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Top Rated
2387 Ratings
125 Ratings
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Score 8.6 out of 100

Mailchimp

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Top Rated
2387 Ratings
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Score 8.1 out of 100

Feature Set Ratings

  • Mailchimp ranks higher in 6 feature sets: Email & Online Marketing, Lead Management, Campaign Management, Social Media Marketing, Reporting & Analytics, Platform & Infrastructure

Email & Online Marketing

7.0

Acoustic Campaign

70%
8.1

Mailchimp

81%
Mailchimp ranks higher in 7/9 features

WYSIWYG email editor

4.0
40%
10 Ratings
8.2
82%
385 Ratings

Dynamic content

8.0
80%
7 Ratings
7.8
78%
370 Ratings

Ability to test dynamic content

7.5
75%
8 Ratings
8.0
80%
357 Ratings

Landing pages

5.1
51%
8 Ratings
7.8
78%
285 Ratings

A/B testing

7.0
70%
10 Ratings
8.1
81%
317 Ratings

Mobile optimization

6.9
69%
7 Ratings
8.2
82%
382 Ratings

Email deliverability reporting

8.0
80%
20 Ratings
8.5
85%
621 Ratings

List management

8.0
80%
9 Ratings
8.1
81%
404 Ratings

Triggered drip sequences

8.0
80%
8 Ratings
7.8
78%
283 Ratings

Lead Management

7.4

Acoustic Campaign

74%
9.1

Mailchimp

91%
Mailchimp ranks higher in 4/4 features

Lead nurturing

6.1
61%
8 Ratings
6.2
62%
2 Ratings

Lead scoring and grading

7.9
79%
7 Ratings
10.0
100%
1 Rating

Data quality management

8.0
80%
7 Ratings
10.0
100%
1 Rating

Automated sales alerts and tasks

7.5
75%
4 Ratings
10.0
100%
1 Rating

Campaign Management

7.0

Acoustic Campaign

70%
10.0

Mailchimp

100%
Mailchimp ranks higher in 2/2 features

Calendaring

6.5
65%
8 Ratings
10.0
100%
1 Rating

Event/webinar marketing

7.4
74%
4 Ratings
10.0
100%
1 Rating

Social Media Marketing

6.3

Acoustic Campaign

63%
10.0

Mailchimp

100%
Mailchimp ranks higher in 2/2 features

Social sharing and campaigns

6.5
65%
4 Ratings
10.0
100%
2 Ratings

Social profile integration

6.2
62%
5 Ratings
10.0
100%
1 Rating

Reporting & Analytics

4.5

Acoustic Campaign

45%
7.6

Mailchimp

76%
Mailchimp ranks higher in 3/3 features

Dashboards

4.2
42%
10 Ratings
7.6
76%
62 Ratings

Standard reports

4.2
42%
10 Ratings
8.1
81%
399 Ratings

Custom reports

5.1
51%
8 Ratings
7.2
72%
40 Ratings

Platform & Infrastructure

5.7

Acoustic Campaign

57%
8.1

Mailchimp

81%
Mailchimp ranks higher in 5/6 features

API

5.2
52%
9 Ratings
8.7
87%
2 Ratings

Role-based workflow & approvals

6.0
60%
4 Ratings
10.0
100%
1 Rating

Customizability

5.9
59%
5 Ratings
5.6
56%
2 Ratings

Integration with Salesforce.com

4.3
43%
8 Ratings
8.1
81%
2 Ratings

Integration with Microsoft Dynamics CRM

5.0
50%
3 Ratings
8.1
81%
2 Ratings

Integration with SugarCRM

8.0
80%
2 Ratings
8.1
81%
2 Ratings

Attribute Ratings

  • Mailchimp is rated higher in 6 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Performance, Support Rating, Implementation Rating
  • Acoustic Campaign and Mailchimp are tied in 1 area: Availability

Likelihood to Recommend

4.1

Acoustic Campaign

41%
40 Ratings
8.2

Mailchimp

82%
437 Ratings

Likelihood to Renew

5.5

Acoustic Campaign

55%
30 Ratings
8.3

Mailchimp

83%
49 Ratings

Usability

8.0

Acoustic Campaign

80%
6 Ratings
8.4

Mailchimp

84%
326 Ratings

Availability

10.0

Acoustic Campaign

100%
4 Ratings
10.0

Mailchimp

100%
8 Ratings

Performance

7.0

Acoustic Campaign

70%
4 Ratings
10.0

Mailchimp

100%
10 Ratings

Support Rating

5.9

Acoustic Campaign

59%
10 Ratings
10.0

Mailchimp

100%
16 Ratings

Online Training

9.0

Acoustic Campaign

90%
2 Ratings

Mailchimp

N/A
0 Ratings

Implementation Rating

7.4

Acoustic Campaign

74%
8 Ratings
8.8

Mailchimp

88%
40 Ratings

Configurability

Acoustic Campaign

N/A
0 Ratings
10.0

Mailchimp

100%
1 Rating

Ease of integration

Acoustic Campaign

N/A
0 Ratings
9.0

Mailchimp

90%
3 Ratings

Product Scalability

Acoustic Campaign

N/A
0 Ratings
9.3

Mailchimp

93%
4 Ratings

Vendor post-sale

Acoustic Campaign

N/A
0 Ratings
10.0

Mailchimp

100%
1 Rating

Vendor pre-sale

Acoustic Campaign

N/A
0 Ratings
10.0

Mailchimp

100%
1 Rating

Likelihood to Recommend

Acoustic

Silverpop is a powerful and comprehensive tool for digital marketers, and is apprprioate for companies of varying sizes, as well as both B2B and B2C models. It's particularly well-suited for companies with large, accurate customer databases and the ability to track customer actions on their websites to use as marketing automation triggers.
Read full review

Mailchimp

I have already recommended Mailchimp multiple times to clients and friends because of its ease of use and great feature set, especially considering the reasonable price. There are also some nice integrations to make things work seamlessly between other products and online services. Mailchimp has become my 'go-to' email marketing system.
Read full review

Pros

Acoustic

  • Automated Messages - we currently have over 70 automated messages going out on any particular day through feeds and API calls that we pass to Silverpop. We rely on these automated messages to communicate to our customers and can rely on Silverpop to always be up and running to get these messages out.
  • Robust query building - We can target customers easily based on a combination of demographic profile data, as well as email and site behavior and purchase behavior, allowing us to finely segment our audience
  • Deep dive reporting - the UI reporting, as well as the available reports to download through the API give us tremendous insight into how our subscribers are responding to email.
Read full review

Mailchimp

  • Super easy integration to Pipedrive via Zapier, and I'm guessing it integrates seamlessly with hundreds of other CRMs.
  • Intuitive UI when designing the email templates, you don't have to be a designer to use the templates that Mailchimp provides (although using a graphic designer to create newsletters etc. is always a good idea IMO...)
  • Simple functionality when it comes to creating an email marketing funnel - no redundant complications that make your life harder when building the funnel
Read full review

Cons

Acoustic

  • Data syncing and errors - Silverpop does not do a great job of getting data to sync regularly with our CRM (Salesforce.com). The data had to flow back and forth several times before being added to campaigns and in some instances, it took days to update leads! Also, failed lead syncs get stuck in an alert list but it does not notify you otherwise that a lead failed the sync.
  • Design issues - we use custom HTML to build emails and landing pages, and we were unable to render background images on our campaigns. Also, once you toggle between design and source (code) view to make edits, it often broke the code and threw off the design.
  • Administrator alerts - when sync fails altogether between systems, there is no email alert sent to the system admin (me/my team) so we at times have found that we have gone 18 hours until we stumble across the fact that the system sync has failed.
  • Reporting - it is not very comprehensive and we had difficulty generating the level of reporting that we need to have.
  • Support - there are a few gems in the support team who know what they're doing, but largely calling support is a lesson in frustration.
  • Product bug fixes - in two instances, my open support tickets were identified as product bugs. One related to incorrect cookie tracking which was causing our leads not to be scoring properly. They determined that this wasn't critical enough to build into their product fix road map. This is core to an automation system working properly.
Read full review

Mailchimp

  • Not a fan of some of the font choices, it would be nice to have more.
  • How campaigns are organized I would like to see this organized differently so older campaigns are easier to find if you need to refer back to an old one.
  • It would be nice if the reporting gave a little more info on if your email performance with not just open rates but clicks, etc.
Read full review

Pricing Details

Acoustic Campaign

Starting Price

Editions & Modules

Acoustic Campaign editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Mailchimp

    Starting Price

    $10 per month

    Editions & Modules

    Mailchimp editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Pricing Info

      Likelihood to Renew

      Acoustic

      SilverPop is a great marketing tool that integrates with Salesforce to provide customers and employees a great buying and selling experience. The software takes some very difficult tasks and makes them easy to accomplish. With proper setup and management, Silverpop gives you the tools to gain insight into the productiveness of campaigns.
      Read full review

      Mailchimp

      We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
      Read full review

      Usability

      Acoustic

      This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
      Read full review

      Mailchimp

      In terms of usability of Mailchimp, it is pretty straightforward. We need to select the email template, upload contacts, and send the email. The best part is the post email analytics which helps us understand in detail the click rate, open rate, and other parameters to understand our customers better.
      Read full review

      Reliability and Availability

      Acoustic

      While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
      Read full review

      Mailchimp

      I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
      Read full review

      Performance

      Acoustic

      The throttle time for sending emails would vary depending on how many other campaigns were going out that day, which I found inconsistent
      Read full review

      Mailchimp

      I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
      Read full review

      Support Rating

      Acoustic

      The Salesforce Integration support team is fantastic. I'd give them greater than a 10 if possible. The rest of the support team can be extremely frustrating to work with. Too often they try to blame something obscure and refuse to escalate or look into the issue. And on occasion when you find system glitches they don't seem to care about fixing them
      Read full review

      Mailchimp

      Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
      Read full review

      Online Training

      Acoustic

      The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
      Read full review

      Mailchimp

      No answers on this topic

      Implementation Rating

      Acoustic

      Based on recommendations from Silverpop we made some implementation decisions that we later regretted pretty substantially. In hindsight we should have started a pilot implementation earlier so we could learn and then start over. The big issue for us was that Silverpop recommended a non-keyed database, or at least a database that doesn't use email address as primary key. This is resulted in a large number of duplicate email addresses so that the end user is forced to unsubscribe multiple times to stop receiving emails.
      Read full review

      Mailchimp

      It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
      Read full review

      Alternatives Considered

      Acoustic

      We evaluated alternate providers less than a year into our IBM Watson Campaign contract because the system was so clunky to use (and we wanted a system that would include or better integrate with our SMS provider). Bluecore and Klaviyo were the front runners at the time, and we came close to moving forward with Bluecore. The pricing model and overall the cost of Bluecore was much higher than IBM for us though, and the timing of this was right when the IBM to Acoustic changes took place. We decided to give Acoustic a shot and are optimistic it will be enough to keep us on board once all the dust settles, though I find it unlikely we will renew with Acoustic when our contract is up again. My main email specialist is a Klaviyo expert and finds that platform very easy to use in comparison-- it might be a better fit for a team of our size.
      Read full review

      Mailchimp

      Used a few other platforms that perform the same tasks as Mailchimp. These platforms, while are much more robust than Mailchimp, have a much steeper learning curve. Yesmail and Adobe Campaign have alot more to offer that would work great for teams that need more automation and deeper reporting on automated emails. I recommend Mailchimp for teams that are in the "crawl" or "walk" engagement vs using others for the "Run" phases.
      Read full review

      Scalability

      Acoustic

      No answers on this topic

      Mailchimp

      Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
      Read full review

      Return on Investment

      Acoustic

      • we have not experienced any currently but moving to lead automation and lead scoring could change that.
      • i'm not sure how increased employee efficiency would ever be a benefit b/c lead importing and visibility, along with setting up email templates is quite cumbersome.
      Read full review

      Mailchimp

      • Email marketing for specialized e-commerce applications is a good fit for this application.
      • Provide demographically-based insights and reports to assist you to understand how your customers are responding.
      • We need to overhaul the user interface and rewrite nearly the whole template from scratch.
      Read full review

      Screenshots

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