Gamification Software

Gamification Software Overview

Gamification software is a platform that allows businesses to apply game mechanics as a marketing technique to increase and enhance user engagement and experience. These mechanics may be presented in the form of badges, points, rewards, etc., and may be used independently or through other software marketing tools. They have become a useful strategy for marketing teams within companies of all types and sizes, as they are an effective customer engagement strategy.

Marketing teams use gamification software to increase engagement among customers and motivate users to take actions that would benefit the business to some capacity. For example, asking customers to participate in a poll that provides data on your customers’ favorite features or pieces of content. Many companies take the approach of rewarding customers that agree to be brand advocates. This might include giving customers a badge or swag in return for creating a video about why they love your product.

Customers and users are generally more motivated to participate in these types of activities if they’re presented as an interactive game, leaderboard, or reward system. Another way of utilizing gamification software is by using it internally for your employees as a way to compete and thus increasing sales. For example, LevelEleven is a gamification software that rewards sales reps and marketing team employees for meeting or exceeding their quota.

In addition to helping collect valuable customer engagement data and motivating employees to increase sales numbers, gamification software can also help brands gain new customers and increase customer loyalty. Therefore, these tools have become an attractive strategy for marketing teams to consider when looking to increase customer engagement.

Top Rated Gamification Products

TrustRadius Top Rated for 2022

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

Category Videos

What is Gamification? Example Products (Kahoot! and LevelEleven)
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Learn about how gamification allows businesses to apply game mechanics as a marketing technique to increase and enhance user engagement and experience.

Gamification Software TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 10 or more ratings to appear on this TrustMap.

Gamification Products

(1-25 of 49) Sorted by Most Reviews

The list of products below is based purely on reviews (sorted from most to least). There is no paid placement and analyst opinions do not influence their rankings. Here is our Promise to Buyers to ensure information on our site is reliable, useful, and worthy of your trust.

Influitive
Customer Verified
Top Rated

AdvocateHub helps B2B marketers capture customer enthusiasm and use it to drive marketing and sales efforts. With AdvocateHub, B2B marketers build an advocate community and invite customers into it to complete “challenges” like referrals, reference calls or product reviews. As they…

Kahoot!
Customer Verified
Top Rated

Kahoot! is a game-based learning platform designed to make it easy to create, share and play learning games or trivia quizzes in minutes from the company of the same name headquartered in Oslo.

Hoopla

Hoopla is a cloud based sales motivation application, available on the Salesforce AppExchange, that tracks and motivates sales teams to focus on and perform the key activities that lead to sales success and CRM adoption. Hoopla is native to the Salesforce platform, so users can create…

LevelEleven

LevelEleven is sales gamification software meant to both identify key sales performance behaviors, and drive performance by incenting positive sales behaviors once they're discovered. Billed as "Fitbit for sales", LevelEleven creates engagement and visibility of top and poorest…

Key Features

  • Custom sales contests (7)
    75%
    7.5
  • Sales contest templates (6)
    70%
    7.0
  • Team competitions (7)
    70%
    7.0
Nearpod

Nearpod is an education-focused learning management software solution offered by Nearpod.

Gametize

Gametize is presented as a simple enterprise-grade gamification platform for community engagement and advocacy. Clients use Gametize to motivate target behaviours for various purposes, such as in employees training/performance management, or consumer marketing/sales advocacy. The…

Ambition

Ambition is a sales gamification software solution offered by Ambition Inc.

Quizizz

Quizizz is a learning platform that uses gamified quizzes to help people learn or teach anything, on any device, in-person or remotely. Quizizz is used by more than 20 million people per month in schools, homes, and offices around the world. The platform is used in classrooms in…

Bunchball Nitro

BI WORLDWIDE's Bunchball Nitro is an enterprise gamification platform for employees, sales teams, channel partners and customers. BI WORLDWIDE acquired Bunchball in 2018.

SplashLearn

SplashLearn is a teaching supplement that makes learning fun for K-5 students and teaching hassle-free for teachers by covering over 400 math skills aligned with the curriculum of your choice. Loved by over 33 million children and 440K teachers worldwide and with over 3 billion problems…

SalesScreen

SalesScreen aims to help teams boost engagement, motivation and performance on key activities by aligning task completion with rewards, celebrations and recognition in real-time. SalesScreen offers a toolbox that includes leaderboards, contests, event celebrations, data visualization,…

DevSamurai Remote Agile Planning Poker

Agile planning & estimation tool. Quickly estimate user stories while having fun with team in Jira Agile Planning Poker session.

Annex Cloud Customer Loyalty Platform

Annex Cloud (formerly Social Annex) headquartered in Los Angeles, California offers their unified Customer Loyalty Platform: a unified suite of contests, reward, and gamification applications for customers. The platform has grown in scope, formerly emphasizing only "Contests"; the…

EventPilot Meeting Platform

EventPilot is an event management software system offered by ATIV Software.

GetBadges

GetBadges is a gamification platform targeted for software developers. This solution enables companies to create competitive games that can be integrated with their project management and developer tools.

Picnic Hub

Picnic Customer Engagement Hub is a gamified engagement platform built by the business experts and game designers at PUG Interactive headquartered in Vancouver. A Software-as-a-Service (SaaS) cloud platform, Picnic is designed to make it possible to cost-effectively create online/…

Boon

Boon is an intelligent referral and reward management solution that enables companies to offer what the vendor describes as an authentic and engaging referral program that produce consistent and scalable results without all the legwork. The Boon gamified peer-to-peer referral network…

MemberVault

MemberVault provides a place for content creators and online businesses to quickly create, sell and deliver offers — whether it’s a 1:1, a course, or memberships. Sales strategies like a binge & buy marketplace are offered by MemberVault. MemberVault boasts features like quiz…

Talon.One

Talon.One, from the company of the same name headquartered in Berlin, is a promotion engine that enables users to create targeted and customized marketing promotions built around customer and session data. WIth it, users can create, manage and track discounts, coupon codes, referral,…

Antavo

Antavo provides a SaaS platform and strategy to create customer retention programs that, according to the vendor, change customer behaviour and increase lifetime value. The vendor aims to turn customer data into personalised, omnichannel experiences through Recognition Loyalty. Antavo…

Centrical

Centrical in New York (formerly GamEffective) invites businesses to drive employee experience and growth using real-time performance management, personalized microlearning, and advanced gamification, with their eponymous technology platform.

Microsoft Dynamics 365 - Gamification (FantasySalesTeam), deprecated

Microsoft Dynamics 365 - Gamification is the product formerly known as FantasySalesTeam, originally developed by the Austin based company of the same name, a sales gamification platform acquired by Microsoft (August, 2015). The product has been discontinued since September 2021, and…

Evoq Engage

Evoq Engage is community management, gamification, and loyalty management software by DNN.

nGAGEMENT

nGAGEMENT by nGUVU uses game mechanics, social media and interactive features, machine learning, and behavioral analytics to drive performance at the agent level. The vendor says their software motivates agents to achieve their objectives by immersing them in a fun game-like environment.…

Qualifio

Qualifio enables publishers, brands and agencies to easily create and publish viral interactions on websites, mobile apps and social media. Quizzes, polls, tests, animated games, multimedia galleries and other innovative formats allow them to collect data and to engage, grow, monetise…

Learn More About Gamification Software

What is Gamification Software?

Gamification software is a platform that allows businesses to apply game mechanics as a marketing technique to increase and enhance user engagement and experience. These mechanics may be presented in the form of badges, points, rewards, etc., and may be used independently or through other software marketing tools. They have become a useful strategy for marketing teams within companies of all types and sizes, as they are an effective customer engagement strategy.

Marketing teams use gamification software to increase engagement among customers and motivate users to take actions that would benefit the business to some capacity. For example, asking customers to participate in a poll that provides data on your customers’ favorite features or pieces of content. Many companies take the approach of rewarding customers that agree to be brand advocates. This might include giving customers a badge or swag in return for creating a video about why they love your product.

Customers and users are generally more motivated to participate in these types of activities if they’re presented as an interactive game, leaderboard, or reward system. Another way of utilizing gamification software is by using it internally for your employees as a way to compete and thus increasing sales. For example, LevelEleven is a gamification software that rewards sales reps and marketing team employees for meeting or exceeding their quota.

In addition to helping collect valuable customer engagement data and motivating employees to increase sales numbers, gamification software can also help brands gain new customers and increase customer loyalty. Therefore, these tools have become an attractive strategy for marketing teams to consider when looking to increase customer engagement.

Gamification Software Features

Many of the most common features across gamification software products include:

  • Customizability
  • Competitions
  • Behavior analytics & metrics
  • Social sharing
  • Leaderboards
  • Reputation scoring
  • Goal Setting
  • Rewards Management
  • Feedback Management
  • Collaboration Tools
  • Progress Bar
  • Achievement Badges
  • In-Game Learning
  • Interactive Polls
  • Point System
  • Templates

Gamification Software Comparison

Before investing in a gamification platform, consider the following key factors:

  • Usability: How easy or difficult it is to use a gamification platform should be a major factor in determining which product to use. This applies to both businesses and customers. A system that's difficult to understand may easily turn customers away. Likewise, a smooth software set up helps businesses increase efficiency and save time. Be sure the gamification software you end up purchasing is user friendly for both administrators and end-users.
  • Type of Participation: There are several ways in which customers can interact with your business through games, rewards, contests, polls, etc. Some products such as Influitive are more community-driven and invite customers to participate in activities such as social media posts/reviews in return for earning badges and/or points. Other products such as LevelEleven are more focused on motivating internal teams (like sales and customer success) to close more deals and renew more customers. First, decide if you’re looking for an internal-facing or external-facing gamification platform.
  • Type of Business: Type of business, including company size and industry, is another important factor to consider. Some products, such as Kahoot!, are designed for the education industry whereas products such as Hoopla are better suited for sales/marketing teams. Research which products will be best suited for the type of business you have.

Pricing Information

Gamification software is usually priced per user, therefore costs may vary. Prices per user may range from $30 to $70 per month. Some vendors offer a free version of their software that will allow a limited number of users. Many vendors require you to contact them for exact pricing.

Gamification Software Best Of Awards

The following gamification software offer award-winning customer relationships, feature sets, and value for price. Learn more about our Best Of Awards methodology here.

Best Gamification Products

Related Categories

Frequently Asked Questions

What does gamification software do?

Gamification software uses game mechanics and methods to enhance user engagement. Many companies use it to help engage their customers and to motivate their internal revenue-driving teams. These types of products aim to increase customer loyalty, education, and performance management.

They are useful in obtaining customer engagement and behavior data. They are also a useful marketing tactic and can help turn happy customers into customer advocates by rewarding them for doing activities that benefit your business.

What are the benefits of using gamification software?

The main benefit of using gamification software is the increase in customer engagement. A sense of being rewarded, as well as competition, motivates individuals to participate in activities that benefit your business. Additionally, these tools are very interactive and can make ordinary activities a lot more fun, which is especially helpful for industries such as education.

What are the best gamification software products?

Top rated gamification products include:

How much does gamification software cost?

Gamification software usually charges per user, therefore expect prices to vary depending on different factors. The price per user may range from $30 to $70 per month. Some vendors, such as Kahoot! offer free versions with a limited amount of features and users.