What users are saying about
134 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
344 Ratings
134 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9.1 out of 100

Semrush

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
344 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.9 out of 100

Likelihood to Recommend

Screaming Frog

Screaming Frog tracks the crawl level, internal links, outbound links, title tags, and meta descriptions of the pages it crawls. It also adds HTTP status codes, title tag length, meta description length, H1, H2 tags and lengths, and canonical tags. Many of these elements are also broken into their own tabs at the top so that you can easily focus in on problem areas. You can right-click on any URL for many more options. The program is definitely valuable to anyone who is looking to gauge factors regarding SEO. However, if you are not a web designer/admin, you're going to lack an understanding of the information it provides.
Justin Roodman | TrustRadius Reviewer

Semrush

Semrush is the ultimate keyword research tool. It has a "magic tool" that shows metrics for every keyword that is searched, and it can easily be filtered to show exactly what you're looking for, such as questions, or variants with a similar word in it. Easily export keywords from competitors into a spreadsheet or add them to a keyword manager list to stay organized.Semrush helps us create great reports for our clients as it tracks site health and technical issues, keyword positions, search engine visibility, and much more, all easily exportable to a PDF or even a custom report.
Bailey Witt, MBA | TrustRadius Reviewer

Feature Rating Comparison

SEO

Screaming Frog
6.9
Semrush
8.5
Keyword analysis
Screaming Frog
4.1
Semrush
9.1
Backlink management
Screaming Frog
6.8
Semrush
8.0
SERP ranking tracking
Screaming Frog
7.9
Semrush
8.8
Page grader
Screaming Frog
6.8
Semrush
8.3
Competitive analysis
Screaming Frog
8.1
Semrush
9.0
Site audit / diagnostics
Screaming Frog
9.4
Semrush
8.7
Site recommendations
Screaming Frog
5.5
Semrush
8.3
Task management
Screaming Frog
6.5
Semrush
7.5

SEO Channels

Screaming Frog
7.3
Semrush
8.2
Local SEO
Screaming Frog
7.5
Semrush
8.1
Social SEO
Screaming Frog
5.7
Semrush
7.8
Mobile SEO
Screaming Frog
7.8
Semrush
8.1
Global SEO
Screaming Frog
8.1
Semrush
8.9

SEO Platform & Account Management

Screaming Frog
8.6
Semrush
8.7
Multi-domain support
Screaming Frog
8.9
Semrush
8.5
Integration with web analytics tools
Screaming Frog
8.2
Semrush
8.8

Pros

Screaming Frog

  • Crawling client sites of up to thousands of pages. Gives you almost every tool that you need to do a proper SEO audit.
  • Custom extractions using CSSpath, Xpath, or Regex. I'm not even a techy, but their support section here is a huge help with the provided examples.
  • Customer service and support - Dan is ALWAYS very prompt to respond with helpful answers on Twitter if needed.
Ari Roth | TrustRadius Reviewer

Semrush

  • Competitive organic research. They do a great job of showing you what any website ranks for, what keywords they bid on in PPC, what ads they are showing display-wise, etc.
  • Organic keyword research. You can see related terms to a specific keyword and get estimated volume, historical volume trends, "difficulty" scores, etc.
  • Link analysis. They have a great suite of tools that find links to your website automatically, track links you currently have and measure their "toxicity" levels, traffic volume, etc.
Lee L Kennedy | TrustRadius Reviewer

Cons

Screaming Frog

  • Exporting one report at time to CSV or XSLX can be cumbersome and time consuming.
  • Custom extraction requires pretty in-depth knowledge of RegEx or XPath.
  • Not a very visual tool.
  • Larges sites can take up a tremendous amount of resources (RAM, space, connection).
Anthony Daronzio | TrustRadius Reviewer

Semrush

  • It would be nice to be able to track a specific URL and have that saved so I can go back and look at specific pages I want to follow, not just highest traffic or top keywords without haveing to go to the next level. Post tracking is limited to 3 at the first level.
  • Pricing is on tiers, so some features just are out of reach for a small company.
  • It has a bit of a learning curve so if you aren't ready to learn it, you might not use it.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Screaming Frog

Screaming Frog 10.0
Based on 3 answers
The tool has become integrated into our teams daily workings and I have yet to find a tool other than scremaing frog to replicate all of our use cases for it. It's a great tool and we're sticking with it
Anthony Daronzio | TrustRadius Reviewer

Semrush

Semrush 9.1
Based on 1 answer
No answer on this topic is available.

Usability

Screaming Frog

Screaming Frog 6.2
Based on 2 answers
Easy for me to use because I have using the product for a long time and understand the ins and outs of it. If I was a newbie, I would be completely lost. It does take some prior knowledge to operate this software and understanding of what a crawl means
Anthony Daronzio | TrustRadius Reviewer

Semrush

Semrush 9.0
Based on 2 answers
SEMRush has a slight learning curve, but everything is organized really well. Once you learn where everything is, using the software and running reports is incredibly easy. You can easily add new projects, get help for improving on-page SEO, and there are even video tutorials that walk you through the whole system if you still feel uncomfortable with it.
Tim Sleeper | TrustRadius Reviewer

Support Rating

Screaming Frog

Screaming Frog 8.1
Based on 22 answers
Screaming Frog is a relatively primitive system, and doesn't need to be supported by devs or other software. Screaming Frog does interface directly with some programs that are most needed (Google Analytics, Search Console, Page Speed Insights), so that's convenient. It isn't widely supported by other programs, but it also doesn't need to be.
Scott Walker | TrustRadius Reviewer

Semrush

Semrush 7.9
Based on 28 answers
This is a great tool that helps you identify the keywords that are common among our competitors. Similar to the keyword gap tool, we also use Backlink Gap tool that help us in determining the backlinks our travel website competitors. It also displays the SERP results list for the specific keyword and with this tool we have already ranked 5 pages on Google's first page
Rahul Sharma | TrustRadius Reviewer

Implementation Rating

Screaming Frog

Screaming Frog 7.0
Based on 2 answers
If the software was a little easier to use for beginners, there really wouldn't be an issue
Anthony Daronzio | TrustRadius Reviewer

Semrush

No score
No answers yet
No answers on this topic

Alternatives Considered

Screaming Frog

Screaming Frog SEO Spider is probably the best non-client facing SEO audit tool in terms of technical SEO. There are other tools on the market that do a more complete job of keyword tracking, competitive analysis, and backlink profiles...however, for analyzing the technical SEO health of any website, Screaming Frog is the best
Scott Richardson | TrustRadius Reviewer

Semrush

We chose Semrush because of how it integrates multiple services into one subscription. Rather than having one subscription for social media, one for listing management and one for SEO, we're able to get all three of these needs met in one service. The customer service is also very good, and they are always making improvement to their platform.
Anonymous | TrustRadius Reviewer

Return on Investment

Screaming Frog

  • Increased employee efficiency - We spend many less hours tracking down and reporting simple meta tags.
  • Better Client Servicing - We are able to ensure we have a total look at a client's site before we recommend anything.
  • True Pricing Structure - We are able to more accurately predict how much help a client may need based on factors such as size of site, number of redirects, proper use of meta tags, etc.
Brynna Baldauf | TrustRadius Reviewer

Semrush

  • ROI for us is proven pretty quickly with SEMrush internally, as when we use it for our clients it supports the agency services that we offer and perform.
  • For our organization, internally, it allows us to better market ourselves, which leads to net new leads and clients.
  • The spend for this tool is minimal compared to the insights it helps us gain, so it's a no-brainer. It's been one of the software we've kept a subscription to for the longest time, and we have no plan on discontinuing it at any point.
Kyle Moloo | TrustRadius Reviewer

Pricing Details

Screaming Frog

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Screaming Frog Editions & Modules

Edition
Paid Version$149.001
  1. Per Year
Additional Pricing Details

Semrush

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Semrush Editions & Modules

Edition
Pro119.951
Guru229.951
Business449.951
  1. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Screaming Frog
9.2
Semrush
9.2

Likelihood to Renew

Screaming Frog
10.0
Semrush
9.1

Usability

Screaming Frog
6.2
Semrush
9.0

Support Rating

Screaming Frog
8.1
Semrush
7.9

Implementation Rating

Screaming Frog
7.0
Semrush

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