ZoomInfo OperationsOS/RingLead is a comprehensive data quality management platform for sales and marketing operations teams to clean, enrich, and route their go-to-market data.
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TrustRadius for Vendors
Score 8.0 out of 10
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Virtually 100% of B2B tech professionals want to self-serve and control their buying journey. Influence, engage, and win them on TrustRadius. The only decisioning platform built for modern buyers.
$30,000
per year
Pricing
ZoomInfo Operations
TrustRadius for Vendors
Editions & Modules
No answers on this topic
Customer Voice
Starting at $30,000 (multi-year discount available)
ZoomInfo Operations is very well suited for bulk record updates, list imports, and record ownership assignments and reassignments. The intuitive user interface makes it easy to explore as many scenarios as possible to use the platform. The platform is extremely powerful as well - the volume of scheduled/automated bulk updates that we have running hourly and daily has never seemed to cause any issues with the system. All expected tasks are completed every time, and if any records couldn't be updated, the system does a great job of highlighting those errors for you. Based on my experience, scenarios that would be less appropriate include automated enrichment, specifically for contacts who may have moved to another company. Also, they need to keep up with Salesforce capabilities regarding what objects can be added as Campaign Members - we have to come up with a workaround when we want to add Accounts to campaigns.
Well suited if you want a presence on all of the "big review sites" - it's best practice for your business to be engaged on all of the sites, as prospects are reading and searching. I would say it's less appropriate if your typical buyer does not research for the product you are selling, or perhaps if your competitors are not present on this site.
EverString allows us to build account lists based off in-depth firmographic or technographic data. It's far more accurate than trying to build these lists any other way.
EverString is fast. Where it might've previously taken us weeks to build lists of this quality, we now can build them in a matter of minutes (and have them ready to be published in a couple of hours).
Due to TrustRadius reviews being a bit lengthy, I think it can hinder response volume.
While not a major issue, it would be nice to have a TrustRadius Slack/chat integration where I could quickly reach my reps. That being said, my reps already have a great response time!
It would be nice if I could run a report on how my company's competitors are performing on TrustRadius for Vendors.
I give this rating because I feel that ZoomInfo Operations has made our work easier and smoother than before. Like now we manage our sales leads, new engagements, easily, and the data we get from ZoomInfo Operations helps us a lot to move in the right direction. our customer success rate is higher than before after implementing it.
We definitely see the value in peer review platforms like TrustRadius. Being able to hear from our customers and partners and share that information across the organization is very important to WatchGuard. I really see working with TrustRadius as a partnership that has been beneficial for both organizations and is continuing to prove very successful
ZommInfo OPerations is pretty intuitive once you get the hang of it. I like that the current integrations make it easier to work within our existing flows and processes. Some of the more advanced features take a bit more training to fully understand and use correctly. And the interface could maybe be updated.
It was easy to integrate, pull data and reports from, and really easy to customize the design to fit the branding of our site. I found it easy to show other team members how to use. Our whole team was able to get around the system to fit their different needs
If I talk about the operation's availibility, it is always available whenever I need it. Yeah, once in a while, I have seen an outage, but that was quickly resolved, so I would say they have a strong team that keeps the tool running, no matter if it is updating itself.
I would rate its performance 9. I do not doubt its performance, the pages load quickly withour laging or error. It gives a report within the time frame without errors, no matter how complex the report is. We integrated it with our CRM; at first, it tended to slow a little, but later it was fixed and ran smoothly.
I give this rating because I never feel they deserve less than it. Their commitment towards the customer is outstanding, whenever I need to reach out to the supprot, I feel like I am just talking to a person who is sitting beside me. They respond quickly and solve the problems easily, even guiding us on how not to get into the same problem again and again, so we can avoid going back to support.
Many of our ongoing comms have been automated or moved to an office-hours model, so we don't get much support from our accounts team. In comparison, there are other review vendors we work with with whom we are much more likely to expand, given their ongoing support and the insights they share. Overall, I feel the customer support team should be more hands-on and strategic, as there could be opportunities to upsell and expand with customers who are being missed.
Have a plan on how you're going to evaluate. We had a two-month trial period, but a six-month average lead cycle time, making it impossible to evaluate on a purely new-business ROI basis within the trial. We applied the model to our prior data, which demonstrated how much time and effort was devoted to accounts that weren't going to close
My only key insight is to make sure that you remember the TrustRadius team is your partner, not your enemy! They are there to help ensure the success within your organization and will do everything they can to help you meet your goals.
I haven't tried stacking it against any competition as I feel no need to. ZoomInfo blows me away like it first did in 2018, and I don't want something different. I hear Clay is good, but I just haven't felt the need to try it out or replace ZoomInfo at all.
We are also working with G2 and I consider the platforms complementing each other. With TrustRadius for Vendors we collect complex review content reflecting attribute ratings of our products, different use cases and deployments our clients experiment, reviewers sentiments. Using quotes tagging and Chrome Extension feature we can map the most relevant reviews to the right audience, messaging or industry. The vendor portal has multiple selections available, for me it is very important to be able to check only with a click the number of ratings or the number of reviews for different date range or to check if my product is qualified for next awards.
This is the most important and beautiful thing about this tool: it has strong scalability across teams and use cases. It allows us to expand from a single thing to multiple things, like sales to multiple departments, e.g., marketing, Data Accuracy, and Customer Success, without needing complex changes in the setup.
Generate more pipeline - indirectly. Data from anywhere still needs to be transformed and used for a business objective.
Saved time in doing research and data population.
Assuming a business will purchase a data vendor, the comparison between other vendors is a factor of cost, functionality, and data quality. ZoomInfo has higher costs typically - which would lower the ROI - but with proper incentives or discounts, the comparative ROI grows.
