story is displayed. This is a nuisance bug. I also have a sense that the system is not processing alerts as quickly as before, but I haven't tracked this closely, so I could be wrong about it.
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SAP
Product was mostly available. A couple accessibility issues did exist when sending API calls, and there was either no response, or a delayed response.
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Performance
Meltwater
The news precision, which is the most important feature for me, is very accurate. They have editors review the news to ensure it is properly tagged by company and event type.
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SAP
No answers on this topic
Support Rating
Meltwater
Problems have been closed quickly and professionally.
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SAP
SAP's customer service is quick and efficient, with a response time of fewer than some minutes. In either case, you'll get instant help from the vendor or online forums. In addition, the vendor provides excellent global support for this tool. Like Salesforce, SugarCRM, etc., it's probably fine as a standalone CRM option.
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Online Training
Meltwater
No answers on this topic
SAP
Training was mostly completed over a couple conference calls, and reading the API documentation. Our developers were able to implement quickly after reading the documentation.
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Implementation Rating
Meltwater
Focus on setting up companies that have limited news coverage first. Public companies are well covered and it is easy to track them. Furthermore, the surfeit of news around public companies can crowd out smaller companies with less news. It is smaller companies where you are most likely to see a benefit in their tracking of news, blogs, press releases, and videos.
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SAP
The API documentation is good. Development team was able to implement in under two weeks, and normally we were told it was a 12-14 week process.
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Alternatives Considered
Meltwater
I believe Lead411 and Owler go hand in hand, rather than one over the other. I believe Lead411's contact generation is far stronger based on the cost, but Owler allows you to broaden your horizon for prospecting whereas Lead411 is more of a user-driven search rather than an platform-driven search.
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SAP
We went with SAP Sales Cloud over Oracle Sales Cloud because it just clicks better with our way of doing things. SAP is like the superhero of sales software – it plays super well with all our other systems, grows with us as we get bigger, and gives us really smart insights into our sales. Plus, it's easy for our team to use, and we can tweak it to fit exactly how we work. While Oracle is good, SAP is like the perfect fit for our sales superhero team.
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Scalability
Meltwater
No answers on this topic
SAP
As a cloud-based solution, SAP Sales Cloud provides the flexibility to scale resources based on demand. Organizations can easily adjust their usage and storage requirements without the need for significant infrastructure changes. SAP Sales Cloud is designed to integrate seamlessly with other SAP solutions, such as ERP systems and marketing automation tools. This integration ensures a cohesive ecosystem across various business functions, contributing to overall scalability.
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Return on Investment
Meltwater
  • The personalisation of emails has definitely helped us to earn a higher reply rate, with the knock-on that this will be helping with future deals.
  • Keeps us very relevant in our conversations with contacts. They are often impressed by the research and knowledge we have on their company and how we have aligned ourselves to help. Again, small differences at the start of calls but this will be helping with the number of opportunities created.
  • Reduces SDR prospecting time. Quick and easy to get updates allowing them to process a great number of accounts on a daily basis.
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SAP
  • Positive Impact: SAP Sales Cloud can lead to increased sales efficiency by automating manual tasks, streamlining workflows, and providing real-time access to customer data. This can result in sales teams spending more time on revenue-generating activities.
  • Negative Impact: The initial costs associated with implementing SAP Sales Cloud, including licensing, customization, and training, can be significant. If not managed properly, this may impact the short-term financials and the expected payback period.
  • Negative Impact: The comprehensive features of SAP Sales Cloud might result in a steeper learning curve for users. If not addressed through adequate training and change management, this complexity can temporarily impact productivity.
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ScreenShots