6sense vs. Demandbase One vs. OpenText Optimost

6sense is best when we sell to a clear list of target accounts, and we want Sales and Marketing to focus on the right companies first. It works well for SDR daily prioritization, re-engaging accounts when they start researching again, and running ABM ads only to the accounts that matter and show intent. It is less appropriate when the business is mostly high-volume inbound leads, speed to contact matters more than account intent, the target market is very small, we already know every account, or we need perfect contact-level accuracy.

Incentivized

Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.

Incentivized

The ease of implementation combined with the managed services result in a tool that virtually anyone can use - implementation is less than 10 lines of code added to the relevant pages of the website (we simply added it to our master page template to have it available on any page) and from there the customer can be as involved or not involved as they wish. At BSI we are very hands on with the testing programme - usually developing and designing the tests ourselves and having HP build them, but if we wanted to HP to develop, design and build and limit our role to QA and review that is an option.

• I think one of my favorite features are the Bombora Surge topics, I'm able to take a topic that a segment is really highly active in and create an outbound sequence based on that, just targeting certain personas. Like on the buying committee, identifying activity. I can create an end-to-end campaign just with 6sense data.

Incentivized

• The Demandbase UI is user-friendly, easy to navigate and super intuitive.
• Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
• Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.

• Because it is a managed service the need for intervention by our internal IT group was removed. This allowed us to control the pace of the testing programme without being influenced by IT resource allocation
• The client and technical account managers are very good at suggesting tests or potential improvements
• HP regularly holds custom forums which are always informative and provide an opportunity to learn from and network with peers and industry leaders

• I would love to see more academy and certifications, availability, I think some easier, faster, easy, digestible courses to jump in. Certifications are great but they're very much focused on just those two certifications, so maybe more of a specialization focus on that side as well as some ways to kind of do a quick easy onboarding for first time users or those who have 6sense within their organization but don't know how to jump in and use it right away.

Incentivized

• Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
• The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
• It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
• Overall happy with the product

Incentivized

• The dashboard interface is difficult to navigate, but I understand that they are currently developing/testing a new much more user friendly interface
• The cost can be a barrier for some organisations, but for us it is worth it. Also they are in the process of releasing a less expensive self authoring testing tool.

I love the tool, it makes everything we do more powerful and accurate. I'd shout it from the rooftops any day of the week. Using this tool will take your marketing efforts to the next level, no matter where you're starting from. No need to have prior experience with the tool for it to work for you

Incentivized

Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.

We have not only renewed our subscription three years running, but we have added the self authoring tool and are looking to expand the subscription so that we can take advantage of the managed services on a global level.

I gave this rating because I’ve spent hours upon hours training reps on 6sense. A lot of my trainings have been successful and the reps are now using the tool correctly. With that, I think the usability is overall strong. It isn’t complex once it is learned by the rep or admin, just takes some practice.

Incentivized

InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.

I've never noticed it being down but I rarely log into the web interface

Incentivized

Seems to always work.

Most of the time pages load quickly and the UX is great there are moments like every platform where it is laggy though

Incentivized

It's pretty fast.

We hardly needed any support but in the initial days we got some had to contact support for the product understanding, the suppor t was prompt and they were very quick to resolve any issues. The support team is very helpful and gives a lot of importance to unresolved issues.

Incentivized

We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.

She was fine, but we only had one session

It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.

Incentivized

Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.

I wasn't involved but heard it was great

Incentivized

We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.

Incentivized

6sense sales team spent a lot more time with me building out a use case and example to take back to my team. I appreciated the support and felt confident in getting the help I needed to implement the tech.

Incentivized

We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial

Incentivized

We evaluated Optimost again Adobe's similar offering (Target). The big difference between the two and the reason why BSI choose Autonomy was the managed service aspect. The idea that once the code was deployed on the site IT no longer had to be involved gave my team full ownership of the testing programme. With the Adobe product, the involvement of the internal IT group would have been required to launch each test - and this would have decreased the number of tests we could run each month. Back in the day I also used offermatica/omniture and this too required IT involvement.

Has been used by a few teams cross functionally and the scalability of this product is great as we continue to grow

Incentivized

• One of the big things, I think 6sense does a really good job is increasing the amount of pipeline that is generated within our organization. It's definitely one of the underrated things is I would say mental health, cold calling is very difficult. 6sense really makes it a lot easier to not stress out nearly as much going into these cold calls. Of course it is still going to happen, people are going to hang up, but I felt that people felt more confident going into these phone calls.

Incentivized

• Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
• Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
• A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.

• Use HP Optimost was the primary driver behind a 40% increase in UK classroom training courses booked online read more details here: http://www.autonomy.com/work/news/details/hsx6767d
• HP Optimost testing led to a 9% increase in sales by improving the BSI Shop's checkout funnel in 2012
• HP Optimost is integral to the success of BSI's continuous improvement testing programme