Mailchimp: Great for Small Lists and New Businesses
October 26, 2021

Mailchimp: Great for Small Lists and New Businesses

Jason Vance | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version


Overall Satisfaction with Mailchimp

We use Mailchimp for our main mailing list and other side projects. It's been a good solution for us that has been cheap and easy to use. We recommend it to most of our clients due to the widespread adoption of it and ease of setup on other websites and integrations into other platforms.
  • Cheap for newer businesses
  • Easy to use and setup
  • Integrates with almost any platform or service
  • In my opinion, they don't make it easy to segment and organize your audience.
  • I feel like the navigation of their backend is always frustrating.
  • Beyond the very basics, most of my clients find it hard to use.
  • We've lost accounts in the past due to their login system and how they share access. I'm not a fan of how they allow users to share access with others to assist in setup or ongoing help.
  • Using the free tier has been great for us and most clients to save money.
  • Most of my clients with larger lists end up moving to other platforms that cost them money. If you think you're going to grow your list to 5000+ people, start with a different platform.
I would still recommend Mailchimp to most people starting out. It's easy to use and set up and doesn't require a lot of extra support to get started. Other than ActiveCampaign or Keap, which are for larger lists and more complicated, Mailchimp is a good choice. If you have any design or technical skills, I would recommend some of the others though, mainly ConvertKit.
It's improved over the years. I find it very easy to get to the main areas I want to, build the templates and send emails fairly easily and intuitively. Which is where most people spend 95% of the time. What I don't like and find confusing is where they keep all the other information you need semi-regularly when adding new accounts or setting up some of the added features.
We haven't used any of the extra features Mailchimp has offered. We tried a few but found the other tools we were using were better suited for the task. As much as I love using fewer tools, I also want them to work well.
Mailchimp has been a great email marketing tool for us and most of our clients over the years. Most of our needs have been very basic: sign someone up, add them to the main contact list, send them regular emails. What we've learned is that if you want a more robust or complex process, you should probably use Keap or ActiveCampaign.

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If you are not that serious about email marketing or need something easy and quick to set up, that integrates with a lot of services and platforms, Mailchimp is a great solution for you. If you're wanting to segment your audience and do more with your email list, then there are better recommendations. We've been long-time Mailchimp users and recommend them to almost all new businesses to start unless you have a large email list or need a more complex setup from the beginning.

Mailchimp Feature Ratings

WYSIWYG email editor
Dynamic content
Ability to test dynamic content
Landing pages
Not Rated
A/B testing
Not Rated
Mobile optimization
Email deliverability reporting
List management
Triggered drip sequences
Standard reports
Not Rated