SwiftERM is an ecommerce plugin that typically delivers an additional 10% to turnover. According to the vendor, it is totally automatic; requiring no human input, no hours of time and effort every month, and no staff cost. It uses each consumer’s historic purchases and impressions captured from each visit to your site; then identifies which products that consumer is most likely to buy next; populates a style-sheet and sends them a unique email – no two are ever the same. It also triggers on abandon.
You no longer need to segment audiences or choose products. The product worked 24/7, and it identifies loyalties, likes and interests. Calculating exactly the things that your customer wants to buy at precisely the right moment. A granular machine learning algorithm delivers immediate benefit.