Adobe Analytics helps you to understand customer journey
Updated June 24, 2024

Adobe Analytics helps you to understand customer journey

Nitesh Rana | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

It helps in better ROI on market expenditure . It helps in analysing the Financial reports in organisation.

Pros

  • Superior data model
  • Provide more comprehensive insights
  • Allow limitless segmentation

Cons

  • Its not that easy it needs support of experts
  • It doesn’t track the apps on url base
  • Reports
  • Dashboard
  • Fallouts: to check where users are dropping of
  • To understand how users are existing at various stages
  • Inform about the tec aspects as in brouser, operating systems, mobiles.
  • It doesn’t track url in apps
As it is useful for beginners and small business as it also handles large volume of data very effectively. It helps in customer support, creating dashboards for business.
It helps to understand what channels and devices are users using and what route they are taking to convert. It helps to check the funnels and drop offs at each stage

Do you think Adobe Analytics delivers good value for the price?

Yes

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

Yes

Did implementation of Adobe Analytics go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Analytics again?

No

It helps understand the marketing source and device for traffic,orders and Revenue.it helps in report and dashboards as well.

Adobe Analytics Feature Ratings

Web Analytics
9.6
Traffic Reporting
9
Lead Conversion Tracking
9
Behavior Analysis
10
Bounce Rate Measurement
10
Device and Browser Reporting
10
Pageview Tracking
10
Event Tracking
9
Reporting in real-time
10
Referral Source Tracking
10
Customizable Dashboards
9

Using Adobe Analytics

10 - Marketing ,business intelligence, customer support ,digital analytics .
6 - Skills required to support adobe analytic are strong knowledge of business intelligence tools like SQL,tableu . strong communication skill .
  • data analytics
  • customer satisfaction
  • business analytics
  • demand forcasting
  • customer support
  • to forecast demand
  • to predict business modals
As this is a powerful tool to use in business. It helps in growth of business if person have proper skill and knowledge.

Evaluating Adobe Analytics and Competitors

  • Scalability
  • Integration with Other Systems
  • Ease of Use
Tis is a very useful tool when comes to handling large data and processing them.
I'll consider total cost of purchasing the plateform

Comments

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