Mailchimp is an impeccable software
Eric Chin | TrustRadius Reviewer
Updated January 14, 2020

Mailchimp is an impeccable software

Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Mailchimp

Mailchimp is excellent at integrating all kinds of external services, especially cloud hosting services. Its integration with API platforms is very good. Mailchimp offers the client a large number of options when it comes to training in the use of its automation service. All are of good quality and have a lot of availability. Mailchimp is currently being used by the entire marketing team in our company.
  • It is a very customizable marketing automation software.
  • It is effective and time-saving thanks to its methods of mass emails, which allow us to send large amounts of emails in seconds.
  • Emails can be configured to activate at specific events.
  • It has a very good system of automation and creation of social digital marketing, also has a WYSIWYG email editor technology.
  • It does not have a system that allows visitors to follow our websites.
  • It should not be used in low-end equipment as it is impossible to send large numbers of emails in these.
  • It does not offer tools to evaluate potential clients.
  • Mailchimp is an indispensable tool when we talk about marketing, if it is used correctly its tools will make your company's marketing increase in a better way.
  • Mailchimp has excellent tools for sending emails massively in a short time, tracking is also a good point.
  • The Mailchimp team responds very quickly to all kinds of questions that are asked through its online service. They are very good at this, and we are totally satisfied with the money invested.
  • We write messages simply to send an email to all our subscribers, with the advantage of having more potential customers.
Mailchimp is undoubtedly an expensive tool, the most expensive we have used so far, previously we had not dared to use it and now that we have done it we are sorry we did not do it before, our email marketing is more professional than that had been, customer acquisition has increased and we are satisfied with how this software works.
The scalability of Mailchimp has had a resounding success in recent months in our company, thanks to the campaigns it has helped us develop we have been able to provide all emails to our customers, advertising is also our priority and we have facilitated it with Mailchimp.
Each email sent is an opportunity with each client, it is costly to see how Mailchimp has allowed us to develop all the Marketing tools in our environment., We have improved all Marketing options in creating our own templates, email audience updates and a great Database with all our customers.
We were able to send mass messages; We have been able to improve that the invitations in advertising look better than a few months ago when we started using Mailchimp. The subscription has also improved, the server has become faster with the use of this software. In turn, the integration is excellent with other tools on our server.
Mailchimp has allowed me to create marketing campaigns easily, and our website visitors can leave their data and subscribe automatically to be part of our campaigns. This software contains an autoresponder but not for the trial version, and it is quite important for us to have this feature since our team of professionals concluded that it is very useful when reading large databases of external programs. It is easy to use and does not take much time to know its total operation. Mailchimp is a great tool that all SMEs should use. Its online deployment is very wide. Mailchimp works in an excellent way on devices with Windows and Mac systems. It is highly recommended for these.

Mailchimp Feature Ratings

WYSIWYG email editor
9
Dynamic content
10
Ability to test dynamic content
9
Landing pages
9
A/B testing
9
Mobile optimization
10
Email deliverability reporting
9
List management
9
Triggered drip sequences
10
Standard reports
9

Evaluating Mailchimp and Competitors

  • Price
  • Product Usability
  • Product Reputation
In comparison with other softwares of his style this has been cheaper than we thought, in addition to the features and integrations, they far exceed everything that the market proposes.
I would not change anything, I would study the whole process as we did the first time.

Using Mailchimp

ProsCons
Like to use
Well integrated
Quick to learn
Feel confident using
Unnecessarily complex
Requires technical support
Inconsistent
Cumbersome
Lots to learn
  • Mass mailings of emails.
  • Improvement of custom integrations with all tools.
  • Administration of the sales funnel on the platform.
  • Automation solutions seem to be too simple.