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YesMail is a versatile tool that is widely used by various departments in organizations to enhance their email marketing efforts. Users …
Overview
What is Yesmail360i?
Yes Lifecycle Marketing (formerly Yesmail) offers Yesmail360i as a cross-channel marketing campaign management and marketing analytics solution to enhance CRM information richness and improve email marketing (and other channel) effectiveness. Emphasizing a move away from the company's former focus on…
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- WYSIWYG email editor (5)9.999%
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What is Yesmail360i?
Yes Lifecycle Marketing (formerly Yesmail) offers Yesmail360i as a cross-channel marketing campaign management and marketing analytics solution to enhance CRM information richness and improve email marketing (and other channel) effectiveness. Emphasizing a move away from the company's former focus…
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What is ActiveCampaign?
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
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What is Yesmail360i?
Yesmail360i Integrations
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Yesmail360i Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Yes Lifecycle Marketing (formerly Yesmail) offers Yesmail360i as a cross-channel marketing campaign management and marketing analytics solution to enhance CRM information richness and improve email marketing (and other channel) effectiveness. Emphasizing a move away from the company's former focus on email, Yesmail360i offers display and social media campaign management capabilities and integration with advanced market and competitive intelligence, as well as customer demographic and segmentation pertinent data via associated modules.
Epsilon PeopleCloud and Marigold Engage are common alternatives for Yesmail360i.
Reviewers rate Email deliverability reporting highest, with a score of 10.
The most common users of Yesmail360i are from Mid-sized Companies (51-1,000 employees).
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
YesMail is a versatile tool that is widely used by various departments in organizations to enhance their email marketing efforts. Users rely on YesMail as a centralized platform for reviewing customer contacts, analyzing email engagement, and managing outbound messaging. Its seamless integration with external databases allows users to connect with a broader audience directly.
One of the key use cases of YesMail is its ability to conduct different types of email campaigns. Users can leverage this platform for blast campaigns, automated drip campaigns, renewal programs, cross promotions, and transactional emails. By utilizing the reporting features of YesMail, users can create highly segmented customer lists, which ultimately improves deliverability, engagement, and the delivery of targeted messages.
Another important aspect of YesMail is its integration with CRM systems. This integration enhances the product's functionality and streamlines email marketing efforts for businesses. Customers who use YesMail on a daily basis find it valuable for managing their email programs, providing easier targeting, message setup, and timely message deployment.
To fully leverage the capabilities of YesMail, individuals with an analytical mindset and familiarity with web applications are recommended. Whether it's assessing content engagement, tracking member responses and frequency, or analyzing overall email engagement, YesMail serves as a valuable tool across different business units for effective email marketing to customers.
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September 25, 2017
It's easy to say "Yes" to YesMail
YesMail was used by several departments in my last organization. It was a CRM system used to review customer contacts with emails, it was a reporting tool to show email engagement, and it was, of course, an email platform and outbound messaging system. It provided a central place for anyone with access to go in order to gauge content engagement as well as see email engagement overall. Plus, we could see which members were responding to what, and how often. It tied in with our external, broader, database directly and seamlessly.
- CUSTOMER SERVICE. Any time myself, or my team, needed help with the system or help with figuring out how to build something new, the YesMail staff were more than happy to help, easy to work with, and easy to get a hold of.
- The platform is intuitive, visual, and easy to navigate. Plus the inclusion of "tabs" in the interface makes navigation extremely easy. It's possible to access multiple parts of the module without going back and forth between browser windows.
- The Market Intelligence tool is extremely useful, and provides unique insights into competitor's mailings so that it's easier to spot marketing trends, or see what others have tried and get a gauge of their successes and failures (as determined by open rates, Delete w/o open rates, etc.) so that my own team was able to either mimic techniques that had shown useful, or avoid trying certain things that were shown through those competitors not to work.
- The Market Intelligence tool, while useful, and while it has a Deliverability Intelligence plug-in as well, is still a little rough. It's hard to sort through reports, and the location of different points of information between the "feed" and the list of marketers, is a little cumbersome to sort through.
- The metrics available could use some updating and some clarification. There are quite a few caveats to reporting that aren't clearly stated. Ex. the clicks reported on a "click thru" report are TOTAL clicks, while the clicks reported on a Delivery and Response report are FIRST CLICK ONLY, while also the dashboard reports might show unique clicks and "clicks" (total clicks) but those numbers might also not match with the other two reports because dashboard reports are behind by 2 hours whereas the specific reports are pulling straight from the CRM within the system, and the dashboards are summaries generated every couple of hours from the CRM. All of those details took me a while to figure out, and I had to ask a lot of questions. But my account manager was always easy to get a hold of, and if he didn't know the answers to my questions he was quick about tracking down someone who did.
- 70% of my former company's online web traffic was derived from email messages, so the reliability of the YesMail platform was paramount to our ability to achieve our business objectives.
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YesMail offers almost all of the "bells and whistles" that the other major ESPs offer, but at a much more reasonable price. IBM and SalesForce, for example, offer great platforms...but they outsource the setup and implementation, and they have a lot of add-ons that drive up the price of their tool. YesMail does the implementation and maintenance themselves, and while they do have their own add-ons, their "out of the box" platform is much more inclusive than the competition's.