VWO vs. Webtrends Optimize

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
VWO
Score 8.4 out of 10
N/A
VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties. With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion…
$49
per month
Webtrends Optimize
Score 9.7 out of 10
N/A
Webtrends Optimize is a web optimization platform and is offered by the company of the same name. The product competes most often with Adobe Test and Target, Maxymiser, SiteSpect, and Optimizely.N/A
Pricing
VWOWebtrends Optimize
Editions & Modules
Subscription
$99.00
per month
TESTING
Get a Demo
The classic VWO A/B testing solution
CONVERSION OPTIMIZATION
Get a Demo
The all-in-one platform for all your optimization needs
ENTERPRISE
Get a Demo
Customized solution with advanced AB testing and conversion optimization capabilities
No answers on this topic
Offerings
Pricing Offerings
VWOWebtrends Optimize
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThere is no tiering and no different prices for different tools. The entire feature set is available to all users as standard at one price, agreed up front.
More Pricing Information
Community Pulse
VWOWebtrends Optimize
Considered Both Products
VWO

No answer on this topic

Webtrends Optimize
Chose Webtrends Optimize
Webtrends Optimize can be used for much more complex tests, allows better conversion tracking and data collection. Visual Website Optimizer (VWO) is suitable for smaller, simple projects. Webtrends Optimize comes with an excellent consultancy that could save you a lot of time …
Top Pros
Top Cons
Features
VWOWebtrends Optimize
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
VWO
7.6
8 Ratings
12% below category average
Webtrends Optimize
8.3
1 Ratings
4% below category average
a/b experiment testing8.21 Ratings9.11 Ratings
Split URL testing9.11 Ratings8.21 Ratings
Multivariate testing8.88 Ratings8.21 Ratings
Multi-page/funnel testing6.41 Ratings8.21 Ratings
Cross-browser testing8.21 Ratings8.21 Ratings
Test significance7.31 Ratings8.21 Ratings
Visual / WYSIWYG editor7.31 Ratings8.21 Ratings
Advanced code editor9.11 Ratings8.21 Ratings
Visitor recordings6.41 Ratings8.21 Ratings
Preview mode6.41 Ratings8.21 Ratings
Test duration calculator6.41 Ratings8.21 Ratings
Mobile app testing00 Ratings8.21 Ratings
Page surveys00 Ratings8.21 Ratings
Experiment scheduler00 Ratings8.21 Ratings
Experiment workflow and approval00 Ratings8.21 Ratings
Dynamic experiment activation00 Ratings8.21 Ratings
Client-side tests00 Ratings9.11 Ratings
Server-side tests00 Ratings8.21 Ratings
Mutually exclusive tests00 Ratings8.21 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
VWO
8.2
1 Ratings
7% below category average
Webtrends Optimize
8.2
1 Ratings
7% below category average
Standard visitor segmentation9.11 Ratings9.11 Ratings
Behavioral visitor segmentation7.31 Ratings8.21 Ratings
Traffic allocation control9.11 Ratings7.31 Ratings
Website personalization7.31 Ratings8.21 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
VWO
7.0
1 Ratings
20% below category average
Webtrends Optimize
8.1
1 Ratings
5% below category average
Heatmap tool6.41 Ratings00 Ratings
Click analytics6.41 Ratings9.11 Ratings
Scroll maps6.41 Ratings7.31 Ratings
Conversion tracking8.21 Ratings8.21 Ratings
Goal tracking8.21 Ratings8.21 Ratings
Test reporting7.31 Ratings8.21 Ratings
Results segmentation5.51 Ratings8.21 Ratings
Experiments results dashboard8.21 Ratings8.21 Ratings
Form fill analysis00 Ratings7.31 Ratings
CSV export00 Ratings8.21 Ratings
Best Alternatives
VWOWebtrends Optimize
Small Businesses
Convert Experiences
Convert Experiences
Score 9.5 out of 10
Convert Experiences
Convert Experiences
Score 9.5 out of 10
Medium-sized Companies
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
Enterprises
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
Dynamic Yield
Dynamic Yield
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
VWOWebtrends Optimize
Likelihood to Recommend
8.5
(105 ratings)
7.4
(17 ratings)
Likelihood to Renew
8.7
(20 ratings)
5.3
(5 ratings)
Usability
8.2
(2 ratings)
7.0
(2 ratings)
Availability
9.1
(3 ratings)
10.0
(1 ratings)
Performance
8.2
(1 ratings)
10.0
(1 ratings)
Support Rating
9.1
(4 ratings)
9.1
(2 ratings)
Online Training
6.4
(1 ratings)
6.0
(1 ratings)
Implementation Rating
9.1
(3 ratings)
7.0
(1 ratings)
Configurability
8.2
(1 ratings)
-
(0 ratings)
Ease of integration
3.6
(1 ratings)
-
(0 ratings)
Product Scalability
8.2
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(1 ratings)
-
(0 ratings)
Vendor pre-sale
8.2
(1 ratings)
-
(0 ratings)
User Testimonials
VWOWebtrends Optimize
Likelihood to Recommend
Wingify Pvt Ltd
Our marketing team does a lot of creative testing around messaging and imagery. VWO is well suited for this type of testing and can yield great results if you define your conversion goals correctly. However, when we have tried to do more substantial/advanced changes through VWO (such as re-positioning content or modifying elements in a form), we have had some challenges and not been able to get the desired tests working correctly.
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Webtrends Optimize
Webtrends optimize is a marketing solution aimed squarely at transactional and eCom based websites. I would only recommend a colleague to engage with the solution once the marketing dept is at a point where their website is fully optimized in regards to SEO and all the other fundamentals in order to truly build upon what Webtrends can offer. This shows you an easier way of measuring your ROI and the money you will invest with the tool-moving forward.
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Pros
Wingify Pvt Ltd
  • VWO has a strong support team willing to help provide answers to questions during the setup process. During setup, we had some questions regarding implementation across a significant number of sites and they were able to ease dev team concerns and provide detailed best practices to streamline integration.
  • Some of the initial results of a few of the initial tests raised some questions internally. We setup a call and were able to quickly address the questions and find some opportunities to leverage moving forward.
  • I discovered a bug within the UI that lead to some questions internally. I was able to report it and the problem was fixed rather quickly and their team followed up with a thank you for reporting it and to report the issue was now resolved.
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Webtrends Optimize
  • Intuitive test set-up makes for a low learning curve.
  • Ability to create custom data tables which enable exporting of visitor level data for more in-depth analysis outside of the Webtrends Optimize platform.
  • Visual Editor WYSIWYG interface enables non-technical users to easily execute basic tests.
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Cons
Wingify Pvt Ltd
  • The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).
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Webtrends Optimize
  • The cost is a factor. When you're trying to save money, particularly as a startup (a lot of our clients are up-and-comers) it has to be seen as an investment...but the cost to implement the system is fairly large.
  • There's a bit of a steep learning curve, you can't just dive into the program.
  • It's not impossible but it's not as easy as snapping your fingers to easily implement the program cross-platform.
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Likelihood to Renew
Wingify Pvt Ltd
It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers
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Webtrends Optimize
Difficulty was getting business units to take the time and spend the money to test, and then implement, best options.
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Usability
Wingify Pvt Ltd
I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.
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Webtrends Optimize
Set up of basic tests that do not use segmentation or targeting is an intuitive experience that can be learned quickly by new users. However, as the need for segmentation and other more advanced capabilities arise, the experience begins to degrade.
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Reliability and Availability
Wingify Pvt Ltd
I have not experienced an application error or unplanned outage with VWO.
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Webtrends Optimize
zero complaints. I'm not aware of it ever failing.
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Performance
Wingify Pvt Ltd
VWO doesn't appear to slow down our website at all, though some customers with adblockers like UBlock Origin have been known to not see entire pages if VWO is making changes to the page at a macro level (background, font, etc). This is rare though.
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Webtrends Optimize
Zero complaints. It seemed to do its job quickly and accurately.
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Support Rating
Wingify Pvt Ltd
While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.
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Webtrends Optimize
The support from the team at Webtrends Optimize is unparalleled. There is always someone to consult should there be any issues.
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Online Training
Wingify Pvt Ltd
Training was good, just limited to the onboarding process. They walked through all of the steps it takes to get started in VWO and each of the modules, along with giving us ideas for starting our first test. I feel like it could be better if there was a guided process within the VWO program to continue to educate you along the way, and a way to turn that off for experienced users.
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Webtrends Optimize
Online training was ok. Because every test is a custom test, there's only so much that can be covered in a generic lesson.
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Implementation Rating
Wingify Pvt Ltd
Overall, the implementation of VWO is straightforward. If you've got a straightforward way of deploying code to all of your test pages, either a good CMS or a TMS, then implementation should be a breeze. There is no tweaking to be done to the code itself, and once deployed it has the flexibility to cope with different VWO modules (tracking, conversion analysis, session analysis) without modification.
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Webtrends Optimize
Implementation was pretty straightforward
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Alternatives Considered
Wingify Pvt Ltd
I used Google Optimize when it had just launched. It was therefore not yet a competitor to VWO. I haven't used it in roughly half a year time, so a lot has probably changed. I still use Hotjar for certain features that VWO offers, but which I think function better in Hotjar. I for instance prefer the Hotjar heatmaps, because I can elect to ignore certain elements on the webpage, such as a cookie consent pop up. A simple difference which makes me like Hotjar recordings more is that I can view a recording and click next, rather than going back to the overview and selecting the next recording.
Read full review
Webtrends Optimize
Webtrends Optimize can be used for much more complex tests, allows better conversion tracking and data collection. Visual Website Optimizer (VWO) is suitable for smaller, simple projects. Webtrends Optimize comes with an excellent consultancy that could save you a lot of time and resources
Read full review
Scalability
Wingify Pvt Ltd
The product seems infinitely scalable for our needs (small business) and we've never had any issue with loading VWO-edited elements. I will say, though, that online customers with ad blockers have been known to not see certain VWO elements as their third-party scripts are disabled.
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Webtrends Optimize
No answers on this topic
Return on Investment
Wingify Pvt Ltd
  • The ability to offer a CRO service is greatly enhanced by VWO, as it allows us to run tests for clients
  • The editor means to some extent we don't need much developer resource to run the tests, lowering costs of doing so
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Webtrends Optimize
  • So far we haven't seen an ROI that we can accurately measure due to only running a couple of tests that haven't resulted in direct, site wide changes. However, we have learnt a lot about how to set up the right processes and documentation.
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ScreenShots

VWO Screenshots

Screenshot of Screenshot of

Webtrends Optimize Screenshots

Screenshot of Reporting dashboard - default viewScreenshot of Specific experiment report - top level overviewScreenshot of Drag & drop segmentation moduleScreenshot of Point & click WYSIWYG Visual EditorScreenshot of Reporting dashboard - specific test or target overviewScreenshot of Reporting dashboard - specific test or target throttle settings