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ActiveDEMAND

ActiveDEMAND

Overview

What is ActiveDEMAND?

ActiveDEMAND is an integrated marketing automation platform that is designed to bring together online marketing tools into a single application. This platform focuses on helping both novice and expert marketers set up, manage and execute campaigns with a focus on…

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Recent Reviews

TrustRadius Insights

Active Demand is a versatile marketing automation software that has been successfully used by various users to achieve a range of goals. …
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Thrilled with ActiveDEMAND

10 out of 10
May 29, 2015
ActiveDEMAND is currently being used by our Canadian Marketing Team to drive subscription-based marketing initiatives, campaigns and to …
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Pricing

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Call Tracking

$3

Cloud
Per Phone Number/mth

Email Marketer

$7

Cloud
Per Month [Unlimited Users]

Small Business Marketer

$69

Cloud
Per Month [Unlimited Users]

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.activedemand.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

ActiveDEMAND Demo Video

YouTube

ActiveDEMAND in a Minute

YouTube
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Product Details

What is ActiveDEMAND?

ActiveDEMAND Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Customizability
  • Supported: Integration with Salesforce.com

Additional Features

  • Supported: Call Tracking
  • Supported: Instant Phone Number Setup
  • Supported: Local/Toll-Free Numbers & Text Messages
  • Supported: Port Your Existing Phone Numbers
  • Supported: Trackablility
  • Supported: Dynamic Number Insertion
  • Supported: Country specific Number Insertion
  • Supported: Automated DNI Pool anaylsis
  • Supported: Call Recording
  • Supported: Campaign & Keyword Level Call Tracking
  • Supported: Whisper Messages

ActiveDEMAND Screenshots

Screenshot of Drag-and-drop workflow interface makes it easy to configure hundreds of campaignsScreenshot of Watch lead and campaign performance in real-time from dashboardsScreenshot of Manage your landing pages, email campaigns, social media posts and more all in one interface

ActiveDEMAND Video

Introduction to ActiveDEMAND, the integrated marketing platform.

ActiveDEMAND Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUnited States, Canada
Supported LanguagesEnglish

ActiveDEMAND Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)50%
Mid-Size Companies (51-500 employees)40%
Enterprises (more than 500 employees)10%
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Comparisons

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Reviews and Ratings

(5)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Active Demand is a versatile marketing automation software that has been successfully used by various users to achieve a range of goals. One of its key use cases is automating lead follow-up, which has resulted in increased sales from leads that were previously considered lost. By streamlining work tasks and freeing up time for the lead intake team, Active Demand allows them to focus on hot leads rather than chasing cold ones. This not only improves efficiency but also enhances the overall lead nurturing process from the first touch to the final contact point.

Active Demand also enables users to create personalized reports for clients, showcasing their branding and justifying their fees. With its granular tracking capabilities and real-time reporting, the software empowers users to make data-driven decisions for B2B lead generation. This level of marketing insight is particularly valuable for smaller companies with limited budgets, as it provides comparable results without breaking the bank.

The platform seamlessly integrates with CRM systems for lead distribution and offers an easy-to-use email/campaign builder, facilitating effective management of email marketing and engagement models. Additionally, Active Demand has been successful in implementing marketing automation, capturing leads from websites, and integrating with popular CRM solutions like Salesforce. Users appreciate the support provided by Active Demand's customer service team, ensuring a smooth experience throughout their marketing endeavors.

By connecting leads and customers with CRM systems, Active Demand helps users manage marketing campaigns and communication more effectively. Its flexible and affordable nature makes it an ideal solution for marketing automation when integrated with sales CRM systems. The software has received positive feedback from users who have referred it to others due to its ease of use and effectiveness in improving lead generation efforts.

Active Demand's value extends beyond lead generation to encompass several other areas of marketing. It allows for seamless management of social media and email campaigns, making it a versatile tool for creating automated behavioral-based campaigns that reach audiences more effectively. Furthermore, ActiveDEMAND serves as an effective solution for accurate ad attribution, nurturing existing contact databases, and attracting new customers by showcasing products and services.

The software has proven to be a valuable asset in executing email marketing activities, building landing pages, running nurture campaigns, sending surveys, and providing powerful analytics and reporting capabilities. With its ability to automate marketing processes and save time, Active Demand has enabled businesses to offer new services to clients and improve overall marketing efficiency. By solving the problem of tracking everything in marketing campaigns, it has made it easier for users to analyze and optimize their efforts.

Active Demand's tracking capabilities have been particularly beneficial for list management in email marketing. Users have found that they can spend their time targeting potential buyers rather than tire kickers, resulting in improved lead generation efforts. The software also helps users accurately track the performance of their email campaigns, allowing them to make data-driven decisions and optimize their marketing strategies.

Internal marketing activities are streamlined through ActiveDEMAND, further improving efficiency and ensuring a cohesive approach to marketing efforts. The software has also proved invaluable in capturing detailed information about callers and website visitors for marketing purposes, allowing businesses to personalize their communication and tailor their messaging to specific audiences.

Active Demand offers a comprehensive suite of features, including email marketing, website analytics, call tracking, and lead management. It has successfully helped businesses acquire new clients and improve their lead generation efforts. The software's robust capabilities contribute to better marketing performance attribution, automated email workflows, and more effective social media planning.

For many users, ActiveDEMAND is primarily used as a lead generation tool that helps identify sales-ready leads and makes the sales process more efficient. Its strong A/B testing functionality and comparative analysis of email campaigns enable users to optimize consumer rate optimization effectively. Furthermore, Active Demand has proven valuable for driving subscription-based marketing initiatives, executing campaigns, running local events, and simplifying email marketing.

Users appreciate the simplified email marketing experience offered by ActiveDEMAND along with its event management capabilities and powerful lead tracking. The valuable insights and intelligence provided by the software allow businesses to generate more leads while gaining a deeper understanding of their clients.

Active Demand plays a vital role in helping businesses establish an online presence on Google and improving conversion tracking. With its granular insights into marketing efforts and customer behavior analysis, the software enables businesses to deliver targeted messages to customers effectively. Users have noted that it highlights the need for stronger content creation as well.

By leveraging websites for better visibility, showcasing products and services, and positioning businesses as industry leaders, ActiveDEMAND has provided a competitive edge to its users. The software allows businesses to do more with less by becoming more agile, responsive, and effective in lead generation and overall brand awareness.

Active Demand facilitates effective communication with clients, delivering messages in a way that resonates with them. Users have found it instrumental in presenting key indicators recommending additional services to clients. It has also played a vital role in increasing brand awareness and achieving marketing goals.

In summary, Active Demand has proven to be a valuable tool for businesses across various industries. From automating lead follow-up to improving marketing efficiency and generating valuable insights, Active Demand has been a multi-use platform that has helped businesses solve various challenges. It has simplified email marketing, event management, and lead tracking while providing powerful analytics and reporting capabilities.

ActiveDEMAND has helped businesses automate their marketing processes, save time, and provide new services to clients. It has solved the problem of tracking everything in marketing campaigns, making it easier for users to analyze and optimize their strategies. Moreover, the software has made it easier for businesses to manage their online reputation by getting reviews onto public social media profiles, improving their overall brand image.

Users have experienced significant improvements in lead generation efforts by spending more time targeting potential buyers rather than tire kickers. The tracking capabilities of Active Demand have been instrumental in managing email marketing campaigns and effectively tracking website visitor activity, enabling businesses to make data-driven decisions. Additionally, all internal marketing activities can be streamlined through ActiveDEMAND, leading to improved efficiency and better overall results.

ActiveDEMAND has also proven its effectiveness in capturing detailed information about callers and website visitors for marketing purposes. By connecting leads and customers with CRM systems, the software facilitates seamless communication and enables businesses to personalize their messaging effectively.

The flexibility and affordability of Active Demand make it an ideal solution for marketing automation when integrated with sales CRM systems. Users appreciate its ease of use and have made referrals to others based on their positive experiences.

In conclusion, Active Demand is a versatile marketing automation software that offers a wide range of use cases. From automating lead follow-up and nurturing campaigns to simplifying email marketing, managing social media campaigns, and providing valuable insights for data-driven decision-making, ActiveDEMAND has proved invaluable for businesses across various industries. Its features enable businesses to improve their lead generation efforts, establish an online presence, optimize marketing strategies, save time, and deliver targeted messages to customers effectively.

ActiveDEMAND users commonly recommend investing in learning and training to fully utilize the software's advanced features. They suggest reviewing videos, reading support articles, and scheduling training sessions.

Users also emphasize taking advantage of ActiveDEMAND's integrations, particularly its native integration with Nimble CRM. They recommend using the appointment scheduler and landing pages provided by ActiveDEMAND to streamline workflows and enhance marketing efforts.

Additionally, some users mention that while ActiveDEMAND offers a great product for the price, there are better options available with better customer support. They suggest making ActiveDEMAND more user-friendly to improve the overall user experience.

Overall, users highly recommend ActiveDEMAND for its tracking capabilities, real-time call and conversion monitoring, archival feature, outstanding reporting for marketing attribution, and agency branding capabilities. They acknowledge that ActiveDEMAND is a significant investment but believe it is worth it due to continuous development of new tools and customization options.

Reviews

(1-2 of 2)
Companies can't remove reviews or game the system. Here's why
Kelly Hicks | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We have used ActiveDEMAND for the last year for our marketing efforts. We truly partner with them to help grow our business. We are able to use this product to nurture our current contact database and to also draw in new customers by positioning our marketing efforts in a way that showcases our products and services. ActiveDEMAND's staff are supportive and stay on top of the marketing trends.
  • Customer Service - this company EXCELS at customer service, always answering our questions and being helpful.
  • Innovative Ideas - they stay on top of the trends in marketing, offer ways for us to incorporate these items into our efforts.
  • Friendly staff - the staff at ActiveDEMAND are great to work with and are responsive to our needs.
  • ActiveDEMAND really tries to stay on top of issues, they do have software glitches like any software vendor has, but they try to fix them quickly and they communicate well with us.
Just research the company, look at their resources and see if they really understand the marketing effort.
  • We've been able to position our product line better by creating webinars, resource documents, blog postings. This has helped to convey to our customers that we really are knowledgeable and experienced.
Email & Online Marketing (9)
98.88888888888889%
9.9
WYSIWYG email editor
100%
10.0
Dynamic content
100%
10.0
Ability to test dynamic content
100%
10.0
Landing pages
90%
9.0
A/B testing
100%
10.0
Mobile optimization
100%
10.0
Email deliverability reporting
100%
10.0
List management
100%
10.0
Triggered drip sequences
100%
10.0
Lead Management (4)
92.5%
9.3
Lead nurturing automation
100%
10.0
Lead scoring and grading
90%
9.0
Data quality management
90%
9.0
Automated sales alerts and tasks
90%
9.0
Campaign Management (2)
100%
10.0
Calendaring
100%
10.0
Event/webinar marketing
100%
10.0
Social Media Marketing (2)
90%
9.0
Social sharing and campaigns
90%
9.0
Social profile integration
90%
9.0
Reporting & Analytics (3)
100%
10.0
Dashboards
100%
10.0
Standard reports
100%
10.0
Custom reports
100%
10.0
Platform & Infrastructure (6)
96.66666666666666%
9.7
API
90%
9.0
Role-based workflow & approvals
90%
9.0
Customizability
100%
10.0
Integration with Salesforce.com
100%
10.0
Integration with Microsoft Dynamics CRM
100%
10.0
Integration with SugarCRM
100%
10.0
Vertical Response wasn't a full marketing platform at the time when we used it, but it was clunky and the tech support wasn't easy to use. I like the one-on-one response we get from ActiveDemand and really being on a first name basis with the folks there.
Score 10 out of 10
Vetted Review
Verified User
ActiveDEMAND is currently being used by our Canadian Marketing Team to drive subscription-based marketing initiatives, campaigns and to execute local events. ActiveDEMAND provides us with a single robust tool to help us execute email marketing activities, build landing pages, protect assets, run nurture campaigns, send surveys and more all with powerful analytics and reporting capabilities.
  • Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop.
  • Use of variables for replicated content - This is super convenient! Templates can be created and then the campaign can be cloned (in its entirety or just the assets you need) and reused allowing for simple updates to be made to the variables in minutes. This makes executing campaigns very simple and quick once your templates are built the way you want them.
  • Responsive design - This is a MUST in modern digital marketing and ActiveDEMAND does this really well. You can view all screen size renders as previews as you build your assets and all the modules are built to work with responsive technology so you can be confident that the assets you create and share with customers won't break and will look great on all devices.
  • It just works. - Everything from creating logic steps to editing the items you create just works really really well.
  • Support - the support team has been amazing. Live chat and ticket submission facilities make it easy to get help when you need it and tickets are resolved quickly and effectively. There is also a good knowledge base of self help articles available online.
  • Reporting - Though the reporting is extensive and very very good... I sometimes miss a simplified view of email opens/clicks/link clicks etc.
  • Don't get me wrong, you can get to this data in ActiveDEMAND relatively easily, the default views through the campaign dashboard are just quite detailed (which some people would probably prefer) and I just don't think that we need that level of reporting on first glance. That being said, I do love the option to drill down and uncover the complex detailed data when i do want it (ActiveDEMAND is very good at this).
  • One element of reporting that I would also like would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions).
  • I also wish the reports autorefreshed more frequently.
  • ICS Files - Right now there are work arounds for loading an ICS file (Calendar meeting invite file) that can be accessed in campaign assets. I just wish this was more native to the tool.
  • Archive Filing - Now, first of all, it is so amazing that ActiveDEMAND even has an archiving feature... I LOVE this. One small downside, however, is that the archiving cannot be organized using a folder structure or anything. I would like to be able to group my live events together, then group my webinars together etc.
When choosing a marketing automation system, it is important to think of what exactly you want it to do. I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microsite, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be.

  • Simplified email marketing and event management
  • Better tracking of leads
  • Better intelligence about which initiatives are working well and where future opportunities lie
  • Less reliant on IT department/third party to execute our online marketing
Email & Online Marketing (9)
97.77777777777779%
9.8
WYSIWYG email editor
90%
9.0
Dynamic content
100%
10.0
Ability to test dynamic content
100%
10.0
Landing pages
100%
10.0
A/B testing
100%
10.0
Mobile optimization
100%
10.0
Email deliverability reporting
100%
10.0
List management
90%
9.0
Triggered drip sequences
100%
10.0
Lead Management (4)
95%
9.5
Lead nurturing automation
100%
10.0
Lead scoring and grading
100%
10.0
Data quality management
90%
9.0
Automated sales alerts and tasks
90%
9.0
Campaign Management (2)
95%
9.5
Calendaring
100%
10.0
Event/webinar marketing
90%
9.0
Social Media Marketing (2)
90%
9.0
Social sharing and campaigns
90%
9.0
Social profile integration
90%
9.0
Reporting & Analytics (3)
90%
9.0
Dashboards
80%
8.0
Standard reports
90%
9.0
Custom reports
100%
10.0
Platform & Infrastructure (6)
16.666666666666668%
1.7
API
N/A
N/A
Role-based workflow & approvals
N/A
N/A
Customizability
100%
10.0
Integration with Salesforce.com
N/A
N/A
Integration with Microsoft Dynamics CRM
N/A
N/A
Integration with SugarCRM
N/A
N/A
  • Constant Contact,industry mailout,MailChimp,SurveyMonkey,ClickDimensions,Sightmax
ActiveDEMAND is much more robust than most of the above products. It does more and provides more detailed analytics. It is also very user friendly. The user interface is nice and it is very easy to navigate the tool. The brand identity and replicated content are two areas where ActiveDEMAND really shines compared to competitors.
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