What users are saying about
171 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.8 out of 100
Based on 171 reviews and ratings
Semrush
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
588 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 9 out of 100
Based on 588 reviews and ratings
Feature Set Ratings
- Screaming Frog SEO Spider ranks higher in 1 feature set: SEO Platform & Account Management
- Semrush ranks higher in 2 feature sets: SEO, SEO Channels
SEO
7.4
Screaming Frog
74%
8.3
Semrush
83%
Semrush ranks higher in 6/8 features
Semrush ranks higher in 6/8 features
Keyword analysis
7.2
72%
19 Ratings
9.1
91%
146 Ratings
Backlink management
6.3
63%
22 Ratings
8.0
80%
139 Ratings
SERP ranking tracking
8.0
80%
8 Ratings
8.8
88%
142 Ratings
Page grader
6.9
69%
20 Ratings
7.9
79%
122 Ratings
Competitive analysis
6.1
61%
23 Ratings
8.8
88%
142 Ratings
Site audit / diagnostics
9.6
96%
48 Ratings
8.5
85%
142 Ratings
Site recommendations
7.2
72%
21 Ratings
8.0
80%
132 Ratings
Task management
7.8
78%
8 Ratings
7.0
70%
87 Ratings
SEO Channels
8.0
Screaming Frog
80%
8.1
Semrush
81%
Screaming Frog SEO Spider ranks higher in 3/4 features
Screaming Frog SEO Spider ranks higher in 3/4 features
Local SEO
8.0
80%
16 Ratings
7.9
79%
122 Ratings
Social SEO
6.4
64%
10 Ratings
7.6
76%
101 Ratings
Mobile SEO
8.3
83%
19 Ratings
8.1
81%
108 Ratings
Global SEO
9.2
92%
25 Ratings
8.9
89%
108 Ratings
SEO Platform & Account Management
9.1
Screaming Frog
91%
8.5
Semrush
85%
Screaming Frog SEO Spider ranks higher in 2/2 features
Screaming Frog SEO Spider ranks higher in 2/2 features
Multi-domain support
9.0
90%
26 Ratings
8.6
86%
109 Ratings
Integration with web analytics tools
9.2
92%
31 Ratings
8.5
85%
114 Ratings
Attribute Ratings
- Screaming Frog SEO Spider is rated higher in 1 area: Likelihood to Renew
- Semrush is rated higher in 4 areas: Likelihood to Recommend, Usability, Support Rating, Implementation Rating
Likelihood to Recommend
8.9
Screaming Frog
89%
51 Ratings
9.2
Semrush
92%
146 Ratings
Likelihood to Renew
10.0
Screaming Frog
100%
3 Ratings
9.1
Semrush
91%
3 Ratings
Usability
6.2
Screaming Frog
62%
2 Ratings
7.2
Semrush
72%
4 Ratings
Availability
Screaming Frog
N/A
0 Ratings
9.1
Semrush
91%
1 Rating
Performance
Screaming Frog
N/A
0 Ratings
7.3
Semrush
73%
1 Rating
Support Rating
7.9
Screaming Frog
79%
35 Ratings
9.6
Semrush
96%
30 Ratings
Implementation Rating
7.0
Screaming Frog
70%
2 Ratings
7.3
Semrush
73%
1 Rating
Product Scalability
Screaming Frog
N/A
0 Ratings
9.1
Semrush
91%
1 Rating
Likelihood to Recommend
Screaming Frog
Screaming Frog tracks the crawl level, internal links, outbound links, title tags, and meta descriptions of the pages it crawls. It also adds HTTP status codes, title tag length, meta description length, H1, H2 tags and lengths, and canonical tags. Many of these elements are also broken into their own tabs at the top so that you can easily focus in on problem areas. You can right-click on any URL for many more options. The program is definitely valuable to anyone who is looking to gauge factors regarding SEO. However, if you are not a web designer/admin, you're going to lack an understanding of the information it provides.
Product Marketing Manager
nLyten Media LLCManagement Consulting, 1-10 employees
Semrush
This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.

Verified User
Manager in Marketing
Retail Company, 11-50 employeesPros
Screaming Frog
- Crawling client sites of up to thousands of pages. Gives you almost every tool that you need to do a proper SEO audit.
- Custom extractions using CSSpath, Xpath, or Regex. I'm not even a techy, but their support section here is a huge help with the provided examples.
- Customer service and support - Dan is ALWAYS very prompt to respond with helpful answers on Twitter if needed.
Senior Account Manager
Five Blocks Inc.Public Relations and Communications, 11-50 employees
Semrush
- Great visuals for keyword position tracking, love that you can see the page that is ranking
- Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
- Shows many different and useful views for competitive research
- Great templated keyword research tools for those who are not as hands-on with SEO
- I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
SEO Copywriter
DrivewayAutomotive, 201-500 employees
Cons
Screaming Frog
- Exporting one report at time to CSV or XSLX can be cumbersome and time consuming.
- Custom extraction requires pretty in-depth knowledge of RegEx or XPath.
- Not a very visual tool.
- Larges sites can take up a tremendous amount of resources (RAM, space, connection).
SEO Director
Boomerang Pharmaceutical Communications part of AccentureMarketing and Advertising, 201-500 employees
Semrush
- Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
- Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
- Tracking multiple keywords, across multiple clients can be costly
Head of Digital Marketing
morphsitesMarketing & Advertising, 11-50 employees
Pricing Details
Screaming Frog
General
Free Trial
—Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$149 per year
Screaming Frog Editions & Modules
Edition
Paid Version | $149.001 |
---|
- per year
Additional Pricing Details
—Semrush
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
Optional
Starting Price
$11,995 per month
Semrush Editions & Modules
Edition
Pro | 119.951 |
---|---|
Guru | 229.951 |
Business | 449.951 |
- per month
Additional Pricing Details
—Likelihood to Renew
Screaming Frog
Screaming Frog 10.0
Based on 3 answers
The tool has become integrated into our teams daily workings and I have yet to find a tool other than scremaing frog to replicate all of our use cases for it. It's a great tool and we're sticking with it
SEO Director
Boomerang Pharmaceutical Communications part of AccentureMarketing and Advertising, 201-500 employees
Semrush
Semrush 9.1
Based on 3 answers
I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
Online marketing assistant
ShopixFurniture, 201-500 employees
Usability
Screaming Frog
Screaming Frog 6.2
Based on 2 answers
Easy for me to use because I have using the product for a long time and understand the ins and outs of it. If I was a newbie, I would be completely lost. It does take some prior knowledge to operate this software and understanding of what a crawl means
SEO Director
Boomerang Pharmaceutical Communications part of AccentureMarketing and Advertising, 201-500 employees
Semrush
Semrush 7.2
Based on 4 answers
SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.
Web Developer Search Engine Optimization
Preferred Care at HomeHospital & Health Care, 51-200 employees
Reliability and Availability
Screaming Frog
No score
No answers yet
No answers on this topic
Semrush
Semrush 9.1
Based on 1 answer
Semrush available when you need it!
I am a CPA Specializing in IRS Tax Resolution and Small Business Accounting Automation & Tax Plannin
Keith L. Jones, CPAAccounting, 1-10 employees
Performance
Screaming Frog
No score
No answers yet
No answers on this topic
Semrush
Semrush 7.3
Based on 1 answer
SemRush performs well with few errors!
I am a CPA Specializing in IRS Tax Resolution and Small Business Accounting Automation & Tax Plannin
Keith L. Jones, CPAAccounting, 1-10 employees
Support Rating
Screaming Frog
Screaming Frog 7.9
Based on 35 answers
Screaming Frog is a relatively primitive system, and doesn't need to be supported by devs or other software. Screaming Frog does interface directly with some programs that are most needed (Google Analytics, Search Console, Page Speed Insights), so that's convenient. It isn't widely supported by other programs, but it also doesn't need to be.
Director of Digital Marketing
407 MarketingMarketing and Advertising, 1-10 employees
Semrush
Semrush 9.6
Based on 30 answers
I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!

Verified User
Project Manager in Social Media
Marketing & Advertising Company, 1-10 employeesImplementation Rating
Screaming Frog
Screaming Frog 7.0
Based on 2 answers
If the software was a little easier to use for beginners, there really wouldn't be an issue
SEO Director
Boomerang Pharmaceutical Communications part of AccentureMarketing and Advertising, 201-500 employees
Semrush
Semrush 7.3
Based on 1 answer
I did it by myself and do not have a comment!
I am a CPA Specializing in IRS Tax Resolution and Small Business Accounting Automation & Tax Plannin
Keith L. Jones, CPAAccounting, 1-10 employees
Alternatives Considered
Screaming Frog
Screaming Frog SEO Spider is probably the best non-client facing SEO audit tool in terms of technical SEO. There are other tools on the market that do a more complete job of keyword tracking, competitive analysis, and backlink profiles...however, for analyzing the technical SEO health of any website, Screaming Frog is the best
Co Founder and SEO Consultant
Scott McKellam AgencyInternet, 1-10 employees
Semrush
We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
SEO Manager
StudioHawkMarketing & Advertising, 11-50 employees
Scalability
Screaming Frog
No score
No answers yet
No answers on this topic
Semrush
Semrush 9.1
Based on 1 answer
Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
I am a CPA Specializing in IRS Tax Resolution and Small Business Accounting Automation & Tax Plannin
Keith L. Jones, CPAAccounting, 1-10 employees
Return on Investment
Screaming Frog
- Increased employee efficiency - We spend many less hours tracking down and reporting simple meta tags.
- Better Client Servicing - We are able to ensure we have a total look at a client's site before we recommend anything.
- True Pricing Structure - We are able to more accurately predict how much help a client may need based on factors such as size of site, number of redirects, proper use of meta tags, etc.
SEO Strategist
Vertical MeasuresMarketing and Advertising, 11-50 employees
Semrush
- Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
- The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
Content Marketing Lead
CTI DigitalMarketing & Advertising, 51-200 employees