6sense vs EverString, now part of ZoomInfo

• Their predictive analytics has thus far proven to be incredibly accurate
• The UI is intuitive and provides a very good user experience
• Their implementation process was excellent! What might have been overwhelming and cumbersome was made simple and easy to understand.

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• EverString allows us to build account lists based off in-depth firmographic or technographic data. It's far more accurate than trying to build these lists any other way.
• EverString is fast. Where it might've previously taken us weeks to build lists of this quality, we now can build them in a matter of minutes (and have them ready to be published in a couple of hours).

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• No way to easily use UTMs for ads. If you want to use UTMs for different campaigns but the same creative, you have to upload the ads multiple times in order to be able to use different UTMs
• Getting the predictive model up and running took a bit longer than we hoped
• Should be able to allow spend to go to the top performing ads in campaigns rather than be spaced out evenly

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• Contact lists are only available in the USA currently; adding to EMEA would be great. Might be a compliance/security thing though.
• Sync with salesforce is buggy; we want to add in new contacts to our salesforce from EverString (minus duplicates) there is a "don't show contacts in my CRM" feature, but it does not work properly. When I applied this filter to a contact list, there were a bunch of duplicates already in our Salesforce. Added more work in having to remove them ourselves. Hopefully, they fix this issue.

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• Some ROI seen but we have not had many conversion rates from 6sense thus far
• Win: More decision-makers involved earlier on. 6sense allows us to get across more contacts and multi-thread much more earlier on in the process.
• Overall, being able to get across more accounts.

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• Opportunities created - we saw a notable uptick in opportunities created from LDRs.
• Deals Closed - we also saw great improvement in deals closed.
• Same number of leads sourced - the increases in opportunities created and deals closed were all on almost exactly the same number of MSLs compared to when we didn't use predictive. The gain in efficiency in lead management has been significant.

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