HubSpot Marketing Hub
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Top Rated
1945 Ratings
Microsoft Dynamics 365 Marketing
34 Ratings

HubSpot Marketing Hub

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Top Rated
1945 Ratings
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Score 8.6 out of 100

Based on 1945 reviews and ratings

Microsoft Dynamics 365 Marketing

34 Ratings
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Score 7.9 out of 100

Based on 34 reviews and ratings

Feature Set Ratings

    Email & Online Marketing

    8.4

    HubSpot Marketing Hub

    84%

    Microsoft Dynamics 365 Marketing

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 9/9 features
    HubSpot Marketing Hub ranks higher in 9/9 features

    WYSIWYG email editor

    8.2
    82%
    331 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.3
    83%
    331 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.3
    83%
    308 Ratings
    N/A
    0 Ratings

    Landing pages

    8.0
    80%
    361 Ratings
    N/A
    0 Ratings

    A/B testing

    8.4
    84%
    285 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.6
    86%
    352 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.7
    87%
    697 Ratings
    N/A
    0 Ratings

    List management

    8.5
    85%
    363 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    8.5
    85%
    275 Ratings
    N/A
    0 Ratings

    Lead Management

    8.1

    HubSpot Marketing Hub

    81%

    Microsoft Dynamics 365 Marketing

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 4/4 features
    HubSpot Marketing Hub ranks higher in 4/4 features

    Lead nurturing

    8.4
    84%
    354 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    7.8
    78%
    325 Ratings
    N/A
    0 Ratings

    Data quality management

    8.2
    82%
    331 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.1
    81%
    299 Ratings
    N/A
    0 Ratings

    Campaign Management

    8.0

    HubSpot Marketing Hub

    80%

    Microsoft Dynamics 365 Marketing

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 2/2 features
    HubSpot Marketing Hub ranks higher in 2/2 features

    Calendaring

    7.9
    79%
    305 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    8.1
    81%
    251 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.3

    HubSpot Marketing Hub

    83%

    Microsoft Dynamics 365 Marketing

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 2/2 features
    HubSpot Marketing Hub ranks higher in 2/2 features

    Social sharing and campaigns

    8.2
    82%
    341 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.4
    84%
    331 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    8.2

    HubSpot Marketing Hub

    82%

    Microsoft Dynamics 365 Marketing

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 3/3 features
    HubSpot Marketing Hub ranks higher in 3/3 features

    Dashboards

    8.3
    83%
    365 Ratings
    N/A
    0 Ratings

    Standard reports

    8.3
    83%
    361 Ratings
    N/A
    0 Ratings

    Custom reports

    8.0
    80%
    324 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    7.7

    HubSpot Marketing Hub

    77%

    Microsoft Dynamics 365 Marketing

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 6/6 features
    HubSpot Marketing Hub ranks higher in 6/6 features

    API

    8.0
    80%
    252 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.6
    86%
    280 Ratings
    N/A
    0 Ratings

    Customizability

    8.1
    81%
    302 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    7.6
    76%
    228 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    6.9
    69%
    98 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    7.1
    71%
    93 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • HubSpot Marketing Hub is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Support Rating

    Likelihood to Recommend

    8.7

    HubSpot Marketing Hub

    87%
    652 Ratings
    7.3

    Microsoft Dynamics 365 Marketing

    73%
    5 Ratings

    Likelihood to Renew

    9.0

    HubSpot Marketing Hub

    90%
    371 Ratings
    1.0

    Microsoft Dynamics 365 Marketing

    10%
    1 Rating

    Usability

    8.7

    HubSpot Marketing Hub

    87%
    106 Ratings
    5.8

    Microsoft Dynamics 365 Marketing

    58%
    2 Ratings

    Availability

    9.1

    HubSpot Marketing Hub

    91%
    50 Ratings

    Microsoft Dynamics 365 Marketing

    N/A
    0 Ratings

    Performance

    8.9

    HubSpot Marketing Hub

    89%
    34 Ratings

    Microsoft Dynamics 365 Marketing

    N/A
    0 Ratings

    Support Rating

    8.5

    HubSpot Marketing Hub

    85%
    168 Ratings
    6.1

    Microsoft Dynamics 365 Marketing

    61%
    4 Ratings

    In-Person Training

    9.1

    HubSpot Marketing Hub

    91%
    8 Ratings

    Microsoft Dynamics 365 Marketing

    N/A
    0 Ratings

    Online Training

    9.1

    HubSpot Marketing Hub

    91%
    26 Ratings

    Microsoft Dynamics 365 Marketing

    N/A
    0 Ratings

    Implementation Rating

    7.3

    HubSpot Marketing Hub

    73%
    98 Ratings

    Microsoft Dynamics 365 Marketing

    N/A
    0 Ratings

    Product Scalability

    7.3

    HubSpot Marketing Hub

    73%
    7 Ratings

    Microsoft Dynamics 365 Marketing

    N/A
    0 Ratings

    Likelihood to Recommend

    HubSpot Marketing Hub

    CRM is fantastic, easy to use, and allows for the flexibility to get clients in, keep top of mind, and get deals out. Email ability is seamless, with a click, you can stay in front of customers. Linq integration is wonderful. The paper cards (and the box of them that we always have after an event) are GONE!

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    Arcoma L. Lambert | TrustRadius Reviewer
    Arcoma L. Lambert
    View all 652 answers on this topic

    Microsoft Dynamics 365 Marketing

    Appropriate if an organization is already using Microsoft Dynamics 365 Customer Engagement products like Microsoft Dynamics 365 Sales, Microsoft Dynamics 365 Customer Service etc. Not appropriate for a big enterprise where has a separate marketing department, and the lead / contact for marketing information / marketing list can come through different applications in the organization, not just Microsoft Dynamics 365 Apps if they have one.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 5 answers on this topic

    Pros

    HubSpot Marketing Hub

    • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
    • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
    • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.

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    Joe Kevens | TrustRadius Reviewer
    Joe Kevens
    View all 652 answers on this topic

    Microsoft Dynamics 365 Marketing

    • Customer data management
    • Lead management
    • Campaign strategy design

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 5 answers on this topic

    Cons

    HubSpot Marketing Hub

    • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
    • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
    • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.

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    Chris Gomez, SPHR | TrustRadius Reviewer
    Chris Gomez, SPHR
    View all 652 answers on this topic

    Microsoft Dynamics 365 Marketing

    • Microsoft does not provide HTML for forms. They provide a div that needs to authenticated and is a real pain in the [butt].
    • They provide no canned unsubscribe button. Copying the code from a template doesn't work either, even though your code will pass testing when you build out an email.
    • Overall the work marketing automation tool on the market. It's like they did no research into what users might want or what the competitors are offering.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 5 answers on this topic

    Pricing Details

    HubSpot Marketing Hub

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    Required

    Starting Price

    $50 per month

    HubSpot Marketing Hub Editions & Modules

    Edition
    Pro$8901
    Enterprise$3,2002
    Starter$503
    Free$04
    1. per month (includes 2,000 contacts)
    2. per month (includes 10,000 contacts)
    3. per month (includes 1,000 contacts)
    4. per month
    Additional Pricing Details
    —

    Microsoft Dynamics 365 Marketing

    General

    Free Trial
    Yes
    Free/Freemium Version
    —
    Premium Consulting/Integration Services
    —
    Entry-level set up fee?
    No

    Starting Price

    $1,200 per month

    Microsoft Dynamics 365 Marketing Editions & Modules

    —
    Additional Pricing Details
    —

    Likelihood to Renew

    HubSpot Marketing Hub

    HubSpot Marketing Hub 9.0
    Based on 371 answers
    Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.

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    Arun C Devan | TrustRadius Reviewer
    Arun C Devan
    View all 371 answers on this topic

    Microsoft Dynamics 365 Marketing

    Microsoft Dynamics 365 Marketing 1.0
    Based on 1 answer
    I wouldn't even think of renewing our use of Marketing 365. It's worthless

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 1 answers on this topic

    Usability

    HubSpot Marketing Hub

    HubSpot Marketing Hub 8.7
    Based on 106 answers
    While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.

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    Lauren Camacci | TrustRadius Reviewer
    Lauren Camacci
    View all 106 answers on this topic

    Microsoft Dynamics 365 Marketing

    Microsoft Dynamics 365 Marketing 5.8
    Based on 2 answers
    Microsoft Dynamics 365 Marketing is extremely usable in order to manage all of my organization's customer information across the organization. Further we use Microsoft Dynamics 365 Marketing to manage all of our marketing campaigns from beginning to end. Microsoft Dynamics 365 Marketing makes my organization more able to run a professional marketing strategy.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 2 answers on this topic

    Reliability and Availability

    HubSpot Marketing Hub

    HubSpot Marketing Hub 9.1
    Based on 50 answers
    They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.

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    Joe Rando | TrustRadius Reviewer
    Joe Rando
    View all 50 answers on this topic

    Microsoft Dynamics 365 Marketing

    No score
    No answers yet
    No answers on this topic

    Performance

    HubSpot Marketing Hub

    HubSpot Marketing Hub 8.9
    Based on 34 answers
    With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration

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    Carah Counts | TrustRadius Reviewer
    Carah Counts
    View all 34 answers on this topic

    Microsoft Dynamics 365 Marketing

    No score
    No answers yet
    No answers on this topic

    Support Rating

    HubSpot Marketing Hub

    HubSpot Marketing Hub 8.5
    Based on 168 answers
    During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.

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    David Pye | TrustRadius Reviewer
    David Pye
    View all 168 answers on this topic

    Microsoft Dynamics 365 Marketing

    Microsoft Dynamics 365 Marketing 6.1
    Based on 4 answers
    Very reliable

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 4 answers on this topic

    In-Person Training

    HubSpot Marketing Hub

    HubSpot Marketing Hub 9.1
    Based on 8 answers
    I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.

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    Carah Counts | TrustRadius Reviewer
    Carah Counts
    View all 8 answers on this topic

    Microsoft Dynamics 365 Marketing

    No score
    No answers yet
    No answers on this topic

    Online Training

    HubSpot Marketing Hub

    HubSpot Marketing Hub 9.1
    Based on 26 answers
    I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.

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    Tom Smith | TrustRadius Reviewer
    Tom Smith
    View all 26 answers on this topic

    Microsoft Dynamics 365 Marketing

    No score
    No answers yet
    No answers on this topic

    Implementation Rating

    HubSpot Marketing Hub

    HubSpot Marketing Hub 7.3
    Based on 98 answers
    My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run

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    Andrew Driscoll | TrustRadius Reviewer
    Andrew Driscoll
    View all 98 answers on this topic

    Microsoft Dynamics 365 Marketing

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    HubSpot Marketing Hub

    In comparison to any other tool on the market, HubSpot [Marketing Hub] is the best. It's easy to use, has a more substantial brand presence, and is trusted by a large number of small and medium-sized businesses. It just made sense to us to integrate the sales and marketing tools in HubSpot [Marketing Hub] rather than using third parties. We chose HubSpot Marketing Hub as the best brand to define our customer journey.

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    Roshni Rahman | TrustRadius Reviewer
    Roshni Rahman
    View all 652 answers on this topic

    Microsoft Dynamics 365 Marketing

    While the cost was significantly more than other vendors we looked at, the tools are similar to our previous tool so conversion would be (somewhat) easy. We chose it because it directly integrates with Microsoft Dynamics CRM - which we integrated at the same time.

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    Kimberly Yolitz | TrustRadius Reviewer
    Kimberly Yolitz
    View all 5 answers on this topic

    Scalability

    HubSpot Marketing Hub

    HubSpot Marketing Hub 7.3
    Based on 7 answers
    HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!

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    Jessica McCann | TrustRadius Reviewer
    Jessica McCann
    View all 7 answers on this topic

    Microsoft Dynamics 365 Marketing

    No score
    No answers yet
    No answers on this topic

    Return on Investment

    HubSpot Marketing Hub

    • HubSpot has helped us increased our lead generation.
    • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
    • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.

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    Heather Robinette, MBA | TrustRadius Reviewer
    Heather Robinette, MBA
    View all 652 answers on this topic

    Microsoft Dynamics 365 Marketing

    • It has improved ROI for the organization replacing the old marketing tools being used earlier.
    • Made the organization cloud ready earlier the organization was using on-Prem based solution.

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    Anonymous | TrustRadius Reviewer
    Verified User
    View all 5 answers on this topic

    Screenshots

    Microsoft Dynamics 365 Marketing

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