What users are saying about
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Top Rated
842 Ratings
45 Ratings

ActiveCampaign

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Top Rated
842 Ratings
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Score 8.5 out of 100
45 Ratings
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Score 8.1 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.4

    ActiveCampaign

    84%

    Autoklose

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 9/9 features

    WYSIWYG email editor

    7.9
    79%
    558 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.2
    82%
    495 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.1
    81%
    449 Ratings
    N/A
    0 Ratings

    Landing pages

    7.4
    74%
    320 Ratings
    N/A
    0 Ratings

    A/B testing

    8.6
    86%
    362 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.4
    84%
    506 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    9.2
    92%
    650 Ratings
    N/A
    0 Ratings

    List management

    8.9
    89%
    625 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    9.1
    91%
    552 Ratings
    N/A
    0 Ratings

    Lead Management

    8.6

    ActiveCampaign

    86%

    Autoklose

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 4/4 features

    Lead nurturing

    8.8
    88%
    472 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    8.4
    84%
    345 Ratings
    N/A
    0 Ratings

    Data quality management

    8.5
    85%
    387 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.5
    85%
    342 Ratings
    N/A
    0 Ratings

    Campaign Management

    8.4

    ActiveCampaign

    84%

    Autoklose

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Calendaring

    8.3
    83%
    279 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    8.5
    85%
    271 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.6

    ActiveCampaign

    86%

    Autoklose

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 2/2 features

    Social sharing and campaigns

    8.7
    87%
    244 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.4
    84%
    240 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    8.6

    ActiveCampaign

    86%

    Autoklose

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 3/3 features

    Dashboards

    8.6
    86%
    574 Ratings
    N/A
    0 Ratings

    Standard reports

    8.8
    88%
    561 Ratings
    N/A
    0 Ratings

    Custom reports

    8.4
    84%
    362 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    8.8

    ActiveCampaign

    88%

    Autoklose

    Feature Set Not Supported
    N/A
    ActiveCampaign ranks higher in 6/6 features

    API

    9.1
    91%
    376 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.3
    83%
    255 Ratings
    N/A
    0 Ratings

    Customizability

    8.7
    87%
    397 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    8.8
    88%
    84 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    9.0
    90%
    54 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    8.8
    88%
    50 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • ActiveCampaign is rated higher in 1 area: Likelihood to Recommend
    • Autoklose is rated higher in 11 areas: Likelihood to Renew, Usability, Performance, Support Rating, In-Person Training, Implementation Rating, Configurability, Ease of integration, Product Scalability, Vendor post-sale, Vendor pre-sale
    • ActiveCampaign and Autoklose are tied in 1 area: Availability

    Likelihood to Recommend

    9.0

    ActiveCampaign

    90%
    645 Ratings
    8.1

    Autoklose

    81%
    34 Ratings

    Likelihood to Renew

    8.8

    ActiveCampaign

    88%
    19 Ratings
    9.1

    Autoklose

    91%
    2 Ratings

    Usability

    8.2

    ActiveCampaign

    82%
    34 Ratings
    8.7

    Autoklose

    87%
    31 Ratings

    Availability

    9.1

    ActiveCampaign

    91%
    4 Ratings
    9.1

    Autoklose

    91%
    1 Rating

    Performance

    6.7

    ActiveCampaign

    67%
    4 Ratings
    9.1

    Autoklose

    91%
    1 Rating

    Support Rating

    6.0

    ActiveCampaign

    60%
    38 Ratings
    8.5

    Autoklose

    85%
    31 Ratings

    In-Person Training

    7.3

    ActiveCampaign

    73%
    1 Rating
    9.1

    Autoklose

    91%
    1 Rating

    Online Training

    ActiveCampaign

    N/A
    0 Ratings
    9.1

    Autoklose

    91%
    1 Rating

    Implementation Rating

    8.7

    ActiveCampaign

    87%
    10 Ratings
    9.1

    Autoklose

    91%
    2 Ratings

    Configurability

    7.7

    ActiveCampaign

    77%
    3 Ratings
    9.1

    Autoklose

    91%
    1 Rating

    Ease of integration

    8.1

    ActiveCampaign

    81%
    3 Ratings
    9.1

    Autoklose

    91%
    1 Rating

    Product Scalability

    8.5

    ActiveCampaign

    85%
    4 Ratings
    9.1

    Autoklose

    91%
    1 Rating

    Vendor post-sale

    7.7

    ActiveCampaign

    77%
    3 Ratings
    9.1

    Autoklose

    91%
    1 Rating

    Vendor pre-sale

    7.3

    ActiveCampaign

    73%
    3 Ratings
    9.1

    Autoklose

    91%
    1 Rating

    Likelihood to Recommend

    ActiveCampaign

    ActiveCampaign is great for anyone who wants loads of flexibility for building automations. They really excel at allowing you do build any automation you want.
    However, because it's slightly more expensive than some other options for email marketing, if you're sending general newsletters or don't need complicated automations, you could go for a cheaper alternative.
    Read full review

    VanillaSoft

    If someone only runs a campaign using email and telephone communication, Autoklose is perfect, and I highly recommend it. If someone uses a more diverse set of tools and wants a more complex type of sequence, Autoklose does not allow their users to program communication tools that some other tools and software allow.
    Read full review

    Pros

    ActiveCampaign

    • Contact management is robust and reliable, and provides all the capabilities I was looking for.
    • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
    • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
    • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
    Read full review

    VanillaSoft

    • It is helping in editing, managing, and send[ing] out large marketing campaigns.
    • It is easy to handle multiple emails in appropriate sequence.
    • Our company [has been] using this for a very long time. It is one of the perfect email solutions we found for our organization.
    • I have been very much impressed by their support staff.
    Read full review

    Cons

    ActiveCampaign

    • I use the ecommerce feature for email template design and there's been a bug where I can't change the colours of the shopping block to match a theme. Which is annoying in of itself and is actually quite critical but beyond that it would be nice if they could either fix it quickly or keep me up to date on the progress of the fix.
    • It could be a little bit easier to find pricing online.
    • Support isn't online at all times of the day, which is understandable but definitely would be a nice thing to have.
    Read full review

    VanillaSoft

    • AutoKlose uses your own email, (e.g. Microsoft Outlook), so it runs the risk of exceeding the Microsoft Message Rate Limit, which can be problematic for your Outlook account.
    • Additional throttling limits for the SMTP Authentication protocol are:
    • 30 messages per minute
    • Recipient rate limit of 10,000 recipients per day.
    • Exceeding these limits will cause the following issues:
    • Exceeding the per minute limit causes email delivery delays, any excess in message submission will be throttled and successively carried over to the following minutes.
    • Exceeding the per day limit causes the following error message:
    • 554 5.2.0 STOREDRV.Submission.Exception:SubmissionQuotaExceededException.
    Read full review

    Pricing Details

    ActiveCampaign

    Starting Price

    $9 per month

    Editions & Modules

    ActiveCampaign editions and modules pricing
    EditionModules
    Lite$9.001
    Plus$492
    Professional$1293
    Enterprise$2294

    Footnotes

    1. Per Month [3 Users]
    2. Per Month [25 Users]
    3. Per Month [50 Users]
    4. Per Month [Unlimited Users]

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Autoklose

    Starting Price

    Editions & Modules

    Autoklose editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      Optional

      Additional Details

      Likelihood to Renew

      ActiveCampaign

      For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
      • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
      • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
      • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
      • Reporting - The ability to see specific open, click, and conversion rates in one place.
      • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
      Read full review

      VanillaSoft

      We love it and it works
      Read full review

      Usability

      ActiveCampaign

      ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
      Read full review

      VanillaSoft

      Whether it's setting up integrations, creating email campaigns, managing conversations with prospects, Autoklose is a well-designed tool that provides clarity along the way for users to find their bearings, and understand what to do. The help documentation is excellent, the support is great, but the tool is built in a way that simply makes sense when you're using it.
      Read full review

      Reliability and Availability

      ActiveCampaign

      I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
      Read full review

      VanillaSoft

      We have really had no issues.
      Read full review

      Performance

      ActiveCampaign

      Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
      Read full review

      VanillaSoft

      Always loads fast.
      Read full review

      Support Rating

      ActiveCampaign

      This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
      Read full review

      VanillaSoft

      Our Autoklose rep is amazing! Jelena has always gotten back to us within 24 hours, despite living on a different continent. She is completely proficient with the tool and is usually able to answer our questions with a brief email or short virtual meeting.
      Read full review

      In-Person Training

      ActiveCampaign

      No answers on this topic

      VanillaSoft

      Jelena is amazing! Very knowledgable. Great instructor.
      Read full review

      Online Training

      ActiveCampaign

      No answers on this topic

      VanillaSoft

      Jelena is fantastic. She always responds to emails immediately.
      Read full review

      Implementation Rating

      ActiveCampaign

      Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
      Read full review

      VanillaSoft

      It is extremely easy to implement and start using right away
      Read full review

      Alternatives Considered

      ActiveCampaign

      I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
      Read full review

      VanillaSoft

      I think that I have already said it, Autoklose has much better support and is really quick to set up and use compared with any of the other systems that I have used over the years.
      Read full review

      Scalability

      ActiveCampaign

      My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
      Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
      At this point, I don't think I'd ever use any other platform!
      Read full review

      VanillaSoft

      It's expensive to have a single seat for each salesperson, so the alias feature will be the perfect addition to this product.
      Read full review

      Return on Investment

      ActiveCampaign

      • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
      • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
      • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
      • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
      • ActiveCampaign Automations save us a significant amount of time.
      Read full review

      VanillaSoft

      • I feel the increased prospect engagement and business opportunities created supported the cost. In my industry 1 customer can support positive ROI.
      • I saw an overall increase in mass emailing effectiveness and we were able to automate majority of our campaigns which increased productivity for marketing & sales.
      Read full review

      Screenshots

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