TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Act-On

    Score8.1 out of 10
    Mid-Size Companies (51-1,000 employees)
    Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.

    $900

    per month

    GetResponse

    Score8.5 out of 10
    N/AGetResponse is an online marketing platform optimized for use by small businesses. It provides tools which support email marketing, autofunnel, landing pages, marketing automation, webinars, autoresponders, and enterprise marketing needs.

    $19

    per month

    Pricing
    Act-OnGetResponse
    Editions & Modules
    Professional
    $900
    per month
    Enterprise
    $2,000+
    per month
    FREE
    $0
    per month Up to 500 contacts
    Email Marketing
    $19
    per month Up to 1,000 contacts
    Marketing Automation
    $59
    per month Up to 1,000 contacts
    Ecommerce Marketing
    $69
    per month Up to 1,000 contacts
    MAX and MAX²
    Custom (contact sales)
    per year
    Offerings
    Pricing Offerings
    Act-OnGetResponse
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsThe Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise allows for much more customization, the package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required for all packages.
    More Pricing Information
    Community Pulse
    Act-OnGetResponse
    Considered Both Products
    Act-On
    Chose Act-On
    I have used GetResponse, MailChimp and AWeber as email marketing platforms and must say Act-On is the best and most complete for businesses who are well established and looking to grow even further.
    Incentivized
    Chose Act-On
    To improve the system, Act-On is developing custom reports and workflows. It is incredibly flexible as well as functionally sound and reliable. The other features that our team enjoys the most are the features such as all contacts. Creating landing pages and web forms is a snap …
    Incentivized
    Chose Act-On
    Act-On has been committed to improving the system and performance through customized reports and workflows to motivate customers and track their progress and participation.
    Incentivized
    GetResponse
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    16 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    16 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    16 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    15 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    15 Answers
    No answers on this topic
    Features
    Act-OnGetResponse
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Act-On Software and GetResponse
    Feature
    Act-On Software
    8.3
    124 Ratings
    8% above category average
    GetResponse
    8.9
    22 Ratings
    15% above category average
    WYSIWYG email editor7.6123 Ratings9.021 Ratings
    Dynamic content8.2102 Ratings8.016 Ratings
    Ability to test dynamic content8.1102 Ratings8.715 Ratings
    Landing pages8.2118 Ratings9.016 Ratings
    A/B testing8.1106 Ratings9.019 Ratings
    Mobile optimization8.3113 Ratings9.022 Ratings
    Email deliverability reporting8.3123 Ratings10.022 Ratings
    List management8.7122 Ratings9.021 Ratings
    Triggered drip sequences8.698 Ratings8.217 Ratings
    Lead Management
    Comparison of Lead Management features of Act-On Software and GetResponse
    Feature
    Act-On Software
    8.2
    124 Ratings
    5% above category average
    GetResponse
    9.0
    1 Ratings
    14% above category average
    Lead nurturing automation8.5113 Ratings9.01 Ratings
    Lead scoring and grading8.4113 Ratings9.01 Ratings
    Data quality management8.2112 Ratings9.01 Ratings
    Automated sales alerts and tasks7.8104 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Act-On Software and GetResponse
    Feature
    Act-On Software
    7.5
    84 Ratings
    1% above category average
    GetResponse
    9.0
    1 Ratings
    20% above category average
    Calendaring6.88 Ratings00 Ratings
    Event/webinar marketing8.283 Ratings9.01 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Act-On Software and GetResponse
    Feature
    Act-On Software
    7.3
    75 Ratings
    2% below category average
    GetResponse
    9.0
    1 Ratings
    19% above category average
    Social sharing and campaigns7.373 Ratings00 Ratings
    Social profile integration7.367 Ratings9.01 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Act-On Software and GetResponse
    Feature
    Act-On Software
    7.5
    124 Ratings
    2% above category average
    GetResponse
    9.7
    22 Ratings
    27% above category average
    Dashboards7.6118 Ratings10.022 Ratings
    Standard reports7.6122 Ratings10.021 Ratings
    Custom reports7.493 Ratings9.016 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Act-On Software and GetResponse
    Feature
    Act-On Software
    7.7
    117 Ratings
    2% above category average
    GetResponse
    8.3
    1 Ratings
    10% above category average
    API8.277 Ratings10.01 Ratings
    Role-based workflow & approvals8.578 Ratings00 Ratings
    Customizability7.698 Ratings9.01 Ratings
    Integration with Salesforce.com8.569 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM7.038 Ratings00 Ratings
    Integration with SugarCRM6.930 Ratings00 Ratings
    Third-party software integrations7.58 Ratings6.01 Ratings
    Best Alternatives
    Act-OnGetResponse
    Small Businesses
    Vbout
    Score9.9 out of 10
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Act-OnGetResponse
    Likelihood to Recommend
    8.9
    (229 ratings)
    8.0
    (24 ratings)
    Likelihood to Renew
    8.9
    (112 ratings)
    9.0
    (2 ratings)
    Usability
    8.2
    (44 ratings)
    -
    (0 ratings)
    Availability
    9.1
    (14 ratings)
    -
    (0 ratings)
    Performance
    8.2
    (13 ratings)
    -
    (0 ratings)
    Support Rating
    7.3
    (39 ratings)
    9.0
    (1 ratings)
    In-Person Training
    8.7
    (4 ratings)
    -
    (0 ratings)
    Online Training
    9.3
    (16 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.6
    (22 ratings)
    -
    (0 ratings)
    Configurability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    6.4
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    8.2
    (2 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    Act-OnGetResponse
    Likelihood to Recommend
    Act-On
    We often have quick turnaround time requests, and Act-On's new composer is great because it is easy to make an email look great in desktop or mobile views. This has been a huge time-saver for us! We have benefited from using Act-On for many years and are accustomed to where everything is and how to use it. For the new accounts we train, we will sometimes hear that the organization of where things are could be improved.
    Incentivized
    Read full review
    GetResponse
    GetResponse is perfect for small to medium businesses. For a large business, it certainly could be used in some areas. One example would be for clients that are looking to get started with email marketing. I would not expect it to run a business as Salesforce or Keep. However, GetResponse is robust enough and has a solid suite of tools that would serve a medium or small business quite well. And of course, if a company is just looking for an email marketing solution GetResponse would be ideal. And to go even further, depending on the level of service you use, GetResponse has the potential to do things you might have been using separate tools for. Building funnels, the ability to host webinars, building landing pages. It's all there and it is priced very well.
    Incentivized
    Read full review
    Pros
    Act-On
    • The templates are easy to use and set up campaigns.
    • It's simple to use, and the email editor features a drag-and-drop interface.
    • It's easy to set up a drip campaign or a series of scheduled emails.
    • It has the flexibility of having a variety of scheduling options and the use of user experience automation.
    Incentivized
    Read full review
    GetResponse
    • Email creation—A simple interface and a variety of tools make it easy to create very attractive emails quickly.
    • List building—GetResponse is ideal for setting-up and using any number of segmented lists/
    • Forms and landing pages—These tools are also fairly strong, however, GetResponse (ironically) does not provide responsive forms for mobile, which I would think would be an urgent problem. They have so far not addressed it.
    • Customer support—Customer support via chat and email is strong. It's disappointing the company has pulled the plug on live phone-in support.
    Incentivized
    Read full review
    Cons
    Act-On
    • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
    • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
    • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
    Incentivized
    Read full review
    GetResponse
    • The email editor is kind of a nightmare. Elements don't move or behave how you'd expect, the font choices are limited and pretty lame, adding new elements is difficult or often impossible... the whole thing feels 5+ years outdated. Buggy, slow, and extremely limited in functionality.
    • The entire UI feels similarly outdated and slow--just seems like GetResponse hasn't kept up with the curve of the market in terms of performance or aesthetics.
    Incentivized
    Read full review
    Likelihood to Renew
    Act-On
    It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
    Read full review
    GetResponse
    As I mentioned before. I believe that the platform is easy to use. Simple and easy process from start to finish. Email efficient and get to the client quickly. Catch errors that would prevent getting to where i need it to go. Overall great experience and would renew without question
    Read full review
    Usability
    Act-On
    It's a great tool for our business, and we get a fantastic ROI on it every year based on wins for customer service and automation responses. It's save projects, repaired salesperson/customer relationships and generated new sales and interest yearly. We really wouldn't hesitate to recommend this platform at all.
    Incentivized
    Read full review
    GetResponse
    No answers on this topic
    Reliability and Availability
    Act-On
    I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
    Read full review
    GetResponse
    No answers on this topic
    Performance
    Act-On
    Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
    Read full review
    GetResponse
    No answers on this topic
    Support Rating
    Act-On
    Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
    Read full review
    GetResponse
    Excellent general support. However, in case of an escalation, their turnaround time over email (follow through) can go higher
    Incentivized
    Read full review
    In-Person Training
    Act-On
    Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
    Read full review
    GetResponse
    No answers on this topic
    Online Training
    Act-On
    Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
    Read full review
    GetResponse
    No answers on this topic
    Implementation Rating
    Act-On
    What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
    Read full review
    GetResponse
    No answers on this topic
    Alternatives Considered
    Act-On
    Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
    Incentivized
    Read full review
    GetResponse
    Not the top of the heap and certainly far from the bottom. GR is arguably one of the best solutions for Home based or small shops. It is out of the box whereas some of the others are not as complete or more difficult to unpack. It lacks some features but over-delivers on others.
    Incentivized
    Read full review
    Scalability
    Act-On
    Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
    Read full review
    GetResponse
    No answers on this topic
    Return on Investment
    Act-On
    • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
    Incentivized
    Read full review
    GetResponse
    • Only negative. They cleaned our entire contact list.
    • We had to start over with Get Response. Now that they have forcefully freed us, we'll be redownloading our actual customer and prospect list from our CRM.
    • They will not refund us. We paid for a year and they gave us 5 months. So we are also out $5,000.
    Read full review
    ScreenShots

    Act-On Screenshots

    Screenshot of the Automated Journey Builder. Here, users can personalize customer interactions from awareness to loyalty.Screenshot of the Analytics Dashboard. This is used to compare performance over time, filter by segment, and export report components.Screenshot of the Email Composer. Here is where users design emails optimized for desktop and mobile with a drag and drop builder.