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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Screaming Frog

    Score9.2 out of 10
    N/AN/A

    $149

    per year

    Semrush

    Score8.5 out of 10
    N/ASemrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…

    $139.95

    per month

    Pricing
    Screaming FrogSemrush
    Editions & Modules
    Paid Version
    $149.00
    per year
    Pro
    $139.95
    per month
    Guru
    $249.95
    per month
    Business
    $499.95
    per month
    Offerings
    Pricing Offerings
    Screaming FrogSemrush
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—17% discount for annual pricing.
    More Pricing Information
    Community Pulse
    Screaming FrogSemrush
    Considered Both Products
    Screaming Frog
    Chose Screaming Frog
    Please note that, while Screaming Frog is a great tool for scanning the website all it is, is a tool that scans the website. For deeper analysis or for keyword analysis, please take a look at tools like Semrush and Ahrefs for your medium size business, or Conductor for a …
    Incentivized
    Chose Screaming Frog
    I use several tools that can do much of what Screaming Frog can do - SEMRush and SEO PowerSuite. However, for what we use Screaming Frog for, it is the best tool. During a 15-minute phone call with a potential new client, I can crawl the site and determine what shape the site …
    Incentivized
    Chose Screaming Frog
    Screaming Frog is different than a tool like SEMRush. It is a crawler that allows you to see the data like Google would see it when they crawl your site. A tool like SEMRush, or MOZ, gives you more analysis around SEO for the website you are reviewing. I wouldn't want to be …
    Incentivized
    Chose Screaming Frog
    Authority Labs is good for a limited function--tracking keyword rankings (though its keyword suggestion capability has recently improved as well) but doesn't do the page crawling that Screaming Frog does. Serpstat and SEMRush both have a lot more functions but also cost …
    Incentivized
    Chose Screaming Frog
    The HTML-heavy little platform, Screaming Frog, is my favorite crawler compared to DeepCrawl and SEMRush. Partially precisely due to the fact that the tool doesn't try to give me recommendations or tell me what to do. Many similar tools go above and beyond to prescribe …
    Incentivized
    Chose Screaming Frog
    SEMRush is not a dedicated on-demand SEO crawler like Screaming Frog. SEMRush is more of a digital marketing suite that happens to offer SEO crawling along with other marketing tools. As such, it's much more of a commitment; which you'll notice with a monthly cost versus a …
    Incentivized
    Chose Screaming Frog
    SEMRush is a much more robust tool for SEO. It wouldn't necessarily be fair to compare the two since SEMRush has many other features. However, Screaming Frog SEO Spider is able to turn out a much quicker report on the website's URL structure and makes it perfect for getting …
    Incentivized
    Chose Screaming Frog
    There are no tools which can do the things Screaming Frog does. In this sense, it has no competitors. SEMRush and Moz are more SEO management tools as opposed to web crawlers. They both have the capabilities to crawl websites and report on technical information, however, they …
    Incentivized
    Chose Screaming Frog
    When it comes to crawling a website nothing can beat Screaming Frog.
    Incentivized
    Chose Screaming Frog
    Screaming Frog provides some similar benefits as the other tools but offers a wealth of other scanning options that the other tools don’t. I like how every scan of a URL (yours, a competitor’s, or any URL) provides 30+ points of data. The other tools offer other benefits that …
    Incentivized
    Chose Screaming Frog
    A highly competent tool that leads in some areas and not in others.
    Incentivized
    Chose Screaming Frog
    Screaming Frog is a downloadable desktop app. Its minimalist design makes for a straight forward seamless site crawling SEO experience. We use all these products and Screaming Frog fits in nicely as a member of our SEO product team. Each product has its strengths and weaknesses …
    Incentivized
    Chose Screaming Frog
    The tools I mentioned are in the same space, tools for SEO, but aren't website scrapers like Screaming Frog. We haven't found another tool that we like as much for providing simple and straight forward insights about a website.
    Incentivized
    Chose Screaming Frog
    I have not used any similar tools to Screaming Frog SEO Spider.
    Incentivized
    Chose Screaming Frog
    Screaming Frog SEO Spider is probably the best non-client facing SEO audit tool in terms of technical SEO. There are other tools on the market that do a more complete job of keyword tracking, competitive analysis, and backlink profiles...however, for analyzing the technical SEO …
    Incentivized
    Chose Screaming Frog
    Screaming Frog is a desktop application that uses your own resources to crawl a site (Processing, RAM, Connection speed). Deep Crawl is a cloud-based crawler, and probably the best cloud based crawler out there. DeepCrawl can gather A LOT of data, but it becomes expensive. The …
    Incentivized
    Chose Screaming Frog
    ScreamingFrog is the foundation of any good SEO strategy because it identifies key elements that always fall under white-hat SEO tactics. It's so inexpensive for 2 licenses and the value it provides is being able to build properties that can grow organic web presence over time.
    Incentivized
    Chose Screaming Frog
    We tried also Netpeak Spider. Good alternative to Screaming Frog. Right now we are comparing these two because Spider can do almost everything that Screaming Frog does. A huge plus for Screaming Spider is that it's very stable; we work with very big projects with it (10-20 …
    Incentivized
    Chose Screaming Frog
    Screaming Frog SEO Spider can provide immediate site results on meta title length, meta description length, image size, missing pages, crawled pages, etc. For us, Screaming Frog SEO Spider does not help us compare data across competition, rank keywords, offer keyword analysis, …
    Incentivized
    Semrush
    Chose Semrush
    Other tools like Moz and Screaming Frog specialize in different aspects of SEO, making them most useful in certain areas. SEMRush does everything decently but nothing excellently, making it the ideal one-stop-shop for a low-budget, small agency. But for larger agencies that can …
    Incentivized
    Chose Semrush
    To be honest, I didn't give Screaming Frog much of a shot since it was so intimidating. I've heard good things about it but also have heard (and experienced) that it's a little harder to get into and to learn how to use than a solution like SEMrush.
    Incentivized
    Chose Semrush
    SEMRush is really in a league of its own. I work with Screaming Frog, Moz, Hrefs, and MajesticSEO. None of them touch the comprehensive capabilities of SEMRush, especially for competitor analysis. SEMRush handles more than just SEO and SEM, but all things combined. Definitely a …
    Incentivized
    Chose Semrush
    We selected SEMRush over HubSpot and Screaming Frog SEO Spider because this tool is more versatile and provides more insights on-site audits, errors and optimization ideas. HubSpot does not consider every Google algorithm enough and their onsite errors audit is limited compared …
    Incentivized
    Chose Semrush
    all the tools are very good in each of their domain, but the tool Semrush is cheaper when you compare it with Ahref's but it comes in to the category of costly when you compare it with other tools like rank pro. The tool is good but also needs a good learning curve to …
    Incentivized
    Chose Semrush
    Semrush provides a great amount of data to help with market and channel research while keeping current with changes in the search environment and how that impacts the competitive space for digital marketers. Other tools appear every week as things progress so quickly in search …
    Incentivized
    Chose Semrush
    Semrush is a good middle ground and it’s not a tool you are going to be disappointed with. I think it’s good at all aspects of SEO so if you don’t have a specific strategy in place it’s going to be your best option.
    Incentivized
    Chose Semrush
    Honestly, Semrush is the only product like it that I've used extensively. Although I have used Moz free version before and didn't love it.
    Incentivized
    Chose Semrush
    Semrush is amazing. Not only is it easy to use, it's better than Moz or Ahrefs combined. The Keyword Research tool and planner is incredible. it makes it easy to pull what keywords we want to rank for and add them to our keyword list. It's helped with productivity and workflow. …
    Incentivized
    Chose Semrush
    We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the …
    Incentivized
    Chose Semrush
    Our company uses nearly every major SEO tool. Semrush has its advantage in its UI/UX and competitive landscape while others have their advantages in other places like bulk management, backlinks (Ahrefs) and, auditing (SF).
    Incentivized
    Chose Semrush
    Better keyword data, easier interface. (for me)
    Incentivized
    Chose Semrush
    Moz was unreliable and not as intuitive as Semrush. The one thing I liked better about Mox Pro was that we could track the same keyword across many zips. This is possible in Semrush, but Semrush requires you to create a new project for every zip. It would be easier if you could …
    Incentivized
    Chose Semrush
    I've reviewed a number of tools, and continue to periodically. Semrush easily wins for the breadth of coverage, and it does them well. Some tools designed for a single task win in those tasks, but none compare overall.
    Some other tools I've looked at are:
    Authoritas
    Incentivized
    Chose Semrush
    Semrush was more comprehensive than the other tools and better maintained. Our key requirements for a product were that we could use the data and that it was cheap enough for us to use across the business. The competitors either weren't well maintained, had poor quality …
    Incentivized
    Chose Semrush
    I have used ahrefs and MOZ in the past, but it was handled by other people and I was one of the business leads. ahrefs is very solid in certain areas of links, but SEMrush has a very deep database and that is part of the appeal. They also have a solid connection to Google. …
    Incentivized
    Chose Semrush
    I alternate several tools. But for example, I used to use Moz and Ahrefs, now I only use Semrush for technical issues.
    For Keywords research I use Semrush and others, to have different sources of information and compare to validate.
    Incentivized
    Chose Semrush
    Semrush is the widest-reaching tool with the most features, however, I find the keyword and SERP reliability can be a little off fairly often, especially when algorithm updates are concerned. Generally, though the tool is the best all-rounder and offers the widest breadth of …
    Incentivized
    Chose Semrush
    I've also used Ahrefs and I'm not a fan. I find it very difficult to use and much more time intensive.
    Incentivized
    Chose Semrush
    Serpstat - really no comparison. SEMRush is a much better tool. SERanking, it's a nice complementary tool to use for site audits in combination with SEMRush. SERanking is better for prescriptive analytics but doesn't offer the depth of keyword research that SEMRush does. Authori…
    Incentivized
    Chose Semrush
    SEMRush has many more features than the other tools, and the workflow, or ways you access the tool, were smoother as well.
    Incentivized
    Chose Semrush
    Moz Pro is perhaps more user-friendly, and cheaper. It also has slightly more features and a very active and supportive community. However, what SEMRush does well, it does better than any other platform, and that's the depth and accuracy of its keyword research. That said, …
    Incentivized
    Chose Semrush
    Google Search Console is free, so that's a point in GSC's favor. BrightLocal is excellent at search ranking reports but not as strong on other fronts. SEMrush is very good at analyzing companies to which you don't have direct access, such as competitors and prospects.
    Incentivized
    Key User Insights
    Would buy again
    100%
    Would buy again
    28 Answers
    100%
    Would buy again
    107 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    27 Answers
    98%
    Delivers good value for the price
    95 Answers
    Happy with the feature set
    96%
    Happy with the feature set
    27 Answers
    99%
    Happy with the feature set
    106 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    25 Answers
    99%
    Lived up to sales and marketing promises
    97 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    27 Answers
    99%
    Implementation went as expected
    95 Answers
    Features
    Screaming FrogSemrush
    SEO
    Comparison of SEO features of Screaming Frog SEO Spider and Semrush
    Feature
    Screaming Frog SEO Spider
    6.6
    53 Ratings
    15% below category average
    Semrush
    8.0
    154 Ratings
    4% above category average
    Keyword analysis7.020 Ratings8.6154 Ratings
    Backlink management5.023 Ratings8.4147 Ratings
    SERP ranking tracking7.09 Ratings8.4150 Ratings
    Page grader7.122 Ratings8.0129 Ratings
    Competitive analysis7.827 Ratings8.5149 Ratings
    Site audit / diagnostics8.353 Ratings8.0150 Ratings
    Site recommendations7.824 Ratings7.7139 Ratings
    Task management3.09 Ratings6.491 Ratings
    SEO Channels
    Comparison of SEO Channels features of Screaming Frog SEO Spider and Semrush
    Feature
    Screaming Frog SEO Spider
    6.9
    37 Ratings
    10% below category average
    Semrush
    8.2
    140 Ratings
    8% above category average
    Local SEO5.017 Ratings8.1128 Ratings
    Social SEO7.112 Ratings8.0106 Ratings
    Mobile SEO7.823 Ratings8.6113 Ratings
    Global SEO7.829 Ratings8.1114 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Screaming Frog SEO Spider and Semrush
    Feature
    Screaming Frog SEO Spider
    6.1
    42 Ratings
    32% below category average
    Semrush
    8.4
    125 Ratings
    0% below category average
    Multi-domain support7.731 Ratings8.1115 Ratings
    Integration with web analytics tools4.435 Ratings8.7119 Ratings
    Best Alternatives
    Screaming FrogSemrush
    Small Businesses
    Serpstat
    Score10 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Yoast
    Score8.4 out of 10
    Yoast
    Score8.4 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Screaming FrogSemrush
    Likelihood to Recommend
    8.5
    (55 ratings)
    8.2
    (154 ratings)
    Likelihood to Renew
    10.0
    (3 ratings)
    9.1
    (3 ratings)
    Usability
    7.7
    (5 ratings)
    8.2
    (10 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Performance
    -
    (0 ratings)
    7.3
    (1 ratings)
    Support Rating
    7.9
    (18 ratings)
    9.9
    (17 ratings)
    Implementation Rating
    7.0
    (1 ratings)
    7.3
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    Screaming FrogSemrush
    Likelihood to Recommend
    Screaming Frog
    Screaming Frog SEO Spider is well suited to auditing brand new websites, when you need a quick, holistic view of the websites technical issues. Its great for providing a top line view of a websites architecture, perhaps for a new business approach where you need to assess the scale of work to maintain a website. Its also a useful tool in situations where you might need to see whether a large scale change in the website has taken place, you can see word counts, pages and their https response codes. Screaming Frog may be less useful if you need an idea of the customer experience on a website, it doesn't really provide information that helps assess how fast a website loads, what issues might come up when trying to convert or faults with the payment process. Screaming Frog is largely a technical SEO focused tool, it also can't assess the quality of a websites, layout or the quality of the content used on the website. As mentioned, its niche, but very useful within that niche.
    Read full review
    Semrush
    This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
    Incentivized
    Read full review
    Pros
    Screaming Frog
    • Crawling client sites of up to thousands of pages. Gives you almost every tool that you need to do a proper SEO audit.
    • Custom extractions using CSSpath, Xpath, or Regex. I'm not even a techy, but their support section here is a huge help with the provided examples.
    • Customer service and support - Dan is ALWAYS very prompt to respond with helpful answers on Twitter if needed.
    Incentivized
    Read full review
    Semrush
    • Great visuals for keyword position tracking, love that you can see the page that is ranking
    • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
    • Shows many different and useful views for competitive research
    • Great templated keyword research tools for those who are not as hands-on with SEO
    • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
    Read full review
    Cons
    Screaming Frog
    • Requires Java. This isn't a huge deal as many computers already have it installed, but it's yet another 3rd party component.
    • The free version has a crawl limit of 500 pages per site. This is fine for smaller sites, but if you're running a big e-commerce site then you'll need to pay for Pro version.
    • The user interface isn't very pretty. This is an analytics tool so it doesn't really have to be, but it might be helpful for improving the overall user experience.
    Incentivized
    Read full review
    Semrush
    • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
    • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
    • Tracking multiple keywords, across multiple clients can be costly
    Read full review
    Likelihood to Renew
    Screaming Frog
    The tool has become integrated into our teams daily workings and I have yet to find a tool other than scremaing frog to replicate all of our use cases for it. It's a great tool and we're sticking with it
    Incentivized
    Read full review
    Semrush
    I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
    Incentivized
    Read full review
    Usability
    Screaming Frog
    The main problem of Screaming Frog SEO Spider is it being an offline software which limits itself to a single pc and that creates problem when multi user agents want to get involved or even work on it, it’s a difficult task to collaborate on it and do research for keywords at one place
    Incentivized
    Read full review
    Semrush
    The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast.
    Incentivized
    Read full review
    Reliability and Availability
    Screaming Frog
    No answers on this topic
    Semrush
    Semrush available when you need it!
    Read full review
    Performance
    Screaming Frog
    No answers on this topic
    Semrush
    SemRush performs well with few errors!
    Read full review
    Support Rating
    Screaming Frog
    Screaming Frog is a relatively primitive system, and doesn't need to be supported by devs or other software. Screaming Frog does interface directly with some programs that are most needed (Google Analytics, Search Console, Page Speed Insights), so that's convenient. It isn't widely supported by other programs, but it also doesn't need to be.
    Incentivized
    Read full review
    Semrush
    I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
    Read full review
    Implementation Rating
    Screaming Frog
    If the software was a little easier to use for beginners, there really wouldn't be an issue
    Incentivized
    Read full review
    Semrush
    I did it by myself and do not have a comment!
    Read full review
    Alternatives Considered
    Screaming Frog
    Screaming Frog SEO Spider is probably the best non-client facing SEO audit tool in terms of technical SEO. There are other tools on the market that do a more complete job of keyword tracking, competitive analysis, and backlink profiles...however, for analyzing the technical SEO health of any website, Screaming Frog is the best
    Incentivized
    Read full review
    Semrush
    We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
    Incentivized
    Read full review
    Scalability
    Screaming Frog
    No answers on this topic
    Semrush
    Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
    Read full review
    Return on Investment
    Screaming Frog
    • Increased employee efficiency - We spend many less hours tracking down and reporting simple meta tags.
    • Better Client Servicing - We are able to ensure we have a total look at a client's site before we recommend anything.
    • True Pricing Structure - We are able to more accurately predict how much help a client may need based on factors such as size of site, number of redirects, proper use of meta tags, etc.
    Incentivized
    Read full review
    Semrush
    • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
    • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
    Incentivized
    Read full review
    ScreenShots