Overall Satisfaction with Mailchimp
We use Mailchimp for our main mailing list and other side projects. It's been a good solution for us that has been cheap and easy to use. We recommend it to most of our clients due to the widespread adoption of it and ease of setup on other websites and integrations into other platforms.
- Cheap for newer businesses
- Easy to use and setup
- Integrates with almost any platform or service
- In my opinion, they don't make it easy to segment and organize your audience.
- I feel like the navigation of their backend is always frustrating.
- Beyond the very basics, most of my clients find it hard to use.
- We've lost accounts in the past due to their login system and how they share access. I'm not a fan of how they allow users to share access with others to assist in setup or ongoing help.
- Using the free tier has been great for us and most clients to save money.
- Most of my clients with larger lists end up moving to other platforms that cost them money. If you think you're going to grow your list to 5000+ people, start with a different platform.
- ActiveCampaign, ConvertKit, Sendinblue, Campaign Monitor, Constant Contact, AWeber, Keap (formerly Infusionsoft) and Drip Ecommerce CRM
I would still recommend Mailchimp to most people starting out. It's easy to use and set up and doesn't require a lot of extra support to get started. Other than ActiveCampaign or Keap, which are for larger lists and more complicated, Mailchimp is a good choice. If you have any design or technical skills, I would recommend some of the others though, mainly ConvertKit.
We haven't used any of the extra features Mailchimp has offered. We tried a few but found the other tools we were using were better suited for the task. As much as I love using fewer tools, I also want them to work well.
Mailchimp has been a great email marketing tool for us and most of our clients over the years. Most of our needs have been very basic: sign someone up, add them to the main contact list, send them regular emails. What we've learned is that if you want a more robust or complex process, you should probably use Keap or ActiveCampaign.
Do you think Mailchimp delivers good value for the price?
Yes
Are you happy with Mailchimp's feature set?
No
Did Mailchimp live up to sales and marketing promises?
Yes
Did implementation of Mailchimp go as expected?
Yes
Would you buy Mailchimp again?
Yes