Act-On Software vs. Oracle CRM On Demand

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Act-On
Score 8.1 out of 10
Mid-Size Companies (51-1,000 employees)
Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
$900
per month
Oracle CRM On Demand
Score 9.8 out of 10
N/A
The basis of this offering is the Market2Lead product that Oracle acquired in 2010. It has now been fully integrated with Oracle's On Demand CRM product and is a full-featured marketing automation product with features from lead management and nurturing, to measuring marketing ROI.N/A
Pricing
Act-On SoftwareOracle CRM On Demand
Editions & Modules
Professional
$900
per month
Enterprise
$2,000+
per month
No answers on this topic
Offerings
Pricing Offerings
Act-OnOracle CRM On Demand
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThe Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise allows for much more customization, the package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required for all packages.
More Pricing Information
Community Pulse
Act-On SoftwareOracle CRM On Demand
Considered Both Products
Act-On
Chose Act-On Software
I kind of already covered this in my previous response.

Manticore - Nice people, product didn't integrate with Oracle CRM, used it for email blasting only. Such a disappointment on the integration.
Oracle CRM On Demand

No answer on this topic

Features
Act-On SoftwareOracle CRM On Demand
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Act-On Software
8.1
122 Ratings
6% above category average
Oracle CRM On Demand
-
Ratings
WYSIWYG email editor7.4121 Ratings00 Ratings
Dynamic content8.2100 Ratings00 Ratings
Ability to test dynamic content7.9100 Ratings00 Ratings
Landing pages8.2116 Ratings00 Ratings
A/B testing7.9104 Ratings00 Ratings
Mobile optimization8.2111 Ratings00 Ratings
Email deliverability reporting8.1121 Ratings00 Ratings
List management8.6120 Ratings00 Ratings
Triggered drip sequences8.596 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Act-On Software
8.2
122 Ratings
5% above category average
Oracle CRM On Demand
-
Ratings
Lead nurturing automation8.4111 Ratings00 Ratings
Lead scoring and grading8.1111 Ratings00 Ratings
Data quality management8.4110 Ratings00 Ratings
Automated sales alerts and tasks7.8102 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Act-On Software
7.4
82 Ratings
1% below category average
Oracle CRM On Demand
-
Ratings
Calendaring6.88 Ratings00 Ratings
Event/webinar marketing7.981 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Act-On Software
7.1
74 Ratings
5% below category average
Oracle CRM On Demand
-
Ratings
Social sharing and campaigns7.172 Ratings00 Ratings
Social profile integration7.166 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Act-On Software
7.7
122 Ratings
5% above category average
Oracle CRM On Demand
-
Ratings
Dashboards7.8116 Ratings00 Ratings
Standard reports7.7120 Ratings00 Ratings
Custom reports7.691 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Act-On Software
7.8
115 Ratings
5% above category average
Oracle CRM On Demand
-
Ratings
API8.475 Ratings00 Ratings
Role-based workflow & approvals8.276 Ratings00 Ratings
Customizability8.295 Ratings00 Ratings
Integration with Salesforce.com8.569 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.038 Ratings00 Ratings
Integration with SugarCRM6.830 Ratings00 Ratings
Third-party software integrations7.36 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Act-On Software
-
Ratings
Oracle CRM On Demand
8.9
25 Ratings
14% above category average
Customer data management / contact management00 Ratings8.025 Ratings
Workflow management00 Ratings9.024 Ratings
Territory management00 Ratings8.024 Ratings
Opportunity management00 Ratings8.025 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings9.022 Ratings
Contract management00 Ratings9.024 Ratings
Quote & order management00 Ratings10.023 Ratings
Interaction tracking00 Ratings9.024 Ratings
Channel / partner relationship management00 Ratings10.023 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Act-On Software
-
Ratings
Oracle CRM On Demand
9.7
24 Ratings
24% above category average
Case management00 Ratings10.024 Ratings
Call center management00 Ratings10.023 Ratings
Help desk management00 Ratings9.024 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Act-On Software
-
Ratings
Oracle CRM On Demand
8.5
24 Ratings
10% above category average
Lead management00 Ratings8.024 Ratings
Email marketing00 Ratings9.022 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Act-On Software
-
Ratings
Oracle CRM On Demand
9.0
24 Ratings
16% above category average
Task management00 Ratings9.023 Ratings
Billing and invoicing management00 Ratings9.022 Ratings
Reporting00 Ratings9.023 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Act-On Software
-
Ratings
Oracle CRM On Demand
8.5
24 Ratings
11% above category average
Forecasting00 Ratings10.024 Ratings
Pipeline visualization00 Ratings6.623 Ratings
Customizable reports00 Ratings9.024 Ratings
Customization
Comparison of Customization features of Product A and Product B
Act-On Software
-
Ratings
Oracle CRM On Demand
8.2
24 Ratings
7% above category average
Custom fields00 Ratings9.024 Ratings
Custom objects00 Ratings9.024 Ratings
Scripting environment00 Ratings5.820 Ratings
API for custom integration00 Ratings9.023 Ratings
Security
Comparison of Security features of Product A and Product B
Act-On Software
-
Ratings
Oracle CRM On Demand
9.5
25 Ratings
13% above category average
Single sign-on capability00 Ratings10.022 Ratings
Role-based user permissions00 Ratings9.025 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Act-On Software
-
Ratings
Oracle CRM On Demand
9.0
18 Ratings
19% above category average
Social data00 Ratings9.018 Ratings
Social engagement00 Ratings9.018 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Act-On Software
-
Ratings
Oracle CRM On Demand
9.0
22 Ratings
19% above category average
Marketing automation00 Ratings9.022 Ratings
Compensation management00 Ratings9.020 Ratings
Platform
Comparison of Platform features of Product A and Product B
Act-On Software
-
Ratings
Oracle CRM On Demand
9.0
18 Ratings
18% above category average
Mobile access00 Ratings9.018 Ratings
Best Alternatives
Act-On SoftwareOracle CRM On Demand
Small Businesses
Vbout
Vbout
Score 10.0 out of 10
Salesmate
Salesmate
Score 9.9 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.1 out of 10
Creatio
Creatio
Score 9.2 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.1 out of 10
Creatio
Creatio
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Act-On SoftwareOracle CRM On Demand
Likelihood to Recommend
8.9
(227 ratings)
10.0
(26 ratings)
Likelihood to Renew
8.9
(112 ratings)
-
(0 ratings)
Usability
8.2
(43 ratings)
9.0
(2 ratings)
Availability
9.1
(14 ratings)
-
(0 ratings)
Performance
8.2
(13 ratings)
-
(0 ratings)
Support Rating
7.3
(39 ratings)
9.0
(1 ratings)
In-Person Training
8.7
(4 ratings)
-
(0 ratings)
Online Training
9.3
(16 ratings)
-
(0 ratings)
Implementation Rating
8.6
(22 ratings)
10.0
(1 ratings)
Configurability
9.1
(1 ratings)
-
(0 ratings)
Ease of integration
6.4
(2 ratings)
-
(0 ratings)
Product Scalability
9.1
(1 ratings)
-
(0 ratings)
Vendor post-sale
8.2
(2 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(2 ratings)
-
(0 ratings)
User Testimonials
Act-On SoftwareOracle CRM On Demand
Likelihood to Recommend
Act-On
We often have quick turnaround time requests, and Act-On's new composer is great because it is easy to make an email look great in desktop or mobile views. This has been a huge time-saver for us! We have benefited from using Act-On for many years and are accustomed to where everything is and how to use it. For the new accounts we train, we will sometimes hear that the organization of where things are could be improved.
Read full review
Oracle
I think it is well suited for organizations which are large with a lot of users so as to be able to minimize the cost of operations. Also, the organization which interacts mostly with customers can use Oracle CRM on demand.
Read full review
Pros
Act-On
  • The templates are easy to use and set up campaigns.
  • It's simple to use, and the email editor features a drag-and-drop interface.
  • It's easy to set up a drip campaign or a series of scheduled emails.
  • It has the flexibility of having a variety of scheduling options and the use of user experience automation.
Read full review
Oracle
  • Several of our members were not familiar with various IT functions within CRM prior to working with it and so they were able to develop a working knowledge of IT pretty quickly afterwards.
  • It has a familiar feel to it as it allows users to work the data into a spreadsheet type layout with pivot tables and graphs and so it is quick to adopt.
  • Customization is great with a working knowledge of HTML, which isn't too hard to learn. You can really adapt CRM to any needs stylistically or content wise.
Read full review
Cons
Act-On
  • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
  • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
  • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
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Oracle
  • The ability to schedule and push out reports is missing from this system. If we want to mass deliver a report on a schedule, we must run it, export it and email it out to the group, or purchase a 3rd party system.
  • The ability to trigger workflow events on a schedule is missing this system. Currently, there has to be a trigger initiated by a user and we have situations where we'd like to be able to schedule a work flow routine to go out and check from specific situations and then trigger an action. We'd also like to be able to trigger workflow actions on one object based on something in another object and this capability is very limited.
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Likelihood to Renew
Act-On
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
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Oracle
Because am using oracle last 3 years and it’s great
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Usability
Act-On
It's a great tool for our business, and we get a fantastic ROI on it every year based on wins for customer service and automation responses. It's save projects, repaired salesperson/customer relationships and generated new sales and interest yearly. We really wouldn't hesitate to recommend this platform at all.
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Oracle
Compared to other competitors I find it very easy to use and learn .It has been helpful in our organisation and we have been able to manage our projects and operations well without interference.
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Reliability and Availability
Act-On
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
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Oracle
No answers on this topic
Performance
Act-On
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
Read full review
Oracle
No answers on this topic
Support Rating
Act-On
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
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Oracle
As am using oracle very much satisfy.
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In-Person Training
Act-On
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
Read full review
Oracle
No answers on this topic
Online Training
Act-On
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
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Oracle
No answers on this topic
Implementation Rating
Act-On
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
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Oracle
With the right partner Oracle CRM On Demand can be implemented very quickly and seamlessly.
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Alternatives Considered
Act-On
Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
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Oracle
MS Dynamics was easy to integrate to MS Power BI. This BI and reporting aspect is a clear strong point for Microsoft. MS solutions seem easier to integrate and learn, but this depends on the IT landscape and the complexity of integrations in a respective company.
Read full review
Scalability
Act-On
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
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Oracle
No answers on this topic
Return on Investment
Act-On
  • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
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Oracle
  • This software can display in real-time when an order is submitted, received, fulfilled, and shipped out. We are able to know within the week of what new orders came in and how effective we are being from targeting specific regions of the nation.
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ScreenShots

Act-On Screenshots

Screenshot of the Automated Journey Builder. Here, users can personalize customer interactions from awareness to loyalty.Screenshot of the Analytics Dashboard. This is used to compare performance over time, filter by segment, and export report components.Screenshot of the Email Composer. Here is where users design emails optimized for desktop and mobile with a drag and drop builder.