What users are saying about

Act-On

328 Ratings

LeadSquared

41 Ratings

Act-On

328 Ratings
Score 7 out of 101

LeadSquared

41 Ratings
Score 8 out of 101

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Likelihood to Recommend

Act-On

If you are not familiar with Marketing Automation, you should consider whether you have the resources to manage a platform and your content. You do not have to be a techy to work with Act-On, however some HTML and CSS skills come in handy. With Act-On you are up and running in no time. When connecting with a different CRM such as Salesforce, NetSuite, Dynamics or other native integrations, you will learn that Act-On provides all the APIs you need and more importantly all the support you will need.
Harold Klaassen profile photo

LeadSquared

Small and medium enterprises and teams would benefit with the value proposition that LeadSquared brings to the table. It provides a one-stop shop for a majority of your marketing-sales requirements. Its integrated solution provides salesforce, leads and customer automation at your fingertips.
Sanju Mathew George profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
LeadSquared
7.1
WYSIWYG email editor
Act-On
7.3
LeadSquared
6.4
Dynamic content
Act-On
6.9
LeadSquared
6.8
Ability to test dynamic content
Act-On
6.6
LeadSquared
7.2
Landing pages
Act-On
7.8
LeadSquared
6.8
A/B testing
Act-On
8.0
LeadSquared
8.1
Mobile optimization
Act-On
7.7
LeadSquared
6.4
Email deliverability
Act-On
8.8
LeadSquared
7.0
List management
Act-On
6.0
LeadSquared
7.4
Triggered drip sequences
Act-On
8.3
LeadSquared
7.8

Lead Management

Act-On
6.7
LeadSquared
6.5
Lead nurturing
Act-On
6.3
LeadSquared
7.2
Lead scoring and grading
Act-On
6.9
LeadSquared
6.9
Data quality management
Act-On
7.1
LeadSquared
5.2
Automated sales alerts and tasks
Act-On
6.4
LeadSquared
6.8

Campaign Management

Act-On
7.5
LeadSquared
4.8
Calendaring
Act-On
6.8
LeadSquared
2.4
Event/webinar marketing
Act-On
8.3
LeadSquared
7.2

Social Media Marketing

Act-On
6.7
LeadSquared
6.6
Social sharing and campaigns
Act-On
6.4
LeadSquared
6.7
Social profile integration
Act-On
7.0
LeadSquared
6.5

Reporting & Analytics

Act-On
5.3
LeadSquared
6.4
Dashboards
Act-On
4.7
LeadSquared
6.4
Standard reports
Act-On
5.7
LeadSquared
6.8
Custom reports
Act-On
5.6
LeadSquared
6.0

Platform & Infrastructure

Act-On
6.5
LeadSquared
8.0
API
Act-On
8.0
LeadSquared
7.7
Role-based workflow & approvals
Act-On
6.4
LeadSquared
7.2
Customizability
Act-On
5.1
LeadSquared
7.0
Integration with Salesforce.com
Act-On
8.0
LeadSquared
8.5
Integration with Microsoft Dynamics CRM
Act-On
4.1
LeadSquared
8.7
Integration with SugarCRM
Act-On
7.1
LeadSquared
8.6

Pros

  • Delivers all (most important) features a marketeer needs
  • Intuitive
  • Great support
  • Friendly pricing
  • Fast paced feature development
Harold Klaassen profile photo
  • Lead capture and automatic allocation/alerts
  • Marketing Automation, number ready-made apps.
  • LeadSquared has a lot of flexibility in terms of open API's, it can inter-operate with many other systems.
  • Training and Support is one of the big strengths of LeadSqaured team.
Vijayakrishna G profile photo

Cons

  • As with all new entrants into the market, there are features to make it better...however there is a product request hub which is regularly monitored, for me its acceleration of these ideas into the platform.
  • Deeper integration with Google Analytics to understand traffic coming onto the site, from what channel/source and attributing this to the contact/lead and funnel reports.
  • Out-of-box data out integrations with BI solutions such Tableau and MS Power BI.
  • A full marketplace of vendors who can connect with Act-On e.g. SMMS, IP Tracking, Call Tracking.
Mark Terry profile photo
  • Their costing structure should improve.
  • LeadSquared has a lot of room to improve on the CRM aspects.
  • We have had issues with the speed of the systems at times.
Vijayakrishna G profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Because I like the road the product is on, I like the people, and I think it will become a clear leader in it's marketing automation space.
Diogo Cabral profile photo
LeadSquared8.8
Based on 9 answers
It is an excellent value for money solution and is fulfilling all our needs quite efficiently. They keep working on the product and each month sees an update allowing for a bug free experience and faster incorporation of newer tools. I see no reason why I would not like to renew the subscription for this fabulous product.
Suneet Singh Kochar profile photo

Usability

Act-On7.2
Based on 31 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral profile photo
LeadSquared9.1
Based on 1 answer
No answer on this topic is available.

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
Everyone on their team is friendly, helpful, and knowledgeable. Whenever I have a question I know it will be answered in a timely fashion. They understand my questions and are able to find solutions to what I need.
Elizabeth Lepisto profile photo
LeadSquared9.0
Based on 2 answers
Never faced any problems with LeadSquared's support team.
Imran Baig profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
No score
No answers yet
No answers on this topic

Implementation

Act-On8.6
Based on 22 answers
Easy peasy!
Jim Lovelady profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

I used Eloqua in my previous role and while it was a great tool I found it very cumbersome and difficult to work with. It's interface was old and it was actually quite a task to get many terms created, designed and aligned as I liked within that tool. Also, the costs for the platform were extremely high. Act-On was a real breath of fresh air for me. Its a much more intuitive interface, and much easier to work with. Although it may not have all of the bells and whistles that some of the bigger players have, it does a lot more than just the basics and gets them right as wel. It also has some cool little innovations of its own as well, the Act-On Anywhere tool is really interesting and valuable, not just to marketers but for sales staff as well. But overall, value for money is much greater with Act-On and that's a key concern for any business
Damian Leslie profile photo
We tried integrating Zoho CRM but couldn't integrate it well and get our agents to use it. So, we looked at many other options and finalized on LeadSquared
Akhil Sikri profile photo

Return on Investment

  • Average web audience grew 300% within three months, with visitors coming from over 100 countries.
  • Greater integration and cooperation between marketing and sales.
  • Enabled us to become much more proactive in lead generation that the company was able to do previously. We can monitor behaviour, react to that appropriately and serve our prospects and customers much more effectively.
Damian Leslie profile photo
  • Sales productivity has increased
  • Ability to delight customers intelligently based on their areas of interest
Ganesh Rajendran profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

LeadSquared

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$100*
1.  Per Account
LeadSquared Editions & Modules
LeadSquared
Edition
Basic-Marketing Automation
$1501
Standard-Marketing Automation
$4002
Enterprise-Marketing Automation
$1,2003
Lite - Sales +Mobile CRM
$154
Pro - Sales +Mobile CRM
$304
1. per month (5,000 contacts)
2. per month (25,000 contacts)
3. per month (100,000 contacts)
4. per month
Additional Pricing Details