6sense vs EverString

• Stores and organizes information by product, department, etc., to make it easier for our website to function.
• Help us track the buyer journey, making it a more enjoyable buying process for them on our website.
• Help us drive revenue against competitors such as Amazon and Wal-Mart.

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• Good intent data - some of the accounts are legit looking at certain words
• Easy to navigate the solution is simple and straightforward
• Integrates well with SFDC

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• Some of the terms used are a learning process for our team, but the site is easy to navigate.
• Although the site is easier to navigate, it has a lot of facets that take time to learn where elements are saved.

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• Some intent data is less than ideal
• Some contacts are very off
• The lead search function is hard to use

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• It is easier to monitor our ROI on certain campaigns, departments, subclasses, within our sites.
• We have less issues with launching campaigns correctly and the site crashing on us while processing and developing these campaigns.

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• Opportunities created - we saw a notable uptick in opportunities created from LDRs.
• Deals Closed - we also saw great improvement in deals closed.
• Same number of leads sourced - the increases in opportunities created and deals closed were all on almost exactly the same number of MSLs compared to when we didn't use predictive. The gain in efficiency in lead management has been significant.

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