What users are saying about
342 Ratings
43 Ratings
342 Ratings
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Score 7 out of 101
43 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.8 out of 101

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Likelihood to Recommend

Act-On

I think Act-On would work equally well for small to large companies. If you are less confident or experienced in automation and funneling, Act-On genuinely invests in the expertise to guide and support you so you can be continually learning and developing your skills and application for the platform. You never feel you are in the deep end
Sue Maldonado profile photo

LeadSquared

Small and medium enterprises and teams would benefit with the value proposition that LeadSquared brings to the table. It provides a one-stop shop for a majority of your marketing-sales requirements. Its integrated solution provides salesforce, leads and customer automation at your fingertips.
Sanju Mathew George profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
LeadSquared
7.0
WYSIWYG email editor
Act-On
7.9
LeadSquared
6.2
Dynamic content
Act-On
7.1
LeadSquared
6.9
Ability to test dynamic content
Act-On
6.7
LeadSquared
7.1
Landing pages
Act-On
7.0
LeadSquared
6.6
A/B testing
Act-On
6.9
LeadSquared
8.1
Mobile optimization
Act-On
6.8
LeadSquared
6.4
Email deliverability
Act-On
7.8
LeadSquared
6.9
List management
Act-On
6.4
LeadSquared
7.3
Triggered drip sequences
Act-On
9.2
LeadSquared
7.9

Lead Management

Act-On
7.3
LeadSquared
6.5
Lead nurturing
Act-On
7.0
LeadSquared
7.2
Lead scoring and grading
Act-On
7.4
LeadSquared
6.8
Data quality management
Act-On
7.9
LeadSquared
5.2
Automated sales alerts and tasks
Act-On
6.7
LeadSquared
6.8

Campaign Management

Act-On
7.6
LeadSquared
4.7
Calendaring
Act-On
6.8
LeadSquared
2.3
Event/webinar marketing
Act-On
8.5
LeadSquared
7.2

Social Media Marketing

Act-On
7.9
LeadSquared
6.6
Social sharing and campaigns
Act-On
7.9
LeadSquared
6.8
Social profile integration
Act-On
7.9
LeadSquared
6.4

Reporting & Analytics

Act-On
5.7
LeadSquared
6.3
Dashboards
Act-On
5.5
LeadSquared
6.2
Standard reports
Act-On
6.0
LeadSquared
6.7
Custom reports
Act-On
5.7
LeadSquared
5.9

Platform & Infrastructure

Act-On
7.3
LeadSquared
8.0
API
Act-On
9.2
LeadSquared
7.7
Role-based workflow & approvals
Act-On
6.8
LeadSquared
7.2
Customizability
Act-On
6.7
LeadSquared
7.0
Integration with Salesforce.com
Act-On
8.0
LeadSquared
8.5
Integration with Microsoft Dynamics CRM
Act-On
6.1
LeadSquared
8.7
Integration with SugarCRM
Act-On
7.0
LeadSquared
8.6

Pros

  • It's been really easy to get started with Act-On! There are great step-by-step guides inside the platform on what you need to do in order to start using the system, and if any of the steps are unclear you can simply go to Act-On University to get a more detailed description.
  • So far I've been in contact with my CSM (customer success manager), technical support, the area manager and the creative team and everyone has provided competent and friendly service.
  • It's really simple to re-use assets such as forms, emails and landing pages. It saves our team a bunch of time since you almost never need to start over from scratch. To edit the assets is really simple through drag and drop functionality with great flexibility.
Johanna Adolfsson profile photo
  • Value Proposition - The features and service the product offers is great for the price point at which they operate.
  • Service is very customized and personal. Customer Success team is very thorough with their follow-ups and make sure they go the extra mile to get things done.
Sanju Mathew George profile photo

Cons

  • The available reports are quite static, so there is not much you can change. However I do know that this is a function that is more advanced if you go up to the Enterprise version.
  • The alerts to sales people could be developed further, at the moment they are mainly based on demographic's of the visitor but I would like to be able to connect them to lists as well.
  • The calendar provides a good overview of what has been done, but to fully optimize it I would like to be able to add planned activities. This would give the team a better possibility to plan and coordinate.
Johanna Adolfsson profile photo
  • Get the device or operating system level data for the users into custom fields of any lead.
  • Get the Adwords campaign level data related to keywords, Adgroup and Ads into custom field of any lead.
  • Ease of creating the automation level report under report section. Right now, these reports are available for every automation.
Navdeep Trivedi profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Because I like the road the product is on, I like the people, and I think it will become a clear leader in it's marketing automation space.
Diogo Cabral profile photo
LeadSquared8.8
Based on 9 answers
It is an excellent value for money solution and is fulfilling all our needs quite efficiently. They keep working on the product and each month sees an update allowing for a bug free experience and faster incorporation of newer tools. I see no reason why I would not like to renew the subscription for this fabulous product.
Suneet Singh Kochar profile photo

Usability

Act-On7.2
Based on 31 answers
This has been my experience since Day 1
Jim Lovelady profile photo
LeadSquared9.1
Based on 1 answer
No answer on this topic is available.

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen profile photo
LeadSquared9.0
Based on 2 answers
Never faced any problems with LeadSquared's support team.
Imran Baig profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Easy peasy!
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I'm sure our team went through the whole vetting process. I was not involved in that part so I am unable to really say how Act-On compares to other solutions in the market. I can say that my experience has been nothing less than excellent and that I think my team made the right decision
Melodie Pierson profile photo
The decision to go with LedSquared is three fold
  1. Flexible and easily adaptable to your use case.
  2. Quick and easy to integrate and get going
  3. Cost and user-based license help to scale up as you grow
Prasad Subramanian profile photo

Return on Investment

  • As stated in a previous section, one positive impact we have seen so far is the fact that we are more productive and efficient. We are no longer chasing after prospects that are not really interested in purchasing our product.
  • Our marketing team is able to produce nice reports to present at our team meetings every week.
  • The customer support has been so amazing. I needed help with something and had my answer within an hour! I was very impressed by the level of service Act-On provides to their customers.
Melodie Pierson profile photo
  • Lead acquisition.
  • Funnel control: ability to narrow the sales funnel up top, so no effort is wasted.
  • Faster lead conversion.
No photo available

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

LeadSquared

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$100*
1.  Per Account
LeadSquared Editions & Modules
LeadSquared
Edition
Basic-Marketing Automation
$1501
Standard-Marketing Automation
$4002
Enterprise-Marketing Automation
$1,2003
Lite - Sales +Mobile CRM
$154
Pro - Sales +Mobile CRM
$304
1. per month (5,000 contacts)
2. per month (25,000 contacts)
3. per month (100,000 contacts)
4. per month
Additional Pricing Details