Apollo.io vs. Lusha

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.5 out of 10
N/A
Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.
$59
per month per user
Lusha
Score 8.5 out of 10
N/A
Lusha is a sales intelligence platform designed to help businesses get their next customers. The platform provides access to a compliant global database of companies and decision-makers, powered by insights from over 1.5 million users.
$0
(for 50 emails and 5 phones for 1 user)
Pricing
Apollo.ioLusha
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
Free
$0
50 emails and 5 phones for 1 user
Pro
$49
per month per user
Premium
$79
per month per user
Scale
Custom Pricing
Offerings
Pricing Offerings
Apollo.ioLusha
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.25% discount for annual pricing.
More Pricing Information
Community Pulse
Apollo.ioLusha
Considered Both Products
Apollo.io
Chose Apollo.io
Both are similar. But I like Apollo.io UI and data accuracy more.

Lusha is basically good for teams looking to start their campaign.
Chose Apollo.io
Apollo.io is better than Lusha, although I have nto used Lusha extensively., Apollo.io has certainly been better at marketing it's capabilities to me.
Chose Apollo.io
I have mainly utilised ZoomInfo for data sourcing in the past, and I found that Apollo.io was much easier to pick up and use, whilst ZoomInfo took a bit of a learning curve to understand how to set filters and best data within your ICP, I was able to pick up Apollo.io within 5 …
Chose Apollo.io
Comparatively more data than Zoominfo , sales Navigator, Lusha, Slintel etc.
Chose Apollo.io
ZoomInfo:
While ZoomInfo is amazing when it comes to data quality, especially in North America, it's limited in terms of all round features.
Chose Apollo.io
Lusha is good, very basic with some unenhanced data.

Lusha es bueno, muy básico con algunos datos sin atulizacion
Chose Apollo.io
ZoomInfo had great data but the price was insane for what we needed. Lusha was cheaper but too limited we still had to use other tools for outreach and tracking. Apollo.io basically gave us the best of all products good data, built-in sequences, CRM sync, and automation all in …
Chose Apollo.io
Apollo.io has a cheaper suscription for also the same and useful data and properties so I think is better for us to have Apollo.io.
Chose Apollo.io
Apollo has more integrations and more tools integrated in only 1 suscription
Chose Apollo.io
Major differentiator is the cost and accuracy of data. While other tools solves the purpose too, Apollo.io in specific gives better data which is more accurate and cheaper. They also have a startup program which gives 50% discount to startup’s with less employees which supports …
Chose Apollo.io
In terms of everything Apollo.io was very user friendly and was more accurate. The data received was on point and we did get more contact and email data from Apollo.io rather than Linkedin. The value for money was way better than the platforms we tried.
Chose Apollo.io
We selected Apollo.io because it had the best trade off between the cost and the value we get out of the tool. It doesn't have the most functionalities out there but at our stage of the company it does 95% of what we want it to do and we consistently see new features get …
Chose Apollo.io
all the features in single platform with the power of AI. good lead quality data. easy syncing across domains and emails.
Chose Apollo.io
As there are more credits in Apollo and it is user-friendly than the others. And mostly, I liked the accuracy of the data it provided, which is generally accurate and directed to the right person, primarily used in B2B sales from the user's perspective. I prefer this …
Chose Apollo.io
Apollo has better contact data although 6sense has better intent data,
6sense was very expensive for what the tool did overall but Apollo is a better tool in all the other areas.
Chose Apollo.io
Unfortunately, other platform do not combine all the features of Apollo, at best they come 50% close to it.
Chose Apollo.io
I selected Apollo because it had good all round email availability and relative parity with more specialised outreach platforms. The bounce rate on emails and the number availability across EMEA, North America and APAC were all at a level the reps were happy with, without the …
Chose Apollo.io
I have also looked into and tried Hunter.io and Lusha, and to be honest, I shouldn't compare them with Apollo. I have found Apollo to be so easy to integrate and use with all of my prospecting that I haven't really even tried out the other two. I bet I could find some useful …
Chose Apollo.io
There was a point in which I tried more than 10 different programs at one time to make a comparison. A large majority of them did not even work or had very high costs for low quality contacts. Apollo had the best and most complete package of offerings. Go Apollo!
Lusha
Chose Lusha
Most of the above tools can give you accurate email addresses, but mobile number data is either incorrect or unavailable. But Lusha solves this problem by giving us both email ID and mobile number data accurately at the same place, thus eliminating the need to switch platforms …
Chose Lusha
We use Lusha alongside Apollo. Lusha was chosen as our supplementary data source, as it is super intuitive to use, meaning there was no little to no onboarding time which meant no lost productivity to the business. Stacking up against RocketReach, Lusha has much more data …
Chose Lusha
I have chosen Lusha especially because it helps to get better contact information.
Chose Lusha
They are all good platforms for different regions but they do not come close to Lusha when it comes to Middle east data.
Chose Lusha
The data provided by this tool is unique and not repeated the data is fresh the number and email id are always valid like 98% valid which compared to the rest of the tool available in market Lusha as a high value number hardly you'll get a bounce back or mail which went unread …
Chose Lusha
The data provided by these tools and nice but I bang on Lusha because that's where I get my closure if I don't get any contact number from Lusha like it's not available or dnd sort of things then I reach out to these tools otherwise, my first go to tool in Lusha.
Chose Lusha
The accuracy of data. Ease of use. Decent engagement/email marketing function. It's also easier to use for the young crowd.
Chose Lusha
Cost is one of the major factors along with similar functions is why we chose Lusha over the other. Despite being a similar tool, the price factor is what made us choose Lusha over all the other tools that we evaluated. Despite not having sales reps contact us, we were able to …
Chose Lusha
I have a ist usage habbit of using Lusha but I also use other tools since if Lusha misses then I am good to have a way to get to my target prospect via other tools . I am very happy with Lusha's performance and would recommend this tool to all.
Chose Lusha
Lusha was simply easier to use, with better contact data as per the anecdotal evidence from my sales reps. It also had a simple interface that did not require much implementation, and a pop-up on where we source our leads, which is linkedin. This led to hassle-free usage and …
Chose Lusha
Lusha is the best for getting mobile numbers, which is the main reason for getting a tool like this in the first place.

I referred Lusha to a sales manager in another company who has a good experience as well.
Chose Lusha
Lusha is much more visually appealing and I love the pop up. Very good for finding "hidden gems" in the form of phone numbers of difficult to reach contacts
Chose Lusha
We selected Lusha, but we also used Apollo. Reasons aforementioned in this review.
Chose Lusha
Using Lusha parallely with Apollo and Mr.E. All of them are good at different features and stand out for their uniqueness. Lusha stands as the best in data accuracy for work emails.

The ease of use is another plus point for Lusha over the other tools in my opinion.
Chose Lusha
Lusha is easy to use. Lusha has better lists of the market and size we are targeting. Lusha's data has better accuracy than others.
Chose Lusha
The quality of data Lusha provided is better than that of RocketReach and we had a cost effective deal from Lusha's team as well. Our team found the user interface of Lusha way better than that of RocketReach. Also, the integration that Lusha provided was not seamlessly …
Chose Lusha
With its intuitive easy-to-use Chrome extension, Lusha has been able to provide the contact information for prospects or leads. The details are always correct. There are hardly any chances that you would not find the contact details. It is the best among all I have evaluated or …
Chose Lusha
I was involved in the selection process of Lusha in my previous company. We'd evaluated ZoomInfo, Lusha, RocketReach and LeadIQ to finally land up on Lusha due to the following reasons: We did a 1 month POC with Free Trials of all 4 tools and found data quality on Lusha to be …
Features
Apollo.ioLusha
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.2
145 Ratings
5% above category average
Lusha
8.7
113 Ratings
11% above category average
Advanced search8.3142 Ratings8.833 Ratings
Identification of new leads8.3144 Ratings8.5109 Ratings
List quality8.0144 Ratings8.335 Ratings
List upload/download8.6135 Ratings8.9106 Ratings
Ideal customer targeting8.0142 Ratings8.633 Ratings
Load time/data access8.3143 Ratings9.24 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
8.2
143 Ratings
5% above category average
Lusha
8.4
122 Ratings
8% above category average
Contact information8.2143 Ratings8.4121 Ratings
Company information8.3143 Ratings8.4117 Ratings
Industry information8.0141 Ratings8.4113 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.9
141 Ratings
6% above category average
Lusha
8.5
114 Ratings
13% above category average
Lead qualification process7.7130 Ratings8.697 Ratings
Smart lists and recommendations7.7129 Ratings8.628 Ratings
Salesforce integration8.780 Ratings9.247 Ratings
Company/business profiles8.0136 Ratings8.2102 Ratings
Alerts and reminders7.6119 Ratings7.847 Ratings
Data hygiene7.6136 Ratings8.535 Ratings
Automatic data refresh7.7131 Ratings8.8101 Ratings
Tags7.7112 Ratings8.02 Ratings
Filters and segmentation8.3135 Ratings8.939 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.6
128 Ratings
2% above category average
Lusha
8.2
25 Ratings
9% above category average
Sales email templates7.5127 Ratings8.624 Ratings
Append emails to records7.8118 Ratings7.82 Ratings
Best Alternatives
Apollo.ioLusha
Small Businesses
Lead411
Lead411
Score 8.2 out of 10
Lead411
Lead411
Score 8.2 out of 10
Medium-sized Companies
Lead411
Lead411
Score 8.2 out of 10
Lead411
Lead411
Score 8.2 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
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TechTarget Priority Engine
Score 9.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioLusha
Likelihood to Recommend
8.7
(163 ratings)
8.6
(122 ratings)
Likelihood to Renew
8.2
(2 ratings)
8.0
(6 ratings)
Usability
8.3
(134 ratings)
8.8
(5 ratings)
Availability
-
(0 ratings)
9.0
(1 ratings)
Performance
-
(0 ratings)
8.0
(1 ratings)
Support Rating
7.0
(6 ratings)
9.1
(5 ratings)
In-Person Training
-
(0 ratings)
8.0
(1 ratings)
Online Training
-
(0 ratings)
9.0
(1 ratings)
Implementation Rating
5.5
(1 ratings)
9.4
(105 ratings)
Configurability
-
(0 ratings)
7.0
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.0
(1 ratings)
Ease of integration
-
(0 ratings)
8.0
(2 ratings)
Product Scalability
-
(0 ratings)
8.0
(1 ratings)
Professional Services
-
(0 ratings)
9.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
8.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
Apollo.ioLusha
Likelihood to Recommend
Apollo.io
It is best used for cold outreach sales. While it has some research capabilities for trends in some ways, it really shines in finding and maintaining up to date information on contacts. Being able to mass update contacts that might have moved to a new company allows you to see easily when you might need to find a new contact, or if you have a contact at a new company, expanding your network and reach. It is not a CRM, I don't recommend using it as your full CRM, it is great for tracking cold outreach, but then you should move contacts to your actual CRM tool.
Read full review
Lusha
I find that Lusha is well suited as a secondary data source. It doesn't seem to have a developed enough database to be your primary data enrichment tool, so if a sales team was looking to only utilise one data tool, I wouldn't suggest Lusha as that first. However when being used in a supplementary fashion it is perfectly suited, I often find it has some niche contact details that I haven't been able to find elsewhere. The AI tools for searching and list building are well developed too, it is also great for teams to use on a bit-part basis as they often free credits per month as a starting point.
Read full review
Pros
Apollo.io
  • Sequencing automated email campaigns for outbound prospecting (BD Function).
  • Integrating with Sales Navigator to help me find emails/phone #' numbers/"add to sequence" while prospecting. It's easy and seamless to find & then load contacts into Cadences.
  • Integration with Salesforce is a huge plus. Allows me to not worry about logging anything, but the executive team can see my activity & what is going on (emails going out, responses I get, etc.).
  • The analytics on the outreach data is always helpful as well (open rates, click rates, etc.).
Read full review
Lusha
  • Identify prospect from Linkedin/Sales Navigator pages
  • Show email ID and phone numbers of the prospect
  • Reflect the correct/complete name of the prospect
  • Suggest contacts from similar profiles
  • Copy/edit option available for better user friendliness
  • It shows relevant information of the prospect's company as well
Read full review
Cons
Apollo.io
  • Some of time it happens that right stakeholders' mobile seems not available in which improvement can help more accurate data.
  • Notifications when someone opens the marketing email and showing the interest.
  • Mobile application that will help us during the travelling. It will get very easy to log calls and find the contacts on the way.
Read full review
Lusha
  • It would be nice to have a general idea of how many contacts it has information for on a particular account at the very start before scrolling through the different pages.
  • It would be great to also have the titles of individuals on the list, so it's quicker to sift who to keep in or exclude prior to revealing details.
  • No product is perfect! Some of the information generated can be inaccurate or generic, e.g., a phone number for a persona may not be direct for that individual but could be a general customer service number for the company and could be the same number listed for multiple prospects.
Read full review
Likelihood to Renew
Apollo.io
Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case
Read full review
Lusha
It suits our requirements perfectly and fits well within our budget
Read full review
Usability
Apollo.io
It is easy to use. The UI has enough options to learn, with advanced documentation and support. The customer service is quick to respond and assists with information in real time. The UI has different segments for each feature which makes it easy to use.
Settings are easy to change as per preferred requirements
Read full review
Lusha
Simple, clean efficient. No lags and gets us the exact data that we need. No unnecessary terminologies, and it works like a charm every time. From prospecting to lead generation, and intent searching, Lusha is our go to tool and it has stayed ever since we started using it. i would highly recommend.
Read full review
Support Rating
Apollo.io
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
Read full review
Lusha
Shani Segev is a rockstar. She has always been there to help us overcome any challenges we encounter while using Lusha.
Read full review
In-Person Training
Apollo.io
No answers on this topic
Lusha
Issues solving
Read full review
Online Training
Apollo.io
No answers on this topic
Lusha
Fast responding
Read full review
Implementation Rating
Apollo.io
No answers on this topic
Lusha
Lusha is intuitive and highly accurate, streamlining the process of tracking and extracting multiple leads simultaneously. This significantly boosts efficiency and ensures a quick adoption. It's a massive time-saver and remarkably easy to pick up. Lusha's prospecting feature empowers users to deep-dive into specific industries or niches and extract data in a structured manner, thereby increasing outreach frequency and conversion rates.
Read full review
Alternatives Considered
Apollo.io
I link the interface of Apollo.io better than Zoominfo. Zoominfo only provides a company employees and rarely the specific people I was looking for in shipping and logistics. It generally recommended higher level executives like Presidents or COO's instead of the decision makers I need to work with. I also found much of the info Zoominfo provided to be outdated. In some cases the people were no longer employed with the company
Read full review
Lusha
I used a lot of tools, but Lusha is the most accurate and precise data. Other may have a better user experience inside the platform, but it doesn't really matter if the data generated doesn't convert into sales. Lusha also provides phone numbers, which is fantastic, and most of the tools delivers only emails adresses.
Read full review
Return on Investment
Apollo.io
  • It provides more opportunities to gather more clients.
  • It gives more results and better results in targeting our sales.
  • It is a more effective way to provide information to a large number of potential clients about the events/ projects the company is offering.
Read full review
Lusha
  • More time Selling, Less Time Searching: B2B selling today is all about how fast you can reach your prospects. Searching for contact information was daunting and painful a few years back. With 1-click imports, integrations and hunts: tools like Lusha are a massive benefit in terms of saving time in the ever laborious task of List Building.
  • Better Phone Numbers: Especially in regions like EU and APAC, where mobile numbers are not available with tools like ZoomInfo and Apollo, Lusha comes as a saviour.
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings

Lusha Screenshots

Screenshot of Discover leads with AlScreenshot of Never-ending pipelineScreenshot of Timely alerts for sales opportunities