Hootsuite, why you should be using them for your social media activities
Ron Rothstain | TrustRadius Reviewer
Updated April 17, 2020

Hootsuite, why you should be using them for your social media activities

Score 9 out of 10
Vetted Review
Verified User
Review Source

Software Version

Hootsuite Pro

Overall Satisfaction with Hootsuite

We have used Hootsuite mainly for departmental use, mostly around our different blogs, from one central place. This allows us to get a single pane update of all the interactions on our blog twitter feeds. Sometimes we also like to cross-post the same tweet onto our different social media accounts, and even that is very easily enabled by the Hootsuite "New Post" widget.
  • Ability to integrate multiple social media accounts (twitter, Fackbook, LinkedIn ...)
  • Very intuitive interface.
  • A bit tedious with adding images, links, etc.
  • Sometimes, social media posts do not post as intended
  • With Hootsuite, when managing social networks, it saves you time
  • Also, it has saved us a lot of money.
We love saving time by having our content scheduled through Hootsuite, so we do not have to worry about posting every day. Also, we no longer have to search and scroll to find and engage with our target market; they are all right there on our home page on Hootsuite. Plus, when reporting our social media marketing results, the analytics are all in one place and easy for those who aren't social media savvy can understand them!
Whenever I have had issues with Hootsuite, I have been able to contact them and they have been very responsive. Until recently, I would contact them over the phone and if they were not able to answer my question, they would escalate it to someone who could. During this pandemic, they continue to be very responsive thru email with any questions I have had.

Do you think Hootsuite delivers good value for the price?

Yes

Are you happy with Hootsuite's feature set?

Yes

Did Hootsuite live up to sales and marketing promises?

Yes

Did implementation of Hootsuite go as expected?

Yes

Would you buy Hootsuite again?

Yes

I like this program that ability to manage all your social networks from one place. I think this gives a higher level of professionalism to your work. I like that you can schedule the posts you make on your social networks. This saves a lot of time, and one can choose a day where you do the program of the week. Conversely, the application that we install on the other smartphones does not connect to the Hootsuite page.

Hootsuite Feature Ratings

Boolean keyword searches
9
Filtering out noise/spam
9
Sentiment analysis
9
Broad channel coverage
9
Content planning and scheduling
10
Audience targeting
10
Content optimization
9
Workflow management
10
Automated routing and prioritization
9
Customer interaction histories
10
Bulk actions
10
Lead generation
10
Content marketing
10
Paid media management
10
Campaigns and promotions
10
Twitter
8
Facebook
10
LinkedIn
10
Google+
10
Instagram
10
Pinterest
10
YouTube
10
Campaign success analytics
10
Real-time tracking
10
Competitor analysis
9
Role-based user permissions & privileges
9
Mobile access
6

Hootsuite Customer Engagement and Support

We have been able to increase customer engagement by over 125% since we first implemented Hootsuite in our department. Customer mentions and posts on our Facebook and Twitter platforms have at times increased over 200% on a year over year and month to month basis. We recently established a presence on Instagram and Hootsuite has driven engagement in that platform as well. With the increased engagement, customers feel more invested in our product and sales have noticeably risen.
I can personally mention that my experience working with the customer support team has been wonderful. Whenever issues have arisen, I have contacted them and they have been very responsive addressing the issues I am dealing with and resolving them in a great manner. The training resources and onboarding support were invaluable to me personally as I had no real background in how to use the product and more importantly, how to successfully integrate it into our department.

Using Hootsuite

5 - Hootsuite became a necessary and unique platform for social media managers, from ordinary people to the world's largest brands or companies. Having in the control panel, all the essential tools makes it much easier to publish on different networks such as Twitter, Instagram, and Facebook as media has become an indispensable program for the management of our content. This has made us gain followers through responsible information.