Owler vs. SAP Sales Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Owler
Score 9.6 out of 10
N/A
Owler is a sales intelligence app developed by the company of the same name San Mateo and acquired by Meltwater June 2021, providing competitive insights, company information, and other sales relevant information.
$99
per year
SAP Sales Cloud
Score 8.7 out of 10
N/A
SAP Sales Cloud (formerly SAP Cloud for Sales) is a cloud sales application with sales automation, enterprise resource planning (ERP) integration, and collaboration capabilities.N/A
Pricing
OwlerSAP Sales Cloud
Editions & Modules
Plus (personal use)
$99
per year
Pro
$420
per year
Teams
Contact Sales
No answers on this topic
Offerings
Pricing Offerings
OwlerSAP Sales Cloud
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
OwlerSAP Sales Cloud
Considered Both Products
Owler
Chose Owler
Apollo is more of a complete system for things like sequences, tracking sales, meetings, recording meetings. It has a very strong search capability for individual contacts that can be broken down in many ways. Like job status, titles, geogrpahy. It also gives insights into …
Chose Owler
Both Owler & Pitchbook are both sales and Business Intelligence application providing latest update and information regards to specifically company and products. Owler provide less details information compared with Pitchbook as the latter provide more insights and details. …
Chose Owler
I believe Lead411 and Owler go hand in hand, rather than one over the other. I believe Lead411's contact generation is far stronger based on the cost, but Owler allows you to broaden your horizon for prospecting whereas Lead411 is more of a user-driven search rather than an …
Chose Owler
Even though Owler is a great tool but when it comes to pay and use it may not be able to deliver more than its competitors in the market. Owler is used a lot to gather company information but along with other tools as its shortcomings are also known to people. Owler needs to …
Chose Owler
Buzzfile, Manta. Buzzfile, while not perfect, is 10 times more accurate and resourceful.
Chose Owler
Owler is comparable to both Crunchbase and PitchBook when looking to gather information on companies. Owler, however, is superior in areas of providing top competitors and insight into very small companies. I use S&P Capital IQ in tandem with Owler as it augments Owler well and …
Chose Owler
If Owler seems lacking in background info, I have to Google search company information on a general level. Contact info can be obtained through ZoomInfo, but revenue info is not. Owler is the site I go to first.
Chose Owler
Over the last few months and products updates, I've noticed that Owler, Crunchbase, LinkedIn Sales Navigator, and many other platforms are starting to be more and more competitive with each other. I have yet to find a real major differentiation between them. I guess I trust the …
Chose Owler
We opted to use both ZoomInfo and Owler together instead of DiscoverOrg.

The reason Owler was chosen was: it's easy of use, streamlined information display, accurate and up to date articles.
Chose Owler
Other platforms like ZoomInfo are fantastic, but they are much pricier than Owler. From a budget standpoint, Owler offers a pretty good bang for your buck.
Chose Owler
The only service somewhat similar to Owler that I have used is Sales Navigator. I like Owler better because it provides more information about prospective partners. The two tools are different but have some similarities, so I typically use them both. I think the notifications …
Chose Owler
Owler is free and this is its major strength. Other tools I mentioned have much more capabilities and more accurate and powerful data, but as a small business company, we do not need much data at this point. From Owler, we do not get a lot of data, but we get just enough data …
Chose Owler
Both Insightly and DIscoverOrg are not like direct alternatives to Owler. We use Owler as it provides lots of information for free and we have been using it for a while and I do not know any other products that provide the same information, so I do not know real direct Owler …
Chose Owler
For prospecting, I tend to use Owler and Sales Navigator. Sales Navigator is better on an individual basiI'mbut i'm more focused on getting company wide initiatives and bringing that down to the individual level.
Chose Owler

Owler is a free service so its primary direct competitors would be Google Alerts (it has much higher precision and a unified daily alert), and the freemium InsideView which supports three alerts.

I view it as a complement to fully featured subscription sales intelligence …

SAP Sales Cloud
Chose SAP Sales Cloud
SAP Sales Cloud integrates seamlessly with our existing SAP ERP environment, giving us a unified view of customers, projects, pricing, and sales activities.
Chose SAP Sales Cloud
SAP Sales Cloud is better suited for larger organizations. It offers deeper account management, advanced opportunity tracking, enterprise-grade security, and robust forecasting.
Chose SAP Sales Cloud
SAP Sales Cloud is a much better and much diversified product. It integrates easily with the SAP ERP and also with other third-party products. It makes the complex sales processes much easier and faster, and it is quicker to implement.
Chose SAP Sales Cloud
Salesforce Sales Engagement
Chose SAP Sales Cloud
more productive and predictive
Chose SAP Sales Cloud
These other products are not fully focused on sales. Of course you can create a workflow for your employees but they have too much info that youll probably won't end Up using. Also their AI assistance is not that accurate when you need some advice or personalized Insights. …
Chose SAP Sales Cloud
We had a comparison between SAP Sales Cloud, Microsoft Dynamics and Sales Force Optimization, we selected SAP Sales Cloud for three main reasons: SAP Sales Cloud meets our requirements the best, especially in comparison with Sales Force pricing is more attractive and as we use …
Chose SAP Sales Cloud
SAP Build, Joule and SAP Datasphere
Chose SAP Sales Cloud
End-to-End Sales Process Support, Seamless Integration with Existing SAP Landscape , Support for Complex Sales Models , Improved Sales Velocity and Customer Experience
Chose SAP Sales Cloud
It is more flexible due to availability of large number of third party apps and integration. UI is also modern and friendly compared to salesforce. It stands out only when you integrate it with SAP ERP and other SAP products. Since we already had SAP ERP here, we chose SAP …
Chose SAP Sales Cloud
SAP Sales Cloud has a native integration with SAP ERP as a backoffice through SAP BTP, which facilitates processes and provides a 360-degree view of data. In the case of Salesforce solutions, the integration is possible, but we prefer to integrate SAP with SAP. Furthermore, by …
Chose SAP Sales Cloud
Zoho CRM, Zoho CRM Plus, Freshsales and HubSpot CRM
Chose SAP Sales Cloud
SAP Sales Cloud can stacks up against Salesforce and Zoho. SAP Sales Cloud can integrate easily with SAP ERP system and give real time access to all different types of department and that enable for example faster process from quote to order so it's really good tool to use it
Chose SAP Sales Cloud
Compared to other CRMs, I have found SAP Sales Cloud much more helpful and easier to be able to filter views of contacts and monitoring of pipeline performance is very intuitive with a great user interface. Our sales team is highly dependent on it for opportunities, quotes, …
Chose SAP Sales Cloud
We selected it because of the SAP Sales Cloud Eco-system, doesn't have to rely on multiple software everytime
Chose SAP Sales Cloud
SAP Sales Cloud is Tightly integrated with SAP S/4 Hana while the integration and transfer of data with user interface was challenging inearlier Salesforce sales cloud being non SAP product at hight cost
Chose SAP Sales Cloud
It’s very similar, but Salesforce has an edge on query capabilities and less reliance on custom code for enhancements with strong transport management.
Chose SAP Sales Cloud
We choose SAP Sales Cloud over HubSpot CRM because we have a large number of customers to handle, and their needs need to be personalized. Which are offered accurately by SAP Sales Cloud. In our experience, HubSpot has some issues when the number of customers increases. Our …
Chose SAP Sales Cloud
because the whole solution is sap and we know it
Chose SAP Sales Cloud
SAP Sales Cloud was better in terms of cost and better integration with our backend.
Features
OwlerSAP Sales Cloud
Prospecting
Comparison of Prospecting features of Product A and Product B
Owler
7.1
Ratings
9% below category average
SAP Sales Cloud
-
Ratings
Advanced search8.70 Ratings00 Ratings
Identification of new leads6.20 Ratings00 Ratings
List quality6.20 Ratings00 Ratings
List upload/download6.00 Ratings00 Ratings
Ideal customer targeting7.00 Ratings00 Ratings
Load time/data access8.70 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Owler
7.8
Ratings
0% above category average
SAP Sales Cloud
-
Ratings
Contact information7.80 Ratings00 Ratings
Company information7.80 Ratings00 Ratings
Industry information7.80 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Owler
6.2
Ratings
18% below category average
SAP Sales Cloud
-
Ratings
Lead qualification process5.30 Ratings00 Ratings
Smart lists and recommendations5.00 Ratings00 Ratings
Salesforce integration5.00 Ratings00 Ratings
Company/business profiles5.30 Ratings00 Ratings
Alerts and reminders7.00 Ratings00 Ratings
Data hygiene7.00 Ratings00 Ratings
Automatic data refresh7.00 Ratings00 Ratings
Tags7.00 Ratings00 Ratings
Filters and segmentation7.00 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Owler
7.9
Ratings
6% above category average
SAP Sales Cloud
-
Ratings
Sales email templates7.00 Ratings00 Ratings
Append emails to records8.80 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Owler
-
Ratings
SAP Sales Cloud
8.5
Ratings
8% above category average
Customer data management / contact management00 Ratings8.30 Ratings
Workflow management00 Ratings8.70 Ratings
Territory management00 Ratings8.20 Ratings
Opportunity management00 Ratings9.00 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.20 Ratings
Contract management00 Ratings8.00 Ratings
Quote & order management00 Ratings8.70 Ratings
Interaction tracking00 Ratings8.80 Ratings
Channel / partner relationship management00 Ratings8.50 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Owler
-
Ratings
SAP Sales Cloud
8.8
Ratings
13% above category average
Case management00 Ratings8.70 Ratings
Call center management00 Ratings9.10 Ratings
Help desk management00 Ratings8.80 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Owler
-
Ratings
SAP Sales Cloud
8.1
Ratings
4% above category average
Lead management00 Ratings8.10 Ratings
Email marketing00 Ratings8.10 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Owler
-
Ratings
SAP Sales Cloud
8.3
Ratings
7% above category average
Task management00 Ratings8.40 Ratings
Billing and invoicing management00 Ratings8.30 Ratings
Reporting00 Ratings8.20 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Owler
-
Ratings
SAP Sales Cloud
8.4
Ratings
9% above category average
Forecasting00 Ratings8.10 Ratings
Pipeline visualization00 Ratings8.90 Ratings
Customizable reports00 Ratings8.10 Ratings
Customization
Comparison of Customization features of Product A and Product B
Owler
-
Ratings
SAP Sales Cloud
8.1
Ratings
5% above category average
Custom fields00 Ratings7.90 Ratings
Custom objects00 Ratings7.90 Ratings
Scripting environment00 Ratings8.60 Ratings
API for custom integration00 Ratings8.10 Ratings
Security
Comparison of Security features of Product A and Product B
Owler
-
Ratings
SAP Sales Cloud
9.2
Ratings
9% above category average
Single sign-on capability00 Ratings9.30 Ratings
Role-based user permissions00 Ratings9.10 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Owler
-
Ratings
SAP Sales Cloud
9.0
Ratings
18% above category average
Social data00 Ratings8.70 Ratings
Social engagement00 Ratings9.30 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Owler
-
Ratings
SAP Sales Cloud
8.5
Ratings
12% above category average
Marketing automation00 Ratings8.30 Ratings
Compensation management00 Ratings8.70 Ratings
Platform
Comparison of Platform features of Product A and Product B
Owler
-
Ratings
SAP Sales Cloud
8.3
Ratings
8% above category average
Mobile access00 Ratings8.30 Ratings
Best Alternatives
OwlerSAP Sales Cloud
Small Businesses
Lead411
Lead411
Score 8.3 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Lead411
Lead411
Score 8.3 out of 10
Creatio
Creatio
Score 9.3 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Creatio
Creatio
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
OwlerSAP Sales Cloud
Likelihood to Recommend
9.7
(0 ratings)
8.4
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
8.1
(0 ratings)
Usability
9.0
(0 ratings)
7.0
(0 ratings)
Availability
7.0
(0 ratings)
9.1
(0 ratings)
Performance
8.0
(0 ratings)
9.1
(0 ratings)
Support Rating
9.0
(0 ratings)
5.9
(0 ratings)
Online Training
-
(0 ratings)
9.1
(0 ratings)
Implementation Rating
8.0
(0 ratings)
7.6
(0 ratings)
Configurability
4.0
(0 ratings)
9.1
(0 ratings)
Ease of integration
1.0
(0 ratings)
9.1
(0 ratings)
Product Scalability
-
(0 ratings)
8.6
(0 ratings)
Vendor post-sale
-
(0 ratings)
8.2
(0 ratings)
Vendor pre-sale
9.0
(0 ratings)
9.1
(0 ratings)
User Testimonials
OwlerSAP Sales Cloud
Likelihood to Recommend
Owler is best used as a supplemental asset, as it allows you to get very granular on specific prospects. I believe its limitations lie in the fact that while you can see the competitive companies, it's difficult to get any prospecting information out of them ie., contacts, without going for the highest level plan.
Read full review
Well, I've been using SAP Sales Cloud for 6 months now so my conclusions are that if your employees are techy friendly then I would recommend It, but if they are quite not used to advanced CRM tools could be a bit overwhelming at first. Pricing it's okay thought, compares to other tools I've used previously.
Read full review
Pros
  • Great industry info.
  • Really good industry- or company-specific rss feed.
  • Love the funding/merger/acquisition alerts that we get on companies and portfolios that we follow. Often even more timely than Crunchbase since it's based on press releases rather than Crunchbase's data team reaching out to VCs to get their portfolio updates.
  • Pretty good firmographic data on companies (# of employees, ann. revenue, website, c-suite members, etc.).
  • We get all these great benefits for free!
Read full review
  • As a comprehensive end-to-end sales CRM platform, we mostly use SAP Sales Cloud.
  • SAP Sales Cloud does improve sales speed, streamline intricate use cases, and provide additional insight into every customer.
  • Our team is able to make better decisions thanks to the information and data it offers, which ultimately results in higher income.
  • Our sales team is now more productive
Read full review
Cons
  • The information provided is useful but at times the variation with other websites and tools is substantial which makes it difficult to rely solely on owler
  • Information only about bigger companies is available not for smaller and research on smaller ones are important as there are not many tools that do that
  • There are few companies that appear as defunct or do not exist but in the actual market there is a lot going on with them and being in market intelligence industry owler needs to capture that
  • It would be great if they provide revenue or growth of the in the past three years or so. As it would save our time and efforts to some extent
  • They need to maintain the database in aperiodic manner with precise information
Read full review
  • One area of concern is the many data silos that are present within SAP sales cloud
  • While creating filters for accessing sales lead reports, the accuracy is missing sometimes.
  • The product is quite vast and a lot more learning material and knowledge base documents are required.
Read full review
Likelihood to Renew
Not really an applicable question as this is a free service, but if they charged $100 / year (GageIn's price) I would still license the service.
Read full review
I know what SAP CRM can do in the future. We are very happy with the product and think it is a great choice for both SAP ERP users and even those who do not use other SAP products. We have both Salesforce and SAP CRM, and we feel that Salesforce is a good product for a few years, but SAP CRM is a more fully-featured product and is a better choice for complex organizations capable of running installed software of this complexity. It is often just a question of budget.
Read full review
Usability
I think it's well designed but always room for improvement. Maybe more customization in layout or information presented. Maybe even a layout that allows comparison and ranking of companies in a similar industry or vertical, or company size, and geography
Read full review
In short, SAP CRM is a complete service that will help improve marketing strategy and productivity. It covers various topics, from big data analytics to resource management and housing sales data. SAP CRM has a long list of features and can do them all.
Read full review
Reliability and Availability
I have yet to see the platform down or running slowly, but there have been multiple instances recently (Q2 2015) when the user links to a news story and Owler gives an Oops message. Users simply click on the story a second time and the story is displayed. This is a nuisance bug. I also have a sense that the system is not processing alerts as quickly as before, but I haven't tracked this closely, so I could be wrong about it.
Read full review
Product was mostly available. A couple accessibility issues did exist when sending API calls, and there was either no response, or a delayed response.
Read full review
Performance
The news precision, which is the most important feature for me, is very accurate. They have editors review the news to ensure it is properly tagged by company and event type.
Read full review
No answers on this topic
Support Rating
Problems have been closed quickly and professionally.
Read full review
SAP's customer service is quick and efficient, with a response time of fewer than some minutes. In either case, you'll get instant help from the vendor or online forums. In addition, the vendor provides excellent global support for this tool. Like Salesforce, SugarCRM, etc., it's probably fine as a standalone CRM option.
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Online Training
No answers on this topic
Training was mostly completed over a couple conference calls, and reading the API documentation. Our developers were able to implement quickly after reading the documentation.
Read full review
Implementation Rating
Focus on setting up companies that have limited news coverage first. Public companies are well covered and it is easy to track them. Furthermore, the surfeit of news around public companies can crowd out smaller companies with less news. It is smaller companies where you are most likely to see a benefit in their tracking of news, blogs, press releases, and videos.
Read full review
I would rate the implementation a 7. While the process overall was successful, there were challenges related to data migration, integration with other systems, and initial user adoption. However, the support from SAP during the implementation phase was helpful, and we were able to resolve the major issues as the process progressed.
Read full review
Alternatives Considered
Apollo is more of a complete system for things like sequences, tracking sales, meetings, recording meetings. It has a very strong search capability for individual contacts that can be broken down in many ways. Like job status, titles, geogrpahy. It also gives insights into technology in use and intent
Read full review
SAP Sales Cloud is a much better and much diversified product. It integrates easily with the SAP ERP and also with other third-party products. It makes the complex sales processes much easier and faster, and it is quicker to implement.
Read full review
Scalability
No answers on this topic
1. It much needed to the end-user like sales person and marketing team to read the real time analysis for better decision making and deal closing. 2. Cost calculation and tracking becomes easier on go. 3. HR department, sales and marketing teams are getting insights for further improvement of the process of sales and conversion rate. 4. Easier to know customer behavior and taste.
Read full review
Return on Investment
  • Owler has enabled those in my organization to demonstrate their knowledge on companies to clients without spending too much time working to procure information from various sources.
  • Owler contributes to a more comprehensive analysis of companies when making investment decisions.
  • Owler can be frustrating to use and inefficient as a result of a lack of robust data quality measures.
Read full review
  • One of the most noticeable results has been an increase in our sales revenue.
  • Another key benefit has been the depth of client information given to us by SAP Sales Cloud.
  • In all, SAP Sales Cloud has played an important role in achieving our company objectives, generating revenue growth, and increasing our operational efficiency.
Read full review
ScreenShots

SAP Sales Cloud Screenshots

Screenshot of the SAP Sales Cloud dashboard, where users can can automate critical selling processes and give sellers AI-based recommendations. The dashboard features:
Cloud deployment
A unified view of customers
An optimised mobile selling experience
AI-driven insights, recommendations, and analytics
Embedded generative AI highlights and summarization