MailChimp is an awesome email marketing tool
Updated January 14, 2020
MailChimp is an awesome email marketing tool
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Mailchimp
We use Mailchimp to communicate with our growing subscriber list about the annual event our company promotes. We send campaigns for everything from information to promoting the sales of products. We've found Mailchimp to be easy to use and works really well for everything we need to do. The ability to schedule campaigns is especially great. We use it for our entire organization. It solves the problem of being able to easily send email blasts to our website users without needing extensive technical knowledge.
- Managing audiences is easy and there are a lot of features such as groups, segments, and tags which are great for organization and targeting specific contacts.
- The design capabilities of Mailchimp are great. Very simple and straight-forward.
- I really like the ability to automate campaigns. This is especially helpful for new subscribers and lead generation.
- I've found the process for accessing individual automation emails to be a little unintuitive.
- Either I can't find it or it doesn't exist, but an easy way to resend a campaign to new subscribers would be great. I don't want to have to duplicate the campaign and send it out as a separate campaign.
- Using MailChimp is great to keep our customers engaged and up to date with what is happening. This translates to better participation in our event each year and more traffic to our website.
- We also use MailChimp for direct sales which is great to drive more revenue.
In the past, I've used Acymailing which is an extension for the Joomla content management system. There's really no comparison to the features and functionality of Mailchimp. Mailchimp is far superior in my option and easier to use. I always problems with campaigns being rejected by certain domains before. With MailChimp that never happens.
As of now we have only used MailChimp to send email blasts, but we do plan to start using a popup subscriber form soon.
We've successfully used MailChimp to sell products as well as sending out important information about our event. We've learned it's best to plan ahead for future campaigns so you can get them scheduled and sent out on time.
Mailchimp Feature Ratings
Using Mailchimp
1 - The person who uses MailChimp is in charge of marketing and media relations.
1 - The skills needed are some technical ability and graphic design skills for what we do with Mailchimp.
- Email blasts about our event to all subscribers.
- Email blasts for products we sell.
- Nothing that I can think of as of yet.
- We plan to implement popup forms to help grow our subscriber list.
Mailchimp Training
- no training
I thought it was easy enough to learn as you go without any training. I think it would depend on the particular user as to whether any training would be necessary.
Using Mailchimp
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- Designing campaings is very easy.
- Scheduling campaings is super easy.
- Resending a previous email to new subscribers is not as easy as it should be.
Yes, but I don't use it