Screaming Frog vs Semrush

• Crawling client sites of up to thousands of pages. Gives you almost every tool that you need to do a proper SEO audit.
• Custom extractions using CSSpath, Xpath, or Regex. I'm not even a techy, but their support section here is a huge help with the provided examples.
• Customer service and support - Dan is ALWAYS very prompt to respond with helpful answers on Twitter if needed.

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• Competitive organic research. They do a great job of showing you what any website ranks for, what keywords they bid on in PPC, what ads they are showing display-wise, etc.
• Organic keyword research. You can see related terms to a specific keyword and get estimated volume, historical volume trends, "difficulty" scores, etc.
• Link analysis. They have a great suite of tools that find links to your website automatically, track links you currently have and measure their "toxicity" levels, traffic volume, etc.

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• Exporting one report at time to CSV or XSLX can be cumbersome and time consuming.
• Custom extraction requires pretty in-depth knowledge of RegEx or XPath.
• Not a very visual tool.
• Larges sites can take up a tremendous amount of resources (RAM, space, connection).

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• It would be nice to be able to track a specific URL and have that saved so I can go back and look at specific pages I want to follow, not just highest traffic or top keywords without haveing to go to the next level. Post tracking is limited to 3 at the first level.
• Pricing is on tiers, so some features just are out of reach for a small company.
• It has a bit of a learning curve so if you aren't ready to learn it, you might not use it.

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• Increased employee efficiency - We spend many less hours tracking down and reporting simple meta tags.
• Better Client Servicing - We are able to ensure we have a total look at a client's site before we recommend anything.
• True Pricing Structure - We are able to more accurately predict how much help a client may need based on factors such as size of site, number of redirects, proper use of meta tags, etc.

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• ROI for us is proven pretty quickly with SEMrush internally, as when we use it for our clients it supports the agency services that we offer and perform.
• For our organization, internally, it allows us to better market ourselves, which leads to net new leads and clients.
• The spend for this tool is minimal compared to the insights it helps us gain, so it's a no-brainer. It's been one of the software we've kept a subscription to for the longest time, and we have no plan on discontinuing it at any point.

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