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SurveyMonkey

Score8.2 out of 10

1,090 Reviews and Ratings

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What is SurveyMonkey?

SurveyMonkey provides free, customizable surveys, and a suite of paid, back-end programs that include data analysis, sample selection, bias elimination, and data representation tools. SurveyMonkey also offers large-scale, enterprise options for companies interested in data analysis, brand management, and consumer focused marketing.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features SurveyMonkey has to offer, as determined by TrustRadius' reviewers.
Based on 1,090 ratings of SurveyMonkey's features
View all features

Top Performing Features

  • Multiple question types

    Supports a variety of question types, such as multiple choice, select all that apply, ratings, text responses, etc.

    Category average: 8.7

  • Compliance

    Supports privacy compliance and confidentiality standards, such as HIPPA.

    Category average: 8.8

  • Survey templates

    Includes a selection of pre-made survey templates for different types of surveys.

    Category average: 8.2

Areas for Improvement

  • Custom reports

    Allows users to report on custom metrics, choose which metrics to include in a report, run reports with advanced segmentation and/or customize the look and feel of a report.

    Category average: 7.8

  • Custom logo/branding

    Allows the user to include their company logo (rather than the survey vendor’s logo) and/or create a company template so that branding is consistent across multiple surveys.

    Category average: 7.8

  • Data export

    Data collected within the tool can be exported to another program for additional reporting/analysis.

    Category average: 8.6

Reviews

What users are saying about SurveyMonkey.
View all reviews

Fast surveys instrument

Incentivized
Maria SergeevaView profile
UX and Content Designer in Marketing at Career Pathway Institute (51-200 employees employees)

Use Cases and Deployment Scope

I organize surveys with SurveyMonkey and then use the information for presentations and research. Also, I use it for screenings inside my research when I need user interview participants. Technically, it is also a survey, but shorter and aims rather to find the right people than to get the information.

Pros

  • Organise a survey
  • Make different type of questions
  • Get the visualisation for the data of the survey

Cons

  • Very limited free version
  • No option to add sender name into invitation
  • No bulk downloads for some data

Return on Investment

  • It fastens decisions
  • It speeds up the presentations for a team
  • Helps to implement the data-driven marketing

Usability

Alternatives Considered

Google Surveys

Other Software Used

Yandex Tracker, GPTzero

Intuitive Professional-Looking Form Builder with All Question Types

Incentivized
Verified User
Analyst in Corporate (1-10 employees employees)

Use Cases and Deployment Scope

We use SurveyMonkey in my organization for generating and sending forms to prospects and clients such as intake forms, specific follow up surveys for particular services, feedback forms, referral forms, and testimony forms. The intake form is how prospects can tell us about themselves and what services they need, so we can connect them to the next right step. We use SurveyMonkey through key checkpoints of our sales funnel/client pipeline.

Pros

  • It's easy and intuitive to create forms
  • Every question type is available (e.g. Likert scale, multi-select, etc.), and you can add an 'Other' option easily which comes with a dropdown for respondents to elaborate
  • Easy to see aggregated data

Cons

  • Only higher paid tiers allow for full customization of the forms, I wish it were easier and included to increase things like color and font size across the whole form. You're limited to their templates.
  • Conditional logic could improve
  • Each respondent needs their own link, it'd be easier if I could send the same general link to everyone, and SurveyMonkey could keep separate records for each new response

Return on Investment

  • SurveyMonkey has saved us time and admin expense by cutting down email time, and encouraging more self-service
  • SurveyMonkey has saved us executive time, by helping qualify (or disqualify) leads before they get time with our management

Usability

Alternatives Considered

HubSpot CRM and Google Forms

Other Software Used

HubSpot CRM, Google Drive, Google Meet, RingEX, PandaDoc, Google Sheets, Google Slides, Beautiful.ai, ChatGPT, Perplexity, Anthropic Claude, Squarespace, QuickBooks Online, monday.com, Miro

Great tool for surveys, scorecards

Incentivized
Verified User
Manager in Customer Service (11-50 employees employees)

Use Cases and Deployment Scope

We utilize SurveyMonkey for a couple of reasons. One reason is to conduct employee surveys to get responses and easily look at the results. Another reason is to score sales calls. We have our scorecard uploaded to SurveyMonkey and utilize it to score the questions for sales calls to determine how each skill was done on the calls evaluated.

Pros

  • Quick internal surveys
  • Easy to use
  • Scoring sales calls on specific score card

Cons

  • Limited number of questions per page

Return on Investment

  • Increase in employee feedback
  • Increase in sales coaching
  • Increase in sales performance

Usability

Other Software Used

Gong, Slack, Google Drive

Perfect surveys by SurveyMonkey

Incentivized
Verified User
Manager in Marketing (10,001+ employees employees)

Use Cases and Deployment Scope

SurveyMonkey has helped me in my job to developed customer surveys, market desk research, customer registration links and many more things. This has reduced the workload on my team of collecting responses manually. This has increased our speed to market by collecting information efficiently.

Pros

  • Market survey
  • Customer feedback
  • Internal polls

Cons

  • Interface can be self explanatory
  • Provide better visualization of data
  • Create better sections for different solutions online

Return on Investment

  • Reduced time to market by atleast 20%
  • Increased customer satisfaction score by 25%
  • Reduce cost of conducting surveys by 35-40%

Usability

Alternatives Considered

Slido and Google Forms

Other Software Used

Google Surveys, Google Forms, Microsoft SharePoint

Best Survey Tool

Mohammed Alkayal
Project Officer in Research & Development at SPC Free Zone (51-200 employees employees)

Use Cases and Deployment Scope

I use SurveyMonkey for our market research studies, getting our clients feedback on our services and for any new project to get the insights before we introduce the project to the public, it's very useful and user-friendly.

Pros

  • Building survey questions
  • Many options to distribute the survey
  • Analyzing the survey result

Cons

  • Building the survey could be easier when moving questions
  • Putting the questions in specific order takes some time, it can be easier in other softwares

Return on Investment

  • Helped with our market studies
  • Gave good details and insights

Alternatives Considered

Jotform

Other Software Used

monday.com, Mailchimp

Usability

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