HubSpot Marketing Hub vs. Oracle Marketing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot Marketing Hub
Score 8.6 out of 10
N/A
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
$50
per month
Oracle Marketing
Score 8.0 out of 10
N/A
Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.
$2,000
per month
Pricing
HubSpot Marketing HubOracle Marketing
Editions & Modules
Free
$0
per month
Starter
$50
per month (includes 1,000 contacts)
Pro
$890
per month (includes 2,000 contacts)
Enterprise
$3,200
per month (includes 10,000 contacts)
No answers on this topic
Offerings
Pricing Offerings
HubSpot Marketing HubOracle Marketing
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeRequiredOptional
Additional DetailsCX Marketing pricing is a function of usage.
More Pricing Information
Community Pulse
HubSpot Marketing HubOracle Marketing
Considered Both Products
HubSpot Marketing Hub
Chose HubSpot Marketing Hub
My personal ranking for marketing automation is 1) Marketo, 2) Hubspot and 3) Eloqua. Hubspot is great for small businesses and even medium-sized business. Once you reach 500 or more, you're probably going to want Marketo. I wouldn't recommend Eloqua to any business that can't …
Chose HubSpot Marketing Hub
Hubspot is less expensive, easier to configure, and more user-friendly but it doesn't offer as much in the analytics department and lacks the flexibility that comes with a more robust and heavy solution like Oracle Eloqua. However, Hubspot looks like one complete solution …
Chose HubSpot Marketing Hub
HubSpot puts Eloqua to shame in so many ways. In terms of user experience, we’re talking night and day. If you want an intuitive product that’s easy to use and doesn’t require you to know technical or developer-sequence jargon, get HubSpot. Eloqua is almost like the Microsoft …
Chose HubSpot Marketing Hub
Hubspot is really well optimized and easy to manage. There is also a lot of [content in the] Learning Center to learn how to use the tool better. Hubspot has a great reputation in the industry. Hubspot was doing all the things we wanted such as lead qualification, landing …
Chose HubSpot Marketing Hub
if you want to create a new data base, hubspot is perfect for attracting new contacts.
Chose HubSpot Marketing Hub
We haven't really doubted, we found that HubSpot was most complete compared to other tools we found that are similar to HubSpot. Also the Certified Partner Agency Onboarding is something that tickled our pickle and helped in making this decision. We really believe in inbound …
Chose HubSpot Marketing Hub
We chose Hubspot because it was a simpler functioning software program than something like Eloqua, while still providing everything we needed. After seeing demos for a lot of marketing automation software, we came to the conclusion that many others bogged users down in order to …
Chose HubSpot Marketing Hub
We found that HubSpot was incredibly strong in all of our evaluation areas (email marketing, lead nurturing, reporting, landing pages, calls-to-action, ease of use, ease of adoption, etc.). In many areas, it wasn't necessarily the leader versus the competition, but it always …
Chose HubSpot Marketing Hub
Eloqua is a complex solution, that can support many actions from a marketing department. My experience comparing the two systems, would be that the complexity means that you do less, if you don't have staff that are really strong in using the solution. With HubSpot, you don't …
Oracle Marketing
Chose Oracle Marketing
Oracle CX Marketing is strong within the Oracle ecosystem. The company used Eloqua as it had a strong product roadmap in terms of features for the marketing team to leverage day-to-day. The CDP platform that is offered by Eloqua sets it apart from the competition as it really …
Chose Oracle Marketing
I feel they both have strengths and weaknesses, just like any other product on the market. Oracle is strong in the lead scoring and nurturing platform while HubSpot is strong in other ways. Oracle integrates better with CRM software because it plays with most which makes it …
Chose Oracle Marketing
Oracle is at the bottom of the stack.
Chose Oracle Marketing
Oracle Eloqua and HubSpot have their fair share of strengths and weaknesses. HubSpot is cheaper, offers a less harsh contract, updates its documentation on a monthly basis, and implementation time is short. However, HubSpot does not support A/B testing in their Pro tier, and …
Chose Oracle Marketing
Oracle Eloqua had a more robust feature set. It had all the functions and features we needed to scale and was able to support our high lead volume and processing.
Chose Oracle Marketing
I inherited Eloqua from my predecessor, I wasn't involved in decision making process of bring Eloqua onboard.

Eloqua perhaps is one of the best MAP systems out there in the market. It certainly is the best suited MAP tool for Enterprise level companies. However, it may not be …
Chose Oracle Marketing
I used HubSpot and Act-On in my previous positions, and Eloqua was the platform of choice when I joined First Data. From a user-experience, HubSpot far exceeds Eloqua in terms of its easy-to-use navigation, customer-friendly interface, and incredible self-help resources (though …
Chose Oracle Marketing
I started a new job and this organization has used Eloqua for a number of years. HubSpot was easier at my last job/position because it was a smaller company with smaller lead goals, etc. At my new organization, Eloqua is able to help build out the process to meet larger lead …
Chose Oracle Marketing
Eloqua, Marketo and HubSpot are the holy-trinity of marketing automation solutions. We all know that Eloqua is the "Cadillac" of the Marketing Automation trio, but also priced higher than others. It really comes down to which of the three would solve our business problems the …
Chose Oracle Marketing
It has a lot more functionality and third party / app integrations compared to the majority of the tools on the market, with probably only Marketo being just as powerful with Pardot being the next close contender. I found Eloqua much easier to use and being a lot more flexible …
Chose Oracle Marketing
Oracle makes the most sense for us because we are implementing the Oracle Sales Cloud.
Chose Oracle Marketing
Eloqua is the true enterprise class tool compared to smaller organizations like HubSpot. We need a tool that can be approved by out stakeholders in IT, compliance etc. so the Oracle organization best suits our needs. Pardot and Marketo are always an option for the future, and …
Chose Oracle Marketing
Eloqua can scale. It has more flexibility in customizations of workflows, a larger pool of partners in their ecosystem, and can handle large volume sends without breaking a sweat.
Chose Oracle Marketing
It will get the job done, but other tools can do it better, and sometimes at a lower price point.
Chose Oracle Marketing
While HubSpot and Marketo may be somewhat more user-friendly, Eloqua seems a bit more robust than those systems. The lead capture and reporting seem to have more detail, and Eloqua worked well with our website, webinar platform, and Salesforce. For the volume of …
Chose Oracle Marketing
Oracle Eloqua is a better alternative for enterprise level companies.
Chose Oracle Marketing
Offers robustness and scalability, especially with a mature open API. This is required for enterprises, complex technology stacks, and innovative marketing teams that want to challenge the status quo.
Chose Oracle Marketing
I find ELQ to be the most well-rounded MAP on the market (without a lot of exposure to Marketo, which seems to be its one real opponent). In my opinion, Pardot and HubSpot offer similar, but less robust solutions that can be somewhat constricting.
Chose Oracle Marketing
More robust with more capabilities
Chose Oracle Marketing
Each product has its specific functionalities it is particularly good at. Marketo and HubSpot have different target groups as clients, they target SME's. Oracle Eloqua and Oracle Responsys have a higher monthly fee but can also offer more than the other competitors and target …
Chose Oracle Marketing
With Eloqua you have virtually no limitations on contact count, the program works as good with 10k contact as it does with 1million or above. HubSpot is interesting for the small businesses that are ready to start with Marketing Automation but are not ready yet for a full scale …
Chose Oracle Marketing
My company decided to choose Oracle Eloqua because it was the most robust marketing program that we evaluated. We were also impressed with its marketing automation capabilities, and how easy it is to run analytics on your marketing campaigns.
Chose Oracle Marketing
  • Not good or bad.
  • Every tool has its own flexibility and complexity.
  • Eloqua can handle multiple integrations and provides a secure data transfer. But you need a developer to integrate.
Top Pros
Top Cons
Features
HubSpot Marketing HubOracle Marketing
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
HubSpot Marketing Hub
7.0
369 Ratings
10% below category average
Oracle Marketing
9.0
133 Ratings
15% above category average
WYSIWYG email editor8.5332 Ratings9.3117 Ratings
Dynamic content6.0333 Ratings8.7120 Ratings
Ability to test dynamic content7.7309 Ratings8.7116 Ratings
Landing pages6.2362 Ratings8.0124 Ratings
A/B testing8.0286 Ratings9.3118 Ratings
Mobile optimization6.3355 Ratings9.3113 Ratings
Email deliverability reporting6.0363 Ratings9.6127 Ratings
List management8.2364 Ratings8.9126 Ratings
Triggered drip sequences6.3276 Ratings9.0108 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
HubSpot Marketing Hub
7.0
360 Ratings
10% below category average
Oracle Marketing
8.5
118 Ratings
9% above category average
Lead nurturing automation6.3356 Ratings9.6110 Ratings
Lead scoring and grading7.9324 Ratings8.3104 Ratings
Data quality management7.7330 Ratings8.0109 Ratings
Automated sales alerts and tasks6.3299 Ratings8.089 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
HubSpot Marketing Hub
6.2
320 Ratings
20% below category average
Oracle Marketing
9.1
109 Ratings
18% above category average
Calendaring6.3305 Ratings8.794 Ratings
Event/webinar marketing6.1251 Ratings9.699 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
HubSpot Marketing Hub
6.3
346 Ratings
18% below category average
Oracle Marketing
9.0
72 Ratings
18% above category average
Social sharing and campaigns6.3342 Ratings9.370 Ratings
Social profile integration6.3331 Ratings8.766 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
HubSpot Marketing Hub
7.7
369 Ratings
3% above category average
Oracle Marketing
8.5
123 Ratings
13% above category average
Dashboards7.9366 Ratings8.9122 Ratings
Standard reports8.1362 Ratings8.3120 Ratings
Custom reports7.0324 Ratings8.3113 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
HubSpot Marketing Hub
7.3
341 Ratings
4% below category average
Oracle Marketing
9.3
120 Ratings
20% above category average
API7.5251 Ratings8.9105 Ratings
Role-based workflow & approvals7.1280 Ratings9.689 Ratings
Customizability5.8303 Ratings9.0109 Ratings
Integration with Salesforce.com7.8228 Ratings9.688 Ratings
Integration with Microsoft Dynamics CRM7.996 Ratings8.948 Ratings
Integration with SugarCRM7.790 Ratings9.637 Ratings
Best Alternatives
HubSpot Marketing HubOracle Marketing
Small Businesses
Vbout
Vbout
Score 9.6 out of 10
Vbout
Vbout
Score 9.6 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HubSpot Marketing HubOracle Marketing
Likelihood to Recommend
7.3
(654 ratings)
7.7
(246 ratings)
Likelihood to Renew
9.0
(371 ratings)
10.0
(92 ratings)
Usability
9.0
(106 ratings)
10.0
(15 ratings)
Availability
9.1
(25 ratings)
8.1
(9 ratings)
Performance
8.9
(17 ratings)
6.6
(5 ratings)
Support Rating
8.4
(88 ratings)
9.9
(16 ratings)
In-Person Training
9.1
(8 ratings)
7.3
(3 ratings)
Online Training
9.1
(26 ratings)
7.6
(11 ratings)
Implementation Rating
7.3
(48 ratings)
8.8
(10 ratings)
Configurability
7.3
(2 ratings)
6.4
(1 ratings)
Ease of integration
8.9
(5 ratings)
2.0
(2 ratings)
Product Scalability
7.3
(7 ratings)
8.5
(120 ratings)
Vendor post-sale
9.1
(3 ratings)
6.4
(1 ratings)
Vendor pre-sale
9.1
(3 ratings)
7.3
(1 ratings)
User Testimonials
HubSpot Marketing HubOracle Marketing
Likelihood to Recommend
HubSpot
As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
Read full review
Oracle
A duration of one and a half years is enough for us to
recognize the capabilities of a tool and in my opinion, this one is just a
great tool to manage marketing campaigns of even massive-sized firms. Its
marketing automation tool and its way of managing campaign and the way it
executes digital initiatives is enough to get an inkling of its abilities.
Less favorable for the people who want to have something at
a cheap price and are more dependent on the reports as its reports have nothing
much in detail.
Read full review
Pros
HubSpot
  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
Read full review
Oracle
  • We can look for the behavior of our clients on our website and mobile application using the analytics it provides.
  • It is highly customizable.
  • It presents data in a form that is easily understandable and reports are highly beneficial for us.
  • Analytics in the form of graphs.
Read full review
Cons
HubSpot
  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
Read full review
Oracle
  • Integration options outside of auto-syncs. I am currently having an issue trying to find an adapter to use with Eloqua to API into our data warehouse but keep the functionality on the Eloqua side.
  • To provide more transparency and visual details of the syncs (integrations of outside data) from any other system that is feeding Eloqua, like what is being updated or changed, better explanations of errors, drill down to newly created records.
  • Custom Objects - Need to have a way to create CDOs outside of just form submissions and uploading of lists, like if you needed to import a file nightly to feed that CDO data but automate the import and make sure it maps to a contact record.
  • Import of data from a file on SFTP - There is no way to filter or create logic to control what is being fed into Eloqua. Currently, that manipulation has to be done by the IT side first. Less flexibility.
  • Better auditing capabilities within the canvas. meaning, sometimes if something is changed or not working the problem may not necessarily show up in immediately, the pattern could take a while to present itself. For example, the feeders into the program. If there is a problem, I don't know that maybe contacts are not entering the program until we do reporting that month and realize there was a lull of contacts going through. Then we have a whole month of missed records or other potential data issues. When you get do large and your Eloqua machine is very robust, the harder it is to see everything
  • Be able to add more than 250 custom contact records. That definitely inhibits my organization in how we need to use that record.
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Likelihood to Renew
HubSpot
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
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Oracle
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
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Usability
HubSpot
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
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Oracle
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
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Reliability and Availability
HubSpot
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
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Oracle
No one has experienced any problems with availablity.
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Performance
HubSpot
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
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Oracle
There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.
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Support Rating
HubSpot
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
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Oracle
We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse
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In-Person Training
HubSpot
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
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Oracle
They offer very basic classes which are required for master certification.

After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
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Online Training
HubSpot
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
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Oracle
Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout
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Implementation Rating
HubSpot
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
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Oracle
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
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Alternatives Considered
HubSpot
Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
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Oracle
It was quite complex to generate segments with Adobe
analytics and I wasn’t personally satisfied with the overall performance of
Adobe Analytics and wasn’t enough flexible in any way. So we decided to switch
to something else better than Adobe Analytics and is available in the market at
a cheap rate and we ended up doing our research for the most suitable tool at
Oracle Infinity and we don’t regret our decision.
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Scalability
HubSpot
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
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Oracle
Eloqua is definitely good for larger companies that have 100,000+ contacts and complex marketing workflows and data. Personalization is fairly robust with Eloqua for larger campaigns with smart content and features. Scaling across channels is also seamless - as the platform has great options for non-email channels like SMS, Direct Mail, Chat, etc.
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Return on Investment
HubSpot
  • HubSpot has helped us increased our lead generation.
  • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
  • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
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Oracle
  • We are able to use it to help our clients scale through testing
  • We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
  • Launch a new brand out of Eloqua and measure awareness
Read full review
ScreenShots

HubSpot Marketing Hub Screenshots

Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.Screenshot of HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.

Oracle Marketing Screenshots

Screenshot of Marketing intelligence gives everyone insights into marketing campaign impact on qualified sales leads, pipeline, and ROI.Screenshot of Oracle Eloqua's industry-leading marketing automation helps you create and execute brilliant B2B campaigns to drive engagement across each stage of the customer experience, from the simplest to the most sophisticated buying cycles.Screenshot of Oracle Responsys makes it easy for B2C marketing teams to produce sophisticated cross-channel customer experiences that deliver value at the time of need to each individual based on their interests, preferences, and shopping habits.Screenshot of Oracle Maxymiser’s advanced website testing and personalization solutions help marketers make data-driven decisions on websites and mobile apps; create seamless, connected customer experiences; and deliver higher marketing ROI.Screenshot of Oracle Infinity helps you optimize a customer’s real-time digital journey. The system brings in online behavioral data, applies intelligence to that data, and dynamically surfaces recommended actions you could take to enhance the digital customer experience—at the exact right moment.Screenshot of Oracle CX Audience provides a solution for large-scale audience segmentation, data management, and analytics as part of Oracle’s comprehensive cloud platform. Input simple or complex omnichannel data into CX Audience and get segmentation and analytics to help optimize marketing performance.