Hootsuite Pro review-Used both in student and work life
Jasmeet S Babra | TrustRadius Reviewer
Updated April 17, 2020

Hootsuite Pro review-Used both in student and work life

Score 9 out of 10
Vetted Review
Verified User
Review Source

Software Version

Hootsuite Pro

Overall Satisfaction with Hootsuite

Hootsuite pro was used as a central activity center for all our social media. I have used Hootsuite to manage various social accounts for the last company I worked for and also in a project for my masters class. Using features like streams and lists we were able to identify various aspects of business which touched our domain and were able to engage and track them.
  • Manage social media feed.
  • Manage different social media channels in one.
  • Give specific access to users and managers.
  • Allows you to post at a particular time.
  • Cross channel content pushing.
  • Integrate Instagram well.
  • Managing events on FB.
  • The archive feature could be improved.
  • Positive impact on customer experience
  • Customer service improved
  • Contact points of customers increased
  • Effective management of all social media channels
Hootsuite pro is an integrated channel management software, while TweetDeck is just for Twitter masters.
Hootsuite pro is well suited when you have tons of social media profiles and you regularly push content on your accounts. Using Hootsuite pro, you can push the same content, at your specified time.

Hootsuite Feature Ratings

Boolean keyword searches
8
Filtering out noise/spam
3
Broad channel coverage
9
Content planning and scheduling
10
Audience targeting
9
Content optimization
10
Workflow management
9
Automated routing and prioritization
7
Customer interaction histories
9
Bulk actions
8
Lead generation
8
Content marketing
7
Paid media management
7
Campaigns and promotions
7
Twitter
10
Facebook
10
LinkedIn
10
Google+
9
Instagram
6
Pinterest
5
YouTube
8
Campaign success analytics
8
Real-time tracking
9
Competitor analysis
9
Role-based user permissions & privileges
10
Mobile access
10

Hootsuite Customer Engagement and Support

The most valuable ROI you get from investing in Hootsuite is time. Imagine you as a company have almost 5-6 social media accounts & if you are a bigger firm, imagine international accounts and/or local regional accounts. Hootsuite is an all in one account manager. You want to send out an update to all your account at once, Hootsuite does it. You dont have to login to all of your accounts and post the tweet or that instagram picture.
Taking care of your customers is also excellent. Working across teams and different agents, Hootsuite also lets you converse internally and find the correct answer to your customer's queries. The time we as a team saved on scheduling posts was commendable. This not only let me focus on strategizing more important tasks, but also give regular timely updates to my customers
I have used onboarding & training resources, not only to train myself, but also get the new members of the team started on this.
The videos which are a part of their training is a huge help. I used to youtube search for how-to videos, but their resources makes it so much easier.
Their Hootsuite academy has plethora of knowledge and guess what? Its FREE. We as a company also used their certifications to mandate train social media agents and build their skillset further. If you are an industry watcher, like myself, you can also download and explore their whitepapers and research studies too. I believe their team is smart and well versed with industry.

Using Hootsuite

4 - customer service, social media analysts, CEO, marketing
2 - IT infrastructure skills, Systems admins, Workflow integration, data engineers, API engineers, marketing managers, social media analysts, content creators
  • scheduling media posts
  • reaching new customers
  • Engagement with existing customers
  • Drive Ad revenue
  • Reach out to industry influencers easily
  • All in one solution
  • Reduce manpower managing different accounts
  • onboard more social media accounts
  • use more enterprise features
  • content curation
If it works well, why change it.