Apollo.io vs. LinkedIn Sales Navigator

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.5 out of 10
N/A
Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.
$59
per month per user
LinkedIn Sales Navigator
Score 8.6 out of 10
N/A
LinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.
$79.99
per month
Pricing
Apollo.ioLinkedIn Sales Navigator
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
Professional
$79.99
per month
Team
$134.99
per license
Enterprise
Contact sales team
Offerings
Pricing Offerings
Apollo.ioLinkedIn Sales Navigator
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Community Pulse
Apollo.ioLinkedIn Sales Navigator
Considered Both Products
Apollo.io
Chose Apollo.io
Major differentiator is the cost and accuracy of data. While other tools solves the purpose too, Apollo.io in specific gives better data which is more accurate and cheaper. They also have a startup program which gives 50% discount to startup’s with less employees which supports …
Chose Apollo.io
ZoomInfo had great data but the price was insane for what we needed. Lusha was cheaper but too limited we still had to use other tools for outreach and tracking. Apollo.io basically gave us the best of all products good data, built-in sequences, CRM sync, and automation all in …
Chose Apollo.io
Apollo.io is use friendly also interface is great and understand. It gives us the precise data which we usually expect
Chose Apollo.io
Salesloft to be exact is only a scheduling tool with having a kind of similar features like Apollo.io in context of sequences.
in Salesloft there is cadence which is very similar to sequence in Apollo.io and it also works seamlessly but on the contrary it does not have …
Chose Apollo.io
Apollo has a built-in customer and contact base. That was the major point.
Chose Apollo.io
I have not used other products.
Chose Apollo.io
Apollo.io has a mid tier dialer that I was looking to replace. Ultimately, I never replaced Apollo.io's dialer because it was really nice to just have one single tool that everything worked through, and never had to transfer data or call logs between platforms.
Chose Apollo.io
Apollo.io stacks up against other interfaces because of its overall all in one prospecting tool capabilities right from account identification to end to end reachout to leads no other prospecting tool provides such wide range of features for a bd reachout. It's a …
Chose Apollo.io
In terms of everything Apollo.io was very user friendly and was more accurate. The data received was on point and we did get more contact and email data from Apollo.io rather than Linkedin. The value for money was way better than the platforms we tried.
Chose Apollo.io
Apollo was a combination of Salesloft (outreach software) and ZoomInfo (B2B contact information). Apollo ended up being the perfect solution, and well-priced for the value!
Chose Apollo.io
In my experience, LinkedIn SN is slow, awful UI, I still don't know how do you access email (if ever possible), basicslly useless in my case
Chose Apollo.io
Neither of the services I've previously used have been adept at giving me accurate contact information, or helping me to reach out to the folks I'm interested in speaking with. These tools don't help me be more efficient or save time. They might work with brute force, but …
Chose Apollo.io
ZoomInfo's sequencing is very early in development so there aren't any management tools yet and it's pretty buggy. Apollo's sequencing is much more flexible, easy to use and feature-rich. LinkedIn Sales Nav is awful for searches, no sequencing or email or contact data. It's …
Chose Apollo.io
Access to data, enabling the ability to find leads and contacts at scale, is the primary driver.
Chose Apollo.io
I researched what would be best for small medtech startups and Apollo.io was the top choice. The other's begin to get too pricey for advanced features. For a little over $100/month, you can get a lot done with Apollo.io. I have not used the others so I can't really compare too …
Chose Apollo.io
Outreach usability is better but it only does one thing.
Chose Apollo.io
ZoomInfo:
While ZoomInfo is amazing when it comes to data quality, especially in North America, it's limited in terms of all round features.
Chose Apollo.io
Apollo.io is a better product. Better valid email addresses
Chose Apollo.io
I honestly really liked ZoomInfo and how it was set up. It also had a lot of data, the reason we went with Apollo.io was because for a small company like ours the price was much better. Something I really liked that ZoomInfo had was an Org Chart that allowed you to see everyone …
Chose Apollo.io
Apollo.io is good but I would rank Salesloft above it. Salesloft was very easy to use and honestly much simpler as it relates from storing messaging, sequences, etc. Apollo.io is better as it relates to being able to pull contact information. outreach was probably neck and neck …
Chose Apollo.io
HubSpot's sequencing is janky, I don't like how it's set up, also not too good for prospecting - so I never use it.

Sales Nav doesn't have sequencing - so I only use it for prospecting.
LinkedIn Sales Navigator
Chose LinkedIn Sales Navigator
Sales navigator is a good platform however there aspects where Apollo.io and Lusha enrich the prospecting quality, When you used together does give you the best possible results
Chose LinkedIn Sales Navigator
LinkedIn Sales Navigator is the best at finding leads, in my opinion. However, it's not the best at finding contact information. You need a combination of ZoomInfo + LinkedIn Sales Navigator + Outreach in order to actually contact leads. Apollo.io does all of that for you in …
Chose LinkedIn Sales Navigator
We preferred LinkedIn Sales Navigator because of its brand recognition, brand value and preference among our sales and marketing leadership to use the product. The price was a bit on the higher side but we still chose it over competitors because we were getting lot more value …
Chose LinkedIn Sales Navigator
LinkedIn Sales Navigator has direct access to LinkedIn data, so its data is first-hand and very accurate compared to others. The tools are used for various purposes, but overall, we can utilize Sales Nav to identify individuals and then utilize the other tools to build lists …
Chose LinkedIn Sales Navigator
Linkedin Sales Navigator has a specific role in your sales strategy -- to help you find the right person based on their job title or company, etc. DiscoverOrg and SalesLoft dig a bit deeper into giving more comprehensive contact information like email and address. Those options …
Features
Apollo.ioLinkedIn Sales Navigator
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.2
144 Ratings
5% above category average
LinkedIn Sales Navigator
7.7
182 Ratings
1% below category average
Advanced search8.3141 Ratings9.0182 Ratings
Identification of new leads8.3143 Ratings8.8180 Ratings
List quality8.0143 Ratings8.0176 Ratings
List upload/download8.6134 Ratings5.3121 Ratings
Ideal customer targeting8.0141 Ratings8.1175 Ratings
Load time/data access8.3142 Ratings6.8162 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
8.2
142 Ratings
5% above category average
LinkedIn Sales Navigator
7.8
180 Ratings
0% above category average
Contact information8.2142 Ratings7.4159 Ratings
Company information8.3142 Ratings7.9180 Ratings
Industry information8.0140 Ratings8.0175 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.9
140 Ratings
6% above category average
LinkedIn Sales Navigator
7.8
177 Ratings
5% above category average
Lead qualification process7.7129 Ratings7.3136 Ratings
Smart lists and recommendations7.7128 Ratings7.5159 Ratings
Salesforce integration8.780 Ratings7.4130 Ratings
Company/business profiles8.0135 Ratings8.6173 Ratings
Alerts and reminders7.6118 Ratings8.1154 Ratings
Data hygiene7.6135 Ratings7.5155 Ratings
Automatic data refresh7.7130 Ratings6.9135 Ratings
Tags7.7111 Ratings8.0129 Ratings
Filters and segmentation8.3135 Ratings9.1163 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.6
127 Ratings
2% above category average
LinkedIn Sales Navigator
6.5
79 Ratings
14% below category average
Sales email templates7.5126 Ratings6.972 Ratings
Append emails to records7.8117 Ratings6.167 Ratings
Best Alternatives
Apollo.ioLinkedIn Sales Navigator
Small Businesses
Lead411
Lead411
Score 8.3 out of 10
Lead411
Lead411
Score 8.3 out of 10
Medium-sized Companies
Lead411
Lead411
Score 8.3 out of 10
Lead411
Lead411
Score 8.3 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
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User Ratings
Apollo.ioLinkedIn Sales Navigator
Likelihood to Recommend
8.7
(163 ratings)
8.4
(183 ratings)
Likelihood to Renew
8.2
(2 ratings)
8.0
(3 ratings)
Usability
8.3
(134 ratings)
7.2
(11 ratings)
Support Rating
7.0
(6 ratings)
9.0
(3 ratings)
Implementation Rating
5.5
(1 ratings)
8.0
(2 ratings)
User Testimonials
Apollo.ioLinkedIn Sales Navigator
Likelihood to Recommend
Apollo.io
It is best used for cold outreach sales. While it has some research capabilities for trends in some ways, it really shines in finding and maintaining up to date information on contacts. Being able to mass update contacts that might have moved to a new company allows you to see easily when you might need to find a new contact, or if you have a contact at a new company, expanding your network and reach. It is not a CRM, I don't recommend using it as your full CRM, it is great for tracking cold outreach, but then you should move contacts to your actual CRM tool.
Read full review
LinkedIn
LinkedIn Sales Navigator is hands down the best tool for identifying targeted contacts or leads. You can drill down on a company and look at its entire workforce, or search by the exact title that is your key target. The information is up to date, as people tend to keep their LinkedIn profiles current. In terms of other marketing functions LI Sales Navigator is extremely limited. BUT if you are looking to identify contacts for prospecting purposes, then this tool is what you need.
Read full review
Pros
Apollo.io
  • Sequencing automated email campaigns for outbound prospecting (BD Function).
  • Integrating with Sales Navigator to help me find emails/phone #' numbers/"add to sequence" while prospecting. It's easy and seamless to find & then load contacts into Cadences.
  • Integration with Salesforce is a huge plus. Allows me to not worry about logging anything, but the executive team can see my activity & what is going on (emails going out, responses I get, etc.).
  • The analytics on the outreach data is always helpful as well (open rates, click rates, etc.).
Read full review
LinkedIn
  • Search Functionality: LinkedIn Sales Navigator has one of the most powerful search functions. The filters are not unnecessary and some are very well thought of. You can drill down to finding a needle in a haystack of 20000 employee company when it comes to using LinkedIn Sales Navigator if done in the right manner.
  • Smart Links: Gone are the days of attached Decks. One can simply create their deck online using this feature on LinkedIn Sales Navigator, or even upload an existing ppt. A smart link is shareable as well as trackable for opens and clicks.
  • Fewer Clicks: With a single click, I can filter out decision-makers in any company. With a single click, I can import contacts from LinkedIn Sales Navigator to Salesforce. Lesser clicks are actually less stressful if you think.
Read full review
Cons
Apollo.io
  • Some of time it happens that right stakeholders' mobile seems not available in which improvement can help more accurate data.
  • Notifications when someone opens the marketing email and showing the interest.
  • Mobile application that will help us during the travelling. It will get very easy to log calls and find the contacts on the way.
Read full review
LinkedIn
  • Inbox needs work - too much confusion around your LinkedIn inbox and Sales Nav inbox
  • Sorting - need a better, faster way to sort by for prospect lists and account lists
  • Only voluntarily shared information. No cross checking or using API’s like a ZoomInfo
Read full review
Likelihood to Renew
Apollo.io
Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case
Read full review
LinkedIn
This question is a no-brainer. The tool is the industry standard for anyone tied to sales and marketing. The name "LinkedIn Sales Navigator" is synonymous with streamlining relevant customer and account data in an easy to use format that is actionable and intelligent. The focus on continuous improvement and richer means of communicating with customers and prospects is evident each time new features are rolled out. The social component of the tool even includes a gamification component to ensure that peers remain relevant among each other, which is refreshing and enjoyable for those who engage the tool on a daily basis.
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Usability
Apollo.io
It is easy to use. The UI has enough options to learn, with advanced documentation and support. The customer service is quick to respond and assists with information in real time. The UI has different segments for each feature which makes it easy to use.
Settings are easy to change as per preferred requirements
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LinkedIn
Overall, it's very user-friendly. It's hard for a tool to make sorting through loads of data easy, but Sales Nav does this very well. Its advanced search features enable us to be selective in finding the right people to talk to and connect with.
Read full review
Support Rating
Apollo.io
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
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LinkedIn
I would recommend LinkedIn Sales Navigator entirely. It has been the most user-friendly tool to use starting off in a sales role. I genuinely enjoy the navigation of the tool and how easy it is to save lists and see job changes within those lists. Generating leads and finding the most up to date information on prospects is all housed within this tool.
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Implementation Rating
Apollo.io
No answers on this topic
LinkedIn
I am unsure of the rollout, as I was not involved. I was an early adopter, and I have had a lot of success with the tool personally at multiple organizations, but I have no idea whether the implementation process encountered any errors. I can personally say that it works, and that I have not encountered significant issues with the tool since adoption, although a few issues like messages showing up as being unread even though they have been opened have been an on-again/off-again issues throughout the past few years. Overall, the company is doing a great job, and our implementation seems to have been effective.
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Alternatives Considered
Apollo.io
I link the interface of Apollo.io better than Zoominfo. Zoominfo only provides a company employees and rarely the specific people I was looking for in shipping and logistics. It generally recommended higher level executives like Presidents or COO's instead of the decision makers I need to work with. I also found much of the info Zoominfo provided to be outdated. In some cases the people were no longer employed with the company
Read full review
LinkedIn
LinkedIn Sales Navigator is much more valuable than Dice or Cognism, as we do most of our prospecting on LinkedIn. Therefore, it means we can build lists of our prospects based on activity, connections, and buying intention. With Cognism and Dice, you cannot do this as they do not work alongside the LinkedIn platform and, therefore, lack the functionality that is essential to what we are using the platform for.
Read full review
Return on Investment
Apollo.io
  • It provides more opportunities to gather more clients.
  • It gives more results and better results in targeting our sales.
  • It is a more effective way to provide information to a large number of potential clients about the events/ projects the company is offering.
Read full review
LinkedIn
  • Helped warm up a few leads that I was having trouble getting in touch with via phone and email
  • Allowed me to better identify the key stakeholders at companies I was targeting
  • Kept me up to date on what was happening with my prospects and their companies.
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of Find every prospect. Uncover high-intent contacts in your market.Screenshot of Connect with every contact. Orchestrate multi-step sequences at scale.Screenshot of Optimize your sales strategy. Unlock efficiencies and opportunities across your entire workflow.Screenshot of Apollo B2B Lead Database - Access data on more than 250M people and companies.Screenshot of Apollo Engagement Suite - Automate personalized messages across your entire pipeline.Screenshot of Apollo Intelligence Engine - Improve your revenue strategy across your workflow and boost efficiencies.