Apollo.io vs. LinkedIn Sales Navigator

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.5 out of 10
N/A
Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.
$59
per month per user
LinkedIn Sales Navigator
Score 8.5 out of 10
N/A
LinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.
$79.99
per month
Pricing
Apollo.ioLinkedIn Sales Navigator
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
Professional
$79.99
per month
Team
$134.99
per license
Enterprise
Contact sales team
Offerings
Pricing Offerings
Apollo.ioLinkedIn Sales Navigator
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Community Pulse
Apollo.ioLinkedIn Sales Navigator
Considered Both Products
Apollo.io
Chose Apollo.io
We liked Apollo.io's interface and easy to understand pricing structure more than the rest. We also felt that Apollo.io's value was higher as it included a lot of other features that we currently aren't taking advantage of for the same if not lower price than its competitors. I …
Chose Apollo.io
In terms of Apollo.io, the easiest part is its integration and versatility in handling data. LinkedIn NAVIGATOR, on the other hand, is also a decent tool, but it’s significantly more expensive than Apollo.io and Lusha, especially when considering a decent set of data. However, …
Chose Apollo.io
On LinkedIn - It is not as personalised/granular. You can only look for prospects with industries which tend to be quite vague. Apollo.io allows Keywords which makes the search I want a lot more accurate. It also doesn't have email or call integration. I like to have everything …
Chose Apollo.io
Major differentiator is the cost and accuracy of data. While other tools solves the purpose too, Apollo.io in specific gives better data which is more accurate and cheaper. They also have a startup program which gives 50% discount to startup’s with less employees which supports …
Chose Apollo.io
ZoomInfo had great data but the price was insane for what we needed. Lusha was cheaper but too limited we still had to use other tools for outreach and tracking. Apollo.io basically gave us the best of all products good data, built-in sequences, CRM sync, and automation all in …
Chose Apollo.io
Apollo.io is use friendly also interface is great and understand. It gives us the precise data which we usually expect
Chose Apollo.io
Salesloft to be exact is only a scheduling tool with having a kind of similar features like Apollo.io in context of sequences.
in Salesloft there is cadence which is very similar to sequence in Apollo.io and it also works seamlessly but on the contrary it does not have …
Chose Apollo.io
Apollo has a built-in customer and contact base. That was the major point.
Chose Apollo.io
I have not used other products.
Chose Apollo.io
Apollo.io has a mid tier dialer that I was looking to replace. Ultimately, I never replaced Apollo.io's dialer because it was really nice to just have one single tool that everything worked through, and never had to transfer data or call logs between platforms.
Chose Apollo.io
Apollo.io stacks up against other interfaces because of its overall all in one prospecting tool capabilities right from account identification to end to end reachout to leads no other prospecting tool provides such wide range of features for a bd reachout. It's a …
Chose Apollo.io
In terms of everything Apollo.io was very user friendly and was more accurate. The data received was on point and we did get more contact and email data from Apollo.io rather than Linkedin. The value for money was way better than the platforms we tried.
Chose Apollo.io
Apollo was a combination of Salesloft (outreach software) and ZoomInfo (B2B contact information). Apollo ended up being the perfect solution, and well-priced for the value!
Chose Apollo.io
In my experience, LinkedIn SN is slow, awful UI, I still don't know how do you access email (if ever possible), basicslly useless in my case
Chose Apollo.io
Neither of the services I've previously used have been adept at giving me accurate contact information, or helping me to reach out to the folks I'm interested in speaking with. These tools don't help me be more efficient or save time. They might work with brute force, but …
Chose Apollo.io
ZoomInfo's sequencing is very early in development so there aren't any management tools yet and it's pretty buggy. Apollo's sequencing is much more flexible, easy to use and feature-rich. LinkedIn Sales Nav is awful for searches, no sequencing or email or contact data. It's …
Chose Apollo.io
Access to data, enabling the ability to find leads and contacts at scale, is the primary driver.
Chose Apollo.io
I researched what would be best for small medtech startups and Apollo.io was the top choice. The other's begin to get too pricey for advanced features. For a little over $100/month, you can get a lot done with Apollo.io. I have not used the others so I can't really compare too …
Chose Apollo.io
Outreach usability is better but it only does one thing.
Chose Apollo.io
ZoomInfo:
While ZoomInfo is amazing when it comes to data quality, especially in North America, it's limited in terms of all round features.
Chose Apollo.io
Apollo.io is a better product. Better valid email addresses
LinkedIn Sales Navigator
Chose LinkedIn Sales Navigator
Sales navigator is a good platform however there aspects where Apollo.io and Lusha enrich the prospecting quality, When you used together does give you the best possible results
Chose LinkedIn Sales Navigator
LinkedIn Sales Navigator is the best at finding leads, in my opinion. However, it's not the best at finding contact information. You need a combination of ZoomInfo + LinkedIn Sales Navigator + Outreach in order to actually contact leads. Apollo.io does all of that for you in …
Chose LinkedIn Sales Navigator
We preferred LinkedIn Sales Navigator because of its brand recognition, brand value and preference among our sales and marketing leadership to use the product. The price was a bit on the higher side but we still chose it over competitors because we were getting lot more value …
Chose LinkedIn Sales Navigator
LinkedIn Sales Navigator has direct access to LinkedIn data, so its data is first-hand and very accurate compared to others. The tools are used for various purposes, but overall, we can utilize Sales Nav to identify individuals and then utilize the other tools to build lists …
Chose LinkedIn Sales Navigator
Linkedin Sales Navigator has a specific role in your sales strategy -- to help you find the right person based on their job title or company, etc. DiscoverOrg and SalesLoft dig a bit deeper into giving more comprehensive contact information like email and address. Those options …
Features
Apollo.ioLinkedIn Sales Navigator
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.1
188 Ratings
4% above category average
LinkedIn Sales Navigator
7.7
182 Ratings
1% below category average
Advanced search8.4183 Ratings9.4182 Ratings
Identification of new leads8.2184 Ratings9.3180 Ratings
List quality7.8186 Ratings8.1176 Ratings
List upload/download8.4175 Ratings4.6121 Ratings
Ideal customer targeting8.0182 Ratings8.2175 Ratings
Load time/data access8.1184 Ratings6.4162 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
8.2
186 Ratings
5% above category average
LinkedIn Sales Navigator
8.1
180 Ratings
4% above category average
Contact information8.3186 Ratings7.8159 Ratings
Company information8.4186 Ratings8.2180 Ratings
Industry information8.0184 Ratings8.4175 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.8
184 Ratings
5% above category average
LinkedIn Sales Navigator
8.1
177 Ratings
8% above category average
Lead qualification process7.9168 Ratings8.0136 Ratings
Smart lists and recommendations7.5168 Ratings7.5159 Ratings
Salesforce integration8.1106 Ratings8.0130 Ratings
Company/business profiles8.1175 Ratings8.6173 Ratings
Alerts and reminders7.7157 Ratings8.1154 Ratings
Data hygiene7.5175 Ratings7.8155 Ratings
Automatic data refresh7.5166 Ratings6.9135 Ratings
Tags7.8141 Ratings8.5129 Ratings
Filters and segmentation8.2170 Ratings9.0163 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.7
161 Ratings
3% above category average
LinkedIn Sales Navigator
6.6
79 Ratings
12% below category average
Sales email templates7.5160 Ratings6.972 Ratings
Append emails to records7.9147 Ratings6.367 Ratings
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Apollo.ioLinkedIn Sales Navigator
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Score 8.3 out of 10
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Score 8.3 out of 10
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Score 10.0 out of 10
Enterprises
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User Ratings
Apollo.ioLinkedIn Sales Navigator
Likelihood to Recommend
8.6
(209 ratings)
7.3
(184 ratings)
Likelihood to Renew
8.7
(5 ratings)
8.0
(3 ratings)
Usability
8.3
(180 ratings)
6.0
(12 ratings)
Support Rating
7.0
(6 ratings)
9.0
(3 ratings)
Implementation Rating
5.5
(1 ratings)
8.0
(2 ratings)
User Testimonials
Apollo.ioLinkedIn Sales Navigator
Likelihood to Recommend
Apollo.io
If a company is looking to do higher volume email and phone outreach, Apollo.io is a good tool. I would recommend first verifying if this type of outreach works with your offering. If it does, this tool will be very helpful for you.
Read full review
LinkedIn
LinkedIn Sales Navigator is hands down the best tool for identifying targeted contacts or leads. You can drill down on a company and look at its entire workforce, or search by the exact title that is your key target. The information is up to date, as people tend to keep their LinkedIn profiles current. In terms of other marketing functions LI Sales Navigator is extremely limited. BUT if you are looking to identify contacts for prospecting purposes, then this tool is what you need.
Read full review
Pros
Apollo.io
  • Firstly, finding the details of the potential customers that is there name, designation email and phone number since these are the most important cases most of the times I can get this data in Apollo.io
  • I can pull the bulk data of the targeted organization, or I can pull the emails based on the location and job titles
  • Apart from the email capture, the thing which helpful is that the email sequence can find emails and send emails in Apollo.io itself and also the report and the dashboard are so clean
  • Friendly UI and UX Apollo.io was the first tool which I used. Since then I'm still using Apollo.io for easy understanding
Read full review
LinkedIn
  • Search Functionality: LinkedIn Sales Navigator has one of the most powerful search functions. The filters are not unnecessary and some are very well thought of. You can drill down to finding a needle in a haystack of 20000 employee company when it comes to using LinkedIn Sales Navigator if done in the right manner.
  • Smart Links: Gone are the days of attached Decks. One can simply create their deck online using this feature on LinkedIn Sales Navigator, or even upload an existing ppt. A smart link is shareable as well as trackable for opens and clicks.
  • Fewer Clicks: With a single click, I can filter out decision-makers in any company. With a single click, I can import contacts from LinkedIn Sales Navigator to Salesforce. Lesser clicks are actually less stressful if you think.
Read full review
Cons
Apollo.io
  • Apollo.io's sync to Salesforce is incredibly finnicky and created a large number of duplicates.
  • Apollo.io's workflow functionality is rigid and doesn't play nicely with middleware like Zapier.
  • Apollo.io is focused on helping you spin up many different emails and phone numbers in a spammy manner instead of focusing on domain reputation.
Read full review
LinkedIn
  • Inbox needs work - too much confusion around your LinkedIn inbox and Sales Nav inbox
  • Sorting - need a better, faster way to sort by for prospect lists and account lists
  • Only voluntarily shared information. No cross checking or using API’s like a ZoomInfo
Read full review
Likelihood to Renew
Apollo.io
at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
Read full review
LinkedIn
This question is a no-brainer. The tool is the industry standard for anyone tied to sales and marketing. The name "LinkedIn Sales Navigator" is synonymous with streamlining relevant customer and account data in an easy to use format that is actionable and intelligent. The focus on continuous improvement and richer means of communicating with customers and prospects is evident each time new features are rolled out. The social component of the tool even includes a gamification component to ensure that peers remain relevant among each other, which is refreshing and enjoyable for those who engage the tool on a daily basis.
Read full review
Usability
Apollo.io
I gave it a 7 because it doesn't help you out if you're an organization that's call-heavy, because a lot of times the numbers aren't the best. It's not accurate. If you're somebody who's email and outbound and your goal is to find that, then that's cool. It works well for it. Some of the features, the AI tools, and some additional features they have are just too complex. Sometimes it's easy to use, but at the same time, there are tools that are not efficient, and it's like, "Where is this coming from?"Especially if you're looking for your niche, whatever industry you're in, and the target word, sometimes it can't find it. You can see what people are searching for, and it just doesn't add up. If you're trying to get very, very detailed, it's not the best. Sometimes it's going to depend on your industry, of course.
Read full review
LinkedIn
Overall, it's very user-friendly. It's hard for a tool to make sorting through loads of data easy, but Sales Nav does this very well. Its advanced search features enable us to be selective in finding the right people to talk to and connect with.
Read full review
Support Rating
Apollo.io
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
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LinkedIn
I would recommend LinkedIn Sales Navigator entirely. It has been the most user-friendly tool to use starting off in a sales role. I genuinely enjoy the navigation of the tool and how easy it is to save lists and see job changes within those lists. Generating leads and finding the most up to date information on prospects is all housed within this tool.
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Implementation Rating
Apollo.io
No answers on this topic
LinkedIn
I am unsure of the rollout, as I was not involved. I was an early adopter, and I have had a lot of success with the tool personally at multiple organizations, but I have no idea whether the implementation process encountered any errors. I can personally say that it works, and that I have not encountered significant issues with the tool since adoption, although a few issues like messages showing up as being unread even though they have been opened have been an on-again/off-again issues throughout the past few years. Overall, the company is doing a great job, and our implementation seems to have been effective.
Read full review
Alternatives Considered
Apollo.io
In terms of Apollo.io, the easiest part is its integration and versatility in handling data. LinkedIn NAVIGATOR, on the other hand, is also a decent tool, but it’s significantly more expensive than Apollo.io and Lusha, especially when considering a decent set of data. However, it’s somewhat incomplete when compared to Apollo.io.
Read full review
LinkedIn
LinkedIn Sales Navigator is much more valuable than Dice or Cognism, as we do most of our prospecting on LinkedIn. Therefore, it means we can build lists of our prospects based on activity, connections, and buying intention. With Cognism and Dice, you cannot do this as they do not work alongside the LinkedIn platform and, therefore, lack the functionality that is essential to what we are using the platform for.
Read full review
Return on Investment
Apollo.io
  • Helped to book 30 meetings in 30 days.
  • It's very easy to learn.
  • We sign our new clients based on the list of accounts in the industry that Apollo.io provides. This gives us a clear picture to identify which industry to target.
Read full review
LinkedIn
  • Helped warm up a few leads that I was having trouble getting in touch with via phone and email
  • Allowed me to better identify the key stakeholders at companies I was targeting
  • Kept me up to date on what was happening with my prospects and their companies.
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings