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SAP Business Technology Platform vs. SAP Customer Data Solutions

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    SAP Business Technology Platform

    Score8.6 out of 10
    N/ASAP Business Technology Platform (SAP BTP) is the company's Platform-as-a-Service (PaaS) offering, that brings together intelligent enterprise applications with database and data management, analytics, integration and extension capabilities into one platform for both cloud and hybrid environments, including hundreds of pre-built integrations for SAP and third-party applications.N/A

    SAP Customer Data Solutions

    Score8.1 out of 10
    N/AThe SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into unified customer profiles.N/A
    Pricing
    SAP Business Technology PlatformSAP Customer Data Solutions
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    SAP Business Technology PlatformSAP Customer Data Solutions
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    SAP Business Technology PlatformSAP Customer Data Solutions
    Considered Both Products
    SAP
    Chose SAP Business Technology Platform
    You are able to evaluate, build, test and run all your integration stuff ad extensibility.
    Incentivized
    SAP
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    808 Answers
    98%
    Would buy again
    50 Answers
    Delivers good value for the price
    95%
    Delivers good value for the price
    586 Answers
    100%
    Delivers good value for the price
    44 Answers
    Happy with the feature set
    97%
    Happy with the feature set
    804 Answers
    100%
    Happy with the feature set
    51 Answers
    Lived up to sales and marketing promises
    87%
    Lived up to sales and marketing promises
    417 Answers
    95%
    Lived up to sales and marketing promises
    37 Answers
    Implementation went as expected
    90%
    Implementation went as expected
    609 Answers
    93%
    Implementation went as expected
    39 Answers
    Features
    SAP Business Technology PlatformSAP Customer Data Solutions
    Platform-as-a-Service
    Comparison of Platform-as-a-Service features of SAP Business Technology Platform and SAP Customer Data Solutions
    Feature
    SAP Business Technology Platform
    7.6
    818 Ratings
    2% below category average
    SAP Customer Data Solutions
    -
    Ratings
    Ease of building user interfaces8.0782 Ratings00 Ratings
    Scalability8.1780 Ratings00 Ratings
    Platform management overhead7.4739 Ratings00 Ratings
    Workflow engine capability7.7655 Ratings00 Ratings
    Platform access control7.6748 Ratings00 Ratings
    Services-enabled integration8.0735 Ratings00 Ratings
    Development environment creation7.9723 Ratings00 Ratings
    Development environment replication7.7631 Ratings00 Ratings
    Issue monitoring and notification7.0714 Ratings00 Ratings
    Issue recovery6.7633 Ratings00 Ratings
    Upgrades and platform fixes7.4677 Ratings00 Ratings
    Tag Management
    Comparison of Tag Management features of SAP Business Technology Platform and SAP Customer Data Solutions
    Feature
    SAP Business Technology Platform
    -
    Ratings
    SAP Customer Data Solutions
    7.8
    27 Ratings
    5% below category average
    Tag library00 Ratings7.826 Ratings
    Tag variable mapping00 Ratings7.824 Ratings
    Ease of writing custom tags00 Ratings7.825 Ratings
    Rules-driven tag execution00 Ratings7.825 Ratings
    Tag performance monitoring00 Ratings8.024 Ratings
    Page load times00 Ratings7.925 Ratings
    Mobile app tagging00 Ratings7.524 Ratings
    Library of JavaScript extensions00 Ratings7.623 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of SAP Business Technology Platform and SAP Customer Data Solutions
    Feature
    SAP Business Technology Platform
    -
    Ratings
    SAP Customer Data Solutions
    7.5
    28 Ratings
    8% below category average
    Standard visitor segmentation00 Ratings8.028 Ratings
    Behavioral visitor segmentation00 Ratings8.027 Ratings
    Traffic allocation control00 Ratings4.227 Ratings
    Website personalization00 Ratings9.926 Ratings
    Customer Data Management
    Comparison of Customer Data Management features of SAP Business Technology Platform and SAP Customer Data Solutions
    Feature
    SAP Business Technology Platform
    -
    Ratings
    SAP Customer Data Solutions
    6.4
    29 Ratings
    24% below category average
    Account Scoring00 Ratings8.027 Ratings
    Customer Data Governance00 Ratings8.928 Ratings
    Data Connectors00 Ratings4.329 Ratings
    Data Enhancement00 Ratings5.229 Ratings
    Data Ingestion00 Ratings6.129 Ratings
    Data Storage00 Ratings2.529 Ratings
    Data Visibility00 Ratings8.029 Ratings
    Event Data00 Ratings6.127 Ratings
    Identity Resolution00 Ratings8.927 Ratings
    Best Alternatives
    SAP Business Technology PlatformSAP Customer Data Solutions
    Small Businesses
    IBM Cloud Foundry
    Score8.5 out of 10
    Twilio Segment
    Score8.4 out of 10
    Medium-sized Companies
    IBM Cloud Private
    Score9.6 out of 10
    Treasure AI
    Score9 out of 10
    Enterprises
    AWS Elastic Beanstalk
    Score8.6 out of 10
    Treasure AI
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    SAP Business Technology PlatformSAP Customer Data Solutions
    Likelihood to Recommend
    8.4
    (771 ratings)
    9.0
    (58 ratings)
    Likelihood to Renew
    9.0
    (38 ratings)
    9.5
    (10 ratings)
    Usability
    7.9
    (751 ratings)
    9.1
    (7 ratings)
    Availability
    8.1
    (4 ratings)
    9.0
    (57 ratings)
    Performance
    5.1
    (4 ratings)
    7.3
    (7 ratings)
    Support Rating
    7.3
    (503 ratings)
    9.1
    (8 ratings)
    In-Person Training
    7.3
    (1 ratings)
    9.1
    (2 ratings)
    Online Training
    7.9
    (3 ratings)
    9.1
    (7 ratings)
    Implementation Rating
    7.6
    (15 ratings)
    7.3
    (7 ratings)
    Configurability
    5.8
    (4 ratings)
    9.1
    (1 ratings)
    Contract Terms and Pricing Model
    4.6
    (3 ratings)
    -
    (0 ratings)
    Ease of integration
    7.4
    (4 ratings)
    9.1
    (1 ratings)
    Product Scalability
    6.6
    (4 ratings)
    9.1
    (1 ratings)
    Professional Services
    3.2
    (2 ratings)
    -
    (0 ratings)
    Vendor post-sale
    2.3
    (2 ratings)
    4.5
    (1 ratings)
    Vendor pre-sale
    2.4
    (2 ratings)
    4.5
    (1 ratings)
    User Testimonials
    SAP Business Technology PlatformSAP Customer Data Solutions
    Likelihood to Recommend
    SAP
    If you want to use a well-designed SAP technology to shift into the cloud, you will be more than satisfied with the BTP services overall. There are some improvements for beginners to help them get a better overview of what to do and how to start with their account. My recommendation is to take a foundation training course from the SAP learning hub to prepare for the first steps.
    Incentivized
    Read full review
    SAP
    It's best suited for business business to turn digital interaction in to richer and high value and experience that reach across computing platform also it offers a holistic and integrated approach to managing customer data and enhancing and personalized experience.it also draw actionable insights.because it offers wide range of products . perfect customer insight data solutions
    Incentivized
    Read full review
    Pros
    SAP
    • It is very easy to use.
    • All the documentation around it is geared towards the enterprise use case, unlike some other hyperscalers' platforms.
    • The SAP Business Technology Platform is very good because it's got the SAP customer and their business processes in mind. Probably my favorite thing about it is how easy it is to get up and running with a new use case and how well it natively connects to an SAP solution.
    Incentivized
    Read full review
    SAP
    • SAP's Customer Data Solutions provide a comprehensive customer view by collecting detailed data, including age, web activity, and buying history.
    • The software's strong analytics features give valuable information about how customers use content and products, so we can enhance our strategies.
    • SAP Customer Data Solutions offers insights to create specific marketing campaigns that sort audiences by preferences, browsing, and purchase behavior.
    Incentivized
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    Cons
    SAP
    • The Automation Integration service has some outdated workflows
    • New services should be available as entitlements as soon as they are released for a particular region without having to buy them from SAP for zero dollars
    • Any subaccount should be able to change the IAS tenant. Currently, if you set it up for a particular IAS, you cannot change to another tenant and are required to recreate the services in a new subaccount.
    Incentivized
    Read full review
    SAP
    • I find the interface a bit complex and challenging to navigate. I remember having difficultly grasping it completely especially when I was new to the system. Simplifying the user experience would make it more accessible for everyone, making tasks quicker and more intuitive.
    • integrating it seamlessly with other software and platforms could enhance its functionality. I would really really love an integration between BenchMark email marketing tool.
    Incentivized
    Read full review
    Likelihood to Renew
    SAP
    Seamless integration with external system and dashboard to monitor the data flow and analysis are very essential for the business. The way the product is designed and modelled lead to minimum business disruptions. Adopting to the new and modern technology was easy. Keeping the central system as clean and adopting project bases development are advantages.
    Incentivized
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    SAP
    On the whole I am really impressed with SAP Customer Data Solutions and would highly recommend that other professionals look at this software to enhance their B2C and B2B sales
    Incentivized
    Read full review
    Usability
    SAP
    Okay, so the content that we have built on the platform is limited to specific testing on the iFlows within integration suite. The visualization layer is nice to use and helps with the design elements, however with developers that are more used to markup languages, it doesn't have the same CLI type feel when you want it. Perhaps the majority of users are that deep, but other platforms have a better CLI type developer experience.
    Incentivized
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    SAP
    We mostly work with the API which is of very good quality and is well documented.However, some of our success is also due to having very talented developers on staff, and also understanding advanced gamification design. The tool supports a talented team! It won't actually do everything for you automatically.
    Read full review
    Reliability and Availability
    SAP
    Services are generally available
    Incentivized
    Read full review
    SAP
    The platform pulls data from multiple sources, cleaning, and restructuring it allowing us to expand our growth opportunities by providing highly tailored suggestions on each page for our visitors which made it tremendously simple for us to provide rich and customized experiences to our visitors in the best way possible.
    Incentivized
    Read full review
    Performance
    SAP
    No answers on this topic
    SAP
    There are some latency issues. The 24 hour caching problem mentioned earlier is a problem. Sometimes the Gigya system makes two calls instead of a single call if we go directly to the social platform. For this reason, it's sometimes more efficient to go direct rather than use Gigya.
    Read full review
    Support Rating
    SAP
    The biggest problem we ran into was communication between SAP Business Technology Platform and onsite resources. Unfortunately our SAP Business Technology Platform and Cloud systems are under different customer numbers. I constantly had to open tickets under each customer number because I was unsure of where the issue lied. And having to create a dummy ticket for our ECC systems to open the ECC connections for another ticket under the Cloud customer is a pain.
    Incentivized
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    SAP
    We have had multiple instances of help from Gigya to get our custom implementation working, including detailed technical assistance to a third party. We have found Gigya to be thorough and timely in their responses to all queries, which are consistently excellent.
    Read full review
    In-Person Training
    SAP
    No answers on this topic
    SAP
    because it was made directly in the company
    Incentivized
    Read full review
    Online Training
    SAP
    Training material in Developers Community or from Learning hub are really good... also most of the time we route through Discovery center... so materials provided by SAP is really good.
    Incentivized
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    SAP
    They trained me in a train the trainer model. I then trained the internal team. Total training was about two hours, with an additional two hours for system setup.
    Training was maybe a little thin, but the system was fairly easy to learn and this wasn't really a problem.
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    Implementation Rating
    SAP
    Having a full cloud native environment for devlopment of microservices and digitals solutions while having standardized access to our core data on SAP via cloud connector is one of the main benefits of using BTP over others hypervisors. BTP is the standard hyperscaler as soon as something relies on data from SAP systems in our company now
    Incentivized
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    SAP
    There was a bit of a learning curve in the beginning, and perhaps we were unclear on some of our requirements. Once they figured out what we wanted though, things went pretty smoothly. Just some minor hiccups in the beginning
    Read full review
    Alternatives Considered
    SAP
    SAP Concur allows our staff to book, reimburse and remain spend audit compliant. Our Concur system takes feed from Workday and interacts with Credit card vendor. It also makes posting to Accounting and does clearing. SAP Business Technology Platform helped in establishing connection with all these different tools in real time. It helps in getting paid to the card service provider through our Bank through interface, which is built on SAP Business Technology Platform.
    Incentivized
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    SAP
    Resources and specialized IT personnel is needed for the effective administration and deployment of Informatica Customer 360. This resource-intensive for smaller organizations. Although Informatica has the ability to integrate, the process of setting up and establishing these integrations can be difficult and may call for programming experience.
    Incentivized
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    Scalability
    SAP
    It's scalable
    Incentivized
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    SAP
    because the platform actually allows you to scale at any time if designed following best practices
    Incentivized
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    Return on Investment
    SAP
    • As we are on public cloud, we haven't had many break issues due to being standardized.
    • Project management and expectations working with developers has been overwhelmingly positive and improved.
    • Improved connectivity with us migrating to other SAP products and easier/more mainstream integration methods.
    Incentivized
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    SAP
    • Having a single, stremlined point of entry for the customers improves the overall customer experience
    • By the same reason, maintenance costs are reduced because interventions focus on a single object
    • It's versatile in its integration so there is no need to change the surrounding software ecosystem
    Incentivized
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    ScreenShots

    SAP Business Technology Platform Screenshots

    Screenshot of SAP Build Process Automation, an SAP BTP service

    SAP Customer Data Solutions Screenshots

    Screenshot of Customer Login in SAP Enterprise Consent and Preference ManagementScreenshot of User Identities report dashboardScreenshot of Search by Custom Fields windowScreenshot of Customer Data DataflowScreenshot of Account InformationScreenshot of SAP Customer Data Platform