Marketing staff of one? Hootsuite is a lifesaver!
Updated November 20, 2023
Marketing staff of one? Hootsuite is a lifesaver!

Score 9 out of 10
Vetted Review
Verified User
Software Version
Hootsuite Pro
Overall Satisfaction with Hootsuite
I manage marketing the 6 locations for our business, with a marketing staff of one- without Hootsuite, there is no way I could post relevant info in a timely manner. The ability to plan a week's worth of social content in a couple of hours is amazing! Hootsuite Academy has been a lifesaver for helping me not only increase engagement of the platforms we currently use, but educates me on the newer avenues we need to explore.
- suggest optimum post times
- ability to add multiple social media platforms in one step
- ongoing training to learn within Hootsuite
- mobile app flexibility
- it's still a bit pricey for a smaller company
- updated real time engagement stats
- suggestions on improving social media scores
- pays for itself
For me and our organization, Hootsuite has helped us stick to a consistent brand image for our 7 different locations. As a solo marketing department, it was a challenge to maintain our branding with numerous other branches trying to help out with social media platforms in their respective markets. With the ability to create content teams during busy times, as well as the scheduling and planning of our content, has really streamlined our effectiveness. Hootsuite literally cleaned up our online reputation.
- Meta for Business (formerly Facebook for Business)
Hootsuite offers more platforms and also more control over any of the competitors we evaluated. For our current business and customer needs, Hootsuite was and is a much better fit. We use the pro level, and right now, it has enough options and features to ensure proper engagement and real time analytics.
Do you think Hootsuite delivers good value for the price?
Yes
Are you happy with Hootsuite's feature set?
Yes
Did Hootsuite live up to sales and marketing promises?
Yes
Did implementation of Hootsuite go as expected?
Yes
Would you buy Hootsuite again?
Yes
Hootsuite Feature Ratings
Hootsuite ROI and Support
I like the real time reactions to our flash sales and we have seen a 13% increase since last fall with inquiries on last minute sales posted on social media. Having all of our platforms on one dashboard helps me prioritize our individual audiences. I have begun constructing our posts based on the flash drive impressions on each individual channel.
I have not yet used the customer service aspect of the social comments service from Hootsuite. I do, however, closely monitor all of the social mentions of our company across the platforms. There have been times we have been incorrectly mentioned without tagging properly and the massive dashboard helps me catch mentions that I might have missed and helps me push those engagements.
- Online Training