HubSpot Groupie!
June 30, 2016

HubSpot Groupie!

Rene' Carpenter | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with HubSpot

I love HubSpot! The ease of use and all in one access to my blog and social media platforms is sooo nice. We use HubSpot extensively for email marketing campaigns - creating CTAs, landing pages and custom forms. We have linked it to Salesforce and have had great results in qualifying leads and prospect for our industry focus groups.

Let's talk service. Outstanding! The customer service I have received from the very beginning has been amongs the best I have ever experienced.

Pros

  • training videos
  • ease of navigation
  • customer service
  • continued education
  • analytics
  • template selection
  • social media dashboard
  • webinars
  • Inbound
  • support
  • tips

Cons

  • Using the calendar is confusing - it would be nice to schedule reminders to create emails. Now you only schedule to send.
  • It would be nice if HubSpot had an event management system and survey capabilities - then I would not need Constant Contact and Get Feedback.
  • Positive - It has allowed us to truly be looked at in our industry as knowledget leaders, providing valuable content with a touch of sales.
  • Using the HubSpot model we have been able to convert prospects into clients by simply designing our campaigns with a focus on what the prospect wants or needs.
  • It has finally allowed my department to get through to sales and C suite executives the message that marketing without selling really works. It has also helped bridge the gap between marketing and sales so that we now work as a team.
It is particularly well suited for B2B and when you have a narrow focus and targeted, qualified leads it becomes extremely powerful.

HubSpot Marketing Hub Feature Ratings

10.0
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
5.0
Calendaring
5
10.0
Social sharing and campaigns
10
Social profile integration
10
10.0
Dashboards
10
Standard reports
10
Custom reports
10
9.5
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
8

Evaluating HubSpot and Competitors

  • Price
  • Product Features
  • Product Usability
  • Product Reputation
  • Positive Sales Experience with the Vendor
The product usability and reputation were essential if this was to be used daily by our department. It also had to integrate with Salesforce easily - which it did. The price was attractive because there were no contracts and the sales experience was outstanding. I was down to Pardot and HubSpot and I believe the sales experience sealed the deal.

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