Overview
ProductRatingMost Used ByProduct SummaryStarting Price
6sense
Score 8.3 out of 10
N/A
The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can…N/A
ZoomInfo SalesOS
Score 8.1 out of 10
N/A
ZoomInfo SalesOS is a modern go-to-market platform for B2B companies. SalesOS helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.N/A
Pricing
6senseZoomInfo SalesOS
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
6senseZoomInfo SalesOS
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
6senseZoomInfo SalesOS
Considered Both Products
6sense
Chose 6sense
In my experience, 6sense has better match rates. Match rates are the foundation of an ABM platform. If you can't identify the company, you can't tie the activity to it. All other features are pointless if you can't trust the account data. Aside from that, I think 6sense has …
Chose 6sense
When it came down to it, we were caught between Demandbase and 6sense. Both tools would have fit our needs, 6sense did a better job overall of selling us on the tool itself, how it can be used, how they use it, and what their future vision entailed. Having the ability to add …
Chose 6sense
Zoominfo is easier to use within SFDC and upload prospects contact info into SFDC. It also has good insights into their org chart. Their intent scores aren't as useful as 6sense's, though. Leadfeeder provides good insight into the timeframe of how long prospects were on each …
Chose 6sense
We haven't used a tool like this.
Chose 6sense
None! I don't know of any competitors
Chose 6sense
I prefer ZoomInfo cause it gives me weekly intent signals from companies within my territory. To my knowledge, 6sense does not have this capability and is limited to companies imported to salesforce. ZoomInfo allows me to narrow companies and personas to exactly what I need. I …
Chose 6sense
The only other tool that I have used that is similar to 6sense is Marketo. However, I do not think that this tool was useful either. Again, this tool would be better suited for a BDR. This is not a tool that has helped me as a salesperson. It is very vague and oftentimes …
Chose 6sense
I haven't used either product too much because of my initial experience.
Chose 6sense
Although their offering is slightly different, Zoom Info has a real-time website visitor reporting advantage. However, 6sense counterbalances this by providing more in-depth intent data, which eludes more clearly to whether or not the intent is genuine.
Chose 6sense
6sense seems to have a much more rounded data set. Not sure, but the backend seems a lot more customizable.
Chose 6sense
6Sense is really the only one I have used. We use ZI, which I like.
Chose 6sense
We use both ZoomInfo and 6sense. They are both hit and miss helping to identify prospects who are ready to purchase. I would say ZoomInfo is the better product since it offers more data than just trending companies who are looking to purchase.
Chose 6sense
It really user friendly. The data is much easier to read and understand and it offers many more capabilities (predictive analysis, orchestration, creation of segments with lots of filters).
Chose 6sense
Sales engagement tools and the integration they have are the reason I chose them over the competition. Terminus & Kwanzoo were pretty close.
Chose 6sense
We chose 6sense at the time because they where (and still are) young and hungry. They had a very compelling road map for development and growth. We bet on the right group when we chose them. They have continued to move the needle in terms of functionality that has real business …
ZoomInfo SalesOS
Chose ZoomInfo SalesOS
For enterprises or even midmarket companies, there is no comparison. ZoomInfo SalesOS is more robust and more accurate than Apollo. Apollo is a good backup, but I would not use Apollo as my primary data source ever. Maybe if I was an SMB or really just wanted to spend the bare …
Chose ZoomInfo SalesOS
We have tried Seamless.ai and while they have some decent data, it's not at the level of ZoomInfo SalesOS in terms of accuracy, completeness and volume.
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
6senseZoomInfo SalesOS
Engagement
Comparison of Engagement features of Product A and Product B
6sense
7.5
12 Ratings
6% below category average
ZoomInfo SalesOS
-
Ratings
Automated routing and prioritization7.411 Ratings00 Ratings
Customer interaction histories8.011 Ratings00 Ratings
Syndicated content6.68 Ratings00 Ratings
Personalization7.310 Ratings00 Ratings
Engagement data tracking8.212 Ratings00 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
6sense
7.3
11 Ratings
4% below category average
ZoomInfo SalesOS
-
Ratings
Ad campaign creation7.711 Ratings00 Ratings
Display advertising7.911 Ratings00 Ratings
Contextual advertising7.38 Ratings00 Ratings
Social advertising6.89 Ratings00 Ratings
Ad reporting and analytics6.810 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
6sense
8.2
13 Ratings
8% above category average
ZoomInfo SalesOS
-
Ratings
Standard visitor segmentation8.411 Ratings00 Ratings
Behavioral visitor segmentation8.212 Ratings00 Ratings
ABM sales intelligence8.112 Ratings00 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
6sense
7.6
14 Ratings
1% above category average
ZoomInfo SalesOS
-
Ratings
3rd party intent signals7.714 Ratings00 Ratings
Downstream intent signals7.413 Ratings00 Ratings
Account identification7.813 Ratings00 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
6sense
6.6
13 Ratings
23% below category average
ZoomInfo SalesOS
-
Ratings
Automated workflow & orchestration6.613 Ratings00 Ratings
Prospecting
Comparison of Prospecting features of Product A and Product B
6sense
-
Ratings
ZoomInfo SalesOS
7.6
655 Ratings
0% above category average
Advanced search00 Ratings7.8648 Ratings
Identification of new leads00 Ratings7.7610 Ratings
List quality00 Ratings7.0636 Ratings
List upload/download00 Ratings7.8599 Ratings
Ideal customer targeting00 Ratings7.5603 Ratings
Load time/data access00 Ratings7.9626 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
6sense
-
Ratings
ZoomInfo SalesOS
7.5
649 Ratings
1% below category average
Contact information00 Ratings7.2648 Ratings
Company information00 Ratings7.7644 Ratings
Industry information00 Ratings7.7619 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
6sense
-
Ratings
ZoomInfo SalesOS
7.4
635 Ratings
0% above category average
Lead qualification process00 Ratings8.052 Ratings
Smart lists and recommendations00 Ratings7.452 Ratings
Salesforce integration00 Ratings8.1431 Ratings
Company/business profiles00 Ratings7.6603 Ratings
Alerts and reminders00 Ratings7.2405 Ratings
Data hygiene00 Ratings6.5573 Ratings
Automatic data refresh00 Ratings6.7492 Ratings
Tags00 Ratings7.3429 Ratings
Filters and segmentation00 Ratings7.8582 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
6sense
-
Ratings
ZoomInfo SalesOS
6.2
208 Ratings
20% below category average
Sales email templates00 Ratings6.4205 Ratings
Append emails to records00 Ratings5.925 Ratings
Best Alternatives
6senseZoomInfo SalesOS
Small Businesses
Leadfeeder
Leadfeeder
Score 7.3 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Folloze
Folloze
Score 9.4 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
Folloze
Folloze
Score 9.4 out of 10
D&B Hoovers
D&B Hoovers
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
6senseZoomInfo SalesOS
Likelihood to Recommend
8.6
(127 ratings)
8.0
(676 ratings)
Likelihood to Renew
7.7
(4 ratings)
7.6
(16 ratings)
Usability
2.7
(26 ratings)
8.6
(4 ratings)
Availability
9.8
(2 ratings)
-
(0 ratings)
Performance
5.6
(2 ratings)
-
(0 ratings)
Support Rating
3.1
(27 ratings)
8.0
(3 ratings)
Online Training
1.0
(1 ratings)
-
(0 ratings)
Implementation Rating
1.0
(3 ratings)
-
(0 ratings)
Configurability
4.5
(2 ratings)
-
(0 ratings)
Ease of integration
9.1
(1 ratings)
6.3
(44 ratings)
Product Scalability
8.3
(2 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
6senseZoomInfo SalesOS
Likelihood to Recommend
6sense
If you want to create a more targeted ad approach to your marketing strategy, you need 6sense to do it well. If your team is not willing to look at things from an account based approach and are stuck in the old school way of thinking about MQLs, then this may be a tough sell to sales.
Read full review
ZoomInfo
ZoomInfo is well-suited for sales and marketing teams. The sales team can use it for research and prospecting, while marketing can use it for nurturing new prospects or previously prospected ones.Overall, ZoomInfo is a tool tailor-crafted for business and sales development teams. It helps them approach new prospects every day, even when contact numbers are not readily available.
Read full review
Pros
6sense
  • Product support: They are constantly adding new features and innovating.
  • Customer success: Everyone who uses the platform internally is in a customer-facing role and there is a massive amount of self-service and regularly-scheduled live training available.
  • Orchestration: We are able to orchestrate account and content acquisition with ease to add qualified accounts to our CRM and kick-start contact acquisition for sales.
  • Advertising: The advertising capabilities continue to grow. You can retarget individuals as well as run several different types of banner ad campaigns. They also recently added in-platform support to create LinkedIn campaigns.
Read full review
ZoomInfo
  • Zoominfo provides us scoops regarding any new upcoming project or pain points (difficulties) facing by certain companies which helps a lot in our business to contact such companies.
  • Zoominfo gives us the exaction info such as email address, Direct or Cell phone number of particular contact which we want and we don't get anywhere except zoominfo
  • Zoominfo has huge database. Intent is one of the favorite section where we get the exact info about the companies/industries which we want
  • Zoominfo Connects with Hubspot which is another benefit for us to add any specific contact directly to our HubSpot app.
Read full review
Cons
6sense
  • Sales Alerts - could provide more information, allow for more orgs to be identified, creating them based on keywords is beyond challenging as I cannot use keyword groups and instead must add each keyword manually.
  • Geographic areas - would love to be able to provide one zip code for a segment and ask for a radius of 20,50, etc miles around it, or even just ask for the geographic area relative to a specific city (DC Metro area, as an example)
  • RevCity/User Community - it's good and a nice start but the system doesn't provide reminders regularly to go check it out. Most of the posters tend to be 6sensers, and several questions can go unanswered.
Read full review
ZoomInfo
  • For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options.
  • Clearer instructions on how to set targeted search parameters for inbound information would be beneficial.
Read full review
Likelihood to Renew
6sense
We have several resources and, although 6sense is valuable, I do not believe it's being used widely enough by the sales team due to lack of training and its complexity. I wish there was a simplified guide for use and more 1-on-1 training.
Read full review
ZoomInfo
With the combined resources of crowdsorced info on both data.com as well as the immediacy of info on LinkedIn, as well as intel on Hoovers, information provided on ZoomInfo is more readily available if you have the time to invest in looking for it. However, at the pace we do business, having a "one stop shop" for information is very convenient. On efficiency alone, ZoomInfo is worth the price of subscription considering our business model.
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Usability
6sense
The platform is pretty straightforward as far as creating new segments and what's available to do so. The launch of digital advertising has greatly improved in recent months which has been great for our digital team. Adding or removing users and updating integration points is pretty easy as well. Reporting has also been recently updated which makes reporting on usage and ROI much easier too.
Read full review
ZoomInfo
ZoomInfo is my go to service. This connected with Linkedin Recruiter has been an amazing tool to use in gaining some very useful and strong connections
Read full review
Reliability and Availability
6sense
So far the one time we ran into issues they were right there to help
Read full review
ZoomInfo
No answers on this topic
Performance
6sense
Most of the time pages load quickly and the UX is great there are moments like every platform where it is laggy though
Read full review
ZoomInfo
No answers on this topic
Support Rating
6sense
Their Customer Success model is delivered as advertised. We're very satisfied with the availability of support. They care as much about our success as we do. We also had an issue where we believed there was an issue in a piece of functionality. They continued to dig until they found the problem and immediately put the fix into a patch.
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ZoomInfo
I would give it a higher rating but they keep changing our account managers.
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Online Training
6sense
It was too fast, too complex, no one could follow along. If you miss a step, you're lost for the rest of the time and there is SO MUCH to learn and keep up with.
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ZoomInfo
No answers on this topic
Implementation Rating
6sense
dont implement it
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ZoomInfo
No answers on this topic
Alternatives Considered
6sense
Bombora gives you the data raw, you then determine where you want to integrate it and pull it in. More control, but more work. Also, you need a strong understanding of what you want to do. Demandbase seemed pretty much an Ads platform that uses intent. I love the website personalization that Triblio ABM/ABX Platform offers, but it is a marketing tool. It doesn't offer the same prospecting benefits.
Read full review
ZoomInfo
The size of data base, the bounce rate and accuracy. The extra features that you can have and the customer service. Whenever I have a question or help with something, my account manager is always available to help. And most importantly, the difference was the price. Although Zoominfo is not cheapest, it is the best value for your money.
Read full review
Scalability
6sense
Has been used by a few teams cross functionally and the scalability of this product is great as we continue to grow
Read full review
ZoomInfo
No answers on this topic
Return on Investment
6sense
  • 6sense has provided me with a more targeted list of clients to go after, thus allowing me to increase my pipeline.
  • 6sense has made cold calling a much warmer experience by identifying keywords our potential clients are searching for.
  • 6sense has enabled me to have a more targeted approach when it comes to going after potential clients resulting in a higher win rate for me and my team.
Read full review
ZoomInfo
  • Negative - In my experience, exports error but credits deduct. Trying to get these credits back, good luck getting a customer service rep to assist.
  • Negative - In my experience, information provided for 0-5 employee companies inaccurate
  • Negative - In my opinion, due to not being able to get the information and not honoring their guarantee, no revenue goals were met.
  • Negative - I feel, for this size prospect, there is no time savings. You will still need to manually research the company on other sites or by cold calling to get the missing information.
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