What users are saying about
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361 Ratings
43 Ratings

Act-On

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361 Ratings
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Score 7.5 out of 101
43 Ratings
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Score 7.9 out of 101

Likelihood to Recommend

Act-On

Act-On is a great program for organizations who are on the smaller end. The system is easy to navigate and teach to others, which is crucial to the success of an organization that values time and efficiency. Each of the platforms are important in the success of marketing campaigns and gathering information to then succeed down the line. Act-On was able to sync with our database giving us information on multiple layers.
Danielle Armour profile photo

LeadSquared

Small and medium enterprises and teams would benefit with the value proposition that LeadSquared brings to the table. It provides a one-stop shop for a majority of your marketing-sales requirements. Its integrated solution provides salesforce, leads and customer automation at your fingertips.
Sanju Mathew George profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.7
LeadSquared
7.0
WYSIWYG email editor
Act-On
7.5
LeadSquared
6.1
Dynamic content
Act-On
7.2
LeadSquared
7.0
Ability to test dynamic content
Act-On
7.2
LeadSquared
7.0
Landing pages
Act-On
7.4
LeadSquared
6.2
A/B testing
Act-On
7.2
LeadSquared
8.1
Mobile optimization
Act-On
7.9
LeadSquared
6.5
Email deliverability
Act-On
7.9
LeadSquared
6.8
List management
Act-On
8.2
LeadSquared
7.3
Triggered drip sequences
Act-On
8.4
LeadSquared
7.9

Lead Management

Act-On
7.7
LeadSquared
6.5
Lead nurturing
Act-On
8.1
LeadSquared
7.3
Lead scoring and grading
Act-On
8.0
LeadSquared
6.8
Data quality management
Act-On
7.0
LeadSquared
5.1
Automated sales alerts and tasks
Act-On
7.6
LeadSquared
6.9

Campaign Management

Act-On
7.5
LeadSquared
4.7
Calendaring
Act-On
6.8
LeadSquared
2.2
Event/webinar marketing
Act-On
8.3
LeadSquared
7.2

Social Media Marketing

Act-On
6.6
LeadSquared
6.6
Social sharing and campaigns
Act-On
6.7
LeadSquared
6.8
Social profile integration
Act-On
6.4
LeadSquared
6.4

Reporting & Analytics

Act-On
6.7
LeadSquared
6.1
Dashboards
Act-On
6.8
LeadSquared
6.0
Standard reports
Act-On
7.0
LeadSquared
6.5
Custom reports
Act-On
6.2
LeadSquared
5.8

Platform & Infrastructure

Act-On
7.7
LeadSquared
7.9
API
Act-On
7.1
LeadSquared
7.7
Role-based workflow & approvals
Act-On
7.5
LeadSquared
7.1
Customizability
Act-On
7.0
LeadSquared
6.9
Integration with Salesforce.com
Act-On
8.2
LeadSquared
8.5
Integration with Microsoft Dynamics CRM
Act-On
7.8
LeadSquared
8.7
Integration with SugarCRM
Act-On
8.6
LeadSquared
8.6

Pros

Act-On

  • Digital marketing campaign integrations, like Google Adwords, email tracking, other tools that track audiences, and website integrations like WordPress or Square Space.
  • The customer support, from what I've heard, is very good.
  • Integrations with other CRM systems make this really easy to add to a company's workflow.
Fedor Paretsky profile photo

LeadSquared

  • Value Proposition - The features and service the product offers is great for the price point at which they operate.
  • Service is very customized and personal. Customer Success team is very thorough with their follow-ups and make sure they go the extra mile to get things done.
Sanju Mathew George profile photo

Cons

Act-On

  • We could use more contextual content features to use on landing pages
  • The landing page editor could still be improved
  • Social media management could be better; more like Hootsuite
Harold Klaassen profile photo

LeadSquared

  • Get the device or operating system level data for the users into custom fields of any lead.
  • Get the Adwords campaign level data related to keywords, Adgroup and Ads into custom field of any lead.
  • Ease of creating the automation level report under report section. Right now, these reports are available for every automation.
Navdeep Trivedi profile photo

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo

LeadSquared

LeadSquared 8.8
Based on 9 answers
It is an excellent value for money solution and is fulfilling all our needs quite efficiently. They keep working on the product and each month sees an update allowing for a bug free experience and faster incorporation of newer tools. I see no reason why I would not like to renew the subscription for this fabulous product.
Suneet Singh Kochar profile photo

Usability

Act-On

Act-On 7.2
Based on 31 answers
This has been my experience since Day 1
Jim Lovelady profile photo

LeadSquared

LeadSquared 9.1
Based on 1 answer
No answer on this topic is available.

Reliability and Availability

Act-On

Act-On 9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo

LeadSquared

No score
No answers yet
No answers on this topic

Performance

Act-On

Act-On 8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo

LeadSquared

No score
No answers yet
No answers on this topic

Support

Act-On

Act-On 8.8
Based on 38 answers
Act-On Customer Support is always there when I need them. They are always able to solve all of my problems and walk me through anything I need help with. They are always very patient and thorough. Their great attention to detail helps ensure all of my questions about automated programs or anything else are solved correctly.
Amanda Hurley profile photo

LeadSquared

LeadSquared 9.1
Based on 2 answers
Never faced any problems with LeadSquared's support team.
Imran Baig profile photo

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo

LeadSquared

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo

LeadSquared

No score
No answers yet
No answers on this topic

Implementation

Act-On

Act-On 8.6
Based on 22 answers
Trust your success counselor. All 3 had have been spectacular.
Charles Harte profile photo

LeadSquared

No score
No answers yet
No answers on this topic

Alternatives Considered

Act-On

I used Eloqua in my previous role and while it was a great tool I found it very cumbersome and difficult to work with. It's interface was old and it was actually quite a task to get many terms created, designed and aligned as I liked within that tool. Also, the costs for the platform were extremely high. Act-On was a real breath of fresh air for me. Its a much more intuitive interface, and much easier to work with. Although it may not have all of the bells and whistles that some of the bigger players have, it does a lot more than just the basics and gets them right as wel. It also has some cool little innovations of its own as well, the Act-On Anywhere tool is really interesting and valuable, not just to marketers but for sales staff as well. But overall, value for money is much greater with Act-On and that's a key concern for any business
Damian Leslie profile photo

LeadSquared

Much more cost-effective than the other solutions on this list. HubSpot's A/B testing and email marketing library is much better, but not needed when you compare costs.
Robert Evans profile photo

Return on Investment

Act-On

  • Average web audience grew 300% within three months, with visitors coming from over 100 countries.
  • Greater integration and cooperation between marketing and sales.
  • Enabled us to become much more proactive in lead generation that the company was able to do previously. We can monitor behaviour, react to that appropriately and serve our prospects and customers much more effectively.
Damian Leslie profile photo

LeadSquared

  • Leads Management has become very easy.
  • Automated Lead Nurturing helps reduce a lot of manual work.
  • A lot of our time goes into creating custom reports. Making the reporting feature more flexible and robust will help in saving a lot of time and energy.
Navdeep Trivedi profile photo

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

LeadSquared

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$100*
1.  Per Account

LeadSquared Editions & Modules

LeadSquared
Edition
Basic-Marketing Automation
$1501
Standard-Marketing Automation
$4002
Enterprise-Marketing Automation
$1,2003
Lite - Sales +Mobile CRM
$154
Pro - Sales +Mobile CRM
$304
1. per month (5,000 contacts)
2. per month (25,000 contacts)
3. per month (100,000 contacts)
4. per month
Additional Pricing Details

Add comparison