Apollo.io vs. Salesloft

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.5 out of 10
N/A
Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.
$59
per month per user
Salesloft
Score 7.7 out of 10
N/A
Salesloft’s Revenue Orchestration Platform uses AI to help market-facing teams prioritize and take action on what matters most, from first touch to upsell and renewal.N/A
Pricing
Apollo.ioSalesloft
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
No answers on this topic
Offerings
Pricing Offerings
Apollo.ioSalesloft
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Community Pulse
Apollo.ioSalesloft
Considered Both Products
Apollo.io
Chose Apollo.io
Cheaper than SalesLoft. More internal data when sourcing prospects within Apollo App.

Falls short to SalesLoft in relation to stability. Used SalesLoft for 2+ years and might have had 1-2 outages. Apollo before their switch from Azure to Google cloud had outages every other …
Chose Apollo.io
Salesforce.com: I used this as my sole form of outreach at a previous job of mine. In my mind, Apollo is a much easier and more automated way to reach out. Apollo actually has a Salesforce integration too, in case you'd like to use both. I like Apollo better because it is just …
Chose Apollo.io
We tested both Outreach and SalesLoft. SalesLoft felt like an incomplete product, and Outreach drastically increased their rates at our contract renewal. They spend a lot of money in hosting big conferences like Oracle, and less time developing the product.
Chose Apollo.io
Salesloft was a little easier on the macro level but Apollo better on the other side. I think Salesloft is more clear on an account basis but I appreciated that Apollo is easier for editing large segments and cadences and sequences. I think mid size companies better off with Sal…
Chose Apollo.io
Apollo.io blows zoominfo out of the water as it pertains to a prospecting tool. It is much easier to upload new prospects directly into sequences within Salesloft and the data is much more accurate overall. I run into far less issues with apollo than I did with zoom info and …
Chose Apollo.io
Apollo.io is good but I would rank Salesloft above it. Salesloft was very easy to use and honestly much simpler as it relates from storing messaging, sequences, etc. Apollo.io is better as it relates to being able to pull contact information. outreach was probably neck and neck …
Chose Apollo.io
We had already been using the basic Apollo plan for data enrichment, and agreed to do the professional trial plan for our team. Outreach was too expensive for our current needs, and Salesloft did not have a trial period we could embark on. It was also more expensive than Apollo.
Chose Apollo.io
Apollo was a combination of Salesloft (outreach software) and ZoomInfo (B2B contact information). Apollo ended up being the perfect solution, and well-priced for the value!
Chose Apollo.io
In both tools i have to rely on zoominfo in exacting details to Salesforce. Once its exacted from there then i have to move to Salesloft or outreach to create an automate sequence for reaching out to ICP's. But in Apollo.io i no need to reply on 3rd party tools like zoomonfo …
Chose Apollo.io
Salesloft to be exact is only a scheduling tool with having a kind of similar features like Apollo.io in context of sequences.
in Salesloft there is cadence which is very similar to sequence in Apollo.io and it also works seamlessly but on the contrary it does not have …
Chose Apollo.io
I just did the trial so this question in not relevant.
Chose Apollo.io
Apollo is my favorite in terms of the quality for emails and phone . and i have been using so many other tools which unable to gave me that kind of data.
Chose Apollo.io
Apollo.io offers competitive pricing with great plan deals that are more suitable for smaller companies or those with a limited budget. You can customize the platform however you want, which makes the sales process easier and faster. Considering what it provides, given its …
Chose Apollo.io
We chose Apollo because it is an all-in-one solution, making it cost-effective. It fits within our budget, and it is very easy to use and understand. Some tools only offer email campaigns, but Apollo's data sourcing enabled us to ensure we had a cost-effective solution. I would …
Chose Apollo.io
It is much more user-friendly and has better data than Apollo.
Chose Apollo.io
It was chosen before I arrived at the company. Either way, Apollo is the best available tool on the market based on the features and services it provides.

There is a lot of room for improvement in the UI as it is not as intuitive to manage as it seems initially.
Chose Apollo.io
While Apollo is unique in the ability to combine both the sales acceleration and contact info data into one platform. We found each of these more specific alternatives to be more accurate and robust than Apollo.
Salesloft
Chose Salesloft
ZoomInfo Engage is too clunky to use. User experience is terrible and not friendly. Too many clicks to do many things that are much easier to do in Salesloft. The native integration to Zoominfo contact data (Sales OS) is nice, but is no better than the integration between …
Chose Salesloft
Salesloft is a great tool that holds its own in a crowded marketplace - worth giving it a try and having it on your shortlist for review.
Chose Salesloft
Salesloft blows outreach out of the water in all aspects. One of the biggest issues I had was their unwillingness to listen to customer feedback. I had requested several small changes to be made when I had previously used the platform that unfortunately fell onto deff ears. I …
Chose Salesloft
Salesloft has a way better UI and data point - the calling integration is also the best on salesloft
Features
Apollo.ioSalesloft
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.2
145 Ratings
5% above category average
Salesloft
-
Ratings
Advanced search8.3142 Ratings00 Ratings
Identification of new leads8.3144 Ratings00 Ratings
List quality8.0144 Ratings00 Ratings
List upload/download8.6135 Ratings00 Ratings
Ideal customer targeting8.0142 Ratings00 Ratings
Load time/data access8.3143 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
8.2
143 Ratings
5% above category average
Salesloft
-
Ratings
Contact information8.2143 Ratings00 Ratings
Company information8.3143 Ratings00 Ratings
Industry information8.0141 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.9
141 Ratings
6% above category average
Salesloft
-
Ratings
Lead qualification process7.7130 Ratings00 Ratings
Smart lists and recommendations7.7129 Ratings00 Ratings
Salesforce integration8.780 Ratings00 Ratings
Company/business profiles8.0136 Ratings00 Ratings
Alerts and reminders7.6119 Ratings00 Ratings
Data hygiene7.6136 Ratings00 Ratings
Automatic data refresh7.7131 Ratings00 Ratings
Tags7.7112 Ratings00 Ratings
Filters and segmentation8.3135 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.6
128 Ratings
2% above category average
Salesloft
-
Ratings
Sales email templates7.5127 Ratings00 Ratings
Append emails to records7.8118 Ratings00 Ratings
Best Alternatives
Apollo.ioSalesloft
Small Businesses
Lead411
Lead411
Score 8.2 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Lead411
Lead411
Score 8.2 out of 10
HubSpot Sales Hub
HubSpot Sales Hub
Score 8.9 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
Outreach
Outreach
Score 8.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioSalesloft
Likelihood to Recommend
8.7
(163 ratings)
7.8
(324 ratings)
Likelihood to Renew
8.2
(2 ratings)
9.1
(4 ratings)
Usability
8.3
(134 ratings)
7.6
(8 ratings)
Availability
-
(0 ratings)
7.3
(1 ratings)
Performance
-
(0 ratings)
8.2
(1 ratings)
Support Rating
7.0
(6 ratings)
9.1
(5 ratings)
Online Training
-
(0 ratings)
7.3
(2 ratings)
Implementation Rating
5.5
(1 ratings)
8.0
(1 ratings)
Ease of integration
-
(0 ratings)
8.7
(143 ratings)
Product Scalability
-
(0 ratings)
9.1
(1 ratings)
Vendor post-sale
-
(0 ratings)
8.2
(1 ratings)
Vendor pre-sale
-
(0 ratings)
7.3
(1 ratings)
User Testimonials
Apollo.ioSalesloft
Likelihood to Recommend
Apollo.io
It is best used for cold outreach sales. While it has some research capabilities for trends in some ways, it really shines in finding and maintaining up to date information on contacts. Being able to mass update contacts that might have moved to a new company allows you to see easily when you might need to find a new contact, or if you have a contact at a new company, expanding your network and reach. It is not a CRM, I don't recommend using it as your full CRM, it is great for tracking cold outreach, but then you should move contacts to your actual CRM tool.
Read full review
SalesLoft
I find it to be the best resource for scheduling calls with clients. Specifically when the call includes multiple people using Salesloft, it's so simple and easy to use to send open times to client and then to be able to send active links to the client where with one click the calendar invite shows up on my calendar? it's the best most efficient tool I have in my toolbelt at the moment. When it comes to logging, it's also simple but I wish I could add a contact to SL from the Microsoft integration.
Read full review
Pros
Apollo.io
  • Sequencing automated email campaigns for outbound prospecting (BD Function).
  • Integrating with Sales Navigator to help me find emails/phone #' numbers/"add to sequence" while prospecting. It's easy and seamless to find & then load contacts into Cadences.
  • Integration with Salesforce is a huge plus. Allows me to not worry about logging anything, but the executive team can see my activity & what is going on (emails going out, responses I get, etc.).
  • The analytics on the outreach data is always helpful as well (open rates, click rates, etc.).
Read full review
SalesLoft
  • Salesloft enables us to outreach at scale.
  • Salesloft helps us identify our warmest, most buyer ready prospects to streamline our outreach.
  • Salesloft helps us to identify quickly areas to course correct and provides the necessary data to do that.
  • Salesloft also surfaces data around outreach so we can ensure we are targeting our team with sensible KPIs that connect to our business goals.
Read full review
Cons
Apollo.io
  • Some of time it happens that right stakeholders' mobile seems not available in which improvement can help more accurate data.
  • Notifications when someone opens the marketing email and showing the interest.
  • Mobile application that will help us during the travelling. It will get very easy to log calls and find the contacts on the way.
Read full review
SalesLoft
  • Would be nice to have custom reporting available. Coming from Salesforce, the included canned reports are useful but I like to roll my sleeves up and build exactly what I want.
  • Conversations will record meetings booked via MSTeams but requires the BDR/SDR to hit record. Other solutions (e.g. Chorus.ai) join as a participant and don't require a user hitting the "record" button. We have to change our flow to make this work and it is a bit clunky.
Read full review
Likelihood to Renew
Apollo.io
Generally quite a reliable tool with decent data quality/availability. Pricing works well for our team and our use case
Read full review
SalesLoft
SalesLoft is absolutely VITAL to our daily operations. We could not function without it or a program like it. Speaking as a Sales Person who has had to operate without a product like this, the difference is night and day. The ability to stay organized, automate tasks, easily log activities and notes, review calls, and coach team members is an absolute gamechanger.
Read full review
Usability
Apollo.io
It is easy to use. The UI has enough options to learn, with advanced documentation and support. The customer service is quick to respond and assists with information in real time. The UI has different segments for each feature which makes it easy to use.
Settings are easy to change as per preferred requirements
Read full review
SalesLoft
Drift was extremely easy for both our demand gen team and SDR to jump right into. It was feature rich and purpose-built for marketers—it was remarkably easy to connect our marketing automation, CRM, and more to the platform and get everything to work together. Now the ability to create digital experiences and conversation landing pages is democratized—empowering our team to do better work and provide better prospect/customer experience.
Read full review
Reliability and Availability
Apollo.io
No answers on this topic
SalesLoft
The availability is pretty good, we do sometimes have errors or delays in syncing activities but nothing that has been too detrimental to our workflow. Most recently we had an issue with Lofting through Outlook due to a change in security token that took a few weeks to resolve but it is fixed now.
Read full review
Performance
Apollo.io
No answers on this topic
SalesLoft
Yes timely and easy to use. The only delays we have are when we run our big month sales blitz and activities take some time to sync to the reporting as well as SalesForce
Read full review
Support Rating
Apollo.io
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
Read full review
SalesLoft
The support team was very responsive but at the end of the day they took a long time to fix our issue. The issue did get fixed, though, so that is what matters. Very nice people who are there to help in any way they can.
Read full review
Online Training
Apollo.io
No answers on this topic
SalesLoft
We had some virtual training with our CSM which was very well constructed. It took some time to get into the full swing of things but with a few weeks of hands on experience I was feeling confidant. The SL team was always available to answer questions or jump an a call to walk us through stuff. I also used the Customer Help Center for a few self guided learnings on how to use specific features related to reporting and team management.
Read full review
Implementation Rating
Apollo.io
No answers on this topic
SalesLoft
must invest time and effort in define the best way to integration with Salesforce in order to get data visualization
Read full review
Alternatives Considered
Apollo.io
I link the interface of Apollo.io better than Zoominfo. Zoominfo only provides a company employees and rarely the specific people I was looking for in shipping and logistics. It generally recommended higher level executives like Presidents or COO's instead of the decision makers I need to work with. I also found much of the info Zoominfo provided to be outdated. In some cases the people were no longer employed with the company
Read full review
SalesLoft
Salesloft blows outreach out of the water in all aspects. One of the biggest issues I had was their unwillingness to listen to customer feedback. I had requested several small changes to be made when I had previously used the platform that unfortunately fell onto deff ears. I am much happier using Salesloft and the positive results I've experienced are a direct result of that.
Read full review
Scalability
Apollo.io
No answers on this topic
SalesLoft
The scalability was pretty good, we started with 4 or 5 users on one team and scaled into 30+ members across 3 teams
Read full review
Return on Investment
Apollo.io
  • It provides more opportunities to gather more clients.
  • It gives more results and better results in targeting our sales.
  • It is a more effective way to provide information to a large number of potential clients about the events/ projects the company is offering.
Read full review
SalesLoft
  • I have been with a company that was using Salesloft, but moved to a competitor. I can't say it was exactly the competitors fault, as a lot of other internal changes were happening, (hence leaving the system that was working well), but we had the worst sales year in company history that year. Reps who consistently performed at or above quota were suddenly struggling to keep their pipelines in order, and the middle of the pack reps were going on PiPs and being let go.
  • Is it the dialer, or the leadership? You decide.
  • But the leadership also changed the dialer - so maybe it's both?
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings