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Top Rated
2102 Ratings
112 Ratings
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Score 8.5 out of 100

Mailchimp

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Top Rated
2102 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Kristin Lucido | TrustRadius Reviewer

Mailchimp

The tool has hardly any drawbacks. Actually, a serious disadvantage is the location of the servers, outside the EU. Therefore, you must obtain the corresponding consent of the newsletter subscribers regarding the transfer of data to a third-party country, that is not secure from a data protection point of view. Also, it is only available in English, which can be a problem for some users.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Mailchimp
8.3
WYSIWYG email editor
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.0
Mailchimp
8.5
Dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Mailchimp
8.0
Ability to test dynamic content
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Mailchimp
8.1
Landing pages
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.2
Mailchimp
8.0
A/B testing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Mailchimp
8.2
Mobile optimization
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.9
Mailchimp
8.5
Email deliverability reporting
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Mailchimp
8.7
List management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Mailchimp
8.3
Triggered drip sequences
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Mailchimp
8.1

Lead Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Mailchimp
9.1
Lead nurturing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.1
Mailchimp
6.4
Lead scoring and grading
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.9
Mailchimp
10.0
Data quality management
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Mailchimp
10.0
Automated sales alerts and tasks
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.5
Mailchimp
10.0

Campaign Management

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Mailchimp
10.0
Calendaring
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Mailchimp
10.0
Event/webinar marketing
Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Mailchimp
10.0

Social Media Marketing

Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.3
Mailchimp
10.0
Social sharing and campaigns
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.5
Mailchimp
10.0
Social profile integration
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.2
Mailchimp
10.0

Reporting & Analytics

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.6
Mailchimp
7.8
Dashboards
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.3
Mailchimp
7.7
Standard reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.3
Mailchimp
8.4
Custom reports
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.1
Mailchimp
7.2

Platform & Infrastructure

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.8
Mailchimp
8.2
API
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.3
Mailchimp
8.8
Role-based workflow & approvals
Acoustic Campaign (formerly IBM Watson Campaign Automation)
6.0
Mailchimp
10.0
Customizability
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Mailchimp
5.8
Integration with Salesforce.com
Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.4
Mailchimp
8.2
Integration with Microsoft Dynamics CRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.0
Mailchimp
8.2
Integration with SugarCRM
Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Mailchimp
8.2

Pros

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Carey Marston | TrustRadius Reviewer

Mailchimp

  • Mailchimp makes it easy to insert personalization to your email.
  • The Mailchimp user interface is intuitive making it easy to set up your first email with great drag-and-drop options, previews, and HTML review.
  • The Mailchimp address list tool allows you to sort and filter your lists for targeted messages.
Holli Drewry | TrustRadius Reviewer

Cons

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Jennifer Lewis | TrustRadius Reviewer

Mailchimp

  • The only limitation is that Mailchimp is getting expensive day by day. Its price is rising day by day.
  • However it contains variety of features for helping users. Honestly I like all its aspects.
  • It is helping us in all ways. I never come across any restriction while using Mailchimp. I haven't seen any negative thing to enlist here.
Zach Johnson | TrustRadius Reviewer

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.5
Based on 30 answers
SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
Shannon Feldpush | TrustRadius Reviewer

Mailchimp

Mailchimp 9.4
Based on 49 answers
Love the product! Easy to use -create fabulous e-mails for our clients which met their needs! Enjoyed using the tools and creating a report for the sales and marketing teams that we work for which helped sharpen their focus and increase their revenue!
Valie Robbins | TrustRadius Reviewer

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Michael Hobley | TrustRadius Reviewer

Mailchimp

Mailchimp 8.7
Based on 236 answers
Using Mailchimp turned out to be one of the most beneficial experiences for our career focused on advertising management, with all the capabilities that come with running a stable campaign that can adapt to different customer situations, with an incredible ease of use and that is simple to identify.
Richard Delgado | TrustRadius Reviewer

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 10.0
Based on 3 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley | TrustRadius Reviewer

Mailchimp

Mailchimp 10.0
Based on 8 answers
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Ben Caplan | TrustRadius Reviewer

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.0
Based on 2 answers
The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
Anonymous | TrustRadius Reviewer

Mailchimp

Mailchimp 10.0
Based on 10 answers
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Ben Caplan | TrustRadius Reviewer

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 5.9
Based on 5 answers
The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
Joe Sisler | TrustRadius Reviewer

Mailchimp

Mailchimp 10.0
Based on 16 answers
The customer support clients really know about their tool and they were able to help my with all of my questions and problems, which over the years were quite a few. They're even motivated enough to drop a funny line here and there which perfectly matches their corporate language on the website.
Fabian Kuhn | TrustRadius Reviewer

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley | TrustRadius Reviewer

Mailchimp

No score
No answers yet
No answers on this topic

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)

Acoustic Campaign (formerly IBM Watson Campaign Automation) 7.4
Based on 4 answers
Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
Anonymous | TrustRadius Reviewer

Mailchimp

Mailchimp 8.8
Based on 40 answers
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
Vicki Lesage | TrustRadius Reviewer

Alternatives Considered

Acoustic Campaign (formerly IBM Watson Campaign Automation)

We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
Anonymous | TrustRadius Reviewer

Mailchimp

I select Mailchimp over MailerLite because Mailchimp provides the best and effective support and service. They provide a great deliverability rate than MailerLite. Mailchimp's report and analysis features are very good and easy to understand. Their design testing feature before making the campaign live is very better than MailerLite. Their editor is very powerful and provides very great attractive template designs.
Preet Chovatiya | TrustRadius Reviewer

Scalability

Acoustic Campaign (formerly IBM Watson Campaign Automation)

No score
No answers yet
No answers on this topic

Mailchimp

Mailchimp 9.3
Based on 4 answers
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now.If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Ben Caplan | TrustRadius Reviewer

Return on Investment

Acoustic Campaign (formerly IBM Watson Campaign Automation)

  • we have not experienced any currently but moving to lead automation and lead scoring could change that.
  • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
Maureen Kolb | TrustRadius Reviewer

Mailchimp

  • We managed to get many more users for all our campaigns. Thanks to the creation of registration forms for all our campaigns, we made it possible for customers to access faster and to complete the subscription more easily.
  • We optimize the analysis process of advertising campaigns. Previously, we carried out the analyzes in a more complex way, since we used software that did not provide us with exact information about the results of our campaigns, however, after the arrival of Mailchimp everything changed in a positive way, this platform gave us exact and specific details especially the progress that each campaign had.
  • We managed to save more time in the creation of advertising campaigns. Previously we spent hours and hours designing a campaign for our clients, but this all changed thanks to the "drag and drop" system that MailChimp offered us.
Sasha Brito | TrustRadius Reviewer

Screenshots

Pricing Details

Acoustic Campaign (formerly IBM Watson Campaign Automation)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Mailchimp

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Acoustic Campaign (formerly IBM Watson Campaign Automation)
4.2
Mailchimp
8.6

Likelihood to Renew

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.5
Mailchimp
9.4

Usability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
8.0
Mailchimp
8.7

Reliability and Availability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
10.0
Mailchimp
10.0

Performance

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.0
Mailchimp
10.0

Support Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
5.9
Mailchimp
10.0

Online Training

Acoustic Campaign (formerly IBM Watson Campaign Automation)
9.0
Mailchimp

Implementation Rating

Acoustic Campaign (formerly IBM Watson Campaign Automation)
7.4
Mailchimp
8.8

Scalability

Acoustic Campaign (formerly IBM Watson Campaign Automation)
Mailchimp
9.3

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