Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) Competitors and Alternatives

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About TrustRadius Scoring
Score 8.4 out of 100
Top Rated

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Most Commonly Compared to Oracle CX Marketing (formerly Oracle Marketing Cloud)

Best Oracle CX Marketing (formerly Oracle Marketing Cloud) Alternatives for Small Businesses

SALESmanago is a no-code, AI-driven Customer Data and Marketing Automation Platform boasting users among 3000+ midmarket and large Enterprises in 50 countries including Starbucks, Vodafone, BMW, Crocs, Victoria's Secret and other global brands.SALESmanago harnesses first- and zero-party data, combining analytics and AI Hyperpersonalization to deliver configurable personalised experiences, across a range of natively built and integrated marketing execution channels.SALESmanago offers a 2 months…

Higher Rated Features

  • Reporting & Analytics
  • Platform & Infrastructure
  • Email & Online Marketing

Klaviyo

About TrustRadius Scoring
Score 9.2 out of 100

Klaviyo is a growth marketing platform that helps deliver more personalized experiences across owned marketing channels like email, SMS, in-app notifications, and web. The vendor states brands have made more than $3.7 billion in revenue through Klaviyo in the last year alone. Klaviyo aims to make creating deeper, higher-value customer relationships more seamless.

Higher Rated Features

  • Triggered drip sequences
  • API
  • List management

Autopilot

About TrustRadius Scoring
Score 9.2 out of 100

Autopilot is a marketing automation solution that is designed to help marketers connect their existing systems, and convert leads into customers. This solution integrates with popular third party tools such as Salesforce, Segment, Twillo, Slack, GoodData and Zapier. The vendor’s value proposition is that this integration makes it easy for users to connect systems and message consistently across online, offline and mobile channels including email, SMS, in-app messaging, and physical…

Higher Rated Features

  • Social Media Marketing
  • Lead Management
  • Reporting & Analytics

Drip is an ECRM–an Ecommerce CRM offering email marketing automation software specifically for B2C online retailers. The vendor’s value proposition is that with Drip's simple, user-friendly visual campaign builder, users can design email campaigns based on specific subscriber behavior—so they always send the right message, to the right person, at the right time. Drip starts at $41/mo (with email sending and every feature enabled).

Higher Rated Features

  • Email & Online Marketing
  • Triggered drip sequences
  • Email deliverability reporting

Spokal

About TrustRadius Scoring
Score 9.0 out of 100

Spokal is an inbound marketing platform for small businesses and freelancers. It offers a drag & drop content editor and social media sharing calendar, as well as real-time SEO analysis, keyword research, rank tracking, lead scoring, and lead nurturing.

Higher Rated Features

Customers are more satisfied with the features of Oracle CX Marketing (formerly Oracle Marketing Cloud) than the Spokal

Bloomreach is a Commerce Experience Cloud, that aims to enable brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that aim to drive true personalization and digital commerce growth, including: Discovery, offering AI-driven search and merchandising; Content, offering a headless CMS; and Engagement, offering a CDP and marketing automation solutions. Together, these solutions combine unified customer and product data with the speed and scale of…

Higher Rated Features

Customers are more satisfied with the features of Oracle CX Marketing (formerly Oracle Marketing Cloud) than the Bloomreach Commerce Experience Cloud

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

Higher Rated Features

  • Social Media Marketing
  • Reporting & Analytics
  • Email & Online Marketing

Emarsys

About TrustRadius Scoring
Score 8.4 out of 100

Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.

Higher Rated Features

  • Reporting & Analytics
  • Platform & Infrastructure
  • Dashboards

Best Oracle CX Marketing (formerly Oracle Marketing Cloud) Alternatives for Medium-sized Companies

SALESmanago is a no-code, AI-driven Customer Data and Marketing Automation Platform boasting users among 3000+ midmarket and large Enterprises in 50 countries including Starbucks, Vodafone, BMW, Crocs, Victoria's Secret and other global brands.SALESmanago harnesses first- and zero-party data, combining analytics and AI Hyperpersonalization to deliver configurable personalised experiences, across a range of natively built and integrated marketing execution channels.SALESmanago offers a 2 months…

Higher Rated Features

  • Reporting & Analytics
  • Platform & Infrastructure
  • Email & Online Marketing

Bloomreach is a Commerce Experience Cloud, that aims to enable brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that aim to drive true personalization and digital commerce growth, including: Discovery, offering AI-driven search and merchandising; Content, offering a headless CMS; and Engagement, offering a CDP and marketing automation solutions. Together, these solutions combine unified customer and product data with the speed and scale of…

Higher Rated Features

Customers are more satisfied with the features of Oracle CX Marketing (formerly Oracle Marketing Cloud) than the Bloomreach Commerce Experience Cloud

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

Higher Rated Features

  • Social Media Marketing
  • Reporting & Analytics
  • Email & Online Marketing

Emarsys

About TrustRadius Scoring
Score 8.4 out of 100

Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.

Higher Rated Features

  • Reporting & Analytics
  • Platform & Infrastructure
  • Dashboards

WebEngage

About TrustRadius Scoring
Score 8.3 out of 100

WebEngage calls itself a multi-channel user engagement platform. It automates communication across a user's lifecycle and helps companies send messages via these channels: Web Messages In-app Messages Push NotificationsWeb Push Notification Email Marketing SMS MarketingFacebook RemarketingAccording to the vendor, cross-device tracking helps keep communication coherent and contextual, making the experience personalised and relevant. Integration with WebEngage is a one-time job and…

GetResponse is an online marketing platform optimized for use by small businesses. It provides tools which support email marketing, autofunnel, landing pages, marketing automation, webinars, autoresponders, and enterprise marketing needs.

Higher Rated Features

  • Email & Online Marketing
  • Reporting & Analytics
  • List management

Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.

Higher Rated Features

  • Reporting & Analytics
  • Email & Online Marketing
  • Platform & Infrastructure

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Higher Rated Features

  • Lead Management
  • Triggered drip sequences
  • Lead scoring and grading

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.

Higher Rated Features

  • Email deliverability reporting
  • Standard reports

Best Oracle CX Marketing (formerly Oracle Marketing Cloud) Alternatives for Enterprises

Bloomreach is a Commerce Experience Cloud, that aims to enable brands to deliver customer journeys so personalized, they feel like magic. It offers a suite of products that aim to drive true personalization and digital commerce growth, including: Discovery, offering AI-driven search and merchandising; Content, offering a headless CMS; and Engagement, offering a CDP and marketing automation solutions. Together, these solutions combine unified customer and product data with the speed and scale of…

Higher Rated Features

Customers are more satisfied with the features of Oracle CX Marketing (formerly Oracle Marketing Cloud) than the Bloomreach Commerce Experience Cloud

Sprinklr's Modern Marketing & Advertising allows brands to build and protect their reputation, and take action at every point in the marketing lifecycle through AI-powered insights, automated workflows, and omnichannel campaign planning & execution.

Higher Rated Features

Customers are more satisfied with the features of Oracle CX Marketing (formerly Oracle Marketing Cloud) than the Sprinklr Modern Marketing & Advertising

Emarsys

About TrustRadius Scoring
Score 8.4 out of 100

Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.

Higher Rated Features

  • Reporting & Analytics
  • Platform & Infrastructure
  • Dashboards

Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.

Higher Rated Features

  • Reporting & Analytics
  • Email & Online Marketing
  • Platform & Infrastructure

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Higher Rated Features

  • Lead Management
  • Triggered drip sequences
  • Lead scoring and grading

Listrak

About TrustRadius Scoring
Score 8.8 out of 100

Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals. Listrak…

Higher Rated Features

Customers are more satisfied with the features of Oracle CX Marketing (formerly Oracle Marketing Cloud) than the Listrak

Acoustic Campaign (formerly IBM Watson Campaign Automation) is a scalable, SaaS-based, cross-channel, digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social, and lead management campaign processes.

Higher Rated Features

Customers are more satisfied with the features of Oracle CX Marketing (formerly Oracle Marketing Cloud) than the Acoustic Campaign (formerly IBM Watson Campaign Automation)

HCL Unica

About TrustRadius Scoring
Score 6.6 out of 100

HCL Unica (acquired by HCL Technologies from IBM in late 2018) is a suite of enterprise marketing management tools including marketing automation with cross-channel campaign management, budgeting and forecasting, project workflow management, asset management, brand management and spend management.

Higher Rated Features

Customers are more satisfied with the features of Oracle CX Marketing (formerly Oracle Marketing Cloud) than the HCL Unica