MailChimp, the easiest solution to your email marketing
Updated January 10, 2020

MailChimp, the easiest solution to your email marketing

Tim Sessions | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Mailchimp

I use MailChimp to send out weekly updates and any other mass correspondence among my clients. I am just using it in a single department. It helps me communicate any upcoming events and webinars.
  • Newslettters
  • Resubscription Notices
  • Other correspondence
  • Pricing
  • A/B Splits
  • Subscription Forms
  • Easier Communication
  • Mass Information Distributions
  • Keeping clients informed
MailChimp's drag and drop features are amazing. I haven't seen that in other platforms before. It is so straight forward. Usability is so simple that anyone with any internet know-how can us it.
Mailchimp is one of the easiest email marketing solutions. Between my business and my wife's, we are able to meet all our email marketing needs. This should be a must-have for every small business.
It has sped up the marketing process. From emails to landing pages, to social media post distribution, Mailchimp is the absolute one-stop-shop.
Mailchimp has taught me the effectiveness of email marketing. Being able to distribute my message through email has been important. With landing pages, I am able to set up a quick microsite that gets traffic. I am then able to retarget that traffic with future campaigns.
MailChimp is well suited for sending newsletters. It shouldn't be used to send one off emails.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Mobile optimization
Email deliverability reporting
List management
Standard reports
Custom reports

Using Mailchimp

2 - Email marketing mostly.
  • Email Marketing
  • Landing Pages
  • To send weekly updates to customers
  • Creating a fun, interactive way for customers to find out more
  • Stronger online presence
  • Customer outreach
Because it's easy to use and affordable.

Evaluating Mailchimp and Competitors

  • Price
  • Product Features
  • Product Usability
  • Prior Experience with the Product
  • Vendor Reputation
  • Third-party Reviews
Price is key when running a small business. I feel that Mailchimp pricing is reasonable for what you get and that's what matters most in the end.
I don't think there is anything I would change.

Mailchimp Support

Quick Resolution
Knowledgeable team
Kept well informed
Immediate help available
Support cares about my success
Poor followup
Problems left unsolved
Escalation required
Need to explain problems multiple times
Slow Initial Response
Really it comes down to finding the answers on my own. Their help section is great. I haven't had to reach out to a physical person yet and that speaks volumes.

Using Mailchimp

Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Quick to learn
Feel confident using
  • Sending email
  • Setting up landing pages