Wrike is a comprehensive solution enabling a diverse Marketing team
Updated July 16, 2021

Wrike is a comprehensive solution enabling a diverse Marketing team

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Wrike

Wrike is being used primarily for the marketing team to manage multiple projects and campaigns over complicated deadlines. The Wrike interface is particularly helpful for managing design and content projects with freelancers. Wrike's clear and simple status update feature allows our team to easily track ongoing initiatives without having to waste time with constant email and Slack update requests.
  • Collaboration: For us, Wrike is a teamwork tool first and foremost. The technology allows our team to communicate on a project in a common space so we don't need to search our emails, Slack messages, or meeting notes to recall next steps.
  • Workflow: Our team works a lot with outside designers, and this relationship is managed by our Director of Design. Through Wrike, all of our designers have their own login and have permissions to access the projects they are assigned. From there, individual team members are able to communicate directly with the freelancer to develop a project, and our Director is able to check-in at any stage and offer final approval.
  • Requests: Our Marketing team loves to source ideas from other areas of the company, but it's not always a simple process. Wrike has a feature that lets us collect detailed requests from colleagues and filters those requests directly to the appropriate marketing team member. We are a scaling company and growth means that not every employee knows who is responsible for what, so we've found this feature to be easy to use.
  • I find the search functionality in Wrike to be a little difficult. If a project has been put on hold, it can be hard to find down the line.
  • If a project is on the smaller side, building out a brief and scheduling in Wrike can be a waste of time. We typically keep only our large projects in Wrike, which means we are constantly switching in and out of Wrike as a task manager.
  • There's a bit of a learning curve and I don't think our team is even close to utilizing all the capabilities of this tool. Not sure if that's a criticism of Wrike, but just something to keep in mind.
  • Improved communication and collaboration leading to better alignment on projects and goals
  • Saves our Director of Design time and unquantifiable energy managing freelancers, allowing the team to produce more at a quicker rate
We used Basecamp for a long time prior to switching to Wrike, we vetted Asana, and I use Trello as a personal task manager. For us, Wrike is a more comprehensive and holistic solution for our team of 25. Our Marketing team is very high performing and used to churning out quality work quickly, and Wrike helps us to do that.
Well suited for:
  • Managing projects with multiple collaborators and various timelines (designing a product brochure, launching an elaborate direct mail campaign, etc.)
  • Long term projects (helps to keep all information centralized and accessible)
  • Campaigns/projects that repeat on a consistent basis (monthly newsletters that require design and content, quarterly reporting)
Less appropriate for:
  • Short term projects or edits to existing projects

Wrike Feature Ratings

Task Management
Resource Management
Gantt Charts
Not Rated
Workflow Automation
Not Rated
Team Collaboration
Support for Agile Methodology
Not Rated
Support for Waterfall Methodology
Not Rated
Document Management
Email integration
Not Rated
Mobile Access
Timesheet Tracking
Not Rated
Budget and Expense Management
Not Rated
Project & financial reporting
Not Rated
Integration with accounting software
Not Rated

Using Wrike

10 - The people in the organization using Wrike are in primarily marketing roles. Our creative team and content writers manage requests and track projects within Wrike, our Marketing managers, associates, and coordinators are using Wrike to project plan campaigns from start to finish.
1 - Wrike isn't super technical and is quite user friendly once you get comfortable with the platform. To support Wrike, you need a baseline understanding of project management and a willingness to learn/research all the interesting automation capabilities.
  • Design requests
  • Content production
  • Marketing campaign planning
  • Sourcing requests from external teams (without having to give full access to the platform)