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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Apollo.io

    Score8.5 out of 10
    N/AApollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.

    $59

    per month per user

    Salesloft

    Score7.5 out of 10
    N/ASalesloft’s Revenue Orchestration Platform uses AI to help market-facing teams prioritize and take action on what matters most, from first touch to upsell and renewal.N/A
    Pricing
    Apollo.ioSalesloft
    Editions & Modules
    Basic
    $59
    per month per user
    Professional
    $99
    per month per user
    Organization
    $1,188
    per year per user
    No answers on this topic
    Offerings
    Pricing Offerings
    Apollo.ioSalesloft
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details20% discount for annual billing on the Basic and Professional plans.
    More Pricing Information
    Community Pulse
    Apollo.ioSalesloft
    Considered Both Products
    Apollo.io
    Chose Apollo.io
    Salesloft to be exact is only a scheduling tool with having a kind of similar features like Apollo.io in context of sequences.
    in Salesloft there is cadence which is very similar to sequence in Apollo.io and it also works seamlessly but on the contrary it does not have …
    Incentivized
    Chose Apollo.io
    In both tools i have to rely on zoominfo in exacting details to Salesforce. Once its exacted from there then i have to move to Salesloft or outreach to create an automate sequence for reaching out to ICP's. But in Apollo.io i no need to reply on 3rd party tools like zoomonfo …
    Incentivized
    Chose Apollo.io
    Apollo was a combination of Salesloft (outreach software) and ZoomInfo (B2B contact information). Apollo ended up being the perfect solution, and well-priced for the value!
    Incentivized
    Chose Apollo.io
    We had already been using the basic Apollo plan for data enrichment, and agreed to do the professional trial plan for our team. Outreach was too expensive for our current needs, and Salesloft did not have a trial period we could embark on. It was also more expensive than Apollo.
    Incentivized
    Chose Apollo.io
    Apollo.io blows zoominfo out of the water as it pertains to a prospecting tool. It is much easier to upload new prospects directly into sequences within Salesloft and the data is much more accurate overall. I run into far less issues with apollo than I did with zoom info and …
    Incentivized
    Chose Apollo.io
    Apollo.io is good but I would rank Salesloft above it. Salesloft was very easy to use and honestly much simpler as it relates from storing messaging, sequences, etc. Apollo.io is better as it relates to being able to pull contact information. outreach was probably neck and neck …
    Incentivized
    Chose Apollo.io
    Salesloft was a little easier on the macro level but Apollo better on the other side. I think Salesloft is more clear on an account basis but I appreciated that Apollo is easier for editing large segments and cadences and sequences. I think mid size companies better off with Sal…
    Incentivized
    Chose Apollo.io
    We tested both Outreach and SalesLoft. SalesLoft felt like an incomplete product, and Outreach drastically increased their rates at our contract renewal. They spend a lot of money in hosting big conferences like Oracle, and less time developing the product.
    Incentivized
    Chose Apollo.io
    Salesforce.com: I used this as my sole form of outreach at a previous job of mine. In my mind, Apollo is a much easier and more automated way to reach out. Apollo actually has a Salesforce integration too, in case you'd like to use both. I like Apollo better because it is just …
    Incentivized
    Chose Apollo.io
    Cheaper than SalesLoft. More internal data when sourcing prospects within Apollo App.

    Falls short to SalesLoft in relation to stability. Used SalesLoft for 2+ years and might have had 1-2 outages. Apollo before their switch from Azure to Google cloud had outages every other …
    Incentivized
    Chose Apollo.io
    All of these platforms are good and offer valuable tools, but where Apollo.io is different is how this one platform does the job of several different ones. It is nice not having to use multiple platforms to get things done and makes integration and analytics issues occur less …
    Incentivized
    Chose Apollo.io
    I just did the trial so this question in not relevant.
    Incentivized
    Chose Apollo.io
    Apollo is my favorite in terms of the quality for emails and phone . and i have been using so many other tools which unable to gave me that kind of data.
    Incentivized
    Chose Apollo.io
    I have used all these systems, and having it all in one is a game-changer.
    Incentivized
    Chose Apollo.io
    Bigger, slower and worse, less accurate data
    Incentivized
    Chose Apollo.io
    Apollo.io offers competitive pricing with great plan deals that are more suitable for smaller companies or those with a limited budget. You can customize the platform however you want, which makes the sales process easier and faster. Considering what it provides, given its …
    Incentivized
    Chose Apollo.io
    We chose Apollo because it is an all-in-one solution, making it cost-effective. It fits within our budget, and it is very easy to use and understand. Some tools only offer email campaigns, but Apollo's data sourcing enabled us to ensure we had a cost-effective solution. I would …
    Incentivized
    Chose Apollo.io
    It is much more user-friendly and has better data than Apollo.
    Incentivized
    Chose Apollo.io
    It was chosen before I arrived at the company. Either way, Apollo is the best available tool on the market based on the features and services it provides.

    There is a lot of room for improvement in the UI as it is not as intuitive to manage as it seems initially.
    Incentivized
    Chose Apollo.io
    While Apollo is unique in the ability to combine both the sales acceleration and contact info data into one platform. We found each of these more specific alternatives to be more accurate and robust than Apollo.
    Incentivized
    SalesLoft
    Chose Salesloft
    ZoomInfo Engage is too clunky to use. User experience is terrible and not friendly. Too many clicks to do many things that are much easier to do in Salesloft. The native integration to Zoominfo contact data (Sales OS) is nice, but is no better than the integration between …
    Incentivized
    Chose Salesloft
    Salesloft is a great tool that holds its own in a crowded marketplace - worth giving it a try and having it on your shortlist for review.
    Incentivized
    Chose Salesloft
    Salesloft blows outreach out of the water in all aspects. One of the biggest issues I had was their unwillingness to listen to customer feedback. I had requested several small changes to be made when I had previously used the platform that unfortunately fell onto deff ears. I …
    Incentivized
    Chose Salesloft
    Salesloft has a way better UI and data point - the calling integration is also the best on salesloft
    Incentivized
    Key User Insights
    Would buy again
    93%
    Would buy again
    196 Answers
    93%
    Would buy again
    95 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    187 Answers
    96%
    Delivers good value for the price
    74 Answers
    Happy with the feature set
    97%
    Happy with the feature set
    205 Answers
    93%
    Happy with the feature set
    95 Answers
    Lived up to sales and marketing promises
    95%
    Lived up to sales and marketing promises
    162 Answers
    95%
    Lived up to sales and marketing promises
    73 Answers
    Implementation went as expected
    93%
    Implementation went as expected
    167 Answers
    93%
    Implementation went as expected
    65 Answers
    Features
    Apollo.ioSalesloft
    Prospecting
    Comparison of Prospecting features of Apollo.io and Salesloft
    Feature
    Apollo.io
    8.2
    196 Ratings
    6% above category average
    Salesloft
    -
    Ratings
    Advanced search8.4191 Ratings00 Ratings
    Identification of new leads8.2191 Ratings00 Ratings
    List quality7.8194 Ratings00 Ratings
    List upload/download8.4182 Ratings00 Ratings
    Ideal customer targeting8.0189 Ratings00 Ratings
    Load time/data access8.2192 Ratings00 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Apollo.io and Salesloft
    Feature
    Apollo.io
    8.2
    194 Ratings
    6% above category average
    Salesloft
    -
    Ratings
    Contact information8.3194 Ratings00 Ratings
    Company information8.4194 Ratings00 Ratings
    Industry information8.0192 Ratings00 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Apollo.io and Salesloft
    Feature
    Apollo.io
    7.8
    191 Ratings
    5% above category average
    Salesloft
    -
    Ratings
    Lead qualification process7.9175 Ratings00 Ratings
    Smart lists and recommendations7.6175 Ratings00 Ratings
    Salesforce integration8.1113 Ratings00 Ratings
    Company/business profiles8.1182 Ratings00 Ratings
    Alerts and reminders7.7164 Ratings00 Ratings
    Data hygiene7.5182 Ratings00 Ratings
    Automatic data refresh7.5172 Ratings00 Ratings
    Tags7.8147 Ratings00 Ratings
    Filters and segmentation8.3177 Ratings00 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Apollo.io and Salesloft
    Feature
    Apollo.io
    7.8
    169 Ratings
    5% above category average
    Salesloft
    -
    Ratings
    Sales email templates7.6168 Ratings00 Ratings
    Append emails to records8.0154 Ratings00 Ratings
    Best Alternatives
    Apollo.ioSalesloft
    Small Businesses
    Owler
    Score9.7 out of 10
    HubSpot Sales Hub
    Score8.8 out of 10
    Medium-sized Companies
    Clay
    Score9.3 out of 10
    Mixmax
    Score9.8 out of 10
    Enterprises
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    Groove (legacy product)
    Score7.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Apollo.ioSalesloft
    Likelihood to Recommend
    8.6
    (217 ratings)
    7.9
    (325 ratings)
    Likelihood to Renew
    8.5
    (6 ratings)
    9.1
    (4 ratings)
    Usability
    8.3
    (188 ratings)
    7.8
    (8 ratings)
    Availability
    -
    (0 ratings)
    7.3
    (1 ratings)
    Performance
    -
    (0 ratings)
    8.2
    (1 ratings)
    Support Rating
    7.0
    (6 ratings)
    9.1
    (5 ratings)
    Online Training
    -
    (0 ratings)
    7.3
    (2 ratings)
    Implementation Rating
    5.5
    (1 ratings)
    8.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    8.7
    (143 ratings)
    Product Scalability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.2
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.3
    (1 ratings)
    User Testimonials
    Apollo.ioSalesloft
    Likelihood to Recommend
    Apollo.io
    Based on my experience using Apollo.io, it is well-suited for organizations like startups that are actively looking to generate new leads to market their products, and for direct marketing using the Apollo.io mail system and filtering leads by locality, sector, or designation.
    Incentivized
    Read full review
    SalesLoft
    I find it to be the best resource for scheduling calls with clients. Specifically when the call includes multiple people using Salesloft, it's so simple and easy to use to send open times to client and then to be able to send active links to the client where with one click the calendar invite shows up on my calendar? it's the best most efficient tool I have in my toolbelt at the moment. When it comes to logging, it's also simple but I wish I could add a contact to SL from the Microsoft integration.
    Incentivized
    Read full review
    Pros
    Apollo.io
    • contacts with verified emails
    • companies according to their economic sector
    • companies based on their size and revenue
    • companies based on their location
    • contactos con correos verificados
    • empresas de acuerdo a su sector económico
    • empresas de acuerdo a su tamaño y facturación
    • empresas de acuerdo a su ubicación
    Incentivized
    Read full review
    SalesLoft
    • Salesloft enables us to outreach at scale.
    • Salesloft helps us identify our warmest, most buyer ready prospects to streamline our outreach.
    • Salesloft helps us to identify quickly areas to course correct and provides the necessary data to do that.
    • Salesloft also surfaces data around outreach so we can ensure we are targeting our team with sensible KPIs that connect to our business goals.
    Incentivized
    Read full review
    Cons
    Apollo.io
    • Apollo.io's sync to Salesforce is incredibly finnicky and created a large number of duplicates.
    • Apollo.io's workflow functionality is rigid and doesn't play nicely with middleware like Zapier.
    • Apollo.io is focused on helping you spin up many different emails and phone numbers in a spammy manner instead of focusing on domain reputation.
    Incentivized
    Read full review
    SalesLoft
    • Would be nice to have custom reporting available. Coming from Salesforce, the included canned reports are useful but I like to roll my sleeves up and build exactly what I want.
    • Conversations will record meetings booked via MSTeams but requires the BDR/SDR to hit record. Other solutions (e.g. Chorus.ai) join as a participant and don't require a user hitting the "record" button. We have to change our flow to make this work and it is a bit clunky.
    Read full review
    Likelihood to Renew
    Apollo.io
    at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
    Incentivized
    Read full review
    SalesLoft
    SalesLoft is absolutely VITAL to our daily operations. We could not function without it or a program like it. Speaking as a Sales Person who has had to operate without a product like this, the difference is night and day. The ability to stay organized, automate tasks, easily log activities and notes, review calls, and coach team members is an absolute gamechanger.
    Incentivized
    Read full review
    Usability
    Apollo.io
    I gave it a 7 because it doesn't help you out if you're an organization that's call-heavy, because a lot of times the numbers aren't the best. It's not accurate. If you're somebody who's email and outbound and your goal is to find that, then that's cool. It works well for it. Some of the features, the AI tools, and some additional features they have are just too complex. Sometimes it's easy to use, but at the same time, there are tools that are not efficient, and it's like, "Where is this coming from?"Especially if you're looking for your niche, whatever industry you're in, and the target word, sometimes it can't find it. You can see what people are searching for, and it just doesn't add up. If you're trying to get very, very detailed, it's not the best. Sometimes it's going to depend on your industry, of course.
    Incentivized
    Read full review
    SalesLoft
    Drift was extremely easy for both our demand gen team and SDR to jump right into. It was feature rich and purpose-built for marketers—it was remarkably easy to connect our marketing automation, CRM, and more to the platform and get everything to work together. Now the ability to create digital experiences and conversation landing pages is democratized—empowering our team to do better work and provide better prospect/customer experience.
    Read full review
    Reliability and Availability
    Apollo.io
    No answers on this topic
    SalesLoft
    The availability is pretty good, we do sometimes have errors or delays in syncing activities but nothing that has been too detrimental to our workflow. Most recently we had an issue with Lofting through Outlook due to a change in security token that took a few weeks to resolve but it is fixed now.
    Incentivized
    Read full review
    Performance
    Apollo.io
    No answers on this topic
    SalesLoft
    Yes timely and easy to use. The only delays we have are when we run our big month sales blitz and activities take some time to sync to the reporting as well as SalesForce
    Incentivized
    Read full review
    Support Rating
    Apollo.io
    The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
    Incentivized
    Read full review
    SalesLoft
    The support team was very responsive but at the end of the day they took a long time to fix our issue. The issue did get fixed, though, so that is what matters. Very nice people who are there to help in any way they can.
    Read full review
    Online Training
    Apollo.io
    No answers on this topic
    SalesLoft
    We had some virtual training with our CSM which was very well constructed. It took some time to get into the full swing of things but with a few weeks of hands on experience I was feeling confidant. The SL team was always available to answer questions or jump an a call to walk us through stuff. I also used the Customer Help Center for a few self guided learnings on how to use specific features related to reporting and team management.
    Incentivized
    Read full review
    Implementation Rating
    Apollo.io
    No answers on this topic
    SalesLoft
    must invest time and effort in define the best way to integration with Salesforce in order to get data visualization
    Incentivized
    Read full review
    Alternatives Considered
    Apollo.io
    We found the contact data from Apollo.io was more reliable than Instantly.ai. We used Instantly.ai for about 6 months before stopping our use of it. Growbots doesn't give you as much volume for the same price at Apollo.io. However, we did close sales with Growbots, and we did not with Apollo.io. It could have just been our unique experience, but that's what happened.
    Incentivized
    Read full review
    SalesLoft
    Salesloft blows outreach out of the water in all aspects. One of the biggest issues I had was their unwillingness to listen to customer feedback. I had requested several small changes to be made when I had previously used the platform that unfortunately fell onto deff ears. I am much happier using Salesloft and the positive results I've experienced are a direct result of that.
    Incentivized
    Read full review
    Scalability
    Apollo.io
    No answers on this topic
    SalesLoft
    The scalability was pretty good, we started with 4 or 5 users on one team and scaled into 30+ members across 3 teams
    Incentivized
    Read full review
    Return on Investment
    Apollo.io
    • Apollo.io has helped me find a good set of new target audience for the business that I am in, essentially helping me build a prospective line and grow my lead database by 25 to 30% where I lack a certain skill
    • The Apollo.io quality of the data that it has is significantly better through other competitors like Lusha and others
    • In terms of the revenue increase, there have been certain instances where I have found a new acquirer that essentially I would not have found in a general scenario and that has help me generate from the new identified lead
    Incentivized
    Read full review
    SalesLoft
    • I have been with a company that was using Salesloft, but moved to a competitor. I can't say it was exactly the competitors fault, as a lot of other internal changes were happening, (hence leaving the system that was working well), but we had the worst sales year in company history that year. Reps who consistently performed at or above quota were suddenly struggling to keep their pipelines in order, and the middle of the pack reps were going on PiPs and being let go.
    • Is it the dialer, or the leadership? You decide.
    • But the leadership also changed the dialer - so maybe it's both?
    Incentivized
    Read full review
    ScreenShots

    Apollo.io Screenshots

    Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings