I am always amazed when I see other people state that Hootsuite has a great UI. I find it to be one of the least intuitive interfaces I've ever worked with. Now that I've gotten through the learning curve (although I still find things that I didn't even know were there), I still have to train other people to use it and I suffer through their learning curve.
It was fine. No hiccups signing up and getting my social accounts set up. Adding team members was harder than it should be because I have to create the team, invite the team members, and then add those members to the team. I would have thought inviting team members to the team would be the same as adding them to the team, but that is not the case.
Yes and no. I have evaluated so many similar systems and I have experience building one of these systems. Based on that experience, I could find the major functions on my own. However, the usability problems made it more difficult than it should have been for me.
Publishing is a disjointed process where the elements of content and destination are actually separated. Listening forces me into a hierarchical organization that in not intuitive and forces me to navigate back and forth between streams constantly. Reporting forces me to build out everything by hand, instead of showing me the obvious metrics every social marketer needs right away.